CANNABIOTIX TALKS EMERALD CUP PODIUM SPOT

We chatted with the Cannabiotix team about their recent podium finish at The Emerald Cup with French Alps taking third in the hyper-competitive indoor category. 

That third-place finish was also the top spot for a SoCal flower brand in the indoor category with Oakland’s Fig Farms taking first and San Francisco’s Sense taking second. The only other local flower brand in the Top 5 was Maven Genetics. We chatted with them last week.

Cannabiotix’s cofounder Neema Samari explained the company had been a little wary of the cup scene in the past. 

“It was our first time doing The Emerald Cup. In general, I think we’ve been a little cynical about competition for the last four years. So it was good to get back out there and give it a whirl,” Samari told L.A. Weekly. 

He estimated it has been at least five years since they entered any kind of contest. Attitudes started to change when they saw they now had a chance at The Emerald Cup once the indoor category was added.

“And that’s obviously more of a forte for us because of being born and raised in SoCal,” Samari said. “So once we kind of saw that, and then you know, the pandemic cooled off and everything like that, we wanted to challenge ourselves again, I thought it would be a good idea to put our ticket in that.”

Back in 2016, the Cannabiotix team saw the writing on the wall that there was going to be an expiration date on how much fun they were having in the Prop 215 marketplace. Samari said that was the moment they began to transition their cloak-and-dagger craft to the next level with the proper kinds of infrastructure, standard operating procedures, and training.

The lessons they brought into their first legal California facility were learned in Las Vegas. Back in 2015, a bunch of the team headed out to Vegas to set that up. They started to figure out the legal cannabis game. 

“So that was kind of like our firsthand experience where we’re duffel bag boys and all of a sudden we have all this stuff broken down into eighths of branded product,” Amari said. 

Amari was quick to not judge those folks still taking part in the traditional market. He just thinks Cannabiotix has moved on to bigger-picture plays. One of their big hopes with the in-house breeding program is to avoid the homogenization of genetics happening across the industry, 

“We’ve been doing this since 1999. So we have an in-house breeding program that’s obviously built on top of a foundation of having this library of a bunch of different strains, some of them from decades ago, some of them from not that much long ago, newer hybrid and combining all the things in the stable to create new unique flavors that you can buy. And not just in like a medium scale 7,8,9 strains in the lineup, we’re talking about 20 in-house flavors in the cycle now.”

Currently, the Cannabiotix team has about 640 lights of production space. That number will double soon as they prepare to open another 700-light facility. They’re hoping to open the doors and get plants inside there in about six weeks, if all goes to plan. 

They’ll need the flower to keep feeding the beast, as they continue to scale up. Cannabiotix is in 460 dispensaries around the state, but about 280 of them are where most of the product actually pumps through. They’ve done their best to keep the people that have been messing with them the longest stocked. 

“We do want to get around to the rest of the pack,” Samari said. 

Keep an eye out for Cannabiotix flowers all over California. 

Photos courtesy CAM

CAM SPREADS THE HEAT FARTHER SOUTH THAN EVER

We’re catching up with one of the biggest hitters in California, as she continues to spread her SoCal footprint, Anna Willey of CAM.

Willey is about as famed a female minority legacy operator as it gets. She got her start as a child on the underground NYC delivery scene. Eventually, she would open one of the most popular shops in Colorado. But she knew if she really wanted to crush it long-term, she’d have to move to California. After a short stint in the bay, she’d landed in Sacramento. From there, she coordinates CAM’s statewide growth.

She’s proud to be where she’s at, but you won’t hear her tooting her own horn much, as she surveys the devastation in the cannabis industry. 

“Well, I think that it’s a really, really hard time for legacy operators,” Willey told L.A. Weekly. “There’s so much pride in saying we’re going to bootstrap it and do it on our own.”

But it’s a different time. Running houses and small warehouses was dope. But to start partaking in the economy of scale as cannabis continues to grow, you’re going to be able to need to access funding. 

“When you’re talking to investors. I don’t think people have to mention that oh, by the way, you’ll be giving 62% away to the state, federal and local governments,” Willey said. “So I think that you kind of just got a warehouse and got to lease wherever you could. But you know, 4% tax, I mean, these are just huge. This is like what usual normal business it would make to survive.”

Willey with Hudson from Airfield Supply

But bootstrapping is possible with the heat. She pointed to No Till Kings and Fig Farms as great examples. She emphasized that all of these companies took some risks and owners figured out some parts of the businesses that they might have not been that great in, that sole person, and kind of built a team around people that are good as those parts of the business. 

Our conversation turned to the lack of middle ground in cannabis right now. Sometimes it feels like everyone is either crushing or closing. She believes there should have been a lot more room to be successful in the middle of the pack. 

“Yeah, maybe they’re not like knocking out of the park, but they’re doing what they love. They’re putting out a great product. They’re paying their people, they’re putting food on the table, and they’re doing it as a community,” Willey said, “It’s heartbreaking to watch that smaller farms maybe not have the opportunity to be around next year; it is really, really sad.”

There weren’t a lot of women in cannabis, and when Willey got started there weren’t a lot of brown people either, given the targeted enforcement they faced over cannabis. Especially in her hometown of NYC prior to legalization, just look at all the ACLU data from over the years.

But times have changed a lot. We asked Willey if she thought it was easier for a person like her to get in the game now than when she first did.

“I think that I think for women and for minorities or for anyone that I think it’s, I think it’s getting easier, and it’s getting better than it ever has been,” she replied. “I will say that there’s so much opportunity for people that want it. And I didn’t think it was that bad then either. So I think I’m always looking at it from the perspective of a kind of work ethic.”

Willey emphasized to farms that are struggling that whatever you can do to stay in business for another year is going to give you the best opportunity to win. She said you never know what’s right around the corner, just look how many people the COVID boom helped keep afloat. 

We asked Willey when she first got the chance to do business with women that looked like her.

“I would honestly say not until I came to California. In Colorado, it was my fellow peers, dudes. I think that there are a lot of home-growers in Colorado that kind of either cobble together a couple of bucks or did it with their friends and opened up a shop. It was a lot more peer-oriented than it is now,” Willey said. 

Keep an eye out for CAM flowers all over SoCal. It’s some of the best bang for the buck in the state and absolute heat. My favorite at the moment is the Biscotti BX1, but the Kush Mints has won a lot of stuff. 

FIG FARMS DOUBLES UP AT SOCAL CANNABIS CUP

Fig Farms continued its 2023 run of excellence by winning two out of three flower categories at the High Times SoCal Cannabis Cup.

The victories came in the Indica and Hybrid categories. Animal Face won in the hybrid category after winning best indoor flower at the 2022 Emerald Cup. Blue Face won the Indica category a few months after winning both best indoor flower and best indoor at this year’s Emerald Cup. This is just further validation for the work Keith and Chloe Healy are doing with their team of monster growers in Oakland. 

The Blue Face took home two top prizes this year and is absolute rockstar cannabis. Fig Farms describes the aroma as a combination of acetone, tree bark and pickled ginger. The Animal Face that took home the top hybrid is absolute gas and fuel terps. I judged the hybrid category it won. I saved the Animal Face for last to see if anything would top it. Nothing did, but the same could be said for the 20 Emerald Cup flower judges who didn’t see a strain or farm when they picked Blue Face, just the heat in the jar and a number. Regardless of mine being labeled, we came to the same conclusion on Fig’s different flavors. 

Animal Face

Fig Farms finds itself among a small group of people who have been holding strong in certain contests for the last few years. It raises the question from others as to whether these contests are even worth it. Do they matter?

“They do for sure. We got offered space in Oakland the next day after we won the Cannabis Cup,” Keith Healy, Fig Farms founder and CEO, told L.A. Weekly.

They were negotiating on an Oakland location and one in Sacramento. 

“The day after winning we got offered the Oakland space,” Healy said. “I wouldn’t have been as confident to perform. I wouldn’t have been as confident to pull it off.”

Fig has been selective in the contests it has entered in the years since that win. But after winning The Emerald Cup earlier this year, it returned to the Cannabis Cup for the first time since that 2017 victory that changed everything. Fig was certainly thrilled with the results of its comeback. 

“To win two out of three was just mind-blowing and honestly confusing since, like you win the Emerald Cup and High Times, trying to explain to somebody like a stranger that these things aren’t easy,” Healy said emphasizing he doesn’t have the confidence of being some egomaniac. 

The catch-22 of that lack of confidence Healy claims is that he only enters his absolute flame. By the time he’s convinced it’s fire, it probably is, as opposed to someone that needs that new hype strain to keep their thing going. So it’s easy to understand why everything they entered this year, in everything, did so well.

Blue Face

We asked Healy which of the accolades the farm has received in recent years meant the most to him.

“I think being on stage with Chloe while she was pregnant at the Emerald Cup win in 2022 was pretty incredible because that was the first time that I’ve been able to share a stage with her,” he replied. 

Healy went on to note that another thing that has made each win special was the timing. Just like the 2017 win got him into that new space, these other wins have each meant something in the moment.  

“Every single one has come at a time when I needed it,” Healy said. “That kind of time where it’s like the confidence to push forward on the next task, whether that’s building out more space or it’s just the confidence to keep doing what I’m doing.

The High Times win meant a lot to Fig because it was so different from the win at The Emerald Cup. High Times is essentially people’s choice compared to the expert panel The Emerald Cup brings in for judging. We joked with Healy about how many cup kits he bought, he laughed and noted just one to try the other flavors. 

Despite their continued dominance, Animal Face and Blue Face need to keep an eye on their shoulders. Fig recently worked with Zeclair and their whole catalog. We got to check out the pheno hunt a few weeks before it was chopped down. Everything was absolute heat and you can expect some crazy Z terps from Fig Farms soon. 

BRUNO ROLLS TO THE CANARY ISLANDS

Bruno Van Holland, one of California’s premier joint rollers, took his act on the road to judge the Canary Champions Cup.

As the world exited the pandemic, one of the aspects of the cannabis industry that exploded the fastest was the hand-rolled joint scene. And in addition to the material going into them, the rollers themselves have become the stars of the show. Their ability and access to high-end flowers turned them into more natural likable influencers than the many trying to force it. 

Bruno Got in Early

Van Holland is one of a few at the top of the pack. He got in the mix early, and his signature outfits and upbeat attitude quickly made him a staple on the event circuit. At many of the state’s most fantastic weed parties, you’ll find Van Holland posted in a bright corner rolling up cannons. 

Given how things have gone for Van Holland, it was no surprise the Canary Champions Cup selected him to judge the pre-rolls.

“My first takeaway is how friendly everybody was,” Van Holland told LA Weekly. “The cannabis community over there is as inviting to us as foreigners – like it was, it was just a welcoming, like the way that they treated us. It felt like an honor just to be there. They treated us great. The first thing that comes to mind is just how well we were welcomed.”

Van Holland added the atmosphere those people are able to create at the social clubs he experienced was really special. 

“The vibe there was amazing, the fact that we can go inside of a social club and play pool, smoke and by and by, and all in the same place. It was much different than what I’m used to here,” he added. 

What Bruno Witnessed

Van Holland went on to note he appreciated the flower selection. There were many more sativas than he was expecting. He loved the fruit notes found in a lot of them. Given it was his first time hitting cannabis clubs outside America, he was excited to see those California strains that have a spot in his heart. 

As for the contest, Bruno liked what he saw. 

“In my category, I was impressed with the way that their joints were rolled,” Van Holland said of the entries. “Seeing back rolls is something that I’m not used to seeing here in California. And that hash wrap, I’ve never seen a hash wrap entered into a pre-roll contest before – that was impressive.”

Van Holland added he gets to see the best pre-rolls in the world in California. They are tough to beat. But the ones he saw abroad had their own unique style, which is tough to compare.

Comparing Tenerife to California

Van Holland went on to explain the differences between the sesh scene in California and the clubs in Tenerife. 

“I found that people were talking a lot more at these ones. Everybody was kind of sitting around and talking more than the event that I was at today in California,” he said.

Another big difference was the spliffs they smoke.

“So they chain-smoke like crazy, and every couple of minutes, they’re lighting up a new spliff. I thought that the scene there was so much cooler. I thought the way that they had the social club setup was so much cooler than the way that we have the dispensary setup in California,” Van Holland said. 

The event organizers were excited to have Van Holland in the mix. 

“We were lucky enough to have Bruno in town, the black gloves and friendly smile are iconic. What a wonderful human, always kind and always rolling up just at the right time! He’s a certified hero,” Lawrence from The Canary Champions Cup told L.A. Weekly.

NY’S FIRST DISPENSARY DID $12 MILLION IN 6 MONTHS

New York’s first recreational marijuana dispensary sold $12 million in sales in the first six months of operations. 

When announcing the figures this week, Housing Works Cannabis Co boasted the store has already directed millions of dollars to some of the city’s communities in the most urgent need of support. Sales are directly supporting programs that provide New Yorkers a variety of services. Housing Works noted those services include health care, housing, job training, harm reduction, case management, advocacy for health equity and social justice initiatives, LGBTQ+ youth programs, and sexual health services.

The shop’s manager noted these kinds of services were a keystone of what Housing Works does long before cannabis permits were a thing. 

“Our goal, going back over 30 years ago through Housing Works, has been to empower New Yorkers through advocacy and bridge communities to life saving services,” said Sasha Nutgent, retail manager at Housing Works Cannabis Co. “From the resources we’ve rolled out, to the brands we carefully select for our customers, everything we do here has a greater purpose, and we’re humbled to see the support our mission is receiving.”

Things Started Strong

As expected, New York’s first recreational dispensary was a madhouse when it opened a couple of days before the new year. Housing Works notes the shop did an estimated $40,000 dollars in sales in just its first three hours open. Over the course of the next month, the numbers would get up to $1.6 million with sales continuing to roll on to hit that $12 million mark at the tail end of July. 

What are New Yorkers buying?

According to Housing Works’ data from the last six months, New Yorkers are buying for strength. The biggest determining factor in purchases so far is potency. Some would argue that means consumers are uneducated, but that’s not necessarily the case. There is certainly some balance between potency and quality even if the weed with the highest THC number isn’t the best one on the shelf. People that try and disenfranchise the importance of potency in cannabis may be trying to cover for inferior products that don’t get the numbers needed to be commercially viable in this market. In a fun surprise, Housing Works noted that people are leaning towards sativas and sativa-leaning hybrids. Once there is a bigger data pool in New York, it will lean toward gas and dessert weed for sure, with the exception of great diesel. 

Stocking The Shelves 

While sales have been great, getting the product to stock the shelves and drive those numbers has not always been an easy task for Housing Works. 

“One unforeseen challenge and a pain point for both retailers and customers has been product rollout,” said Nutgent. “There have been major improvements with the state’s product testing timeline, for example, but the feedback we still hear from some Black-owned brands is that there is not enough funding to get their products into the market.”

In recent months the dispensary has added over 200 new products.

Delivery

Make no mistake about it, cannabis delivery has been an extremely popular thing in NYC for decades, with various services coming and going over those years. Housing Works has lucked out in becoming the first legal delivery service in the state in addition to its retail site. The company noted this falls right in line with its quest to be accessible. 

“We’ve seen our delivery programs over the years forge meaningful and trusting relationships between our staff and thrift store patrons,” said Charles King, CEO of Housing Works. “To see the same positive dynamic emerge between customers and budtenders reflects our roots in the city, our deep understanding of New York City culture and the community trust we continue to nurture.”

Right now the delivery service is available in select zip codes in Manhattan, Brooklyn and Queens; anyone over the age of 21 with a valid ID can secure same-day and next-day delivery slots directly on Housing Works Cannabis Co’s website.

JUDGING ZALYMPIX 2023 QUALIFYING ROUND

We just wrapped up judging the preliminary round of the biggest Zalympix competition yet. 

The 2023 installment of Greenwolf’s massive contest is bigger than ever in terms of entries this year, not just hype. Greenwolf opened up the competition to over 100 farmers for the next installment. 

That’s a huge jump from the 16 we’d seen in the previous boxes to 109. Obviously, there was going to be a need to switch the format up a pinch given the scale of how big the contest is this year. Greenwolf’s solution? A preliminary round. 

The Greenwolf team assembled a reputable squad to go whittle down the pack. It included past winners, famous growers, and other journalists. Everyone they selected was based on their faith in their palette and opinion on cannabis.

Getting the kit in two boxes.

I received my box on Feb. 8 and had through the 21st to finish the samples. I went into the last day with four left. That worked out to trying just over nine samples a day. I smoked every single entry in a backwood because they are kind of like a cheat code when you’re grading marijuana. If you can taste it through the woods, you know it’s the goods. 

One thing about this contest was the fact it was refreshing to not have to pick a winner. We had to pick 27 things we thought had a shot in the final round. That’s a ton. If I knew something had to be in the box I just gave it all fives. Even if it wasn’t my favorite terps, I just couldn’t deny it a shot at the big show. 

I ended up with 18 out of the 109 in that must-go-in-the-box category. These were fantastic representations of lots of different kinds of weed. There were certainly a ton of dessert terps across the field of entries, but dotted between the Gelatos and Lemon Cherries were both new and old flavors.

There were a ton of OGs. To be expected from a Los Angeles-based contest? Sure. But they were of varying qualities; some leaned on the pure fuel smell while others smelled more like Skywalker or Tahoe cut with a bit more pinene in them. 

Most of the things I scored the highest were rockstar-level gas, which is weed that literally smells like there was some kind of accident at a gas station that needs to be reported. I wasn’t worried about color either when I was scoring. Don’t get me wrong, I wanted the stuff I was picking to be aesthetically pleasing, but a wild nose went a hundred times further in my opinion building than a couple of hints of purple. 

A lot of people entered new gear they thought might be their golden ticket. I’ve regularly checked out the Compound lineup over the last few years as they were testing out new gear. I smelled a lot of notes from last year’s seed drops like Gastropop and Pave. 

Jon Cappetta from High Times was among the others selected to make their way through the entries in search of the 27 he thought worthy.

“Sorting through almost 120 samples in two weeks is a feat for even the most seasoned veterans, but The Zalympix preliminaries were a great preview of the gear we can expect to see making headlines this year. It seems like ‘23 is going to be another year of candy gas, but I’m holding out hope for more unique flavor profiles,” Cappetta told L.A. Weekly. 

We’re going to go deep into Zalympix for 4/20 this year. Keep an eye out.