FIRST LSD MICRODOSING TRIALS SHOW PROMISE The world’s first Phase One clinical trial investigating the microdosing of LSD showed promise. During our recent adventure to Microdose’s Wonderland festivities in Miami, we were hit with a mountain of data from another massive year in psychedelic science. Still, MindBio Therapeutics’ clinical work with LSD microdosing was undoubtedly among…
FIRST LSD MICRODOSING TRIALS SHOW PROMISE
The world’s first Phase One clinical trial investigating the microdosing of LSD showed promise.
During our recent adventure to Microdose’s Wonderland festivities in Miami, we were hit with a mountain of data from another massive year in psychedelic science. Still, MindBio Therapeutics’ clinical work with LSD microdosing was undoubtedly among the most fascinating.
For those not in the know, the clinicians who conducted the research define microdosing as the repeated administration of psychedelics, such as lysergic acid diethylamide (LSD) or psilocybin, in doses below the threshold for overtly altering perception.
Why would researchers want to look into this? Because it’s all the rage of course. But as the trend continues to blow up, science is yet to back a variety of microdosing claims. Even more so in regards to LSD than the very popular and more accessible psilocybin mini trips.
Back in May, MindBio Therapeutics’ parent company Blackhawk Growth noted at the completion of the trial MindBio was still the only organization in the world to have successfully obtained government approvals for a doctor to prescribe LSD to patients to take the drug unsupervised in the community.
“In the same way they would take any other medicine,” the company noted.
The study was led by the University of Auckland. Associate Professor Dr. Suresh Muthukumaraswamy was among those who presented the findings to their psychedelic peers in Miami. Here is a breakdown of the protocol they used.
After finishing the trial in late spring, MindBio would comb through the data collected from 80 participants from over the course of 12 months and 1,102 microdoses. The daily questionnaire showed credible evidence of increased ratings from participants in energy, wellness, creativity, happiness and connectedness on the dose days. The actual doses were 14 ten micrograms of LSD.
A usual dose when you’re looking to have a deeper experience is about one microgram per kilo of body mass. So the 10 microgram dose is enough to get someone that weighs 22 pounds to trip hard. That being said, the first doses were administered under supervision. Once everything was found to be OK, the trial participants administered the rest of the doses at home on their own.
Sometimes the doses had a bit more kick than the participants expected, but most of the time it was not enough to be an issue,
“Many of those surveyed reported experiencing these effects at least once, but few reported them occurring after every dose. Other reports note that negative effects are largely acute and rarely persist in the long term,” the researchers wrote.
There were incidents of adverse events. The number of people in the LSD control group who experienced jitteriness was nearly one in three. While in the placebo group, 7.5% of participants claimed the same thing just at the idea they might have just taken LSD.
But again, the positive results far outweighed a little bit of jitteriness. MindBio was already planning the Phase Two clinical trials well before they released the data. They are hard at work in their attempt at becoming the first to commercialize a psychedelic microdosing regimen.
“We are proud of the incredible work of our scientific team and the completion of this great milestone as we head toward developing game-changing treatments for mental health conditions,” said Frederick Pels, CEO of Blackhawk.
Since we first sat down with Masonic Smoker back in early 2021, he’s continued his rise on the genetics scene, locals might argue one of their favorite Masonic impacts on the community in those two years is Free Seed Day.
Now one of the most significant events on the calendar for Angelino cultivators, the event initially got its start as an homage to Free Comic Book Day. Before the pandemic, Masonic had been participating in Free Comic Book Day for a decade.
“I was hanging out at my store and then Free Comic Book Day is usually on the first Saturday of May, but because of COVID they kind of messed it up,” Masonic told L.A. Weekly. As he sat in his shop dealing with the FOMO of missing out on the rescheduled festivities, the idea popped into his head. “So it all kind of came to fruition there when I was doing FOMO on previous comic book days, I made my own Free Seed Day, and here we are.”
Masonic went a bit more into the development process for that first incarnation of Free Seed Day. He noted he is generally pretty off the cuff. When he saw a solid response to the feelers he was putting out there about the idea he knew he was on to something.
“Then I also went out of my way to shamelessly ask some of the bigger names in the seed industry to chip in on the day, and as soon as Exotic Mike said he was down with it, everyone else kind of followed suit,” Masonic told L.A. Weekly.
When asked if getting the big name early helped set the course, Masonic said at the moment it helped a lot. But people were also receptive to his argument people would be helping themselves, breeders, and the community all at once.
Masonic Smoker (right) with his podcast cohost Comedy Store regular Frank Castillo at The Ego Clash Barcelona last month.
The turnout for year one was solid. Masonic estimates it was between 300 to 400 people, but he notes it’s kind of hard to remember the first one because the second was huge. More than doubling in size, Masonic estimates Free Seed Day 2022 saw 800 to 1,000 people participate.
With the exponential growth rate, we asked Masonic how many bodies he can realistically move through the shop during the festivities. He plans on having 1,000 bags ready to go. He estimates the value of those bags to be between $300 to $500 each. But don’t worry if you are person No. 1,001.
“There are probably five breeders hanging around at any given time. So if there’s an overspill of more than those 1,000 that I didn’t keep in mind, well, we don’t necessarily have like a whole bag for them, but there are free seeds there for you. And there’s a bag that we can put them in,” Masonic said with a laugh.
Free Seed Day 2021
While Masonic is trying to avoid having people line up too early this year, he understands the enthusiasm. The early bags for those who waited the longest will undoubtedly have some gems in them. Regardless, there will be plenty of love to go around even if you can’t do the whole urban camping experience.
“The reason for Free Comic Book Day is to kind of breathe a breath of fresh air into whatever storefront that they have, right? So in this case, the comic books that are for free are the seeds from Exotic and Bloom. The way that we pay for them in our case is like we go out of our way for like two weeks and we divvy them up. And we have the storefront to actually facilitate a free seed day,” Masonic noted, hoping folks might grab a T-shirt while they’re at the shop. He’s got something for all tax brackets.
Los Angeles’ Alien Flower Monkey Glass is crushing it with some of the best deals on American-made quartz deals on the market
We sat down to chat with AFM Glass’s general manager Dimitar Tantchev to hear the ups and downs of the glass game since its founding in 2014 after its owners had already spent years in the scene prior to opening. Over the years, they scaled up production internationally, but are still producing about 20% of their products domestically, most notably, their quartz banger line.
Quartz bangers are the most time-tested delivery medium of the dab era. In 2008, Hash consumers saw the first skillets for smoking the new hydrocarbon-extracted hash that was a bit more refined than the honey oils that had been going around for years. Titanium nails quickly became the norm in the early 2010s. By 2015, the quartz bucket design of the banger from Quave glass would become the definitive style. Within a few years, different variations were being produced all over the world.
Lots of other cool quartz smoking mechanisms would come out, the terp slurper among the most successful. But not everyone wants to deal with a marble set every time they want to smoke a little hash. Hell, many don’t even want to heat up a banger with a torch and have switched to electronic dabs with companies like Puffco, Carta, and Ispire, developing their own followings. But many purists still love a quartz banger.
AFM Glass Terp Slurper
Where AFM comes into play is how accessible it’s made domestic bangers. While the price has dipped a bit more in recent years, for most of the 2010s you could expect to pay north of $100 at the bare minimum for good American quartz bangers. AFM has been able to cut that price in half.
Tantchev noted when the AFM was originally founded, one of the goals was to spice up the scientific glass space with a bit more color without going all-in as headie art pieces. When things kicked off originally, the market was still dominated by clear tubes. They found a comfortable position in the business-to-business space hitting mega trade shows, like Champs, where they help retailers from all over America stock their shelves.
“We kind of produce just really cool, fun, unique and colorful styles,” Tantchev told L.A. Weekly. “We tried to create color combos that kind of just are unique and just create some new styles.”
Between all of the different beakers, tubes, and rigs, Tantchev estimated they were offering just over 50 different styles right now.
As for why their domestic quartz products come in so far below others?
“It’s a good question. I think it’s really kind of a supply and demand, and a perceived value. Or maybe not so much both aspects. It depends on who you asked, what is more important? I think there’s definitely the art and like apprenticeship of glassblowing and going out to be far superior quality, not just by being a thicker glass or thinner,” Tantchev said.
In the end, the deals they are offering come down to the inhouse tech.
“I would say the way to answer your question in the long process of how we’re able to offer the price that we’re offering is, is just by you know, scaling our operation,” Tantchev said. “And we’ve just kind of figured out strategic operations, which were able to save a lot of money and pass that off to our consumers as opposed to taking it into our pockets.”
THE LEGEND OF ZELDA: TEARS OF THE KINGDOM LIVES UP TO THE MASSIVE HYPE
Link’s latest adventures in The Legend of Zelda: Tears of The Kingdom (TOTK) are everything we were waiting for.
The game has proven a roaring international hit. One common phrase often seen across social media in the past two weeks since the launch is the idea that Breath of The Wild, Zelda’s previous foray on Nintendo’s Switch when the system launched, almost feels like a beta version of what we ended up with in TOTK. How wild is it to call a game that went on to sell 30 million copies since and win a ton of awards a beta test? But it honestly feels kind of accurate with how much TOTK built on the last version of Hyrule we visited six years ago.
The Legacy of Zelda Enthusiasm
There are few dates on the video game calendar that get circled with more enthusiasm than a new Zelda game. Since the first one dropped in 1987, its raving fan base has always wondered what would be next for the franchise that often served with Super Mario Brothers as a flagship game that showed off the capabilities of Nintendo’s hardware from generation to generation. Zelda’s creators Shigeru Miyamoto and Takashi Tezuka were a part of both famous franchises. While it doesn’t quite serve that role in the same fashion given Nintendo has now allowed many more developers to publish games for their hardware in the Switch era, Zelda still very much serves as the benchmark for how much fun you can have on the Switch.
Zelda has turned down the cartoon style from 20 years ago. But the current look and feel still have a very anime feel that looks a lot cleaner than Wind Walker released in 2002. But 2006’s Twilight Princess feels much more similar to what the game looks like today. The modern version feels a lot brighter and more fun, like the way the lava pops with bright red and orange bubbles.
Miyamoto explained some of the thought processes they had as Zelda continued to transition into the 3D format in the 2000s. He noted part of the reason they went for the cartoon look was it made it easier to show expression in the characters. He also wanted it to feel like you were playing a cartoon in 3D, they definitely aced that test.
Breath of The Wild provided a lot of the building blocks for this new sequel on the same generation of hardware six years later. In an interview with Game Informer, Miyamoto noted one of the big jumps as Zelda made the move to the Switch was the nature engine. Exploration has always been a significant backbone of the fun in the play-it-at-your-pace game where you can toss around chickens or make a speed run for the master sword.
“Adventuring and exploring nature is what makes the game,” Miyamoto told Game Informer when the game launched. “I had to relook at what dungeons look like for us and kind of take it out of the dungeon. We spent five years kind of working on that.”
Miyamoto admitted he himself likes the open-world aspect of players creating their own adventures across the storyline over the years but understands there are folks out there that like those deep storylines with a lot of backstories. He thinks this modern generation of Zelda games has done a good job balancing the two.
The Tears of The Kingdom Launch
Over the past few weeks, the world has now had a moment to dive into Hyrule. But the months and years leading up to this moment had a bit of mystery to them. Regardless, once the game hit shelves, it was on.
In just three days, it became the fastest-selling Zelda game of all time. Ten million units moved globally in that first 72 hours, 4 million of them here in North America. That makes it the fastest-selling Nintendo game ever on any system in North America according to Nintendo. A major achievement for the game’s creators.
“Many players are returning to Hyrule with all its new mysteries and possibilities, and with the record-breaking launch of The Legend of Zelda: Tears of the Kingdom for Nintendo Switch, we can’t wait to see what they’ll create in the game and the stories they’ll share next,” said Devon Pritchard, Nintendo of America’s executive vice president of sales, marketing and communications. “We’re grateful for all of our fans who’ve shown their passion for The Legend of Zelda over the years, and these sales numbers for the latest installment continue to show the strong momentum for both the franchise and Nintendo Switch this year.”
Reviews and Livestreams Pumped The Hype
One of the things that helped the massive launch was just how positive all the reviews were. It’s currently sitting at a 95 on Metacritic, the most noted aggregator of video game reviews by a mile. That score puts it as the 49th greatest game of all time per their review system. While 22 other games in history have scored a 95 on the site, TOTK ranks No. 1 one among those games that have scored a 95 since the website was founded over 20 years ago.
Zelda’s 1998 edition Orcana of Time is the number one game of all time on Metacritic as the only game ever to score a 99. The last installment on Switch, Breath of The Wild, ranks No. 14 on the all-time list with the Wii U version coming in No. 26. Twilight Princess is No. 39, and The Wind Walker is No. 44. There are a few on the list after TOTK also. The Gamecube Collectors edition from 2003 came in at No. 54. The Game Boy Advance edition of A Link to The Past came in at No. 59 with Majora’s Mask right behind it at No. 60. Twilight Princess is two spots later at No. 62. A 3DS version also made it. With the TOTK’s reviews getting added to this all-time list, basically one in 10 of the top-reviewed video games of all time on Metacritic is a Zelda game, if you count the two versions of Breath of The Wild as one.
“The fandom behind the Zelda franchise is stronger than ever and to date, Tears of the Kingdom is the best reviewed game of 2023 on Metacritic,” Marc Doyle, Co-Founder of Metacritic told L.A. Weekly. “In fact, it currently ranks in the top 50 games of all time and the number four Zelda game to ever be released.”
We asked Polygon Senior Reporter Nicole Carpenter if she thought the game got scored tougher by critics as a direct sequel.
“I don’t necessarily think it got scored harder, but Breath of the Wild did have a major impact on the industry so there was an expectation for what Tears of the Kingdom would be. The bar was already set high and people expected Tears of the Kingdom to jump over that bar,” Carpenter told L.A. Weekly, “The game sold 10 million copies in a few days so it’s definitely up there for the biggest game of the year. Beyond that, Tears of the Kingdom will be one of most influential games of the year.”
Another thing the newer generation of Zelda games has had play to its favor is the rise of online streaming. The launch has been a hit. According to TwitchTracker.com, over the last week, people have spent 8 million hours watching other people play the game and the streams averaged about 50,000 people watching at any given time. Things peaked on May 11 when 351,714 users were simultaneously watching TOTK streams.
50 Hours In
What?! The Great Deku Tree has a stomachache again?! Sign me up. That’s not even a spoiler at this point, it’s presumable Hyrule’s bad guys at any given moment have had an impact on his acid reflux. Those kinds of expectations are one of the things that have made the series great. Each time we go back, the little things we love are done even better.
We are about 50 hours in. I’ve completed the Wind Temple but have predominantly spent most of my time exploring. I’ve hit about 35 Shrines so far in the process of building up hearts for the main storyline. One of the reasons I’ve hit so many shrines early is because of how fun the new gameplay mechanics make them. The massive refreshing of all the minigames makes each one feel very unique.
Those four new core gameplay mechanics are called Fuse, Ultrahand, Ascend and Recall. Fuse lets you attach objects from the world to each other or your hand after you use Ultrahand to move them around. You’ll use a combination of those powers and the world around you all the time to upgrade your weapons, solve puzzles and even build vehicles.
Ascend adds another vertical element of gameplay in addition to the massive sky map that covers the whole game from above. It allows you to climb through ceilings within reach of the ability and emerge through the floor on the other side.
Recall allows you to move objects and then recreate that object’s movement through time. Say a rock falls down a waterfall you want to go up, you hit the rock with recall and ride it up the waterfall. There are some wild uses for one when it comes to all the puzzles.
There also is a ton of wild physics mechanics attached to the main storyline. As you dive further and further in, you’ll get access to an even wider array of tools to combine with the Ultrahand and Fuse abilities.
With all that, and what feels like triple the game compared to Breath of The Wild, I think the only reason TOTK isn’t higher on the all-time list is that it’s a direct sequel. Regardless, it’s one of the best games ever.
It’s going down in Thailand’s cannabis scene and you can see plenty of California influence on the marketplace on their new, very open medical marijuana market.
Earlier this month I visited Thailand to check out what legal medical cannabis looks like six months in. It’s wild. There are now hundreds of dispensaries operating in Bangkok. In some cases, you’ll find a dispensary with a cannabis street cart operating across the street. As Thais wait to see what the final regulations look like, they are doing their best to take advantage of the moment. Currently, you don’t need a doctor’s recommendation to access cannabis.
And one of the best ways to take advantage of the moment? Proven practices. A number of the first-wave Thai cannabis business people are familiar with California and other American markets. As opposed to attempts to create their own retail theory, the Thais are leaning on the things that have worked in California for the last 25 years.
One of the funny things is, you’re kind of seeing every kind of dispensary at once. Those who are scared the law might change have a street cart or minimal indoor infrastructure because they are scared it might not last like those in California prior to 2008. The middle of the pack is nicer retail environments with minimal upgrades similar to those years early in The Obama Administration before the landlord letters from the Department of Justice. The final tier of Thai dispensaries is already all the way in. They have LED screens everywhere and primo retail space. As far as they’re concerned. cannabis is completely normalized.
A street cart with a dispensary directly behind it in Bangkok’s Japanese Village. – Photo: Jimi Devine
But the biggest link to California? Commercially viable cuttings. It was very difficult to find authentic Thai genetics. Thailand’s cannabis seemingly isn’t quite ready for full production when it comes to local genetics. We lucked out and had a Thai Stick and a local hybrid that was crossed with some California dessert weed at Phandee in Bangkok, but it was few and far between. The best cannabis we saw was grown by Dr. Dope in Bangkok. Their Double Dawg and Sensi Dawg were the two nicest things we saw grown in Thailand.
Ron Brandon, the founder of California brand Kingston Royal, emphasized it’s not just American genetics we’re seeing. He thinks the market is emulating stateside practices in every form possible.
“I think that genetics are obviously a huge thing. You can see that when you walk up to any of these trucks, you walk inside any one of these dispensaries, there’s just a bunch of genetics from American brands bred by American breeders,” Brandon told L.A. Weekly. “I think California is a culture in itself, whatever, it’s the epicenter as far as cannabis goes. So I mean, you’re going to see a huge influence from California in every single aspect. You see the mylar starting to transition out here in the stores as well. California did dispensaries bigger and better than anyone first, right? And you can see that they just took the California model.”
As for the thing that surprised him the most about the scene six-months into legalization?
“It feels just like back home, right?” Brandon replied. “For the most part, but then there’s the Thai way.”
Josh Schmidt is helping Cookies move into Asia. Schmidt and his Thai partners brought two groups together to form Cookies Asia Co. Schmidt has been visiting Thailand since 2005 and eventually married a Thai woman.
“In 2005, I traveled to Thailand with thoughts of taking a three-week break from cannabis, as laws were so strict. Fast forward to living in Thailand four years and having to consume cannabis in secret,” Schmidt told L.A. Weekly. “I grew plants on my balcony and at my in-laws’ in the Northeast and was worried daily someone might find out and cause problems. I used to go to a Reggae Bar on Khao San and get bags of pressed Lao brick to hold me over. I dreamt of days like today in Thailand, as good cannabis was the one thing I was missing from my daily routine.”
Schmidt went on to point to Thailand’s rich underground culture pushing the plant along since those days.
“Similarly to USA, we are seeing a convergence of underground and new players and it’s creating a fresh, vibrant scene very few have experienced before,” Schmidt said.
Schmidt reminds everyone to play it cool when they visit.
“Being a Californian in Thailand we have to remember that Thailand is still only legal for medical use and we shouldn’t exploit the laws or push any boundaries,” he said. “We have to respect the law in Thailand and learn about “Thainess.” With a uniquely rich history, Thailand is very different from California (or the West for that matter) and we always need to remember where we are and what the Thais have done to keep their heritage and traditions uniquely “Thai.” I have been blessed to be a part of Thailand’s growing cannabis community and am excited for what is to come over the next years!”
We’ll keep an eye on the developing market in Thailand and its impact on the wider cannabis conversation in Asia.
In a cannabis industry where much of the time the people of note entering from other walks of life to start their brands have been men, Erykah Badu is about to be one of the most celebrated females ever to enter the space she’s been in since 2020.
From an outsider’s perspective on the chessboard, it seemed the moves she was making in the build-up to the March 8 launch of her That Badu line at Cookies made a lot of sense. She went with better genetics than some of her peers entering the space and was working with a solid retail partner. We’ve always found that one of the most giant red flags recently is when a celebrity brand launch coincides with the launch of whatever mechanism that’s getting you the weed. Badu went the opposite direction in working with an established retailer.
That Badu is a cross between Lemonchello and Jet Fuel Gelato. It will be available in eighths and pre-rolls for its International Women’s Day launch on March 8. Expect more offerings from the line in time for Mother’s Day.
Badu’s first cannabis line, Apple Trees, launched in February 2020. Unfortunately, the world closed a few weeks later so the launch got lost in the news that was focused on some of the biggest sales weeks in the history of California cannabis as people feared dispensaries would close.
But the cannabis world is a lot chiller at this moment with the exception of what small farmers are going through and crime waves. And getting the launch in a month and a half before 4/20 to avoid the noise was a good play, too.
Our chat with Badu started with the fact she is a busy lady, a multi-platinum recording artist with plenty of things on her plate. What made her want to enter the cannabis space in addition to the wellness work she’d already been involved with for a long time?
“I’ve always been an advocate and interested in cannabinoids,” Badu told L.A. Weekly. “My first band is called The Cannabinoids. We are all on the electronic drum machines, nine of us, and we just improv.”
The conversation quickly moved to her work as a doula she started over 20 years ago and how much that actually intertwined with her new cannabis endeavor over the years. Doulas can assist new families in the build-up, during and after the birthing process, or help families with the transitions that come with death and provide emotional support.
“I became a doula in 2001 and as a birth and death doula; many of my mothers and patients use cannabis in many different ways,” Badu explained.
And more personally than those she supports through her doula work, cannabis has long been a part of Badu’s early morning ritual as she works to find alignment for the day or whatever message she needs to hear in that moment.
“It brings clarity, and the aroma is also part of the ritual. The smoking is also a part of the ritual, the breathing, inhaling and blowing and exhaling,” Badu said. “All these things have been very instrumental in my creativity as an artist, as a very busy entrepreneur, and as a mother who has to work in a very masculine world. It helps me not forget who I am and that I am also important.”
Badu is currently a resident of Texas. She is sitting in hopes of the chains moving on legalization in the near future. If people used football metaphors more to try and legalize it, they probably would; nevertheless, Badu is working on a CBD permit. As proven by many in the past, she thinks getting her infrastructure in place with CBD stuff and making the move to recreational when Texas goes legal is the move. Certainly, a fair take.
Texas isn’t the first place that comes to mind when people think of cannabis reform, but it was a long slow process in many places. Texas is now in the midst of that process — it’s just one of those places that started a bit later. Given this, we asked Badu how private she feels like she has to ever had to be about her own use.
“Exactly. That’s why we can have conversations about it, but we have to be very careful with those types of things,” Badu replied. “So now that it’s being introduced, as a prospective license, we can have more conversations and I will be at the forefront of the legalization. I will use my voice for this. And I’m specifically interested in cannabinoids and women.”
Badu noted, while everything in the product line kind of caters to or comes from a feminine perspective, it’s definitely high-end product meant for whoever wants to smoke heat. But you’ll see plenty of feminine notes, like the packaging mimicking the oriental ceramides Badu has become fond of over the years.
“I was thinking, what kind of vessel will this be in? What kind of packaging, what colors, with flowers?” Badu said. “I first thought of porcelain and the Oriental and Persian vases and tea sets, and those types of things.”
Badu noted she’s also excited about the mushroom tea she’s working on. We asked what it’s like to be diving into the psychedelic space and if it ever felt like psychedelics had been demonized in communities of color.
“Maybe demonized is a heavy word, I would say for sure misunderstood,” Badu said.
Badu argues when something is misunderstood, it’s often abused and mishandled. Her new mushroom teas will be called That Badu technologies. The first is meant to be a coffee substitute for during the day and the second is the psychedelic one, which she noted can be used in ritual work of any kind.
Keep an eye out for That Badu to expand across California in 2023.
A new survey from Wired Research suggests most American adults will be including cannabis in their Valentine’s Day plans.
According to the survey, 61% of American adults plan on using cannabis or gifting it to someone this Valentine’s Day. The survey was commissioned by Verano Holdings to see how consumers would treat cannabis around the holiday as it continues to get further normalized nationally.
Another fascinating takeaway is the number of Americans that will skip booze this holiday season and opt for cannabis. Wired Research put the number at about 19 million. If just half those people bought a top-shelf eighth for the holiday, you’re talking about $60 million dollars in revenue before you even add the taxes.
While it was close, men were a little bit more likely to include cannabis in their Valentine’s Day plans (66%) than women (57%). This gap is actually closer than the gap between men and women admitting to use in wider society. In 2016, Columbia University Professor Deborah Hasin noted the rates at which men and women used cannabis had held steady for a long time at 13% of men and 7% of women through the mid 2000s. But in 2007, experts started to see a shift that would see the rate at which men were using rise another 4% while women’s use rates would rise 3%.
Younger folks were a lot more down with adding cannabis to their holiday plans than seniors were, with 70% of Gen Z and Millennials surveyed saying cannabis very well could end up a part of their holiday plans. But even then, the seniors weren’t that far behind. While the survey was just under 1,000 people, the idea that more than half of the two oldest categories said they’d be including it in their plans was pretty wild. That is probably the number it would be fascinating to see scaled up into a bigger survey the most.
Another big factor that will separate use rates this holiday? Kids. Parents were found to be more likely to partake in cannabis on the holiday than their childless peers. The survey found 69% of people with kids planned on making cannabis part of the fun, while only 57% of those without offspring said they’d be partaking.
As opposed to just another part of the evening’s fun, many argued they were using it as a tool to inspire romance.
“The data from the survey show that Americans use cannabis to relax or improve their mood, which can help people be present and more connected, which is crucial to a better love life,” said Dr. Shannon Chavez, a Beverly Hills psychologist and sex therapist. “Valentine’s Day is a great opportunity for couples to try something new together and try a more dynamic and less formulaic approach to intimacy, which cannabis can help inspire.”
Americans are starting to come around on the idea. One in four surveyed believed cannabis would help get them in the mood. While separately, one in four surveyed said they expected to perform better sexually with the help of cannabis.