THE HUMBOLDT PREHARVEST DEP REPORT 2023

61% OF AMERICANS WANT CANNABIS ON VALENTINE’S DAY

A new survey from Wired Research suggests most American adults will be including cannabis in their Valentine’s Day plans. 

According to the survey, 61% of American adults plan on using cannabis or gifting it to someone this Valentine’s Day. The survey was commissioned by Verano Holdings to see how consumers would treat cannabis around the holiday as it continues to get further normalized nationally. 

Another fascinating takeaway is the number of Americans that will skip booze this holiday season and opt for cannabis. Wired Research put the number at about 19 million. If just half those people bought a top-shelf eighth for the holiday, you’re talking about $60 million dollars in revenue before you even add the taxes. 

While it was close, men were a little bit more likely to include cannabis in their Valentine’s Day plans (66%) than women (57%). This gap is actually closer than the gap between men and women admitting to use in wider society.  In 2016, Columbia University Professor Deborah Hasin noted the rates at which men and women used cannabis had held steady for a long time at 13% of men and 7% of women through the mid 2000s. But in 2007, experts started to see a shift that would see the rate at which men were using rise another 4% while women’s use rates would rise 3%. 

Younger folks were a lot more down with adding cannabis to their holiday plans than seniors were, with 70% of Gen Z and Millennials surveyed saying cannabis very well could end up a part of their holiday plans. But even then, the seniors weren’t that far behind. While the survey was just under 1,000 people, the idea that more than half of the two oldest categories said they’d be including it in their plans was pretty wild. That is probably the number it would be fascinating to see scaled up into a bigger survey the most. 

Another big factor that will separate use rates this holiday? Kids. Parents were found to be more likely to partake in cannabis on the holiday than their childless peers. The survey found 69% of people with kids planned on making cannabis part of the fun, while only 57% of those without offspring said they’d be partaking.

As opposed to just another part of the evening’s fun, many argued they were using it as a tool to inspire romance. 

“The data from the survey show that Americans use cannabis to relax or improve their mood, which can help people be present and more connected, which is crucial to a better love life,” said Dr. Shannon Chavez, a Beverly Hills psychologist and sex therapist. “Valentine’s Day is a great opportunity for couples to try something new together and try a more dynamic and less formulaic approach to intimacy, which cannabis can help inspire.”

Americans are starting to come around on the idea. One in four surveyed believed cannabis would help get them in the mood. While separately, one in four surveyed said they expected to perform better sexually with the help of cannabis. 

THE ROAD TO LA STARTS: THE EMERALD CUP HARVEST BALL

The rain could not stop the heat at the second annual Emerald Cup Harvest Ball in Santa Rosa. 

The event serves as the kickoff to cup season with the winners getting crowned in roughly six months in L.A. at the awards show. This weekend had traditionally served as the whole show for years, before the new format. The quests of farmers looking for next year’s hottest genetics, the chance to survey the harvest, and the awards show were all crammed into one action-packed weekend over 17 years that continued to get larger and larger. 

With the awards show still months out, the weekend now focuses on the cannabis of the moment and seeds. The seed and genetics part can’t be overstated. In more recent years we’re even seeing tissue cuttings available for farmers terrified of the dreaded Hop Latent Viroid, commonly known as HLVd. Cuttings with HLVd have been the downfall of mega nurseries people were convinced were here to stay. But regardless of the high-tech stuff, the regular seeds and cuttings called clones are a huge part of the show.

We were reminded of this when we walked in the gate on Day One. Emerald Cup Competition Director Victoria Shea grabbed me out of line just before gates opened so I’d make it to the judges’ meet-and-greet on time. The public hadn’t even been allowed in yet and there were already lines at the Compound Genetics and Purple City Genetics Booths as their peers participating in the Harvest Ball queued up to get the latest and greatest genetics from both. That wave of people on the hunt would increase tenfold once the gates opened up. 

And those who weren’t looking for cuts were looking for great cannabis or trying to convince people they had it; plenty did. 

Our Favorites

Higher Heights from Comptche, California, had a lovely spread. The two standouts for us were the Carambola and the Purple Candy Cane. The Purple Candy Cane was a bit more complex on the nose. 

Pacific Cultivation was another absolute banger spread for 2022. Everything came out awesome, but it would be criminal to not highlight the Hippie Crasher. The pairing of Kush Mints and Wedding Crasher was among the finest offerings at the whole harvest ball. The Caked Up Cherries was our second favorite from the Pacific Cultivation lineup.

Pacific Cultivation

Humboldt Seed Company had their new Jelly Donutz collaboration with Casa Flor on display. You could certainly smell the sugary goodness some people like to start their mornings with. 

Moon Valley Cannabis’s Wine Country-grown pot also was pretty awesome. The standout for us was the Grapes and Cream, but the Zlurpy was very competitive, too. We could see people leaning in that direction for sure. 

Moon Valley Cannabis

Bigfoot Cannabis Co’s rendition of Gelato 41 was stunning. It was one of our favorite versions we have ever seen that wasn’t indoor. The only one nicer won the Cannabis Cup in 2018. 

Fidel’s spread was as top-class as to be expected. It included the KMZ that won the Transbay Challenge I hosted in Los Angeles this past August. The blend of Kush Mints and zkittelz is a flavor profile in its own league. 

Fidels

One of the loudest jars of the day had to be the Garlotti from Good Good. Once you cracked it open, you were hit with an explosion of garlic terps so strong your eyes and sinuses might water up a bit. But don’t worry, that’s definitely a good thing. 

Garlotti

Sun Roots Farm’s Velvet Papaya won the contest for the thing I think we’ll have the best shot of smoking in a hash format. The terp-loaded strain was said to produce a decent amount of the resin you need to make hash, which essentially is collected plant resin.

GLASS DEALS: ALIEN FLOWER MONKEY GLASS QUARTZ

Los Angeles’ Alien Flower Monkey Glass is crushing it with some of the best deals on American-made quartz deals on the market

We sat down to chat with AFM Glass’s general manager Dimitar Tantchev to hear the ups and downs of the glass game since its founding in 2014 after its owners had already spent years in the scene prior to opening. Over the years, they scaled up production internationally, but are still producing about 20% of their products domestically, most notably, their quartz banger line. 

Quartz bangers are the most time-tested delivery medium of the dab era. In 2008, Hash consumers saw the first skillets for smoking the new hydrocarbon-extracted hash that was a bit more refined than the honey oils that had been going around for years. Titanium nails quickly became the norm in the early 2010s. By 2015, the quartz bucket design of the banger from Quave glass would become the definitive style. Within a few years, different variations were being produced all over the world. 

Lots of other cool quartz smoking mechanisms would come out, the terp slurper among the most successful. But not everyone wants to deal with a marble set every time they want to smoke a little hash. Hell, many don’t even want to heat up a banger with a torch and have switched to electronic dabs with companies like Puffco, Carta, and Ispire, developing their own followings. But many purists still love a quartz banger.

AFM Glass Terp Slurper

Where AFM comes into play is how accessible it’s made domestic bangers. While the price has dipped a bit more in recent years, for most of the 2010s you could expect to pay north of $100 at the bare minimum for good American quartz bangers. AFM has been able to cut that price in half.

Tantchev noted when the AFM was originally founded, one of the goals was to spice up the scientific glass space with a bit more color without going all-in as headie art pieces. When things kicked off originally, the market was still dominated by clear tubes. They found a comfortable position in the business-to-business space hitting mega trade shows, like Champs, where they help retailers from all over America stock their shelves. 

“We kind of produce just really cool, fun, unique and colorful styles,” Tantchev told L.A. Weekly. “We tried to create color combos that kind of just are unique and just create some new styles.”

Between all of the different beakers, tubes, and rigs, Tantchev estimated they were offering just over 50 different styles right now. 

As for why their domestic quartz products come in so far below others? 

“It’s a good question. I think it’s really kind of a supply and demand, and a perceived value. Or maybe not so much both aspects. It depends on who you asked, what is more important? I think there’s definitely the art and like apprenticeship of glassblowing and going out to be far superior quality, not just by being a thicker glass or thinner,” Tantchev said. 

In the end, the deals they are offering come down to the inhouse tech. 

“​​I would say the way to answer your question in the long process of how we’re able to offer the price that we’re offering is, is just by you know, scaling our operation,” Tantchev said. “And we’ve just kind of figured out strategic operations, which were able to save a lot of money and pass that off to our consumers as opposed to taking it into our pockets.”

LA PREPS FOR THE BIGGEST ZALYMPIX YET

Los Angeles is preparing to crown its latest Zalympix champion after the most competitive version of the contest yet. 

Over the past couple of years, Greenwolf’s Zalympix has firmly taken hold of the title of L.A.’s elite cannabis contest. This was even as it expanded throughout the state with Mainstage in Sacramento and The Outpost in Santa Rosa now taking part in the distribution of the boxes. 

I think one of the things that makes Zalympix so fun is the fact it’s genuinely highlighting the best of the best. It’s a pure representation of the Ethos that Greenwolf has used to fill the shelves at the shops since day one. It’s also refreshing to see a bunch of names in one place that are all crushing it during these dark times in cannabis.

This rendition of Zalympix was the wildest yet. It was simply massive. The initial amount of over 120 entries is considerably larger than all the previous Zalympix boxes combined. The Greenwolf team selected 25 judges to go through the entries and whittle them down to the finalists. 

One of the best parts of that preliminary round finals was the fact they were blind. We didn’t know which weed was which. Past renditions of Zalympix had the product in whatever bag it came in. The haters would point to this as evidence of a popularity contest between the big dogs, even if it never was. So, kudos to Greenwolf. 

The finals box this year was insane. Don’t get me wrong, there were a lot of Z terps. But there was a lot of other cool stuff, too. There was some great OG with the #3, some weird sweet funk notes on the #1, and both #15 and #18 have some fantastic fuel notes. 

After you get through talking elite entries, you can’t forget how awesome the party is, too! Zalympix is easily one of the best cannabis events of the modern era, as many of the world’s best cultivators gather to see who will take the top prize. 

We’ve smoked every Zalympix entry ever. For us, the most dominant Zalympix victory ever was when Blueprint took home the top honors as it beat out a box of monster heat from all over the state. Now a year and a half later, we caught back up with Blueprint’s cofounder Jordan Aguilar. 

“I would say what was cool about Zalympix was just the authenticity that I think leaks through. Who set it up, to the people smoking it saying this is what I enjoyed the most,” Aguilar told L.A. Weekly. “So I thought that was really cool and almost surprised me in a lot of ways. Just because I was like, wow, people are in tune, and I was surprised with how in tune people were, which was a good relief.”

Aguilar also noted he appreciated the transparency. He felt like it was one of the things that made the contest stand out for him. 

Aguilar went on to speak to what the win meant at the moment coming out of 2021 where their launch was already considered the best new company of the year. 

“I think it’s always good to give that moment to kind of smell the roses, because outside of that moment, and just before then, just after, we just get back to the grind,” Aguilar said. 

Spending a lot of time in grow rooms is one of the curses of being elite. Much of the time running into your peers outside your immediate circle can be rare; Zalympix represents one of those nights of the year the various tribes get together to talk heat and debate who has the best weed.  

“To go with the guys who are in the same boat as us. These other growers do the same thing. So it’s for all of us to come out and get to see each other,” Aguilar said. “It’s a we’re all at the watering hole together type of thing.”

Aguilar went on to say how supportive people were all over. He also pointed to the Zalympix win as probably what ended up getting him on the First Smoke of The Day podcast. That was another huge moment for getting the word out about what the Blueprint team is doing up north. 

Greenwolf’s Zalympix Awards show is tomorrow night. We chatted with Brian from Greenwolf about the festivities. Those in search of the heat can expect over 40 vendors with many offering consumer-direct pricing. 

“It’s exciting, it grew again,” Brian told L.A. Weekly. ”Obviously a lot more vendors. I think that the preliminary round and then having it this way and having it be one event really helped, having more time, and more people hear about it getting bigger.”

A lot of times people point to the rec market as garbage, with a few places like Greenwolf doing their best to chase down the real heat floating on top of the mess. We asked how cool it was to carry that reputation with elite consumers.

“There is fire out there a lot of time,” Brian laughed. 

He went on to note there is a big parking lot across the street, but they’re recommending you Uber. Also, people will be on the prowl for the best stuff; if you’re trying to get your hands on some fireball heat, make sure you beat the crowd there. 

Tickets are still available for Saturday.

CA QUARTERLY POT TAXES DIP $95 MILLION FROM 2021

California’s quarterly cannabis tax revenue dipped $95 million from Q4 2021 compared to Q4 2022. 

On Wednesday, The California Department of Tax and Fee Administration (CDTFA) reported cannabis revenue today for the fourth quarter of 2022 totaling $221.6 million; these numbers are always adjusted when the next quarter comes out. So we’ll have the final number in a few months, but regardless, the $108 million in excise tax collected and $113.6 million in sales tax revenue from cannabis businesses will be a monster dip from 2021.

When the final numbers for the last quarter of 2021 were released in 2022, the number climbed from $308 million to $316.59 million. That figure includes $160.64 million in excise tax, $39.99 million in cultivation tax, and $115.96 million in sales tax. 

The $95 million in lost taxes represents a 30% dip in cannabis revenue for Q4 2022 compared to the same quarter a year prior. This revenue loss also is up from the $82 million loss in comparison of Q3 2021 to Q3 2022. 

The quarter-to-quarter dip wasn’t as bad, but still pretty brutal. The numbers for Q3 2022 were revised to $251.3 million. This represents a $30 million dip in Q4. The revenue dip from Q4 2021 compared to Q3 2021 was $25 million. The dip in revenue this year was roughly 20% larger than in 2022. 

Some would be quick to point to a halt in the cultivation tax for the loss, but lawmakers only expected to lose $150 million on that over three years. Sure they lowballed it, but there have to be other places the tax dip is coming from too.

We asked Kyle Greenhalgh of Heritage Mendocino if he felt like the dip in taxes was from brands going under.

“I think in general, people got broke in California and weren’t spending as much in the stores as they used to,” Greenhalgh told L.A. Weekly, “I know we still see the same amount of door swings, but a quarter of the spending of what it used to be. People were buying their needs, not their wants. So I think a bunch of dispensaries went to a value-driven model, but I see spending and higher quality bouncing back.”

Greenhalgh watched the shop’s average spend go from $100 to $20 really fast. He thinks people had to choose from buying gas at the gas station, or cannabis, and gas to get to work won that battle. 

“This in turn made it very hard for most big corporations and brands to make a profit, and the exit started to happen. I’m seeing a lot of success and movement now for more of the smaller and craft brands though,” Greenhalgh noted. 

Michael Katz of the Mendocino Cannabis Alliance broke down the $95 Million dip in revenue a bit further. 

“Overall, the dip in licensed cannabis tax revenues appears to be driven mostly by a small reduction of sales tax compared to the big hits to excise tax and the removal of the cultivation tax last year,” Katz told L.A. Weekly. 

He notes the tax dip spread across the supply chain and unfortunately did not provide the level of direct relief for which cultivators had hoped for. 

“Big picture I’d say that reduced sales are still primarily due to the high taxes levied on licensed products,” Katz argued. “As inflation has forced people to spend more and more on even the most basic of necessities, it becomes harder and harder for them to justify spending two or three times as much for licensed cannabis products. At the same time, there’s a significant amount of unregulated and untaxed cannabis retail throughout the state, offering product that looks ‘legal’ but costs a fraction of the price.”

Katz closed by noting, as long as the taxes remain high, most consumers who have less money in their pockets will be incentivized by their bottom lines to shop outside of the licensed market.

With annual surpluses coming to an end in 2022, the state will look to figure out how to replace that $95 Million.

JUDGING ZALYMPIX 2023 QUALIFYING ROUND

We just wrapped up judging the preliminary round of the biggest Zalympix competition yet. 

The 2023 installment of Greenwolf’s massive contest is bigger than ever in terms of entries this year, not just hype. Greenwolf opened up the competition to over 100 farmers for the next installment. 

That’s a huge jump from the 16 we’d seen in the previous boxes to 109. Obviously, there was going to be a need to switch the format up a pinch given the scale of how big the contest is this year. Greenwolf’s solution? A preliminary round. 

The Greenwolf team assembled a reputable squad to go whittle down the pack. It included past winners, famous growers, and other journalists. Everyone they selected was based on their faith in their palette and opinion on cannabis.

Getting the kit in two boxes.

I received my box on Feb. 8 and had through the 21st to finish the samples. I went into the last day with four left. That worked out to trying just over nine samples a day. I smoked every single entry in a backwood because they are kind of like a cheat code when you’re grading marijuana. If you can taste it through the woods, you know it’s the goods. 

One thing about this contest was the fact it was refreshing to not have to pick a winner. We had to pick 27 things we thought had a shot in the final round. That’s a ton. If I knew something had to be in the box I just gave it all fives. Even if it wasn’t my favorite terps, I just couldn’t deny it a shot at the big show. 

I ended up with 18 out of the 109 in that must-go-in-the-box category. These were fantastic representations of lots of different kinds of weed. There were certainly a ton of dessert terps across the field of entries, but dotted between the Gelatos and Lemon Cherries were both new and old flavors.

There were a ton of OGs. To be expected from a Los Angeles-based contest? Sure. But they were of varying qualities; some leaned on the pure fuel smell while others smelled more like Skywalker or Tahoe cut with a bit more pinene in them. 

Most of the things I scored the highest were rockstar-level gas, which is weed that literally smells like there was some kind of accident at a gas station that needs to be reported. I wasn’t worried about color either when I was scoring. Don’t get me wrong, I wanted the stuff I was picking to be aesthetically pleasing, but a wild nose went a hundred times further in my opinion building than a couple of hints of purple. 

A lot of people entered new gear they thought might be their golden ticket. I’ve regularly checked out the Compound lineup over the last few years as they were testing out new gear. I smelled a lot of notes from last year’s seed drops like Gastropop and Pave. 

Jon Cappetta from High Times was among the others selected to make their way through the entries in search of the 27 he thought worthy.

“Sorting through almost 120 samples in two weeks is a feat for even the most seasoned veterans, but The Zalympix preliminaries were a great preview of the gear we can expect to see making headlines this year. It seems like ‘23 is going to be another year of candy gas, but I’m holding out hope for more unique flavor profiles,” Cappetta told L.A. Weekly. 

We’re going to go deep into Zalympix for 4/20 this year. Keep an eye out.