AMERICAN CANNABIS INDUSTRY NEARS $30 BILLION VALUE

THE ROAD TO LA STARTS: THE EMERALD CUP HARVEST BALL

The rain could not stop the heat at the second annual Emerald Cup Harvest Ball in Santa Rosa. 

The event serves as the kickoff to cup season with the winners getting crowned in roughly six months in L.A. at the awards show. This weekend had traditionally served as the whole show for years, before the new format. The quests of farmers looking for next year’s hottest genetics, the chance to survey the harvest, and the awards show were all crammed into one action-packed weekend over 17 years that continued to get larger and larger. 

With the awards show still months out, the weekend now focuses on the cannabis of the moment and seeds. The seed and genetics part can’t be overstated. In more recent years we’re even seeing tissue cuttings available for farmers terrified of the dreaded Hop Latent Viroid, commonly known as HLVd. Cuttings with HLVd have been the downfall of mega nurseries people were convinced were here to stay. But regardless of the high-tech stuff, the regular seeds and cuttings called clones are a huge part of the show.

We were reminded of this when we walked in the gate on Day One. Emerald Cup Competition Director Victoria Shea grabbed me out of line just before gates opened so I’d make it to the judges’ meet-and-greet on time. The public hadn’t even been allowed in yet and there were already lines at the Compound Genetics and Purple City Genetics Booths as their peers participating in the Harvest Ball queued up to get the latest and greatest genetics from both. That wave of people on the hunt would increase tenfold once the gates opened up. 

And those who weren’t looking for cuts were looking for great cannabis or trying to convince people they had it; plenty did. 

Our Favorites

Higher Heights from Comptche, California, had a lovely spread. The two standouts for us were the Carambola and the Purple Candy Cane. The Purple Candy Cane was a bit more complex on the nose. 

Pacific Cultivation was another absolute banger spread for 2022. Everything came out awesome, but it would be criminal to not highlight the Hippie Crasher. The pairing of Kush Mints and Wedding Crasher was among the finest offerings at the whole harvest ball. The Caked Up Cherries was our second favorite from the Pacific Cultivation lineup.

Pacific Cultivation

Humboldt Seed Company had their new Jelly Donutz collaboration with Casa Flor on display. You could certainly smell the sugary goodness some people like to start their mornings with. 

Moon Valley Cannabis’s Wine Country-grown pot also was pretty awesome. The standout for us was the Grapes and Cream, but the Zlurpy was very competitive, too. We could see people leaning in that direction for sure. 

Moon Valley Cannabis

Bigfoot Cannabis Co’s rendition of Gelato 41 was stunning. It was one of our favorite versions we have ever seen that wasn’t indoor. The only one nicer won the Cannabis Cup in 2018. 

Fidel’s spread was as top-class as to be expected. It included the KMZ that won the Transbay Challenge I hosted in Los Angeles this past August. The blend of Kush Mints and zkittelz is a flavor profile in its own league. 

Fidels

One of the loudest jars of the day had to be the Garlotti from Good Good. Once you cracked it open, you were hit with an explosion of garlic terps so strong your eyes and sinuses might water up a bit. But don’t worry, that’s definitely a good thing. 

Garlotti

Sun Roots Farm’s Velvet Papaya won the contest for the thing I think we’ll have the best shot of smoking in a hash format. The terp-loaded strain was said to produce a decent amount of the resin you need to make hash, which essentially is collected plant resin.

NEW GUIDELINES WANT POT SCREENINGS BEFORE SURGERY

The American Society of Regional Anesthesia (ASRA) and Pain Medicine is calling for cannabis screenings prior to surgery. 

The new guidelines come as a result of two years of work at ASRA Pain Medicine. The guidelines noted the idea initially came from cannabis and perioperative medicine special interest groups within the society in November 2020. The group is one of the largest medical societies dedicated to anesthesiology in the world, with 5,000 members in 66 countries. 

A smaller working group broke it down into numerous questions to answer, the first of which was if all surgical and procedural patients requiring anesthesia be screened for cannabinoids preoperatively, and if so, what information should be obtained?

The most fundamental part of their answer is a big yes because everything in a patient’s medical and recreational substance history should be taken into account, the guideline authors noted.

“Before surgery, anesthesiologists should ask patients if they use cannabis — whether medicinally or recreationally — and be prepared to possibly change the anesthesia plan or delay the procedure in certain situations,” said Samer Narouze, M.D., Ph.D., senior author and ASRA Pain Medicine president. 

Narouze went on to point out that while some people use cannabis therapeutically, studies have shown regular users may have more pain and nausea after surgery, not less, and may need more medications, including opioids, to manage the discomfort. And they’re not fearmongering, they just want the patient and anesthesiologist to be as informed as possible. 

“We hope the guidelines will serve as a road map to help better care for patients who use cannabis and need surgery,” Narouze said. 

The authors note it wasn’t just the weed they were worried about, but the potential for pesticides, heavy metals, and carcinogens. There are concerns about those adulterants impacting the perioperative effectiveness of the anesthesia. 

The authors later broke it down to four main factors to consider on whether someone should stop using cannabis before surgery — it was medical, the dosing and frequency of use, CBD ratios, and how it’s administered. 

“A recent consensus-based guideline recommended reducing cannabinoid use 7 days prior to surgery (to less than 1.5 g/day of smoked cannabis, 300 mg/day of CBD oil, 20 mg/day of THC oil) while cautioning not to attempt any tapering strategies within 6 days of elective surgery and not to attempt tapering a day prior to surgery,” the guidelines noted. 

The guidelines also noted one of the places the ASRA Pain Medicine will be looking at the relationship between cannabis and anesthesia the most often will be in pregnant women. In 2019, 5.4% of pregnant women reported using marijuana during their pregnancy. The guidelines said a history of occasional or recreational use of marijuana likely does not pose a risk with neuraxial anesthesia for labor analgesia or cesarean delivery.

The authors did note if you were to go into labor within a couple of hours of consuming cannabis there may be increased potential for cardiovascular, anesthetic, and vasopressor interactions.

THE ZALYMPIX GOES NATIONAL

Over the last two years, L.A. Weekly has had a front-row seat to the rise of Zalympix. 

For the uninitiated, the Zalympix is the biggest contest in the world when it comes to recreational boutique pot. The few and far between that can actually hold up with the quality of the streets. It’s hosted by Greenwolf, one of L.A.’s most famous places to buy great pot. L.A. Weekly recently took part in the process to whittle down the 109 entries to 27, for this year’s California edition. 

We caught up with Greenwolf’s founders Brian and Adam to get their take on the Zalympix rocket now going national with East Coast and Michigan editions currently taking place. We started our chat by asking the pair what it had been like watching their event grow to three time zones since kicking things off in early 2021. 

“It’s awesome. I mean, it’s really cool. I just feel like down to everyone involved, the cup runneth over with benefits for everyone. And it’s just really cool to see,” Brian told L.A. Weekly. He very much appreciates how taken seriously the Zalympix are in different places. Especially in Michigan, there is a lot of fire out there they hope to highlight through the competition.

“It’s just humbling to talk to some of these, you know, top-tier people in the space and have them say this competition is the pinnacle. This is the one that really stands out amongst the others these days,” Adam added. 

From the outsider’s perspective, it all seemed pretty rapid for sure. Basically, as soon as the first boxes went out in 2021, people were believers. The quality of entries made it easy, as the top-shelf entries in the box mirrored the quality Greenwolf’s shelves has been famous for.

We asked the pair when they knew they were really on to something with the event as a whole. Adam and Brian debated when they first got the vibes about Zalympix possibly taking off the way it has. While the initial gut feelings are debatable, when 4,000 people showed up last year to celebrate, they knew things were looking up for the future.  

This was also the first time they were ever worried. They’re not party guys per se. They wanted to ensure everything checking in that number of people went smoothly. Adam was standing out front himself grabbing VIPs and handing them wristbands. 

That evening saw Zalympix go from 700 people at the inaugural awards show to 4,000. The Zalympix between the two events featured a digital awards show due to a COVID spike in L.A. But the jump in attendance raises the obvious speculation of just how big the event can go? The likely answer is pretty huge. It’s not unreasonable to think 20,000 people will be attending in the not-too-distant future. One lesson from last time is, they plan to have more delivery 

Right now they are looking to lock down where they will host the Zalympix growing footprint for the upcoming awards show. Some of the possibilities they are tossing around right now could see them hosting up to 6,000 people. One thing they’re sure about is, they want to start the party a lot earlier, so vendors have more time before the 10 p.m. curfew on legal sales.

While expectations are high for the next California edition, many in the cannabis community are excited to see Zalympix branching out from California. The two had initially pondered the idea, but when their Michigan partners at Exotic Matter hit them up, it was on. Everyone believes bringing the Zalympix to Michigan will benefit the state’s best cultivators.  

Adam said it’s been great working with their Michigan partners. They’re getting ready to celebrate the winners of Michigan’s second edition on April 14. 

“We know they’ve had a long medical time frame there. When we got there last year, we just were shocked at how amazing the quality of the product was out there,” Adam said. 

We asked the pair how the flower in places like Michigan and the East Coast stacks up with the competition back home in Los Angeles?

“I’d say, there’s a lot of good stuff in a lot of places. A lot of people are doing things out there. Especially in Michigan, they’ve always been,” Brian said. “I think it’s the second closest in terms of like, Cali quality. There are real breeders out there. They’re really doing their thing out there and they have been, so for me, it shows.”

As for the differences between the trio of Zalympix contests now happening around the country, the main thing is scale. Michigan is the smallest of the three — they have to keep things a bit more low-key and were not able to have vending at the event. Nevertheless, the vibes carried the show. Many called it one of the best events Michigan’s legal market has seen, noting it’s one of the few times all of the state’s hitters have been inside the same room. They’re hoping to push the bar further next year and be the first event in Detroit to do compliant sales. 

Detroit has been a trouble spot for Michigan’s cannabis industry, and with things opening up, it looks like the time is ripe to bring things a bit closer to the population center. Back in the day, events occurred well outside of the city. 

“It’s similar to being in an Adelanto or a San Bernardino. You know, they weren’t here,” Adam explained. ”They were quite the drive from like the city, and so we knew our whole goal was, as with the L.A. Zalympix to keep it in LA, in Michigan, do it in Detroit, not be an hour and a half away from town. And then same with New York, we looked at doing other spots, but you know, we just think it’s imperative to be in Manhattan.”

New York is looking dope. It’s a little different for the Greenwolf team not being there, but they’re thrilled with the lineup for the festivities on April 19. A big contingent of California’s best cannabis minds is heading east to NYC for the holiday anyway, so the timing worked out perfectly for the Greenwolf team. They’re expecting somewhere between 2,500-3,000 people for the show. Brian noted they’re going pretty hard for the next couple of weeks.

What’s the difference between the contest entries? It varies. Last year there was so much Runtz in the Michigan Zalympix, it was no Runtz allowed this year. Brian found that interesting. 

“I’d say there is a lot of Z everywhere but also like more on the East Coast you see more candy, gassy stuff. I definitely know OG over there, and some OG over here (in the entries). But you know a lot surprised me. There were a lot of Exotic Genetix entries and I noticed there were some different breeders with different gear,” Brian said about the entries. 

One thing that’s interesting about Zalympix’s expansion is watching its perceived value from place to place. Obviously, it’s huge here in California. But it seems like a lot of the time it’s reaffirmed many people’s takes on names like Blueprint, Deo, Zushi, and Wizard Trees. In New York, there is this different kind of quest for brands trying to catch lightning in a bottle out the gate with a win. 

And boy are they. Sixty-seven brands came out in an attempt to qualify for the finals in NYC. They were narrowed down to 20. The qualifying idea in New York inspired the team to bring it back to California. The Greenwolf team selected 25 tastemakers to pick out the finalists. 

“I think there’s going to be some very surprised winners in there. Some brands that you know, people may not have ever heard of, including ourselves,” Adam said. 

Tickets for the New York Zalympix are still available. 

DEATH ROW CANNABIS LAUNCH SHOWS SNOOP DOGG BRINGING IN THE EXPERTS

We sat down with the team at Death Row Cannabis last Friday as the world learned about the iconic Los Angeles record label and brand’s move into the cannabis space. 

Last February, word got out Snoop Dogg had acquired Death Row Records. At the time, Snoop Dogg was excited to take the reins of the brand he had started his career with and the rest of us were curious to see the types of things he’d do with it. Any rough patches the brand’s identity had been through over the past 30 years were essentially cleaned up with the purchase, given Snoop Dogg’s distance from everything and general mainstream likability. Remember the Super Bowl blunt?! What a guy. 

After pulling the Death Row catalog from underpaying music streaming services and streamlining the rest of the company, a few months after the purchase the iconic label started eyeballing the cannabis industry. That culminated with last Friday’s release of their first flower drop. We sat down to chat with two of the people running point for Snoop Dogg on the project, his longtime sound engineer and cannabis inspector Shaggy and AK.

AK will be bringing a lot of heat to the table. Six years ago he came down to California on the hunt for funding something up in Washington. A year later he’d make the move seeing the obvious opportunity for people that speak flame in California’s emerging legal industry. He’d even end up taking part in the Wizard Trees pheno hunt where the RS-11 and Studio 54 phenos were selected, arguably the most influential hunt of the last few years. He kept the #3 for himself, swearing to this day it’s the best one. AK still owns a fertilizer company with Scott from Wizard Trees. 

Death Row Cannabis Was Years in the Making

AK would go on to become VP of cultivation for TRP. Founded in 2019, the company has quickly amassed a footprint of 14 states growing for companies like Cookies and Dr. Greenthumb. But even before TRP was founded a few years ago or the Death Row Records purchase, AK had been working on a deal with Snoop Dogg. Arguably the most mainstream cannabis consumer in America next to his literal pals Willie Nelson and Martha Stewart, the latter now with her own CBD company. 

“I ended up working for TRP, I’ve been within the last year and a half, about three or four months ago Shaggy reached out to me and said, yo Dogg hit me up, asking if you’d still be interested in doing something with us,” AK told L.A. Weekly explaining how the deal finally came to fruition.  

As they started pondering the possibilities, Shaggy quickly realized the lack of red tape at Death Row Records compared to doing another “celebrity line” with the boss. And while last Friday’s launch was certainly intertwined with its new owner heavily in the cannabis news cycle, they still did a good job pushing the Death Row identity to the forefront. 

The launch packaging for Death Row Cannabis.

AK had his foot on the gas over the last three months in the buildup. From designing the brand’s identity and packaging to promo to selecting the weed, he had it all covered. While they did look at a lot of cannabis, much of it was grown at their distribution partner’s facility.

“There’s a grow here at the distro, as well, and that’s where three out of the four strains that we’re gonna drop were grown around here by us using my nutrient line,” AK said. “I personally wasn’t involved in growing it, but we literally run the same program. The guys that built that garden and I have done consultations together. And I’m here all the time, so I’m not hands-on but I’m hands-on, if that makes sense.”

AK also emphasized the brand won’t be exclusive to the $60 price point. A big part of the plan is making sure the brand is accessible to all. 

“Even if we have more affordable price points we’re still not going to put boof in those bags,” AK emphasized. “I can go get fire ass deps that rival indoor, like fakers (The stuff nice enough to tell east coast people it’s indoor) and then price them correctly instead of just trying to hit people as fakers and gouge them on it.”

The four flower stains for launch will be Tropicanna Cookies, SFV OG, LA Runtz, and Strawberry Gary. TRP-affiliated shops will be the first to get them in San Diego, Brentwood and San Bernardino. They’re shooting to get the number of stores up to 50 to 100 in the first quarter, but are much more focused on making sure the consumer understands they’re getting heat and it has some real grassroots people behind it. 

Snoop Dogg’s Specialist

Shaggy, who is leading the effort for Snoop Dogg’s team, has been working with him as a recording engineer since he was 19, he’s 33 now. Over those years, he started helping Snoop Dogg source his flower and taking the responsibilities that come with it, specifically, making sure it’s proper. If someone showed up to the studio with something that wasn’t up to standard, it was up to Shaggy to be the heartbreaker.

“And so that just rolled over when he started doing some cannabis initiatives. He put me and Tiffany in charge of, you know, getting some of his cannabis initiatives up and going. I know a lot of people like AK,” Shaggy explained to L.A. Weekly. 

We asked Shaggy when Snoop Dogg knew it was time to pull the trigger on something like Death Row Cannabis given the plethora of pot opportunities that must have been piling up at his door over the years.

Shaggy argues Death Row Cannabis made sense, and the brand has been going through a lot since the purchase. Now we know that most of that time some kind of cannabis discussions were happening in the background, but since February, Death Row has started to revive its merch line with spins on old concert T-shirts and into NFT-embedded albums.  

“With the cannabis market, it just made sense, because like AK said, right now a lot of the celebrity brands come out and they hit the really high price point and they don’t offer the value for what you’re paying for,” Shaggy explained. “Like the best price point is like that 30 to 40 range, you know, maybe like $45 because, like this top tier stuff is just too expensive and it’s not always operating to value you know, I’ve been very disappointed you know.”

Shaggy admitted to getting out into the rec market a bit more over the last year as things came together. He regularly left with $65 dollars worth of disappointment as he sees it. His experiences with growers over the years have convinced him that good weed doesn’t have to be really expensive and cheap weed doesn’t have to be bad. 

“There’s weed that’s not as expensive, that’s really really good. And basically with us, we want to kind of help stimulate the culture, a little bit of a miseducated culture, and kind of give them good flower at a good price showing that this is possible,” Shaggy said.

NY’S FIRST DISPENSARY DID $12 MILLION IN 6 MONTHS

New York’s first recreational marijuana dispensary sold $12 million in sales in the first six months of operations. 

When announcing the figures this week, Housing Works Cannabis Co boasted the store has already directed millions of dollars to some of the city’s communities in the most urgent need of support. Sales are directly supporting programs that provide New Yorkers a variety of services. Housing Works noted those services include health care, housing, job training, harm reduction, case management, advocacy for health equity and social justice initiatives, LGBTQ+ youth programs, and sexual health services.

The shop’s manager noted these kinds of services were a keystone of what Housing Works does long before cannabis permits were a thing. 

“Our goal, going back over 30 years ago through Housing Works, has been to empower New Yorkers through advocacy and bridge communities to life saving services,” said Sasha Nutgent, retail manager at Housing Works Cannabis Co. “From the resources we’ve rolled out, to the brands we carefully select for our customers, everything we do here has a greater purpose, and we’re humbled to see the support our mission is receiving.”

Things Started Strong

As expected, New York’s first recreational dispensary was a madhouse when it opened a couple of days before the new year. Housing Works notes the shop did an estimated $40,000 dollars in sales in just its first three hours open. Over the course of the next month, the numbers would get up to $1.6 million with sales continuing to roll on to hit that $12 million mark at the tail end of July. 

What are New Yorkers buying?

According to Housing Works’ data from the last six months, New Yorkers are buying for strength. The biggest determining factor in purchases so far is potency. Some would argue that means consumers are uneducated, but that’s not necessarily the case. There is certainly some balance between potency and quality even if the weed with the highest THC number isn’t the best one on the shelf. People that try and disenfranchise the importance of potency in cannabis may be trying to cover for inferior products that don’t get the numbers needed to be commercially viable in this market. In a fun surprise, Housing Works noted that people are leaning towards sativas and sativa-leaning hybrids. Once there is a bigger data pool in New York, it will lean toward gas and dessert weed for sure, with the exception of great diesel. 

Stocking The Shelves 

While sales have been great, getting the product to stock the shelves and drive those numbers has not always been an easy task for Housing Works. 

“One unforeseen challenge and a pain point for both retailers and customers has been product rollout,” said Nutgent. “There have been major improvements with the state’s product testing timeline, for example, but the feedback we still hear from some Black-owned brands is that there is not enough funding to get their products into the market.”

In recent months the dispensary has added over 200 new products.

Delivery

Make no mistake about it, cannabis delivery has been an extremely popular thing in NYC for decades, with various services coming and going over those years. Housing Works has lucked out in becoming the first legal delivery service in the state in addition to its retail site. The company noted this falls right in line with its quest to be accessible. 

“We’ve seen our delivery programs over the years forge meaningful and trusting relationships between our staff and thrift store patrons,” said Charles King, CEO of Housing Works. “To see the same positive dynamic emerge between customers and budtenders reflects our roots in the city, our deep understanding of New York City culture and the community trust we continue to nurture.”

Right now the delivery service is available in select zip codes in Manhattan, Brooklyn and Queens; anyone over the age of 21 with a valid ID can secure same-day and next-day delivery slots directly on Housing Works Cannabis Co’s website.

GROWING BELUSHI GOES GLOBAL FOR THIRD SEASON

We talked with Jim Belushi ahead of the third season of Growing Belushi as he looks to take the brand international. 

The third season will also be the biggest run for the series yet with Discovery doubling the order to six episodes after a 30% jump in rating from Season 1 to 2. It makes sense, there are plenty of things to talk about in the cannabis industry at the moment, both foreign and Domestic. Belushi told L.A. Weekly should things go well, they have the footage for a couple more episodes.

Some regulars who will be tagging along and making appearances on this season’s tale of survival and expansion include Dan Aykroyd, cousin Chris and Larry Joe Campbell.

Belushi is excited. 

“We’re on Wednesday night! And we are following Moonshiners. So it’s like, grab your illegal whiskey and grab your legal weed and it’s go for the evening,” Belushi told L.A. Weekly. “Third season, it’s going a little more national and global. I’m really taking it from the little flower to going to see what’s going on in the national picture.”

After the first two seasons at his cannabis farm, Belushi is excited about how far and wide they went for the latest installments of the series. Production saw the team visit 14 states and three countries, including Canada and Albania. 

Belushi really enjoyed his time diving into the Albanian scene. 

“It’s beautiful. They’re building it. It’s incredible what’s going on in that country. It’s gonna be the new resort area for tourism, and tourism is just skyrocketing because the prices are really great. The food is great. It’s a very young crowd there,” Belushi said. “They’re very curious about expanding medical cannabis for export there, and I know the Prime Minister and Albania, and he wanted to pick my brain.” 

Belushi explained part of this season is him letting his ego get the best of him. Hence the call for expansion and international market domination, the latter probably mostly a joke, but rooted in high hopes.

We asked Belushi what it’s like to shoot in this more touring style compared to sharing his personal trials at the farm. 

“Oh, well, there are a lot of personal trials,” Belushi replied. “That’s the whole point, like national expansion isn’t that easy with every state having different compliance, different rules and some are medical states, some are recreational states. So that’s what we can explore a little bit.”

We asked Belushi what going national meant to him. Was it licensing intellectual property? Setting up gardens in other states?

“Lot of it is licensing. But vetting out the growers and the companies,” Belushi explained. “We got a great opportunity and Shelbyville, Illinois, taking over indoor grow that was a charity grow, all the profits go to charity. And we are taking that over and actually kind of doing like a Bar Rescue of like going into this girl upgrading everything and it becomes a Belushi Farms in Illinois. So we’re going to be growing in Illinois. We’re growing in Oregon and we’re licensing other places, other states, and possibly growing in Albania.”

Keep an eye out for new episodes of Growing Belushi starting Wednesday, April 5. 

Belushi’s Farm