THE FIDEL’S X CARROTS DROP WINS EARLY 2024

Fidel’s x Carrots is proving to be the hottest cannabis industry clothing drop of Q1.

As we’ve covered many times here at L.A. Weekly, Shant “Fidel” Damirdjian is one of the local faces shining during these dark times in the cannabis industry. He had a wild 2022 with his victory over some of the best cultivators in the world at Transbay Challenge IV — the Hash Hole exploded to the most famed ‘preroll” in California if you’re even comfortable calling it that, and he opened up his own cultivation spot in the desert without the help of the corporate oppressor. A great year for anyone in cannabis.

Topping 2022

So how does he top it? He comes out of the gates early in 2023 with a fantastic collaboration with Anwar Carrots. Carrots got into the fashion game in 2007; in 2015, he’d launch the Carrots by Anwar line. Vibrant oranges among other colors with stylized carrots and rabbits are par for the course with the popular menswear line.

The collaboration with Fidel’s started just over a year and a half ago. 

“Anwar blessed us with complete creative control the entire project,” Damirdjian told L.A. Weekly. “Dabber Dan and I, my right-hand man, designed every bit of the box. Even the bags the clothing was in. Even the cut and sew on the hoodies.”

They would eventually settle on a 50/50 cotton and bamboo blend made in Los Angeles and find that bright orange they were looking for, after some trial and error over the last 18 months.

The Box

Each box in the limited edition of 500 includes the hoodies and sweatpants set made, screen printed and packaged in LA. There also is a Fidel’s x Carrots T-shirt, headwear, four Croc Jibbets, a commemorative 3D printed carrot with a hash hole, and a half ounce of Fidel’s popular weed.

It’s very fair to argue the cannabis aspects of the box are easily worth more than half its $600 price tag. 

Where Fashion Meets Weed

After the entertainment industry, many would argue cannabis and fashion is where Los Angeles has some of its biggest global influence. We asked Damirdjian his take on that sentiment.

“100% it’s something you don’t see done often; if it has, it didn’t catch my attention and I apologize,” Damirdjian replied. “But I feel like fashion and cannabis have so much to do with one another. They are different audiences within the same audience. It’s a great thing to work with another cannabis company and within our community, but to branch out of it to get the attention of people in the clothing industry, it’s amazing.

Damirdjian argues it triggers so much more love crossing his audience and Anwar’s audience he’s built over the years. He appreciates how wowed people from both sides of the fence have been after months of effort trying to get it right to their vision.

Damirdjian is excited about what’s next; don’t expect to see these boxes again. 

“This is like one and done. I’m trying to touch as many people that follow my following, Anwar’s following with this,” Damirdjian said. “This cost $600 for the box; it’s not something that everyone can afford. But the true collector is getting so much in the box. I’m not just taking money from the consumer, I’m giving so much more.”

Again, a lot of it comes back to being a unique spirit in a crowded space for Damirdjian. 

He knows everyone’s trying to do something different. He considers the Carrots collaboration a sought-after project for anyone, and when he got the chance, he was not letting it slip through his fingers. 

“It took so much time, finances and we did it with so much cadence, but it opened up a lot of doors for me now. I can already see it this early on. I can’t wait till more people consume it,” Damirdjian said, 

SUN+EARTH CERTIFICATION PROGRAM EXPANDS TO CANADA

As cannabis goes international, so will the standards we use to determine its quality like the Sun+Earth certifications that just recently entered the Canadian market.

Sun+Earth is a nonprofit that was created in 2019. The space has seen many for-profit certification programs get pushed in the wake of not being able to actually call your cannabis organic. Why Not? Schedule I narcotics are not eligible for the  National Organic Program by the U.S. Department of Agriculture. States also have started pushing their own organic programs like OCal here in California. 

While many of those other programs have fallen off, Sun+Earth grew to California, Michigan, Oregon and Washington before this new move into British Columbia with Sea Dog Farm. They note the program was founded by those with a shared commitment to regenerative organic agriculture, farmer and farmworker protections, and community engagement. Currently, there are more than 70 Sun+Earth Certified cannabis farms and manufacturers.

“We chose to pursue Sun+Earth certification because we believe it is essential to use both organic and regenerative practices in our stewardship of the land, and while we grow for our community,” said Sea Dog Farm co-owner Katy Connelly. “The Sun+Earth seal will help our customers identify products that were grown using methods that help to sequester carbon and build healthy soil and don’t use fossil fuels or petroleum-based chemical fertilizers,” continued Connelly. “As more consumers become aware of the devastating impact indoor cannabis has on our planet, we hope they will choose ethical and sustainable products.”

The cannabis that has made it through the program is free of any toxic pesticides or chemical fertilizers. They note the standards of the program are more rigorous than what you would find in the USDA program or Canada. But it’s not just about clean weed by any means. The cannabis certified also must be sun-grown and cultivated on farms that strengthen habitats and build living soil. Sun+Earth argues the high bar for their standards encourages positive things like the planting of cannabis alongside food crops, and the strategic use of cover crops, composting, and reduced soil tillage.

While cannabis is legal in Canada for adult use, it is yet to be allowed inclusion in the country’s organic food program. This opened up this move for Sun+Roots. 

“Sun+Earth strives to certify farms wherever cannabis can be grown under the sun, in the earth, and without toxic chemical inputs,” said Sun+Earth Certified director Andrew Black. “Sea Dog Farm is the first Sun+Earth Certified cannabis farm in Canada, but hopefully not the last,” continued Black. “Sun+Earth aims to point the cannabis industry—across borders—in a cleaner, healthier, and more ethical direction, and provide needed support for struggling small-scale farmers in our regenerative organic community.” 

The certification is expected to give Sea Dog Farms an edge, as it’s finally allowed access to retail storefronts to sell its products. Up until last year, permitted cannabis cultivation operations in British Columbia were banned from selling their products directly to retailers. Last summer, the BC Liquor Distribution Branch which regulates the distribution and sale of cannabis for the province started its new Direct Delivery Program, allowing small growers to sell directly to independently licensed retail outlets.

Courtesy of NASA

Hash Holes Go to Mars With Jiko+

Jimi Devine August 18, 2023 Cannabis

Can tech-backed oversupply ruin clout? We’re about to find out with the new Jiko+ Donut Maker designed by a former NASA engineer.

The creators of the Jiko+ are looking to conquer one of the points in the cannabis supply chain people have not been able to automate up to this point. Sure there have been infused preroll machines, but they were never a true donut, or as we call them now, hash hole. The tech attached to those machines was mostly needles attached to a heating element that would shoot the concentrate into each joint evenly as it removed the needle. A lot of the time the material being used in these infused prerolls, both the flower and hash, was between garbage and subpar.

On many occasions, those infused prerolls were simply an attempt to bump the price of their contents by trying to make them sound nicer. These kinds of preroll entities have existed since the early 2010s because, for every more educated connoisseur that knew they were garbage, there were a few part-time puffers that knew they wanted to get “messed up.” Add to that the fact prerolls have continued to grow their market share as a whole in the years since legalization and it’s easy to see why there are some shady folks that remain commercially viable.  

There is an argument to be made that darkness before the light partially helped rocket hash holes into the stratosphere. We were so used to how bad it had gotten with infused prerolls that when we finally started seeing small batch artisan hash holes after Fidel brought the premise back from Barcelona, it was like a hype lightning storm that came out of nowhere. Overnight, the most expensive prerolls in the state were hand-rolled small-batch prerolls filled with exotic rosins and equally high-end flowers. 

Since hash holes came out the gate so strong, it was easy to see who was skimping on quality. To this point, they’ve remained a daily boutique thing. 

When I asked Fidel what he thought of something like the Jiko+, he simply replied wondering why someone would need to roll 800 hash holes in an hour. What will the top-shelf preroll market turn into?

Or, will the hardware truly even be able to compare to Calirofnia’s best rollers? You could even say the hash hole hype helped breathe this new generation of famous rollers that took off after the pandemic. The Brunos, the CGOs, and others who have conquered the space, are turning into legit cannabis celebrities and influencers around the world. When I was at Hash Hole Island earlier this week up north outside Sacramento, I met people from Texas and New York that just flew in to smoke hash holes. The last time I was in Africa, I saw Bruno’s star power firsthand as some of the local hitters were simply giddy to see him. Can a machine recreate this kind of culture?

I don’t know. But once you get past the philosophical questions about maintaining the boutique aspect of hash holes, the Jiko+ is admittedly pretty dope. It accommodates various joint and blunt sizes that range from one to three grams. The amount of hash inside of each range from .2 to a full gram. 

“Up until now, crafting these intricate, infused prerolls by hand required labor-intensive processes that lacked scalability, consistency and dependability. We’re proud to have developed the technology and equipment that both brands and consumers will appreciate and enjoy,” says Nohtal Partansky, co-founder and CEO of Sorting Robotics.

Partansky is a former engineer at NASA’s Jet Propulsion Laboratory in Pasadena. While there, he worked on the MOXIE project. That instrument is currently on the surface of Mars producing oxygen from the Martian atmosphere. That kind of hardware is obviously critical for any future exploration of the red planet. 

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ICEEXTRACT: THE HASH HARDWARE KING

There are few people on the planet that love hash as much as Ashley Gaetrig, co-founder of one of the top hardware companies in solventless hash, IceExtract.

I’ve had the pleasure of judging solventless at The Emerald Cup with Gaetrig for the last couple of years. It’s easy to presume she brings the same focus levels to all her work as she does judging the world’s best hash.

Much of the time over the years she made the hash she was smoking alongside her husband Eric. She emphasized it’s a shared journey. The affection for hash she shares with him proved a major catalyst for where their lives ended up. 

The pair started growing in Michigan for personal use 20 years ago. Eventually, the medical laws passed and they decided to take it to the next level as caregivers.

“Then we got some patients and we were growing the weed for them and basically charging them really cheap prices, $100 an ounce,” Ashley told L.A. Weekly. “That was on top of what we gave to them for free. And then they were buying the crap out of it. And then we realize that, like, oh, this is like crazy. So I started growing larger amounts to supply the dispensaries.”

Eventually, the pair would go on a trip to Amsterdam. While they were there, they tried the Sublimator Vaporizer.

“What it did was destroy our taste for flowers,” Eric said. “Because when we came home from Amsterdam, we started rolling joints again and it just tasted like we were smoking ashtrays. So then we started extracting our trim so that we could smoke hash.”

From there they attempted to research as much as they could in 2013. They started to learn more about how to dry the hash.

Some hash made by Ashley and Eric.

They started microplaning the hash onto parchment paper and drying it in the fridge. Microplaning is just breaking down the hash into a thin sandy looking layer that will release the moisture more efficiently and evenly in the early stages of drying it out, as opposed to the big chunks you get in spoonfuls out of the bag. 

“And we found out that was one of the best ways you can make hash. We fell in love. We haven’t gone back,” Eric said. “We haven’t smoked flower since then. We’ve been strictly nonsolvent hash smokers for 10 years.”

In 2015 the pair would head to L.A. for the cannabis cup and enter, despite living in Michigan. They got to L.A., but the package was yet to arrive. The pair started to freak out a little bit. Eventually, it did arrive. The pair would unknowingly jump in the car to their future home Marietta, where ICEExtract is now based from.

When it was time for the awards show, they ended up winning the SoCal cup that year. Development on the bags started immediately. 

“And then after that, we started making bags basically. My first sale was in 2015 to 3rd Gen at the High Times Cannabis Cup in Michigan in Flint. He bought a set of 20-gallon 8-bag kits,” Ashley said.

In preparation for their next cup, the entry was caught in the shipment to Denver. They would end up getting raided a couple of weeks later. They’d already started looking at bag material samples earlier that winter after the L.A win. This forced them to put their foot on the gas with the bags. They sold their cars and put their life savings into the company, financing one car so they could drive to and from the manufacturing facility.

They would spend two and a half years in Michigan getting the ball rolling on ICEExtract and finishing probation. Eventually, they made the move to The San Francisco Bay area. That was when they made the jump into producing larger commercial-grade extraction equipment and not just bags.

After the CA move came the big hardware used to was the trichomes from plant material into the bags.

“We were sentenced to two years probation. But since we were good boys and girls, we got off early,” Ashley said. “It’s so funny because like a month before we got off, we weren’t even supposed to leave the state without permission for business release right? And we went to Chalice for the last one. I was there and like, literally took a dab and basically almost had a panic attack because I thought like I was gonna get caught.”

The pair noted that toward the end of probation, they knew they had made it when Cookies cofounder Jigga hit them up for some lessons on doing proper extractions. The lessons went great; they said they weren’t sure who was more nervous, them about the meeting or Jigga because he’d never made hash. It was another example of just how welcoming California was to the then-Michigan company. 

Things certainly worked out. But it wasn’t some dice roll, it was effort- and perseverance-based.

We asked the pair what it’s like to see the risks they took before coming to California work out for the best? Ashley quickly replied it was amazing, the way things played out reminds her of all those speeches her mother gave her in her youth about being able to do whatever you want in life if you apply yourself and work hard.

“And that’s essentially like what Eric and I did, every hurdle that gets in our way, we keep pushing it down and keep moving forward and trying to push the envelope for machinery and equipment,” Ashley said. “That is essentially why we wanted to start making the bags. Because like, we wanted better equipment.”

The little tweaks included making the bags a little shorter so they didn’t sit on the hash. That gives it the best shot to be as pristine as possible. They also made the bags a bit more durable than they were seeing in the marketplace. 

Ashley emphasized they just paid attention to detail.

“How can we do this and make these the shit, basically,” she laughed. “When we make and manufacture the equipment. Our goal is to make the best quality out there and it will never change as long as you know, we’re here at the forefront of ICEExract.”

Eric went on to note even with all the success, it was hard to not be a caregiver anymore. They were giving out a lot and it helped many sick people. Having that right taken away from him was one of the hardest things for him to adjust to through the whole process.

“I had to explain to him now instead of us helping just 12 patients and the people that buy our stuff at the dispensary now are helping the whole world like make clean our product and essentially we’re helping more people,” Ashley said. “So at the end of the day, he’s looked at it as being a win whether or not we were directly interacting with patients or not.”

The world of solventless hash is a much wilder monster than it was in 2015. These days, solventless reigns king. They’ve seen the growth as a whirlwind. It was almost like ICEExtract grew with the changing of the times as Ashley sees it.

With the rise of solventless came the fall of BHO. Even world champs say there is no month in it for them anymore. We asked the pair if they ever expected Butane Hash Oil to fall off this far, especially given there are some terpene profiles that just won’t produce through solventless extraction.

“I bet for sure, 100%,” Ashley replied. “Even though a lot of people in the beginning or a lot of the BHO people are like, oh the yields aren’t there. But the health craze is already coming into effect. Where people are more health conscious and stuff, especially here in California and not as much in Michigan. But I think that’s why respect for hash is a little bit greater out here, too.”

THE ROAD TO LA STARTS: THE EMERALD CUP HARVEST BALL

The rain could not stop the heat at the second annual Emerald Cup Harvest Ball in Santa Rosa. 

The event serves as the kickoff to cup season with the winners getting crowned in roughly six months in L.A. at the awards show. This weekend had traditionally served as the whole show for years, before the new format. The quests of farmers looking for next year’s hottest genetics, the chance to survey the harvest, and the awards show were all crammed into one action-packed weekend over 17 years that continued to get larger and larger. 

With the awards show still months out, the weekend now focuses on the cannabis of the moment and seeds. The seed and genetics part can’t be overstated. In more recent years we’re even seeing tissue cuttings available for farmers terrified of the dreaded Hop Latent Viroid, commonly known as HLVd. Cuttings with HLVd have been the downfall of mega nurseries people were convinced were here to stay. But regardless of the high-tech stuff, the regular seeds and cuttings called clones are a huge part of the show.

We were reminded of this when we walked in the gate on Day One. Emerald Cup Competition Director Victoria Shea grabbed me out of line just before gates opened so I’d make it to the judges’ meet-and-greet on time. The public hadn’t even been allowed in yet and there were already lines at the Compound Genetics and Purple City Genetics Booths as their peers participating in the Harvest Ball queued up to get the latest and greatest genetics from both. That wave of people on the hunt would increase tenfold once the gates opened up. 

And those who weren’t looking for cuts were looking for great cannabis or trying to convince people they had it; plenty did. 

Our Favorites

Higher Heights from Comptche, California, had a lovely spread. The two standouts for us were the Carambola and the Purple Candy Cane. The Purple Candy Cane was a bit more complex on the nose. 

Pacific Cultivation was another absolute banger spread for 2022. Everything came out awesome, but it would be criminal to not highlight the Hippie Crasher. The pairing of Kush Mints and Wedding Crasher was among the finest offerings at the whole harvest ball. The Caked Up Cherries was our second favorite from the Pacific Cultivation lineup.

Pacific Cultivation

Humboldt Seed Company had their new Jelly Donutz collaboration with Casa Flor on display. You could certainly smell the sugary goodness some people like to start their mornings with. 

Moon Valley Cannabis’s Wine Country-grown pot also was pretty awesome. The standout for us was the Grapes and Cream, but the Zlurpy was very competitive, too. We could see people leaning in that direction for sure. 

Moon Valley Cannabis

Bigfoot Cannabis Co’s rendition of Gelato 41 was stunning. It was one of our favorite versions we have ever seen that wasn’t indoor. The only one nicer won the Cannabis Cup in 2018. 

Fidel’s spread was as top-class as to be expected. It included the KMZ that won the Transbay Challenge I hosted in Los Angeles this past August. The blend of Kush Mints and zkittelz is a flavor profile in its own league. 

Fidels

One of the loudest jars of the day had to be the Garlotti from Good Good. Once you cracked it open, you were hit with an explosion of garlic terps so strong your eyes and sinuses might water up a bit. But don’t worry, that’s definitely a good thing. 

Garlotti

Sun Roots Farm’s Velvet Papaya won the contest for the thing I think we’ll have the best shot of smoking in a hash format. The terp-loaded strain was said to produce a decent amount of the resin you need to make hash, which essentially is collected plant resin.

AMERICAN CANNABIS INDUSTRY NEARS $30 BILLION VALUE

The latest forecast from the data crunchers at BDSA has the U.S. cannabis industry growing to just south of $30 billion by the end of the year. 

Globally, they project the industry to be worth $36.7 billion in 2023 with roughly 80%, or $29.6 billion, of sales coming from the U.S. state markets. BDSA is expecting the global marketplace to grow about 13% a year through 2027. The U.S. market is expected to be worth $45 billion by that time. 

“Over the next five years, the biggest drivers of cannabis industry growth in the U.S. will be the thriving Midwest and East Coast markets,” said Roy Bingham, co-founder and CEO of BDSA. “New markets, especially adult-use markets like Missouri, New Jersey and New York, will lead growth. Although mature Western markets such as Colorado and California have experienced sales stagnation or decline due to price compression, they will continue to account for a substantial portion of legal sales through 2027.”  

BDSA went on to cover some of the key numbers that will be playing into the growth. This includes the new Missouri market, which is expected to do $1.4 billion in sales this year. BDSA expects New York to do about $631 million this year but jump to $2.5 billion by 2027. New York sales are projected to see an annual compound growth rate of roughly 71%. 

Then there are the markets that haven’t come online yet, even hypothetical ones like Florida play into the number where BDSA is expecting sales to start in 2025 and have a value of $4.3 billion per year by 2027. Minnesota, which legalized adult-use cannabis last month, will begin sales next year and is expected to do $117 million in sales next year and grow to $875 million by 2027. 

The growth of midwestern cannabis markets is going well. Illinois is projected to do $2 billion in sales this year. Michigan has seen sales bump 19% in 2023 and the market is expected to be worth $3.5 Billion by 2027. 

BDSA went on to note that here in California, the numbers are being impacted by the price of the pound crashing and the fact the illicit market still dwarfs the legal one. BDSA argues these are the main reasons California’s legal market saw a decline in sales for the first time in 2022. The report notes that based on the sales in the first quarter of 2023, the California market is expected to decline by 9% this year. 

“California cannabis price compression emerged as a result of ongoing competition from the well-established illicit channel, and an oversupply of cannabis products as cultivation has ramped up in the legal channel since the start of adult-use sales in 2018,” Bingham told L.A. Weekly in an email. “This led to a decline in average retail prices beginning in Q3 2021. BDSA Retail Sales Tracking data show that equivalent average retail prices in California declined 21% between Q3 2021 and Q1 2023. Other mature markets, such as Michigan, have grown in total dollar sales despite price compression, but unit sales growth in California has not been strong enough to counteract price declines.” 

Bingham went on to cover some of the positives that came out of the storm of 2022. 

“While consumers benefited from more affordable cannabis, industry players had to adapt by optimizing operations and focusing on quality and brand reputation,” Bingham said. “The experience highlighted the need for strategic planning and a balanced regulatory framework in the evolving cannabis industry.”

Even with the decline in sales, California is still expected to represent a massive chunk of the U.S. cannabis industry for the foreseeable future.