NEW YORK STARTS LEGAL CANNABIS SALES AT 4:20

We chatted with Housing Works Cannabis Co CEO Charles King as the NYC nonprofit prepares to kick off legal cannabis sales in the state of New York today. 

Most notably, the 10 cash registers and 4,400 square feet of retail space at 750 Broadway in Manhattan will be the only place in the state you’ll be able to get legal weed for months, as other retailers continue to navigate the permitting process. While the idea of this total monopolization may seem off in the era of social equity, given it’s a longtime nonprofit it seems a lot palatable for folks. 

That part is also a double-edged sword. Some fear the Housing Works permit will be pointed to as a sign of intent, when the wider equity program has hiccups like so many have in the past. The officials who screw it up will point to this license to show it was the plan all along to take care of equity and nonprofit permits. That being said, whatever happens next on the regulatory side isn’t Housing Works’ fault and it has as worthy a track record as any nonprofit who might have had the chance to open first. 

Housing Works has provided an array of services to 30,000 homeless and low-income New Yorkers since 1990. The organization identifies as a community of people living with and affected by HIV/AIDS with the mission to end both homelessness and AIDS through advocacy and providing services. A big part of the way it has sustained the mission is creating businesses like the dispensary, a SoHo bookstore, and a network of high-end thrift shops to fund its advocacy. All proceeds from the dispensary go directly back to the nonprofit. 

The staff are excited to open their doors today. 

“”This is a once in a lifetime moment,” said Sasha Nutgent, store manager of Housing Works Cannabis Co. “That said, our nonprofit’s mission remains as urgent as ever. We are eager to take the lead as a social equity model for America’s cannabis industry, specifically with our hiring practices and continued support of individuals and communities disproportionately impacted by the unjust War on Drugs.”

We chatted with Charles King, CEO of Housing Works, late last week as they prepared for the big day. 

“So we actually approached Gov. Cuomo in his office three years ago about Housing Works being able to obtain a license for retail cannabis sales,” King told L.A. Weekly. “We’ve been pressing the agenda of nonprofits that serve people who have been criminalized by cannabis, due to cannabis related offenses, having the opportunity to enter in the market. That’s part of our reason for doing this.”

King argues one of the reasons it’s been such a long rollout for New York was establishing mechanisms different from any other state in terms of advancing equity interests.

“That said, I think there’s a big question about whether what New York is doing will actually go far enough to accomplish its equity agenda,” King argued. “Housing Works is a large organization where we’re well-capitalized, so we’re prepared to invest up to a million dollars, some to make our cannabis retail work and make it profitable.”

King knows the state is preparing to invest money to back social equity licenses, he’s just not sure it will be nearly enough to be competitive. This would lead to the worst-case scenario of equity license holders turning into figureheads as they attempt to raise the capital they need to stay open. 

“I think that’s going to be the big test,” King said. “We’ve seen it in other jurisdictions, where equity license holders have ended up simply essentially being front people for commercial cannabis. And we certainly don’t want that to happen here.”

Housing Works plans on taking a very hands-on approach on its quest to help the New York social equity movement. For starters, it’s hiring people who have criminal records for cannabis, but it goes so much deeper than that. 

“We’re also developing training programs, not only to help people to advance in management, even with our competitors,” King said.

King hopes that program will help start people’s own journeys to go from cannabis conviction to dispensary owner. 

“We’re negotiating with the Office of Cannabis Management to help people, to allow people to go through a training program with us,” King said. “That would get them credentialed as having met the entrepreneurial requirements for obtaining their own license, and then we would help them with their license application, help them get up and running, so that they can genuinely have an opportunity to enter into business on their own without having to be proxy for some commercial investor.”

Given Housing Works’ wider history of community service, we asked if there was any push back on the team when the conversations about the dispensary started. The organization is no stranger to the subjects around drugs many Americans avoid. 

“We are a harm-reduction organization. We were, over 30 years ago, we were the first organization in the country to house people with substance use disorder without any restrictions on their personal use in the privacy of their home. We didn’t place any drug- and alcohol-free conditions on people moving into supportive housing,” King said. 

Additionally, Housing Works runs two of the largest syringe exchange programs in the state. 

“So, even though we’re a licensed drug treatment provider, our license is very explicit that we use a harm-reduction approach,” King said. “Our goal has never been abstinence, it’s always to help people manage their use in ways that give them effective control over their lives.”

King thinks it’s been more interesting to hear the response from the public who clearly don’t really understand who they are and what it is that they do.

Housing Works expects to be able to offer about 75 to 100 products from six different brands on opening day. As testing gets in order around the state, they expect to be up to about 24 brands to pick from in February. It’s a safe bet every cultivation site in the state will be hoping for shelf space. 

As with many dispensaries across America, they’re currently cash only. There was a recent sweep of offshore merchant services companies prodigy services to the industry, so it’s a little trickier than bouncing from one to the other at the moment. This is even the case for shops that have been open for decades. 

House of Puff is one of the brands on shelves today at Housing Works.

“For years, advocates and members of New York’s cannabis community have been working toward this momentous milestone; the first adult-use dispensary opening its doors, stocked with brands and products grown, processed, manufactured and owned right here in New York,” said Kristina Lopez Adduci, CEO and founder of House of Puff. “We are ecstatic that House of Puff will be one of those New York brands that will be available for purchase and thank Housing Works for supporting us and other local cannabis companies during this crucial moment.” 

Lopez Adduci was also excited as to what the dispensary meant to the broader goals for legalization. 

“The opening of their dispensary is just one embodiment of the vision set out by the MRTA and is a significant step towards establishing a fully operable and equitable legal cannabis industry built by and for New Yorkers and our communities most adversely affected by cannabis prohibition,” she said. 

The Cannabis Association of New York also weighed in on today’s first sales.

“Since the MRTA was signed, now nearly two years ago, we have all been envisioning the moment that legal adult-use sales would finally launch here in New York,” said Allan Gandelman, President of CANY. “The state’s first recreational dispensary opening its doors with shelves stocked full of New York-owned-and-operated brands, including products grown and processed by CANY members, is a culmination of all the hard work, dedication and advocacy of the cannabis community over the past several years. We applaud Housing Works for being mindful and supportive of this vision and congratulate them on their entrance into the industry.”

Gandelman went on to note that while the moment feels surreal, everyone hopes it’s just one of many upcoming milestones.  

DECEMBER IS A GREAT MONTH FOR CANNABIS

Many argue that November is one of the best months to buy pot given the deals and steals of Black Friday and Green Wednesday, but don’t sleep on the quality available and prices when purchasing your weed in December. 

One of the main feathers in the hype for December is the fact it’s just a little bit further out from the Croptober harvest. In the first half of November, you might still be waiting for the girls that finished late to cure up to perfection. That’s not a problem in December, in fact, the whole month much of the year’s harvest will be in the golden zone for quality. 

And we’ll be the first to note there are a lot of variables on how long that golden zone lasts. The best hope is the pot never leaves an awesome environment before it ends up in the hands of a consumer, but that’s few and far between. That’s why the date is so important. 

The accountability of shelf time says a lot in the current market. Dispensaries don’t want flowers that don’t move. They want you to get the heat, apart from a charlatan or three trying to make a quick buck. But even then, that harvest date can transcend shady retail practices that make you think you’re getting a deal when, in reality, the consumer is doing them a favor by taking it off their hands for anything.  

This has led to the best cultivators in the world living by their packaging dates — that’s the moment the clock really starts ticking. Especially given in how many cases the weed was already finished for a bit before it made it to bags or jars. 

One brand that’s based a lot of its business model around the heat and keeping to a short shelf life is California Artisanal Medicine. 

“We put our harvest date and our package date, because after 90 days from the package date, your product is aging and will not hold all the attributes we look for in top-shelf cannabis,” CAM founder Anna Willey told L.A. Weekly. 

Willey went on to note the biggest things impacted are the smell, how the buds break up and moisture content. 

As for the biggest factors Willey sees outside not hitting the gold standards in temperature and humidity?

“The way it was dried and the evenness of your environment in the dry room,” Willey answered. “Also the health of the plant at the end of the cycle and the trim time.”

While Willey is an indoor cultivator, this all rings true for the outdoor that dropped a couple of months ago.

Another point proving the quality of cannabis in December is the Emerald Cup’s old format before the move to Los Angeles for the award show. Back in the day, we knew who the world champs were a couple of weeks into December. It was all wild and fresh heat. The new extended format creates a bit more hype over many months but adds the additional factor of which weed actually holds up through that time until it gets into the hands of the judges.  

LA PREPS FOR THE BIGGEST ZALYMPIX YET

Los Angeles is preparing to crown its latest Zalympix champion after the most competitive version of the contest yet. 

Over the past couple of years, Greenwolf’s Zalympix has firmly taken hold of the title of L.A.’s elite cannabis contest. This was even as it expanded throughout the state with Mainstage in Sacramento and The Outpost in Santa Rosa now taking part in the distribution of the boxes. 

I think one of the things that makes Zalympix so fun is the fact it’s genuinely highlighting the best of the best. It’s a pure representation of the Ethos that Greenwolf has used to fill the shelves at the shops since day one. It’s also refreshing to see a bunch of names in one place that are all crushing it during these dark times in cannabis.

This rendition of Zalympix was the wildest yet. It was simply massive. The initial amount of over 120 entries is considerably larger than all the previous Zalympix boxes combined. The Greenwolf team selected 25 judges to go through the entries and whittle them down to the finalists. 

One of the best parts of that preliminary round finals was the fact they were blind. We didn’t know which weed was which. Past renditions of Zalympix had the product in whatever bag it came in. The haters would point to this as evidence of a popularity contest between the big dogs, even if it never was. So, kudos to Greenwolf. 

The finals box this year was insane. Don’t get me wrong, there were a lot of Z terps. But there was a lot of other cool stuff, too. There was some great OG with the #3, some weird sweet funk notes on the #1, and both #15 and #18 have some fantastic fuel notes. 

After you get through talking elite entries, you can’t forget how awesome the party is, too! Zalympix is easily one of the best cannabis events of the modern era, as many of the world’s best cultivators gather to see who will take the top prize. 

We’ve smoked every Zalympix entry ever. For us, the most dominant Zalympix victory ever was when Blueprint took home the top honors as it beat out a box of monster heat from all over the state. Now a year and a half later, we caught back up with Blueprint’s cofounder Jordan Aguilar. 

“I would say what was cool about Zalympix was just the authenticity that I think leaks through. Who set it up, to the people smoking it saying this is what I enjoyed the most,” Aguilar told L.A. Weekly. “So I thought that was really cool and almost surprised me in a lot of ways. Just because I was like, wow, people are in tune, and I was surprised with how in tune people were, which was a good relief.”

Aguilar also noted he appreciated the transparency. He felt like it was one of the things that made the contest stand out for him. 

Aguilar went on to speak to what the win meant at the moment coming out of 2021 where their launch was already considered the best new company of the year. 

“I think it’s always good to give that moment to kind of smell the roses, because outside of that moment, and just before then, just after, we just get back to the grind,” Aguilar said. 

Spending a lot of time in grow rooms is one of the curses of being elite. Much of the time running into your peers outside your immediate circle can be rare; Zalympix represents one of those nights of the year the various tribes get together to talk heat and debate who has the best weed.  

“To go with the guys who are in the same boat as us. These other growers do the same thing. So it’s for all of us to come out and get to see each other,” Aguilar said. “It’s a we’re all at the watering hole together type of thing.”

Aguilar went on to say how supportive people were all over. He also pointed to the Zalympix win as probably what ended up getting him on the First Smoke of The Day podcast. That was another huge moment for getting the word out about what the Blueprint team is doing up north. 

Greenwolf’s Zalympix Awards show is tomorrow night. We chatted with Brian from Greenwolf about the festivities. Those in search of the heat can expect over 40 vendors with many offering consumer-direct pricing. 

“It’s exciting, it grew again,” Brian told L.A. Weekly. ”Obviously a lot more vendors. I think that the preliminary round and then having it this way and having it be one event really helped, having more time, and more people hear about it getting bigger.”

A lot of times people point to the rec market as garbage, with a few places like Greenwolf doing their best to chase down the real heat floating on top of the mess. We asked how cool it was to carry that reputation with elite consumers.

“There is fire out there a lot of time,” Brian laughed. 

He went on to note there is a big parking lot across the street, but they’re recommending you Uber. Also, people will be on the prowl for the best stuff; if you’re trying to get your hands on some fireball heat, make sure you beat the crowd there. 

Tickets are still available for Saturday.

CONGRESS PUSHES BACK AGAINST VA ON POT AND PTSD

The nearly decade-long battle to get American veterans access to medical cannabis continued on Capitol Hill this week. 

With the exception of seeing little kids with extreme forms of epilepsy like Dravet’s Syndrome, nothing went further in changing the national conversation around medical cannabis than supporting vets with Post Traumatic Stress Disorder. This movement was a direct result of first-hand experiences with medical cannabis safety and efficacy when it came to PTSD, as more veterans continue to take their own lives. In its own 2017 study on cannabis and PTSD, the Department of Veterans Affairs (VA) noted over one-third of patients seeking cannabis for medical purposes list PTSD as the primary reason for the request, and 15% of VA patients at outpatient clinics are using medical cannabis in the last six months. 

Cannabis Caucus founder Rep. Earl Blumenauer picked the fight up this week, to get vets access to cannabis. He originally started pushing the effort in 2014. In 2016, things looked great, but the language ended up getting stripped in final negotiations by then-Illinois Senator Mark Kirk. 

At the time, Blumenauer noted, “It’s incredibly frustrating and disappointing that despite broad bipartisan, bicameral support, a handful of out-of-touch lawmakers put politics over the well-being of America’s wounded warriors. Our veterans deserve better. We will continue to seek every opportunity to make sure they have fair and equal treatment and the ability to consult with, and seek a recommendation from, their personal VA physician about medical marijuana.”

But things are looking up. On Wednesday, Blumenauer passed an amendment to end the VA’s prohibition on providers assisting veterans in accessing state-legal medical cannabis. Not only did it pass, it passed unanimously in a voice vote. In this heavily divided Congress, surely that is a reasonable sign of how bipartisan supporting veterans is. 

After the amendment passed on Wednesday, Blumenauer told L.A. Weekly,

“Veterans in Oregon and across the country have shared with me how medical cannabis has literally saved their lives. It is a gross injustice that the VA continues to prohibit its providers from helping veterans access medical cannabis. My amendment with Brian Mast would finally allow the VA to help veterans complete forms in compliance with state-legal cannabis programs, allowing them to access a far less addictive alternative to opioids in managing PTSD, anxiety, depression, and other chronic conditions.”

Blumenauer also came out against the VA’s move to strongly advocate against medical cannabis as a treatment for PTSD this week. This recommendation came despite the VA noting some participants from its own focus groups, “spoke about the benefits of newer pharmacologic treatments (e.g., ketamine) and were interested in exploring other newer treatments such as psilocybin, cannabis, LSD, and other psychedelics.” 

The VA cited that same 2017 study we mentioned before when it came out strongly against using cannabis for PTSD. But that study’s own authors noted there are very few methodologically rigorous studies examining the effects of cannabis in patients with PTSD. 

“We found only two observational studies, which suggest that cannabis is potentially associated with neutral effects on PTSD or depression symptom severity, and employment status, and negative effects in terms of violent behavior, drug and alcohol abuse, and suicidal ideation,” the authors noted in their findings. “However, the strength of evidence is rated as insufficient due to the potential for bias in the two included studies in this review and the small number of controlled studies reporting data on benefits and harms of cannabis for treating PTSD symptoms.”

So how can something that notes how limited the information being used is be the ethos for the VA’s prohibition on medical cannabis for PTSD? And with all the discussion around vets and cannabis, how is this still what they are citing in the debate all these years later? How has the VA not pushed this research further in that time period?

In a letter to the VA’s leadership, Blunenauer said, “The Departments of Veterans Affairs and Defense have a long history of claiming the best interest of our veterans and servicemembers only to deny the reality of medical marijuana as a key treatment option for those impacted by post-traumatic stress disorder.”

Blumenauer went on to note the updated June 2023 VA/DoD Clinical Practice Guideline for Management of PTSD perpetuates this misguided denial of services to our nation’s veterans. 

“For decades, I have heard from veterans across the country that medical cannabis has been a life-saving treatment for PTSD,” Blumensauer told the VA and DOD leadership. “I urge you to reconsider the antiquated and insufficient recommendation against the use of cannabis or cannabis derivatives in treating patients with PTSD.”

Etienne Fontan of Berkeley Patients Group and Veterans Action Council was pleased with Blumenauer’s success. 

“We want to thank Blumeneur and the Cannabis Caucus for keeping true to their words to help veterans gain cannabis access via the VA. Many politicians talk a lot of talk, but very few walk the line like they have for us. We are grateful for their continued support on this issue,” Fontan told L.A. Weekly, “This has been the work of many hands and organizations to get us to this point, and we are not across the line yet. This is a significant first step in the direction that many veterans want to see nationwide. It must still get through the House, and the President must sign it, and we will remain skeptical until the process plays out fully.”

Fontan closed by noting activists have been disappointed too many times in the past with promises that never see fruition.

L.A. WEEKLY’S CANNABIS TRAVEL TIPS 2023

Here at L.A. Weekly, we have spent the last 12 months on an international quest for the heat and we want to share some travel tips from our adventures ahead of many of you heading to Spain next week for Spannabis. 

As the world continued to open back up, we started our travels at Spannabis 2022, later in the year we’d hit the Canary Islands for White Ash Weekend, and make two trips to Bangkok to check out its rapidly evolving dispensary scene. This is in addition to all our domestic adventures and traveling California from Arcata to Adelanto in search of the best cannabis in the world. 

In the process of all that, we’ve made a few key observations to make your travels more fun. 

Preflight Sesh

Is there anything more fun than getting rocked before you go through TSA to depart to god knows where to enjoy some exotic marijuana? Probably. Regardless, it’s a great time. Some people are scared to smoke giant joints or blunts at the airport, but you’ll more than likely be fine if you’re somewhere cannabis doesn’t get you prison time. As for TSA, I carry an ounce on me with a doctor’s recommendation PDF ready to go in the event of a worst-case scenario. Also, it’s best to keep your weed in your carry-on. Most of the dogs you actually see at the airport are bomb dogs, the drug dogs are smelling stuff as it lands in the international terminal. But if you’ve already landed on an international flight and see a dog, it’s probably a drug dog. They figure you would have blown up by the time the plane landed if you were a terrorist and they keep the different types of working K9s separate — the dogs get confused seeing the other dogs get alerted and affection over smells they haven’t been trained on.

The More Exotic the Destination, The More You Need to Bring Your Own Rolling Supplies 

You can probably buy most of your favorite rolling supplies in any major city in the world, but prices are going to vary. For example in Barcelona, I spent the second to last day of the trip hunting for Backwoods, while the homies prepped for a party. The box of woods I found would run me about €60. That’s roughly $63, which is very comparable to buying a box in America. They’re most expensive in CA these days; you can score them a bit cheaper than that in other parts of the country. In Bangkok, that same $63 only gets you one pack from that box of eight we got in Barcelona with five blunts in it. Even worse, if you get a stale pack, you’re screwed. But Bangkok is so humid that every wood we got in our pack seemed pretty fresh.

Be Polite About Spliffs

Don’t hate the culture internationally. Just say you don’t use tobacco, in a nice way. If people want to mix tobacco with their weed because they love spliffs, or just to stretch it out due to living under the yoke of the oppressor, don’t be a hater. You have to remember soccer and spliffs have a lot in common, they’re the most popular thing outside America. On a positive note, since spliffs are so popular you can basically smoke blunts everywhere you can puff. 

Swiss Army Trail Mix

There is a solid argument to make that trail mix is the most underrated drug smuggling tool in the modern era. You just bring your weed or mushroom chocolate bar to the airport, buy a fresh pack of trail mix available at nearly every domestic U.S. airport, break up your drug chocolates in bigger chunks than the regular ones and throw them in the bag. This is also one of the best ways to get weed into the worst places if you’re understandably scared to pull the trigger on flowers or hash. 

Make Sure You Know Just How Mad The Locals Get

Speaking of the worst! Don’t get Brittany Grinered — there is a good chance you’re not even an Olympian. It’s best to figure out ahead of time where things are going to fall on a scale of all good to having to bribe police, or worst-case scenario, becoming a political pawn over munitions shipments to Ukraine. But a lot of places are great. In Thailand, the most popular answer I got about smoking in public was: just don’t bother anyone. Seemed pretty fair to me. 

Local Access 

Before I was L.A. Weekly’s pot critic, I was regularly hunting for pot in different locations. One time in Mexico I ended up in a bait and tackle shop run by the cartel standing in a line five people deep. Everyone else was there for blow, and when I got to the front of the line the dude was like, “Hey, it’s the weed guy!” in reference to my appearance. A couple of armed men and I had a good laugh. But that’s the advanced class! You should start by asking bartenders and bellhops. They know they’ll get it back in tips if they hook you up. 

VITAL GARDEN SUPPLY PROVES ORGANIC CANNABIS IS SCALABLE

Photos by Jimi Devine

VITAL GARDEN SUPPLY PROVES ORGANIC CANNABIS IS SCALABLE

JIMI DEVINEMAY 11, 2023

The team at Vital Garden Supply continues to prove cultivating organic cannabis is very much possible at scale. 

As mega gardens have become more prominent and significant in the wake of Prop 64’s passing seven years ago, people wanted more shortcuts to go with the scale of their operation. Many didn’t care much what was in it if it passed testing and made their lives easier. Much of the time because they weren’t smoking it themselves. 

Brian Malin from Vital Garden Supply is the exact opposite of that ethos. Since 2006, Vital Garden Supply has provided California gardeners of all kinds with the means to grow things organically. But, of course, the company holds a special place in the hearts of cannabis farmers, to the extent that when the state said it was time to create a mechanism to certify organic cannabis farming in California, they called Malin in to help write the rules for the OCal program.

Pacific Reserve in Salinas.

This week we got to visit Pacific Reserve’s farm in Salinas. The garden was founded by Andy Demico, Billy Tomlinson, Brook Eagle, Bryce Heart and Malin. Most of the group of founders met in Grass Valley or Santa Cruz by using Malin’s products. 

Malin is deeply connected to the farm. Not only does it serve as the largest visible example of what’s possible organically with his products, but his son spent the last few years climbing the ranks through compliance and processing to become cultivation director. 

Malin went on to note there are other big farms using his products, but as of right now, the Pacific Reserve facility is going the hardest with them. Lots of people use Vital’s cocoa and other baseline nutrients to build out their own programs that may not end up totally organic. 

“But Pacific Reserve is 100% on the program, we have other full sun ones that are maybe a couple of acres that are probably similar,” Malin told L.A. Weekly at the farm. 

The group inspects a La Bomba x Oreoz pheno hunt.

We asked Malin when a company like Vital went from serving smaller-scale operations to the mega-farms of the modern era, too.

“Well, it was a slow and steady climb from 2006, that was the first year,” Malin said. “Here we are 17 years later, I’d say the last 10 we’ve been handling some pretty good scale stuff. I think the first really big customers were when these guys first had the place across the street and Crockett’s place. That was like 2,000 yards of soil. It was sweet.”

Malin was never thinking in terms of 10,000-square-foot greenhouses when he started. It was more like he felt he needed to start it to help supplement his own grows and more on a local scale. 

“So I definitely didn’t think of it turning into what it did. It’s pretty crazy,” Malin said. “People are using it now, using around not necessarily the whole world, but definitely all over the U.S. and the Caribbean on the islands. And it’s all clean and organic. So it helps me sleep well at night, knowing I’m like teaching good practices and cutting down on the use of other products that aren’t as good for the planet.”

La Bomba x Oreoz

We asked Malin how he balances growing the company and putting in the work in the garden that’s helped get it this far. He pointed to a combination of intuition and urgency, then laughed, noting it was basically whichever seemed the more important of the two on a given day. 

Recently Pacific Reserve’s parent company Kolaboration Ventures Corporation (KVC) bought Massive Creations and brought on breeder Shiloh Massive as its new head breeder. 

“Shiloh will use the large cultivation and nursery footprint of KVC as the backbone to breed, select these unique cultivars and bring them to market in a wide variety of consumer products,” the company noted when announcing the deal earlier this week. 

Massive joined us in Salinas for the day and explained that his original dealings with Malin saw him first visit the farm in 2016. Originally he gave them some cuts to mom out so he would have plants to back his work as Massive Creations continues to expand. 

“So it was like kind of a no-brainer to let these guys have some proprietary genetics to run,” Massive told L.A. Weekly. “And then I could tap out and get some like clones from them to entertain other parties.” 

A recently harvested room.

It went well. The relationship continued to grow, the farm wanted to run more of his great, and eventually, it got to the point where they acquired Massive Creations and brought Shiloh in-house. 

“It was a long way, but a short time,” Massive said. “It just kind of happened almost overnight toward the end.”

Massive went on to note how fitting the whole thing was given his long history with Vital.  

“I worked in the Vital warehouse. I drove the forklift. I loaded trucks. All the seeds I’ve ever made have been made with Vital since it was ever a product, so it was just a natural fit,” Massive said. “Brian and I have been friends for a long time.”

Since coming on board, Massive has watched the rooms begin to be transitioned to a fully organic program, room by room. Each of those rooms is the size of a small aircraft hangar, so it’s a delicate process, so as to not screw up any production runs. 

That being said, the team swears by the recent results. 

“Everyone is amazed because the last salt run didn’t look too good,” Massive said. “And now the first organic runs are looking amazing. So it just kind of proves what we thought all along that organic cannabis was, I don’t want to say superior, but it’s just a great option for any kind of farming.”

Salinas is a much different environment than where Massive did most of his breeding work in the Emerald Triangle. Right now they are working through his library to figure out what works best. 

“Not every strain is hitting a home run. So now that we got a plan and we’re going to do more pheno hunting, we can do on-site pheno hunting and have a clone garden that kind of feeds this seasonally and we know which strains do better and which season,” Massive explained. “So we’re just in the infancy of it all. And we’re just tapping into the potential, but it’s really exciting to be along for the ride and to actually get a place to start playing with everything I’ve done.”

And it should be worth noting there is plenty of heat growing twice. Some of Pacific Reserve’s neighbors have won The Emerald Cup before. We’ll have the results from this year’s cup next week.