THE ZALYMPIX GOES NATIONAL Over the last two years, L.A. Weekly has had a front-row seat to the rise of Zalympix. For the uninitiated, the Zalympix is the biggest contest in the world when it comes to recreational boutique pot. The few and far between that can actually hold up with the quality of the streets. It’s…
THE ZALYMPIX GOES NATIONAL
Over the last two years, L.A. Weekly has had a front-row seat to the rise of Zalympix.
For the uninitiated, the Zalympix is the biggest contest in the world when it comes to recreational boutique pot. The few and far between that can actually hold up with the quality of the streets. It’s hosted by Greenwolf, one of L.A.’s most famous places to buy great pot. L.A. Weekly recently took part in the process to whittle down the 109 entries to 27, for this year’s California edition.
We caught up with Greenwolf’s founders Brian and Adam to get their take on the Zalympix rocket now going national with East Coast and Michigan editions currently taking place. We started our chat by asking the pair what it had been like watching their event grow to three time zones since kicking things off in early 2021.
“It’s awesome. I mean, it’s really cool. I just feel like down to everyone involved, the cup runneth over with benefits for everyone. And it’s just really cool to see,” Brian told L.A. Weekly. He very much appreciates how taken seriously the Zalympix are in different places. Especially in Michigan, there is a lot of fire out there they hope to highlight through the competition.
“It’s just humbling to talk to some of these, you know, top-tier people in the space and have them say this competition is the pinnacle. This is the one that really stands out amongst the others these days,” Adam added.
From the outsider’s perspective, it all seemed pretty rapid for sure. Basically, as soon as the first boxes went out in 2021, people were believers. The quality of entries made it easy, as the top-shelf entries in the box mirrored the quality Greenwolf’s shelves has been famous for.
We asked the pair when they knew they were really on to something with the event as a whole. Adam and Brian debated when they first got the vibes about Zalympix possibly taking off the way it has. While the initial gut feelings are debatable, when 4,000 people showed up last year to celebrate, they knew things were looking up for the future.
This was also the first time they were ever worried. They’re not party guys per se. They wanted to ensure everything checking in that number of people went smoothly. Adam was standing out front himself grabbing VIPs and handing them wristbands.
That evening saw Zalympix go from 700 people at the inaugural awards show to 4,000. The Zalympix between the two events featured a digital awards show due to a COVID spike in L.A. But the jump in attendance raises the obvious speculation of just how big the event can go? The likely answer is pretty huge. It’s not unreasonable to think 20,000 people will be attending in the not-too-distant future. One lesson from last time is, they plan to have more delivery
Right now they are looking to lock down where they will host the Zalympix growing footprint for the upcoming awards show. Some of the possibilities they are tossing around right now could see them hosting up to 6,000 people. One thing they’re sure about is, they want to start the party a lot earlier, so vendors have more time before the 10 p.m. curfew on legal sales.
While expectations are high for the next California edition, many in the cannabis community are excited to see Zalympix branching out from California. The two had initially pondered the idea, but when their Michigan partners at Exotic Matter hit them up, it was on. Everyone believes bringing the Zalympix to Michigan will benefit the state’s best cultivators.
Adam said it’s been great working with their Michigan partners. They’re getting ready to celebrate the winners of Michigan’s second edition on April 14.
“We know they’ve had a long medical time frame there. When we got there last year, we just were shocked at how amazing the quality of the product was out there,” Adam said.
We asked the pair how the flower in places like Michigan and the East Coast stacks up with the competition back home in Los Angeles?
“I’d say, there’s a lot of good stuff in a lot of places. A lot of people are doing things out there. Especially in Michigan, they’ve always been,” Brian said. “I think it’s the second closest in terms of like, Cali quality. There are real breeders out there. They’re really doing their thing out there and they have been, so for me, it shows.”
As for the differences between the trio of Zalympix contests now happening around the country, the main thing is scale. Michigan is the smallest of the three — they have to keep things a bit more low-key and were not able to have vending at the event. Nevertheless, the vibes carried the show. Many called it one of the best events Michigan’s legal market has seen, noting it’s one of the few times all of the state’s hitters have been inside the same room. They’re hoping to push the bar further next year and be the first event in Detroit to do compliant sales.
Detroit has been a trouble spot for Michigan’s cannabis industry, and with things opening up, it looks like the time is ripe to bring things a bit closer to the population center. Back in the day, events occurred well outside of the city.
“It’s similar to being in an Adelanto or a San Bernardino. You know, they weren’t here,” Adam explained. ”They were quite the drive from like the city, and so we knew our whole goal was, as with the L.A. Zalympix to keep it in LA, in Michigan, do it in Detroit, not be an hour and a half away from town. And then same with New York, we looked at doing other spots, but you know, we just think it’s imperative to be in Manhattan.”
New York is looking dope. It’s a little different for the Greenwolf team not being there, but they’re thrilled with the lineup for the festivities on April 19. A big contingent of California’s best cannabis minds is heading east to NYC for the holiday anyway, so the timing worked out perfectly for the Greenwolf team. They’re expecting somewhere between 2,500-3,000 people for the show. Brian noted they’re going pretty hard for the next couple of weeks.
What’s the difference between the contest entries? It varies. Last year there was so much Runtz in the Michigan Zalympix, it was no Runtz allowed this year. Brian found that interesting.
“I’d say there is a lot of Z everywhere but also like more on the East Coast you see more candy, gassy stuff. I definitely know OG over there, and some OG over here (in the entries). But you know a lot surprised me. There were a lot of Exotic Genetix entries and I noticed there were some different breeders with different gear,” Brian said about the entries.
One thing that’s interesting about Zalympix’s expansion is watching its perceived value from place to place. Obviously, it’s huge here in California. But it seems like a lot of the time it’s reaffirmed many people’s takes on names like Blueprint, Deo, Zushi, and Wizard Trees. In New York, there is this different kind of quest for brands trying to catch lightning in a bottle out the gate with a win.
And boy are they. Sixty-seven brands came out in an attempt to qualify for the finals in NYC. They were narrowed down to 20. The qualifying idea in New York inspired the team to bring it back to California. The Greenwolf team selected 25 tastemakers to pick out the finalists.
“I think there’s going to be some very surprised winners in there. Some brands that you know, people may not have ever heard of, including ourselves,” Adam said.
Tickets for the New York Zalympix are still available.
Ted’s Budz Co and its stable of heaters are prepping to take over the roof of Cookied DTLA this weekend.
This will be the second annual edition of Ted Fest and the biggest ever. Ted’s is moving to a model where it’s going to start hosting its own events more, to give the brands the company is distributing a chance to get out into the community without getting taxed by event producers. This edition will feature The Gooniez, Super Dope, Blackleaf, Zatix and a host of other SoCal heat cultivators.
We sat down with Ted this week as he was preparing for the festivities Saturday night from 6 p.m. to 10 p.m., at 921 Venice Blvd.
“I’m going to start throwing events myself instead of going to other people’s events since we distribute for so many really good cultivators and really good brands,” Ted told L.A. Weekly. “Everyone that I worked with works really hard. It’s hard to get them to come out because they’re so stuck in daily tasks.”
Those little things that keep the farmers he works with busy are what make the difference between Ted’s and a lot of other distributors. With the exception of cup winner verticals that are distributing themselves, it is hard to point to a distributor with that level of Ted’s quality across the menu all the way through.
And as we see the big dogs of California cannabis fall, small boutique distros like Ted’s that specialize in quality high enough to hold the line with its other products are faring better and better as time goes on. Just this week we’ve seen distros picking up some big brands from all the fallout from closures.
One of the things that pushed Ted to throw more parties is the ability to curate musical performances. He tried to perform or push his friends’ music to a lot of cannabis events over the years.
“Everyone’s like, no, no, no, I’m like fuck it, I’ll throw my own,” Ted said. “And then you have so many lounges and shops that are like begging us to come out and do events. When we do takeovers, they are not like anyone else’s event. There is a good amount of people that come out when we do strain releases. So I mean, that’s kind of what we’ve been on.”
In addition to those lively happenings, some of the collaborations Ted’s Bud Co has lined up are starting to gain steam. Two of the most prominent are offerings with Lamar Odom and Birdman of Cash Money Records. Ted said Cream City’s CEO, Lil Ki, was instrumental in helping land the deal with Birdman.
“Those are just things that were kind of thrown into my lap,” Ted said of the collabs. “If it wasn’t for my buddy Ki, the Cash Money collab wouldn’t be the one that was thrown my way. He knows that I’m probably one of the most solid people to start a brand with, as far as an influencer.”
He noted lots of influencers he ended up working with because they had previous bad experiences.
“They ended up coming over because, I mean, I’m more straightforward,” Ted said.
One of the things Ted is most excited about is an upcoming drop from gear he got from Wyeast Farms. Wyeast provided a lot of the gear that backboned Compound Genetics before the split. Ted scored a super exclusive drop Wyest in collaboration with Oregon Elite Seeds.
He’s currently searching through the new gear for winners.
“I was really in love with his Cold Snaps. I was really in love with Horchata and Apricot Gelato. You know, I’ve always been a fan,” Ted said of Wyeast. “Now I finally got my hands on some of those seeds. I’m looking forward to having these cloned and flowers. I’m looking forward to that and bringing some different shit because I mean, right now, the industry is kind of on a superduper candy wave, but I can see it going back. They’re looking for something different as we speak and the market is changing. People are looking for that fuel again.”
Fidel’s x Carrots is proving to be the hottest cannabis industry clothing drop of Q1.
As we’ve covered many times here at L.A. Weekly, Shant “Fidel” Damirdjian is one of the local faces shining during these dark times in the cannabis industry. He had a wild 2022 with his victory over some of the best cultivators in the world at Transbay Challenge IV — the Hash Hole exploded to the most famed ‘preroll” in California if you’re even comfortable calling it that, and he opened up his own cultivation spot in the desert without the help of the corporate oppressor. A great year for anyone in cannabis.
Topping 2022
So how does he top it? He comes out of the gates early in 2023 with a fantastic collaboration with Anwar Carrots. Carrots got into the fashion game in 2007; in 2015, he’d launch the Carrots by Anwar line. Vibrant oranges among other colors with stylized carrots and rabbits are par for the course with the popular menswear line.
The collaboration with Fidel’s started just over a year and a half ago.
“Anwar blessed us with complete creative control the entire project,” Damirdjian told L.A. Weekly. “Dabber Dan and I, my right-hand man, designed every bit of the box. Even the bags the clothing was in. Even the cut and sew on the hoodies.”
They would eventually settle on a 50/50 cotton and bamboo blend made in Los Angeles and find that bright orange they were looking for, after some trial and error over the last 18 months.
The Box
Each box in the limited edition of 500 includes the hoodies and sweatpants set made, screen printed and packaged in LA. There also is a Fidel’s x Carrots T-shirt, headwear, four Croc Jibbets, a commemorative 3D printed carrot with a hash hole, and a half ounce of Fidel’s popular weed.
It’s very fair to argue the cannabis aspects of the box are easily worth more than half its $600 price tag.
Where Fashion Meets Weed
After the entertainment industry, many would argue cannabis and fashion is where Los Angeles has some of its biggest global influence. We asked Damirdjian his take on that sentiment.
“100% it’s something you don’t see done often; if it has, it didn’t catch my attention and I apologize,” Damirdjian replied. “But I feel like fashion and cannabis have so much to do with one another. They are different audiences within the same audience. It’s a great thing to work with another cannabis company and within our community, but to branch out of it to get the attention of people in the clothing industry, it’s amazing.
Damirdjian argues it triggers so much more love crossing his audience and Anwar’s audience he’s built over the years. He appreciates how wowed people from both sides of the fence have been after months of effort trying to get it right to their vision.
Damirdjian is excited about what’s next; don’t expect to see these boxes again.
“This is like one and done. I’m trying to touch as many people that follow my following, Anwar’s following with this,” Damirdjian said. “This cost $600 for the box; it’s not something that everyone can afford. But the true collector is getting so much in the box. I’m not just taking money from the consumer, I’m giving so much more.”
Again, a lot of it comes back to being a unique spirit in a crowded space for Damirdjian.
He knows everyone’s trying to do something different. He considers the Carrots collaboration a sought-after project for anyone, and when he got the chance, he was not letting it slip through his fingers.
“It took so much time, finances and we did it with so much cadence, but it opened up a lot of doors for me now. I can already see it this early on. I can’t wait till more people consume it,” Damirdjian said,
When announcing the program on Tuesday, the DOJ noted CAPP will provide partner cities and counties DOJ legal support to address illegal cannabis activity through administrative enforcement and nuisance abatement. Essentially, the city or county signs on to ramp up local enforcement and then the DOJ provides extra resources. The DOJ will provide educational materials for locals to build out their programs and provide mechanisms for evidence collection in future statewide enforcement operations that have been umbrellaed under the new Effort to Prevent Illicit Cannabis.
As for enforcement actions, CAPP will provide attorneys to act as administrative prosecutors before local hearing bodies when necessary. CAPP also will provide bodies in general to those smaller municipalities that are just too strapped for cash to do anything. This will include assisting in facilitating administrative procedures and assisting with logistical issues through the use of private process servers, contract code compliance officers, and abatement contractors.
“Complex problems require creative and collaborative solutions,” said Attorney General Rob Bonta. “This innovative new program allows my office to better support local governments in our collective efforts to tackle illegal cannabis activities, and we are confident that this new cost-effective program will have dramatic and measurable effects. I thank the City of Fresno for their partnership and look forward to working together through this new approach to hold participants in the illegal cannabis market accountable.”
Bonta’s office noted the cooperative effort with local jurisdictions leverages the administrative enforcement powers of cities and counties. The DOJ also noted this work being done at the local level will supplement the work of the Department of Cannabis Control and the Governor’s Unified Cannabis Enforcement Task Force. The task force is led by the Department of Cannabis Control and the California Department of Fish and Wildlife.
Fresno’s city attorney is excited to be the test case.
“Our partnership is aimed at assisting the local legitimate cannabis industry and help grow Fresno’s tax base,” said Fresno City Attorney Andrew Janz. “It is my hope that this, first-of-a-kind joint venture between the Fresno City Attorney’s and the Office of the Attorney General will be a model for other large cities. For far too long, these underground operations have targeted children and minors without fear of retribution. This inventive new approach will seek to put an end to that.”
The state seems to be revving up for a higher level of enforcement. You could see the numbers start to bump in Q1 when the Unified Cannabis Enforcement Taskforce announced the amount of product they seized jumped from $32 million to $52 million in just a few months. It’s a safe bet the highest numbers will likely be attached to harvest season this year.
In addition to the jump in the amount of product seized, the plant eradication count went way up. Through the first three months of the year, the task force destroyed 43% more plants than the quarter before. The DCC noted that was despite serving 30% fewer search warrants. The bump was a direct result of targeting large-scale operations with the resources they had available.
Purple weed was already a thing when Ken Estes got his hands on Grand Daddy Purple in Mendocino County and brought it back to his grows in the bay area, but that journey south really put the winds in its sails.
We ran into Estes during our recent travels to cover Spannabis and the wider Barcelona club scene. He noted he had spent much of the last decade dealing with his health — this is what originally forced him to take his foot off the gas back in the mid-2010s. But his impact to this day is undeniable. We’d catch back up in California to talk purple a few weeks later.
While not as prominent in the era of 40 new exotic flavors a month, GDP, as Grand Daddy Purple would be known to many, still dots menus up and down California. Prior to the rise of dessert weeds following Cookies hitting the scene, GDP was where people went for a combination of flavor and impact. Even Cookies’ most famous sibling Cherry Pie was the Durban F1 used to make cookies paired to GDP.
But before all that came to be, GDP was the last stop for those looking for high-impact cannabis that wasn’t OG Kush. Some would also argue the purple was a bit more couchlock-heavy than the OG Kush of the time. And while Ken Estes certainly didn’t invent purple weed, he changed the demand level, all while living through the dark ages of cannabis.
And he was loud. Few pushed the limits like Estes. During an event in 2010, he opened a dispensary 20 yards from the steps of Oakland city hall. When he wasn’t executing his business plans, he was hitting city council meetings, eventually opening one of America’s first chains of dispensaries with his Grand Daddy Purple Collective shops in NorCal. His being so “out there” during that era led to frustrations for both his peers and city officials, but folks certainly had a knack for following Ken into town.
Estes’s path to cannabis would start after a motorcycle accident at age 18 in the 1970s paralyzed him from the neck down. Prior to the accident, Estes had been playing soccer at an elite level in California. Pele, in town with the New York Cosmos at the time, gave him a call of support from the hospital’s lobby so he wouldn’t have to fight the crowd there to support Estes in the days following his injury.
Six months into his rehabilitation, he experienced cannabis for the first time with a group of Vietnam veterans who were in the same care facility. This began his lifelong connection to medical cannabis.
“I was a young kid. I was 18. My first personal experience with weed was pretty strong. But I went back to my room and I slept all night. It was the first night in six months I slept all night,” Estes told L.A. Weekly.
He recalls how common the idea of marijuana being medicine was. All the nurses and doctors knew. And he certainly knew it was medicine from his first experience. After that first joint, Estes would end up having eyes on the scene for the next 45 years.
“I’m shocked and surprised where this movement went,” Estes said. “I thought we were just in California getting it for patients. When I started, it was the gay world that came from fighting for gay rights to we have people dying in San Francisco of AIDS. Why can’t they use marijuana? And then Brownie Mary got arrested and that changed the game.”
Mary Jane Rathbun was a San Francisco General Hospital volunteer. She eventually became famous for baking hundreds of brownies a day as the AIDS epidemic hit San Francisco hard. Between 1981 and 1992, she was arrested three times for her famous brownies, but her activism helped push Prop 215 across the finish line. Now, Brownie Mary Day is Aug. 25, in San Francisco.
But we quickly turned back to that first rotation in Vallejo. Since he was still fully paralyzed, the orderly had to hold the joint to his lips for him. But over the next few years, he would work to the point that allowed him to gain some independence.
“It really took me years of intense exercise, but I was an athlete. It was three years, four years, before I really started being able to transfer onto my bed. I could transfer (to) the floor, put my knees together, leaned forward over my legs to transfer back to my chair,” Estes said of his rehabilitation.
That moment he was able to transfer on his own signaled to him he would be capable of living on his own. Marijuana was already his lifestyle well before that day. He was still fully paralyzed the first time his friends took him up to Arcata in Humboldt County.
“I found the Skunk. I found Thai Stick. I found people with Columbian Gold and Panama Red,” Estes said of that first trip at age 19. “I found marijuana so awesome that I wanted the good stuff.”
He’d run into brick weed. The compressed nugs were far from medicine and he knew it. It further motivated him to search for the best options. That first trip north arose from a friend telling him he knew a guy with sensimilla.
“I said, what is sensimilla?” Estes noted with a laugh. “It’s a seedless weed? And it’s green, lime green? Let’s go there.”
The locals hooked him up, given his medical situation. He scored his first pounds of sensimilla for $100 bucks. That would be about $460 today.
As for the traditionally tight community up north, especially during the early era of enforcement, “My disability broke me in. People were very compassionate and they understood medicine,” Estes said.
Estes noted his original host in Humboldt understood the benefits of medical cannabis all too well having recently lost his father to cancer at the time.
“He lost his dad. His dad had cancer. He got help from cannabis. They think it dragged his life another two years, but he swears he was happier. He saw other people who were on pharmaceuticals dying. They were miserable, moaning, and his dad (had) weed on the way out. He really is a compassionate man,” Estes said.
Estes pointed to the statement “all cannabis use is medical.” He said he gets it, to different degrees. But in his case, it wasn’t really up for debate, and the farmers of The Emerald Triangle showed him a lot of love.
Part of it was because they knew in addition to it being for his own medical use, he was paying top dollar. Some of the brown frown was going for between $30-$50 a pound. Estes wanted nothing to do with it.
“When I got the first Skunk, which was fluffy, I had 24 bags. I sold it for $100 a bag and I would buy that. Next time I bought the Skunk it was $200, the next time it was $400 a pound and after that it was $500 a pound,” Estes said.
We asked Estes as he watched the pound price creep up, when did he know it was time to become his own supplier and get in on the cultivation side? He laughed and said it was right around the time he saw that first $500 pound. He’s already been collecting seeds in film containers and noting what they were.
In 1977, he would purchase his first hydroponic system. He said it took him about a decade to get to the point where he is comfortable looking back and saying he was dialed in. To help put that into perspective, the biggest movie of the year in 1987 when Estes started growing heat was Beverly Hills Cop 2.
The first grow went well, but he missed the part about changing the plants’ light cycle to get them to flower. By the time he did, they had been vegging for a couple of months. The plants exploded and he started selling grams for $5 after the harvest.
“I actually started catching a BART to the 51 bus on Market Street. The 51 bus took me over to Haight Street and Stanyan McDonald’s right there. I’d set up with little tiny bags in there. And I could sell down the street over there for 20 bucks,” Estes said. This was around 1984 and 1985.
Estes would move his garden outside. That wasn’t a bad thing — in that era, the best outdoor was widely regarded as the best cannabis available, period. He said it took another decade for the best indoor to start beating out the sungrown.
He saw cannabis grown under High-Pressure Sodium lights for the first time when one of his buddies took a light from a baseball field. Eventually, the HPS lights got a bit more normalized, but there was only one place you could buy them at first. Going in and grabbing more than one light was a red flag to anyone casing the store. Estes and others would send friends and family to grab a light each, until they eventually had enough for whatever size room they were trying to put together.
“If they saw you putting 10 lights in your car, they followed you home. You had a search warrant on your house a week later. So we were all nervous about that,” Estes said.
In the late ‘80s, he moves back indoors and starts building out grow houses. The product would eventually end up in Dennis Peron’s San Francisco dispensary. He would go from a 10-light house to a 100-light operation in Oakland in 1992.
While it was a big jump doing 10 times as many lights, he was confident in his standard operating procedures. He also had a lot of faith in his nutrients and pest management ability, too.
When Peron shut down, Estes went on to work a stint at the Oakland Cannabis Buyers Club. Eventually, Estes decided to open up his first dispensary in Concord in 1997. As Estes went from city council to city council attempting to open more shops in places with no ordinances around medical cannabis, he faced a lot of opposition. Some of the very cities that he went to battle with are now booming cannabis commerce hubs.
But back then, he was attacked by 1990’s and 2000’s NIMBYs, terrified of the thought of cannabis in their town. They would call him things like a street dealer.
“I said you have never spent one time in my house and at my table having dinner with me. You don’t know who I am at all sir, or ma’am. But I was attacked all the time. That was the way they did it back in those days for sure,” Estes recalled.
He said San Mateo was the most vicious municipality of all back then. He estimates he probably opened 20 clubs over the years in different cities.
Estes credits his activism to meeting disabled activist Dan O’Hara. O’Hara rolled his wheelchair across America and the length of the Mississippi River. He was a vocal advocate in Sacramento and Washington D.C., for the disabled. He was even honored by President Jimmy Carter for his efforts, and the Vatican. Estes and O’Hara became friends.
“So I became very, very active, much more of an open activist. It was not a secret. I wasn’t behind the scenes.”
Estes has witnessed every level of cannabis regulation in California. We asked what it was like seeing things go from Prop 215 to the legal era. He thought it was all going to move a lot faster, given how fast he opened a shop in the wake of Prop 215 passing.
“Even though I wasn’t granted a license to have my facility, and I’ve always lasted about one year in these towns, it was enough to start the dialogue, to start the process where other people came behind me pushing, getting attorneys. And next thing you know, there are ordinances,” Estes said.
The conversation would turn toward the purple weed Estes helped turn iconic. Back when he was exposed to purple on his earliest trips to The Emerald Triangle, it didn’t denote some special quality. He’d see the haze Jimi Hendrix made famous in the late 1970s. He said it was good, but it wasn’t great.
But in the early 2000s, he started to notice some purple strains were bomb. The Purple Erkel was high on the list for quality, but it was a very finicky plant to deal with. Estes argues the Erkel is really just Lavender and everyone changed the name.
“It was finicky, but when you smoked it, it was fire. It had that taste,” Estes noted.
In 2003, his relationship with purple would change forever. He was showing his friends Charlie and Sarah, they were Blackfoot and Pomo Indians. The Pomo have a deep history in Mendocino.
The Pomo traditionally lived in what is now the area around Clear Lake, Alexander Valley, and the Russian River watershed. The Pomo spoke seven different dialects while living in small independent communities that relied on hunting, fishing and gathering to meet their needs.
Estes showed the pair some Big Bud x Erkele from Bodhi. A lot of people thought that was the GDP, but it wasn’t. It did do well though, taking home top honors at an early cup in L.A. at one point. This put the purple, and the affection Estes had for it, on Charlie and Sarah’s radar.
During a later trip to visit their home on the Eel River, Estes saw some suits as he was pulling up. He provided the pair with cash from a score he had made that day to keep their home. Charlie would go on to tell some other folks in the tribe about what Estes had done.
Eventually one of the members of the tribe showed Estes what they called Purple Medicine. It was phenomenal.
“He brought it to me. And I had a bright light shined on them. I was like, oh my god, this is amazing. The color was amazing, purple everywhere. But you could have rolled that pound out of the bag like a bowling ball. It all stuck together,” Estes said. “They had it for 18 years. You could peel buds off the pound like velcro.”
A GDP outdoor crop.
Estes wanted to buy as much as he could, but after a few rounds, the tribe didn’t want to do business with him. They gave him the cut of Purple Medicine so he could run it himself. It became what we know today as Grand Daddy Purple. Estes went all in on his new cut and changed all of his operations to GDP. When he couldn’t produce enough in his 200-light operation, he brought it north for his friends to grow, too. Since he was paying $4,000 a pound, they were more than happy to run it for him.
“I know what I got. I’ve got this. This is it. This is to me just like the Grand Poobah. It’s like the grand something, Grand Daddy Purple, and then I high-five Charlie,” Estes said, remembering how he came up with the name.
As he started making the trip more regularly, farmers would wait for him south of Garberville to try and catch him before he spent all his money on someone else’s weed. One time a utility truck flagged him down at night, the pounds were inside the bucket you would use to do maintenance on a telephone pole.
Estes said the best GDP came from all over. It wasn’t a particularly challenging plant to grow, so a lot of different people in various conditions were able to make the most of it.
On his way back from up north he would call his friends’ answering machines and just say Grand Daddy Purple and code word that it was on its way south. Eventually, he would open his shop in Oakland’s former Oaksterdam neighborhood. Oakland loved purple.
“People back then thought purple meant it was overdried or always moist or something. And then there was no purple on any menu,” Estes said.
In the earliest days of trying to convert Oakland to purple, Estes would hand out nugs to the people in line at his competitor and offer refunds to people who bought eighths if they didn’t like it.
“Pretty soon, within six months, we got E40 and Keak Da Sneak are smoking it. It was on Weeds. It was in Pineapple Express. Snoop Dogg said on Howard Stern it was his favorite strain. It was just this crazy blow-up thing. I did kind of have the idea it could happen, but I didn’t know it would happen as fast as it did,” Estes said.
Estes began collecting seeds from the 200 lights. Every run there would be a dozen or so. When he decided it was time to hunt for a male, he had about 60.
“I backcrossed it to stabilize the genetics. I tried to focus on the traits that I like, the rock-hard buds, the nose, the nice branching, the dark green waxy leaves, so that we came up with Ken’s GDP,” Estes explained. He argued some people liked Ken’s GDP better than the original. In the most technical terms, Ken’s GDP was essentially Grand Daddy Purple Bx1.
He also took that male and put it in a room with seven of the bomb strains out at the time. Estes said a lot of people won cups with the seeds that came out of the room. He believes a big chunk of what’s commercially viable in the market dates back to that breeding project.
Estes ended up dealing with a federal case for six years. Nobody wanted to touch him at the time.
“You have to almost like, stop doing what you’re doing to get them to leave you alone,” Estes said. “I remember being in their office in San Francisco and asking, why do I have this target on my back?”
One of the things that caused Estes some headaches was his choice to start declaring his cannabis income on his taxes early. He figured if he was paying his taxes, how could they say it was illegal? Well, they certainly took the money no problem.
“I want all my cases, but it took me six years. I had three federal cases. I got raided in 2005, 2008, and 2009,” Estes noted.
One of his shops was caught up in the massive San Diego sweep of 2009 that saw 13 stores shut down. People would tell Estes they weren’t growing the Purple anymore because he was too hot and he shouldn’t come around.
But the more cultivation in urban settings got normalized, the less he needed people up north to help, as GDP would prove to be an indoor strain. When you run it outside, it’s 80% leaves and 20% buds; thankfully it’s the exact opposite indoors. While it wouldn’t quench the thirsts of the eventual three-pound-a-light crowd on the hunt for maximum dollars, it was always heat.
These days Estes is doing his best to keep GDP alive. He recently had it tissue-cultured. While a popular long-term storage method, tissue culture is also a way to clean a plant of diseases. The freshest piece of the meristem is cut before it has a chance to be infected like the rest of the donor plant. Two people are currently running the clean version of GDP.
“I just want to be the brand ambassador,” Estes closed laughing.
Missouri’s first weekend of legal cannabis sales is in the books.
The nearly 200 dispensaries dotting the state netted $12.6 million in sales in the first three days of adult-use sales. There is an argument to be made that number may have been higher had the permit release timing been a little clearer; even operators didn’t realize they would be allowed to commence sales Friday.
John Mueller is the CEO of Missouri’s largest operator Greenlight, a multi-state operator that has 15 retail permits in Missouri. Mueller, a Missouri native, told L.A. Weekly that Greenlight had its fair share of action over the weekend, with sales doubling overnight once adult-use kicked in.
Mueller notes the tail end of last week was a bit of a gray zone.
“Then what happened is, on Thursday, the state said they would start issuing out the licenses and you didn’t have to wait. We thought they would have all licenses at open at whatever time on the sixth,” Mueller explained.
They would get the permit at 8:30 a.m. Friday morning and be open in an hour and a half. But unlike the big lines we’re used to seeing outside dispensaries on opening day, at first it was a quest by consumers to confirm the news on shops opening earlier than expected. Mueller says the phone continues to ring off the hook in that regard.
Even with the traditional first sale not the spectacle it’s been in other states, dispensaries did great. Mueller noted some places saw up to four times the amount of usual foot traffic depending on where.
Mueller said there is plenty to be happy about besides the numbers. He feels dispensary operators got a lot to work with in the regulations.
“Thrilled with the performance, but there is a whole lot of stuff. You know we got drive-through here authorized, express pick-up windows in the lobbies and then also making sure that that patient wasn’t relegated to a bad status.”
Greenlight has separated the adult-use and medical lines at the dispensaries to make sure none of the state’s 200,000 medical cannabis patients feel left behind in the transition over to adult-use sales.
Mueller doesn’t feel like things have been overly restrictive on operators, apart from the normal childproofing packaging and things like that.
“We carry about 300 products per store, so we’re a pretty wide selection and we’ve got a pretty robust cultivation and manufacturing side of this equation,” Mueller said.
He noted the dispensaries currently operating are able to acquire flower from 28 different cultivators in the state. He thinks there are about 50 different manufacturers in the state that are all cranking out products too.
While that number may sound small to Californians, it’s still a decent number of producers on day one. We asked Mueller if it was enough for a real level of competition similar to the fight for shelf space we’re seeing on the west coast.
He was quick to argue, sure. Currently, Greenlight’s discount eighths are running $25, with the top shelf clocking in at $45.
There weren’t a lot of surprises for Greenlight during the transition. The company was able to lean on its past experiences transitioning from a medical market to adult-use in Nevada. Greenlight also has operations across the southeast and midwest in Arkansas, West Virginia, Illinois and South Dakota.
We chatted with Housing Works Cannabis Co CEO Charles King as the NYC nonprofit prepares to kick off legal cannabis sales in the state of New York today.
Most notably, the 10 cash registers and 4,400 square feet of retail space at 750 Broadway in Manhattan will be the only place in the state you’ll be able to get legal weed for months, as other retailers continue to navigate the permitting process. While the idea of this total monopolization may seem off in the era of social equity, given it’s a longtime nonprofit it seems a lot palatable for folks.
That part is also a double-edged sword. Some fear the Housing Works permit will be pointed to as a sign of intent, when the wider equity program has hiccups like so many have in the past. The officials who screw it up will point to this license to show it was the plan all along to take care of equity and nonprofit permits. That being said, whatever happens next on the regulatory side isn’t Housing Works’ fault and it has as worthy a track record as any nonprofit who might have had the chance to open first.
Housing Works has provided an array of services to 30,000 homeless and low-income New Yorkers since 1990. The organization identifies as a community of people living with and affected by HIV/AIDS with the mission to end both homelessness and AIDS through advocacy and providing services. A big part of the way it has sustained the mission is creating businesses like the dispensary, a SoHo bookstore, and a network of high-end thrift shops to fund its advocacy. All proceeds from the dispensary go directly back to the nonprofit.
The staff are excited to open their doors today.
“”This is a once in a lifetime moment,” said Sasha Nutgent, store manager of Housing Works Cannabis Co. “That said, our nonprofit’s mission remains as urgent as ever. We are eager to take the lead as a social equity model for America’s cannabis industry, specifically with our hiring practices and continued support of individuals and communities disproportionately impacted by the unjust War on Drugs.”
We chatted with Charles King, CEO of Housing Works, late last week as they prepared for the big day.
“So we actually approached Gov. Cuomo in his office three years ago about Housing Works being able to obtain a license for retail cannabis sales,” King told L.A. Weekly. “We’ve been pressing the agenda of nonprofits that serve people who have been criminalized by cannabis, due to cannabis related offenses, having the opportunity to enter in the market. That’s part of our reason for doing this.”
King argues one of the reasons it’s been such a long rollout for New York was establishing mechanisms different from any other state in terms of advancing equity interests.
“That said, I think there’s a big question about whether what New York is doing will actually go far enough to accomplish its equity agenda,” King argued. “Housing Works is a large organization where we’re well-capitalized, so we’re prepared to invest up to a million dollars, some to make our cannabis retail work and make it profitable.”
King knows the state is preparing to invest money to back social equity licenses, he’s just not sure it will be nearly enough to be competitive. This would lead to the worst-case scenario of equity license holders turning into figureheads as they attempt to raise the capital they need to stay open.
“I think that’s going to be the big test,” King said. “We’ve seen it in other jurisdictions, where equity license holders have ended up simply essentially being front people for commercial cannabis. And we certainly don’t want that to happen here.”
Housing Works plans on taking a very hands-on approach on its quest to help the New York social equity movement. For starters, it’s hiring people who have criminal records for cannabis, but it goes so much deeper than that.
“We’re also developing training programs, not only to help people to advance in management, even with our competitors,” King said.
King hopes that program will help start people’s own journeys to go from cannabis conviction to dispensary owner.
“We’re negotiating with the Office of Cannabis Management to help people, to allow people to go through a training program with us,” King said. “That would get them credentialed as having met the entrepreneurial requirements for obtaining their own license, and then we would help them with their license application, help them get up and running, so that they can genuinely have an opportunity to enter into business on their own without having to be proxy for some commercial investor.”
Given Housing Works’ wider history of community service, we asked if there was any push back on the team when the conversations about the dispensary started. The organization is no stranger to the subjects around drugs many Americans avoid.
“We are a harm-reduction organization. We were, over 30 years ago, we were the first organization in the country to house people with substance use disorder without any restrictions on their personal use in the privacy of their home. We didn’t place any drug- and alcohol-free conditions on people moving into supportive housing,” King said.
Additionally, Housing Works runs two of the largest syringe exchange programs in the state.
“So, even though we’re a licensed drug treatment provider, our license is very explicit that we use a harm-reduction approach,” King said. “Our goal has never been abstinence, it’s always to help people manage their use in ways that give them effective control over their lives.”
King thinks it’s been more interesting to hear the response from the public who clearly don’t really understand who they are and what it is that they do.
Housing Works expects to be able to offer about 75 to 100 products from six different brands on opening day. As testing gets in order around the state, they expect to be up to about 24 brands to pick from in February. It’s a safe bet every cultivation site in the state will be hoping for shelf space.
As with many dispensaries across America, they’re currently cash only. There was a recent sweep of offshore merchant services companies prodigy services to the industry, so it’s a little trickier than bouncing from one to the other at the moment. This is even the case for shops that have been open for decades.
House of Puff is one of the brands on shelves today at Housing Works.
“For years, advocates and members of New York’s cannabis community have been working toward this momentous milestone; the first adult-use dispensary opening its doors, stocked with brands and products grown, processed, manufactured and owned right here in New York,” said Kristina Lopez Adduci, CEO and founder of House of Puff. “We are ecstatic that House of Puff will be one of those New York brands that will be available for purchase and thank Housing Works for supporting us and other local cannabis companies during this crucial moment.”
Lopez Adduci was also excited as to what the dispensary meant to the broader goals for legalization.
“The opening of their dispensary is just one embodiment of the vision set out by the MRTA and is a significant step towards establishing a fully operable and equitable legal cannabis industry built by and for New Yorkers and our communities most adversely affected by cannabis prohibition,” she said.
“Since the MRTA was signed, now nearly two years ago, we have all been envisioning the moment that legal adult-use sales would finally launch here in New York,” said Allan Gandelman, President of CANY. “The state’s first recreational dispensary opening its doors with shelves stocked full of New York-owned-and-operated brands, including products grown and processed by CANY members, is a culmination of all the hard work, dedication and advocacy of the cannabis community over the past several years. We applaud Housing Works for being mindful and supportive of this vision and congratulate them on their entrance into the industry.”
Gandelman went on to note that while the moment feels surreal, everyone hopes it’s just one of many upcoming milestones.