THE LEGEND OF ZELDA: TEARS OF THE KINGDOM LIVES UP TO THE MASSIVE HYPE

NORTHERN NIGHTS BRINGS BEATS AND HEAT TO REDWOODS

We headed north to the redwoods for the latest installment of the original cannabis-friendly music festival, Northern Nights.

The festival’s geography plays a significant role in its place in the history of cannabis progress. The venue, Cook’s Campground, sits in the heart of the Emerald Triangle stretching across the county line separating Mendocino and Humboldt. In addition to all the fine local cannabis, attendees spend their weekend enjoying up-and-coming EDM acts across numerous stages, and floating on the river.   

This past weekend we got the chance to sit down with many of Northern Nights’ co-founders as they celebrated the festival’s 10th anniversary, including Andrew Blap, Peter Huson, Matty “Worldfamous” Roberts and Emily Wilson. 

The festival has long been associated with legal cannabis sales after hosting the state’s first at music festival in the wake of Prop 64’s implementation. Following Northern Nights’ lead, major festivals around the country jumped on board with the idea, including EDC Las Vegas and Dirtybird Campout. In past years, those sales were confined to specific areas — last year even featuring two stageside dispensaries and a main cannabis activation area. This year the entire cannabis footprint was integrated into the heart of the festival, a short walk from the mainstage under the shade of the region’s massive trees.

We asked the Northern Nights team what it was like pushing that further integration this year.

“I think the big thing in working in two counties is first and foremost the context of where you are putting things,” Huson told L.A. Weekly. “When it comes to the history of cannabis events here, it’s the local jurisdiction, you have to start there. Mendocino passed their ordinance and we could bring a couple of dispensaries into Mendo.”

Courtesy of @y.s.a

But there was a lot of separation between those dispensaries. 

“And ultimately, I think the premise of boundaries, aka fencing, has been a big thing in terms of limiting the number of sales,” Huson said of the caged-in areas. “I think the different places that we were putting the dispensaries if you wanted to get them, for example, all the way out to the river, it’s a lot of overhead.” 

A big part for the team was making sure those local sponsors from the cannabis industry felt right. Huson notes there have been a few folks in the space doing these events for a while, but the brands taking part fund the progress to prove what can be done.

Courtesy of @anthonysvendsen

Matty Roberts added pushing boundaries is in line with the general ethos of the festival over the years. 

“We’re booking cutting-edge shit, which makes our lineups very eclectic. We pick all this cool music because we’re kind of in a sweet spot. We’re not a big event. We don’t have a ton of money behind us, so we have to get scrappy and find a lot of new stuff.”

Roberts laughed, noting people look at the old posters from over the decade and act like the performers back in the day were bigger, but they didn’t actually know who a lot of those now big-name acts were when Northern Nights booked them. 

“Now you look back, our lineup from eight years ago looks like a $2 million lineup,” Roberts said. 

Roberts spoke of coming from the Midwest where a stem on your shirt would land you in jail. He’s thrilled to help facilitate a good time for a younger generation that never has to know those horrors. 

Emily Wilson went on to speak that filling the void that Reggae on The River left in the hills is an honor.

“But there is a lot of responsibility as well. That means, we have to do the due diligence in finding new and up-and-coming music, working with local cannabis businesses and producers who have been working in the community a long time and supporting it through these transitions.”

@y.s.a

Wilson argued sometimes that means bringing in both the little guys and the big guys. She said that is a responsibility you can see they take seriously across the festival with not just cannabis but local wineries and breweries, too. 

“Every single facet that we can, and where we’re able, we want to support local and present the best that Northern California has to offer. We’ve got Humboldt Bay Oysters fresh from the docks,” Wilson said. 

One of the things Wilson said she enjoys the most is those people that have stuck with them since year one. Through all the trials and tribulations of being a small independent festival and the learning curve that came with it, they kept coming back, and that meant a lot to her.  

The actual cannabis section itself was really well done. As in years past, it provided a shady reprieve from the Northern California sun that hit 94 degrees Saturday in what felt like 1,000% humidity. One of my favorite parts of the festival was the morning sound bath in the cannabis zone. You would see people tiptoeing around all the people laid out, to get to the ATM for their weed money. Everyone was really respectful, but even then, the visual was hilarious. 

This year’s switch to delivery was a good move. While it took five minutes longer, it allowed for the entire Northern Nights cannabis experience to be more streamlined than had there been fences everywhere to facilitate a temporary retail site. 

The actual weed people were buying was no slouch. Some cannabis activations over the past couple of years have gotten a bit midsy. Sometimes you’d see these brands that can’t even get dispensary shelf space taking a lead at festivals — gross. Thankfully, Northern Nights did not have this problem. I would argue that The Lantz from Ridgeline Farms is the nicest weed for the price I’ve ever seen at any festival. Eighths were only $35! I bought seven over the weekend. 

Hopefully, other festivals trying to get into the cannabis game will take note of how well Northern Nights did it. 

IS AI IMPAIRMENT TESTING NEXT FOR CANNABIS? 

Predictmedix Inc. may have the answer to squash concerns about stoned driving.

The lack of a validated mechanism to test someone’s level of impairment from cannabis use on the spot has complicated the national rollout. Regulators and elected officials vent their fears about stoned driving all the time. You can test someone’s saliva, urine, blood or hair, but these detection methodologies are too dated for the modern era. Mostly because they aren’t focused on the moment but whether you’ve used drugs over a more extended time frame that goes long after the impairment has stopped. If you were to base impairment on those tests, you would have a ton of false positives since more of the workforce are enjoying off-the-clock use and have those spent THC metabolites in their system. 

The same people who don’t want to change drug testing laws to protect off-the-clock use are ironically well-versed in the reality of current testing not truly benefiting public safety in real time. But what if you could use artificial intelligence to determine someone’s level of impairment in 20 seconds?

Predictmedix calls itself an emerging provider of rapid health screening, medical devices, and remote patient care solutions globally. Over the last three years, the now publicly traded company has raised $3 million. 

“And all that money has gone into developing the technology. And now we’re commercially deployed,” Toronto venture capitalist Steve Singh told L.A. Weekly. He went on to break down the difference between their tech and the breathalyzer tech that’s been in development for years. “With the breathalyzer and you get a result in 20 minutes that’s biased, with Rahul’s technology, it’s 20 seconds and unbiased.”

The Rahul that Singh mentioned is Dr. Rahul Kushwah who founded Predictmedix after leaving academia to pursue AI-based impairment testing. To date, 50,000 people have now been screened by his Safe Entry Stations at places like The Super Bowl and F1 races. 

The stations are powered by a proprietary AI. It uses multispectral cameras to analyze physiological data patterns with its screening technology to detect many conditions. They include cannabis or alcohol impairment, infectious diseases, mental illness, Alzheimer’s, Parkinson’s, respiratory illnesses, COVID 19, and signs of fatigue. The stations are about 90% accurate. Kushwah told LA Weekly that the tech still had trouble with people under the age of 18 and over 75. If you were to remove those groups from the data pool, he estimates the accuracy would be well over 95%. 

“It’s almost like we have developed this new language. With this language, you can write impairment, you can write fatigue. You can write health care parameters, screening for diseases, whatever you want. So effectively, we have a platform that can be used to screen an unlimited number of things,” Kushwah said. 

We asked Kushwah how helpful it is to have the road out in front of them with no real sign of another mechanism to test a person for their current level of cannabis impairment in the near future.

“So let’s say we talk about cannabis impairment. First of all, this whole concept of using breathalyzers for cannabis just cannot work from a scientific perspective because the only time you can make a freaking correlation is if you can measure the level of THC in the brain,” Kushwah replied. “The THC has to cross the blood-brain barrier to impair you in the first place. So that’s why we’re not even going after measuring THC. What we’re identifying are signs of impairment.”

Kushwah went on to explain, Predictmedix can actually create thresholds in terms of what you want to define as impairment within your organization. If it’s zero tolerance, they can make it that way in the Safe Entry Stations. The red light is going to come on, even if somebody is showing just the slightest signs of impairment. 

Since launching the Safe Entry Station, Predictmedix has worked to scale down the machines to something a bit more manageable. They’ve not reached the point where they’ll release a phone app that pairs with a small multispectral camera you plug into your phone. 

“You put the camera in front of you, you look at the camera, you say a few sentences that are popping up on your phone and that’s it, and that can be used to identify impairment in 10 to 15 seconds,” Kushwah said. 

Kushwah explained the reason for using multispectral imaging is because they don’t really care about how you look on top of your skin. He argues there is no such thing as looking stoned. 

“It’s more about, how are the changes in the underlying blood flow patterns that we are able to identify. And that’s part of the reason that our technology, I mean, is a bit Star Trek in a way. I mean, just think about it. Not only the technology can tell you if you’re impaired if you’re fatigued, but it can also tell you your heart rate, breathing rate, temperature and a lot of your vitals, without even touching you,” Kushwah said. “ And we have completed a few clinical studies in different parts of the world where we have had medical institutions basically signing off on our technology and saying how this is the future and the future is now.”

The app could certainly be a game changer. Imagine police officers being able to give people impairment tests without even getting out of their cars. If they fail, they can do a full sobriety test that would confirm the test or catch a false positive

We’ll continue to keep an eye on how this plays out.  

ZUSHI CONTINUES TO DOMINATE

In a market where truly exceptional cannabis is a rarity, The Ten Co.’s combination of premium quality, remarkable branding and Zushi remains unrivaled.

Our last conversation with The Ten Co. came on the heels of their monumental success in 2021, when they claimed top honors at the inaugural Zalympix event. The competition scene reached new heights after Greenwolf, Los Angeles’ premier heat retailer, stormed out the gates with their top-shelf box contest.

Now, two years later, Zushi has once again emerged victorious. During its initial triumph, some skeptics attributed the win to mere hype. Yet, the myth and allure surrounding Zushi were proven to be well-deserved, evident in the four-hour-long queue that formed at their booth during the recent Zalympix ceremony. However, the mystique surrounding Zushi was even more pronounced two years ago, causing people to fall into various camps of belief. Some staunchly reaffirmed their faith in Zushi after the W, while others criticized the influence of hype. There were also those who may not have personally favored Zushi but acknowledged why it emerged as the winner.

This time, subjectivity was eliminated through blind entries. Zushi had to withstand the scrutiny of over 120 entries just to secure a place in the finals. Once there, it faced fierce competition within the most challenging Zalympix box to date, alongside a plethora of exceptional Z terpenes, as we previously highlighted when reviewing the entries. Undoubtedly, this victory was well-deserved.

We reached out to Staks, the founder of The Ten Co., to inquire if he ever felt concerned about the abundance of exceptional Zkittelz flavors in this year’s competition.

“Absolutely. Z has held the championship title for quite some time now. There were numerous entries that were just as impressive as mine, which was fantastic to witness. It’s about time the industry started emphasizing light green cannabis again,” Staks candidly shared with L.A. Weekly.

Staks acknowledged that the game has significantly evolved since the first Zalympix. He believes that people are actively searching for new and unique offerings that can compete, hence the outstanding quality of this year’s entries. However, until proven otherwise, Zushi remains the reigning king. Staks appreciates the competitive environment within which The Ten Co. operates, considering it beneficial for their business.

Now, the focus is on delivering the hype directly to consumers.

“We are currently directing more attention towards the direct-to-consumer approach,” Staks revealed. “We previously launched but decided to take a step back and now we’re in the process of building up our online delivery capabilities.”

The direct-to-consumer format will enable Zushi to reach consumers as quickly as possible. Given the premium price that people are willing to pay for this product, Staks wants to ensure that the experience is preserved for every individual fortunate enough to acquire one of their bags.

“We have a specified timeframe during which our products can remain on the shelves. If it exceeds this four-week period, or even three weeks, it is promptly removed, making room for a fresh batch. This way, we can maintain stringent quality control,” Staks explained.

While Zushi continues to steal the spotlight, The Ten Co. currently boasts around ten strains in rotation. Additionally, Staks recently cultivated a variety of seeds he acquired from Europe, embarking on a search for the exceptional flavors of his youth, such as Cheese and Sour Diesel. In the coming month, he will undertake a meticulous selection process to identify standout winners worthy of joining their award-winning catalog.

We asked Staks if, when participating in a contest like Zalympix, he meticulously examines every batch or simply puts all his chips down on Zushi.

“I felt compelled to carry on the Zushi legacy for as long as possible. Personally, I believe this strain has so much to offer, and it continues to exceed our expectations,” Staks explained. “We conduct numerous tests with Zushi, and she never fails to impress us. With each batch, we aim for better quality and more pronounced flavors. Our use of live-soil facilities contributes to preserving those unique characteristics. Our plan is to explore different mediums and light spectrums to ascertain what Zushi prefers to express.”

Naturally, we couldn’t overlook the recent Zushi rosin craze. Two-gram jars of their limited release in collaboration with West Coast Alchemy were fetching a staggering $1000 each. This price tag represents the highest ever seen for rosin, yet demand remained strong. The remarkable hype surrounding Zushi flowers seamlessly transferred to their terpene-rich products.

Regarding the price, Staks clarified, “The price point was determined by the market; it had nothing to do with us. The exclusivity and rarity of our collaboration with West Coast Alchemy played a significant role. We never produced these in large quantities; a few batches were exclusively reserved for family and friends.”

Keep a close eye on The Ten Co.’s website for upcoming flower releases and merchandise drops.

L.A. WEEKLY’S CANNABIS TRAVEL TIPS 2023

Here at L.A. Weekly, we have spent the last 12 months on an international quest for the heat and we want to share some travel tips from our adventures ahead of many of you heading to Spain next week for Spannabis. 

As the world continued to open back up, we started our travels at Spannabis 2022, later in the year we’d hit the Canary Islands for White Ash Weekend, and make two trips to Bangkok to check out its rapidly evolving dispensary scene. This is in addition to all our domestic adventures and traveling California from Arcata to Adelanto in search of the best cannabis in the world. 

In the process of all that, we’ve made a few key observations to make your travels more fun. 

Preflight Sesh

Is there anything more fun than getting rocked before you go through TSA to depart to god knows where to enjoy some exotic marijuana? Probably. Regardless, it’s a great time. Some people are scared to smoke giant joints or blunts at the airport, but you’ll more than likely be fine if you’re somewhere cannabis doesn’t get you prison time. As for TSA, I carry an ounce on me with a doctor’s recommendation PDF ready to go in the event of a worst-case scenario. Also, it’s best to keep your weed in your carry-on. Most of the dogs you actually see at the airport are bomb dogs, the drug dogs are smelling stuff as it lands in the international terminal. But if you’ve already landed on an international flight and see a dog, it’s probably a drug dog. They figure you would have blown up by the time the plane landed if you were a terrorist and they keep the different types of working K9s separate — the dogs get confused seeing the other dogs get alerted and affection over smells they haven’t been trained on.

The More Exotic the Destination, The More You Need to Bring Your Own Rolling Supplies 

You can probably buy most of your favorite rolling supplies in any major city in the world, but prices are going to vary. For example in Barcelona, I spent the second to last day of the trip hunting for Backwoods, while the homies prepped for a party. The box of woods I found would run me about €60. That’s roughly $63, which is very comparable to buying a box in America. They’re most expensive in CA these days; you can score them a bit cheaper than that in other parts of the country. In Bangkok, that same $63 only gets you one pack from that box of eight we got in Barcelona with five blunts in it. Even worse, if you get a stale pack, you’re screwed. But Bangkok is so humid that every wood we got in our pack seemed pretty fresh.

Be Polite About Spliffs

Don’t hate the culture internationally. Just say you don’t use tobacco, in a nice way. If people want to mix tobacco with their weed because they love spliffs, or just to stretch it out due to living under the yoke of the oppressor, don’t be a hater. You have to remember soccer and spliffs have a lot in common, they’re the most popular thing outside America. On a positive note, since spliffs are so popular you can basically smoke blunts everywhere you can puff. 

Swiss Army Trail Mix

There is a solid argument to make that trail mix is the most underrated drug smuggling tool in the modern era. You just bring your weed or mushroom chocolate bar to the airport, buy a fresh pack of trail mix available at nearly every domestic U.S. airport, break up your drug chocolates in bigger chunks than the regular ones and throw them in the bag. This is also one of the best ways to get weed into the worst places if you’re understandably scared to pull the trigger on flowers or hash. 

Make Sure You Know Just How Mad The Locals Get

Speaking of the worst! Don’t get Brittany Grinered — there is a good chance you’re not even an Olympian. It’s best to figure out ahead of time where things are going to fall on a scale of all good to having to bribe police, or worst-case scenario, becoming a political pawn over munitions shipments to Ukraine. But a lot of places are great. In Thailand, the most popular answer I got about smoking in public was: just don’t bother anyone. Seemed pretty fair to me. 

Local Access 

Before I was L.A. Weekly’s pot critic, I was regularly hunting for pot in different locations. One time in Mexico I ended up in a bait and tackle shop run by the cartel standing in a line five people deep. Everyone else was there for blow, and when I got to the front of the line the dude was like, “Hey, it’s the weed guy!” in reference to my appearance. A couple of armed men and I had a good laugh. But that’s the advanced class! You should start by asking bartenders and bellhops. They know they’ll get it back in tips if they hook you up. 

MISSOURI CELEBRATES FIRST ADULT-USE CANNABIS SALE

Missouri’s first weekend of legal cannabis sales is in the books. 

The nearly 200 dispensaries dotting the state netted $12.6 million in sales in the first three days of adult-use sales. There is an argument to be made that number may have been higher had the permit release timing been a little clearer; even operators didn’t realize they would be allowed to commence sales Friday. 

John Mueller is the CEO of Missouri’s largest operator Greenlight, a multi-state operator that has 15 retail permits in Missouri. Mueller, a Missouri native, told L.A. Weekly that Greenlight had its fair share of action over the weekend, with sales doubling overnight once adult-use kicked in. 

Mueller notes the tail end of last week was a bit of a gray zone. 

“Then what happened is, on Thursday, the state said they would start issuing out the licenses and you didn’t have to wait. We thought they would have all licenses at open at whatever time on the sixth,” Mueller explained.

They would get the permit at 8:30 a.m. Friday morning and be open in an hour and a half. But unlike the big lines we’re used to seeing outside dispensaries on opening day, at first it was a quest by consumers to confirm the news on shops opening earlier than expected. Mueller says the phone continues to ring off the hook in that regard. 

Even with the traditional first sale not the spectacle it’s been in other states, dispensaries did great. Mueller noted some places saw up to four times the amount of usual foot traffic depending on where. 

Mueller said there is plenty to be happy about besides the numbers. He feels dispensary operators got a lot to work with in the regulations. 

“Thrilled with the performance, but there is a whole lot of stuff. You know we got drive-through here authorized, express pick-up windows in the lobbies and then also making sure that that patient wasn’t relegated to a bad status.”

Greenlight has separated the adult-use and medical lines at the dispensaries to make sure none of the state’s 200,000 medical cannabis patients feel left behind in the transition over to adult-use sales. 

Mueller doesn’t feel like things have been overly restrictive on operators, apart from the normal childproofing packaging and things like that.

“We carry about 300 products per store, so we’re a pretty wide selection and we’ve got a pretty robust cultivation and manufacturing side of this equation,” Mueller said. 

He noted the dispensaries currently operating are able to acquire flower from 28 different cultivators in the state. He thinks there are about 50 different manufacturers in the state that are all cranking out products too. 

While that number may sound small to Californians, it’s still a decent number of producers on day one. We asked Mueller if it was enough for a real level of competition similar to the fight for shelf space we’re seeing on the west coast. 

He was quick to argue, sure. Currently, Greenlight’s discount eighths are running $25, with the top shelf clocking in at $45. 

There weren’t a lot of surprises for Greenlight during the transition. The company was able to lean on its past experiences transitioning from a medical market to adult-use in Nevada. Greenlight also has operations across the southeast and midwest in Arkansas, West Virginia, Illinois and South Dakota.

THE CANNABIS TRENDS WE’RE BUYING IN 2023

This week we’re excited about what’s to come for the cannabis industry in 2023. 

Last week we covered the fact that life is less than perfect in cannabis while highlighting some of the things we believed caused a lot of our headaches in 2022. This week, the opposite. We’re highlighting the things we think are going to help everyone turn it around. 

Finally Fixing LA’s Equity Program 

Here in Los Angeles, one of the biggest calls to action from the cannabis industry for the new mayor’s office continues to be the repair of the L.A. Social Equity Program. It was awesome to see 100 Social Equity Individual Applicants were randomly selected to apply for retail cannabis licenses last month, but the couple hundred people who invested their lives into putting their ducks in a row for the program are going to demand more. And while the new mayor’s office is separate from the scandals of the fall, they may have to pay the bill if a class action lawsuit ends up developing from the then-racist city council having original control over the program that drained so many coffers. 

Standardized Testing?

It originally looked like we would have standardized lab testing this year. It seems a little hazy at the moment, but we wanted to put it on here to push the idea. Currently, cannabis labs have no fixed standard operating procedures. A lot of the time they’re just following the instructions for whatever hardware they bought. Then adjust the standard operating procedure to their liking. That’s where you see the variations in testing numbers from lab to lab. The idea of people shopping around their cannabis at labs to get the best numbers possible is a real thing. This is more so an issue with potency and terpene testing as opposed to heavy metals and pesticides.

Wider Access in America

It’s critical that California cultivators get access to more shelf space soon. While the state continues to drag a bit, the idea of stocking shelves all over the world with cannabis grown in California is appealing to people. The first shelves will probably be domestic, and step one is having as many states with legal access to cannabis as possible for when that day comes. And it’s not that far out. Some regulators figure it will be a few more years. Whenever it is, it’ll certainly make people’s lives a lot easier. We don’t think it will happen this year, but we’ll be talking about the mechanics of it by December a lot. 

The Pace of Change is Fast

I know it’s going to take some time for the other stuff I mentioned, but it’s easy to see how fast things are moving for cannabis all over the world. It’s like a snowball with a rocket sled behind it pushing it even faster as it grows and grows rolling down the mountain. Now is everyone hoping to get sucked up by the snowball a saint? Doubtful. But the bigger the snowball gets, the more opportunities there will be for nice people to take part. Plenty of people entering the cannabis space now aren’t haters, they were just scared to go to jail back in the day.