THE CANNABIS TRENDS WE’RE BUYING IN 2024

THE CANNABIS TRENDS WE’RE BUYING IN 2024 This week we’re excited about what’s to come for the cannabis industry in 2024.  Last week we covered the fact that life is less than perfect in cannabis while highlighting some of the things we believed caused a lot of our headaches in 2023. This week, the opposite. We’re highlighting…

THE CANNABIS TRENDS WE’RE BUYING IN 2024

This week we’re excited about what’s to come for the cannabis industry in 2024. 

Last week we covered the fact that life is less than perfect in cannabis while highlighting some of the things we believed caused a lot of our headaches in 2023. This week, the opposite. We’re highlighting the things we think are going to help everyone turn it around. 

Finally Fixing LA’s Equity Program 

Here in Los Angeles, one of the biggest calls to action from the cannabis industry for the new mayor’s office continues to be the repair of the L.A. Social Equity Program. It was awesome to see 100 Social Equity Individual Applicants were randomly selected to apply for retail cannabis licenses last month, but the couple hundred people who invested their lives into putting their ducks in a row for the program are going to demand more. And while the new mayor’s office is separate from the scandals of the fall, they may have to pay the bill if a class action lawsuit ends up developing from the then-racist city council having original control over the program that drained so many coffers. 

Standardized Testing?

It originally looked like we would have standardized lab testing this year. It seems a little hazy at the moment, but we wanted to put it on here to push the idea. Currently, cannabis labs have no fixed standard operating procedures. A lot of the time they’re just following the instructions for whatever hardware they bought. Then adjust the standard operating procedure to their liking. That’s where you see the variations in testing numbers from lab to lab. The idea of people shopping around their cannabis at labs to get the best numbers possible is a real thing. This is more so an issue with potency and terpene testing as opposed to heavy metals and pesticides.

Wider Access in America

It’s critical that California cultivators get access to more shelf space soon. While the state continues to drag a bit, the idea of stocking shelves all over the world with cannabis grown in California is appealing to people. The first shelves will probably be domestic, and step one is having as many states with legal access to cannabis as possible for when that day comes. And it’s not that far out. Some regulators figure it will be a few more years. Whenever it is, it’ll certainly make people’s lives a lot easier. We don’t think it will happen this year, but we’ll be talking about the mechanics of it by December a lot. 

The Pace of Change is Fast

I know it’s going to take some time for the other stuff I mentioned, but it’s easy to see how fast things are moving for cannabis all over the world. It’s like a snowball with a rocket sled behind it pushing it even faster as it grows and grows rolling down the mountain. Now is everyone hoping to get sucked up by the snowball a saint? Doubtful. But the bigger the snowball gets, the more opportunities there will be for nice people to take part. Plenty of people entering the cannabis space now aren’t haters, they were just scared to go to jail back in the day. 

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