Photos courtesy CAM

CAM SPREADS THE HEAT FARTHER SOUTH THAN EVER

We’re catching up with one of the biggest hitters in California, as she continues to spread her SoCal footprint, Anna Willey of CAM.

Willey is about as famed a female minority legacy operator as it gets. She got her start as a child on the underground NYC delivery scene. Eventually, she would open one of the most popular shops in Colorado. But she knew if she really wanted to crush it long-term, she’d have to move to California. After a short stint in the bay, she’d landed in Sacramento. From there, she coordinates CAM’s statewide growth.

She’s proud to be where she’s at, but you won’t hear her tooting her own horn much, as she surveys the devastation in the cannabis industry. 

“Well, I think that it’s a really, really hard time for legacy operators,” Willey told L.A. Weekly. “There’s so much pride in saying we’re going to bootstrap it and do it on our own.”

But it’s a different time. Running houses and small warehouses was dope. But to start partaking in the economy of scale as cannabis continues to grow, you’re going to be able to need to access funding. 

“When you’re talking to investors. I don’t think people have to mention that oh, by the way, you’ll be giving 62% away to the state, federal and local governments,” Willey said. “So I think that you kind of just got a warehouse and got to lease wherever you could. But you know, 4% tax, I mean, these are just huge. This is like what usual normal business it would make to survive.”

Willey with Hudson from Airfield Supply

But bootstrapping is possible with the heat. She pointed to No Till Kings and Fig Farms as great examples. She emphasized that all of these companies took some risks and owners figured out some parts of the businesses that they might have not been that great in, that sole person, and kind of built a team around people that are good as those parts of the business. 

Our conversation turned to the lack of middle ground in cannabis right now. Sometimes it feels like everyone is either crushing or closing. She believes there should have been a lot more room to be successful in the middle of the pack. 

“Yeah, maybe they’re not like knocking out of the park, but they’re doing what they love. They’re putting out a great product. They’re paying their people, they’re putting food on the table, and they’re doing it as a community,” Willey said, “It’s heartbreaking to watch that smaller farms maybe not have the opportunity to be around next year; it is really, really sad.”

There weren’t a lot of women in cannabis, and when Willey got started there weren’t a lot of brown people either, given the targeted enforcement they faced over cannabis. Especially in her hometown of NYC prior to legalization, just look at all the ACLU data from over the years.

But times have changed a lot. We asked Willey if she thought it was easier for a person like her to get in the game now than when she first did.

“I think that I think for women and for minorities or for anyone that I think it’s, I think it’s getting easier, and it’s getting better than it ever has been,” she replied. “I will say that there’s so much opportunity for people that want it. And I didn’t think it was that bad then either. So I think I’m always looking at it from the perspective of a kind of work ethic.”

Willey emphasized to farms that are struggling that whatever you can do to stay in business for another year is going to give you the best opportunity to win. She said you never know what’s right around the corner, just look how many people the COVID boom helped keep afloat. 

We asked Willey when she first got the chance to do business with women that looked like her.

“I would honestly say not until I came to California. In Colorado, it was my fellow peers, dudes. I think that there are a lot of home-growers in Colorado that kind of either cobble together a couple of bucks or did it with their friends and opened up a shop. It was a lot more peer-oriented than it is now,” Willey said. 

Keep an eye out for CAM flowers all over SoCal. It’s some of the best bang for the buck in the state and absolute heat. My favorite at the moment is the Biscotti BX1, but the Kush Mints has won a lot of stuff. 

DIRTY WEED WORDS: COMMERCIAL VIABILITY

Commercial viability may be the phrase that has changed in cannabis the most over the decades for the industry.

During my chat with First Smoke of The Day, which dropped last week, the subject of commercial viability came up. Basically, I said once you got past the lovely people that got screwed by circumstances of licensing or location, there are a lot of people who got eaten up by the times because they wouldn’t change their ways. This received the most positive feedback of anything I said during the hour-and-a-half talk. While I’ve attempted to articulate the idea of people not being able to keep up with the game, it was never with the ethos of how many of the world’s best growers hit me up or tagged me on Instagram over the last week. 

At its core, the attempt to define commercial viability in cannabis has proven a double-edged sword. On the one side, the meaning represents progress in the game. The bar for commercial viability has risen with the progress of the times across every market. This includes recreational and the still massive underground cannabis economy thought to dwarf California’s legal market at least 2 to 1, given the vast swaths of the state without legal access and people everywhere else wanting our weed. The pot has certainly increased in quality on both sides of the market. 

On the other side, not all ships have risen with the tide due to various circumstances. Be it their own stubbornness to not change their ways as advancements in the game had been made, or never actually knowing what the bar was for commercial viability in the first place whenever they jumped ship from whatever industry expecting to carve a piece of the cannabis industry for themselves.

Let us not forget a mere 20 years ago, brick weed stuffed in a tire was commercially viable for American distributors. So imagine you’re a person operating under the protection of 215 in that era. Ninety-nine percent of the domestic marijuana supply is absolute garbage. It’s fair to say you’re a hot cookie at that moment. 

But, as the years rolled on, the bar went up.

Commercial viability got to the point where it didn’t just mean you were talking about the quality or price of the product, but also accessibility and ease of transport. California has a firm grip on illicit domestic cannabis production as the feds’ annual plant eradication counts firmly show. But it’s not the same. In the past, the worst cannabis California has to offer used to get scooped up faster than Olive Garden breadsticks coming out of the oven. 

Now we’ve reached the point where people don’t have to buy California’s worst product anymore. California cultivators aren’t competing with Mexican brick weed anymore. They’re competing with the Oklahomas and the Maines — hell, there are probably even some decent beaster packs from Canada still making it over the border.

A lot of the lost souls in California on the illicit side are those who couldn’t keep up with people growing decent weed in those places where people could drive to pick it up. The best weed in the world is still grown in NorCal, especially on the illicit side of the market. Not being able to grow commercially viable pot in the rec market is one thing, but if you are having trouble on the other side, maybe it’s time to do some soul-searching on your craft. Do those little things you see your neighbors doing that you didn’t want to because you convinced yourself you knew what you were doing. 

The most important thing you can do to survive in this market is to grow the best cannabis possible. People that worry about pinching pennies first are destined to fail. At that point, the quality of the marijuana is the second most important thing to you, and you’ve already lost.

ERYKAH BADU DROPS THAT BADU CANNABIS LINE

In a cannabis industry where much of the time the people of note entering from other walks of life to start their brands have been men, Erykah Badu is about to be one of the most celebrated females ever to enter the space she’s been in since 2020. 

From an outsider’s perspective on the chessboard, it seemed the moves she was making in the build-up to the March 8 launch of her That Badu line at Cookies made a lot of sense. She went with better genetics than some of her peers entering the space and was working with a solid retail partner. We’ve always found that one of the most giant red flags recently is when a celebrity brand launch coincides with the launch of whatever mechanism that’s getting you the weed. Badu went the opposite direction in working with an established retailer. 

That Badu is a cross between Lemonchello and Jet Fuel Gelato. It will be available in eighths and pre-rolls for its International Women’s Day launch on March 8. Expect more offerings from the line in time for Mother’s Day.

Badu’s first cannabis line, Apple Trees, launched in February 2020. Unfortunately, the world closed a few weeks later so the launch got lost in the news that was focused on some of the biggest sales weeks in the history of California cannabis as people feared dispensaries would close. 

But the cannabis world is a lot chiller at this moment with the exception of what small farmers are going through and crime waves. And getting the launch in a month and a half before 4/20 to avoid the noise was a good play, too. 

Our chat with Badu started with the fact she is a busy lady, a multi-platinum recording artist with plenty of things on her plate. What made her want to enter the cannabis space in addition to the wellness work she’d already been involved with for a long time?

“I’ve always been an advocate and interested in cannabinoids,” Badu told L.A. Weekly. “My first band is called The Cannabinoids. We are all on the electronic drum machines, nine of us, and we just improv.”

The conversation quickly moved to her work as a doula she started over 20 years ago and how much that actually intertwined with her new cannabis endeavor over the years. Doulas can assist new families in the build-up, during and after the birthing process, or help families with the transitions that come with death and provide emotional support. 

“I became a doula in 2001 and as a birth and death doula; many of my mothers and patients use cannabis in many different ways,” Badu explained. 

And more personally than those she supports through her doula work, cannabis has long been a part of Badu’s early morning ritual as she works to find alignment for the day or whatever message she needs to hear in that moment.

“It brings clarity, and the aroma is also part of the ritual. The smoking is also a part of the ritual, the breathing, inhaling and blowing and exhaling,” Badu said. “All these things have been very instrumental in my creativity as an artist, as a very busy entrepreneur, and as a mother who has to work in a very masculine world. It helps me not forget who I am and that I am also important.”

Badu is currently a resident of Texas. She is sitting in hopes of the chains moving on legalization in the near future. If people used football metaphors more to try and legalize it, they probably would; nevertheless, Badu is working on a CBD permit. As proven by many in the past, she thinks getting her infrastructure in place with CBD stuff and making the move to recreational when Texas goes legal is the move. Certainly, a fair take. 

Texas isn’t the first place that comes to mind when people think of cannabis reform, but it was a long slow process in many places. Texas is now in the midst of that process — it’s just one of those places that started a bit later. Given this, we asked Badu how private she feels like she has to ever had to be about her own use.

“Exactly. That’s why we can have conversations about it, but we have to be very careful with those types of things,” Badu replied. “So now that it’s being introduced, as a prospective license, we can have more conversations and I will be at the forefront of the legalization. I will use my voice for this. And I’m specifically interested in cannabinoids and women.”

Badu noted, while everything in the product line kind of caters to or comes from a feminine perspective, it’s definitely high-end product meant for whoever wants to smoke heat. But you’ll see plenty of feminine notes, like the packaging mimicking the oriental ceramides Badu has become fond of over the years. 

“I was thinking, what kind of vessel will this be in? What kind of packaging, what colors, with flowers?” Badu said. “I first thought of porcelain and the Oriental and Persian vases and tea sets, and those types of things.”

Badu noted she’s also excited about the mushroom tea she’s working on. We asked what it’s like to be diving into the psychedelic space and if it ever felt like psychedelics had been demonized in communities of color. 

“Maybe demonized is a heavy word, I would say for sure misunderstood,” Badu said.

Badu argues when something is misunderstood, it’s often abused and mishandled. Her new mushroom teas will be called That Badu technologies. The first is meant to be a coffee substitute for during the day and the second is the psychedelic one, which she noted can be used in ritual work of any kind.

Keep an eye out for That Badu to expand across California in 2023.

Courtesy of NASA

Hash Holes Go to Mars With Jiko+

Jimi Devine August 18, 2023 Cannabis

Can tech-backed oversupply ruin clout? We’re about to find out with the new Jiko+ Donut Maker designed by a former NASA engineer.

The creators of the Jiko+ are looking to conquer one of the points in the cannabis supply chain people have not been able to automate up to this point. Sure there have been infused preroll machines, but they were never a true donut, or as we call them now, hash hole. The tech attached to those machines was mostly needles attached to a heating element that would shoot the concentrate into each joint evenly as it removed the needle. A lot of the time the material being used in these infused prerolls, both the flower and hash, was between garbage and subpar.

On many occasions, those infused prerolls were simply an attempt to bump the price of their contents by trying to make them sound nicer. These kinds of preroll entities have existed since the early 2010s because, for every more educated connoisseur that knew they were garbage, there were a few part-time puffers that knew they wanted to get “messed up.” Add to that the fact prerolls have continued to grow their market share as a whole in the years since legalization and it’s easy to see why there are some shady folks that remain commercially viable.  

There is an argument to be made that darkness before the light partially helped rocket hash holes into the stratosphere. We were so used to how bad it had gotten with infused prerolls that when we finally started seeing small batch artisan hash holes after Fidel brought the premise back from Barcelona, it was like a hype lightning storm that came out of nowhere. Overnight, the most expensive prerolls in the state were hand-rolled small-batch prerolls filled with exotic rosins and equally high-end flowers. 

Since hash holes came out the gate so strong, it was easy to see who was skimping on quality. To this point, they’ve remained a daily boutique thing. 

When I asked Fidel what he thought of something like the Jiko+, he simply replied wondering why someone would need to roll 800 hash holes in an hour. What will the top-shelf preroll market turn into?

Or, will the hardware truly even be able to compare to Calirofnia’s best rollers? You could even say the hash hole hype helped breathe this new generation of famous rollers that took off after the pandemic. The Brunos, the CGOs, and others who have conquered the space, are turning into legit cannabis celebrities and influencers around the world. When I was at Hash Hole Island earlier this week up north outside Sacramento, I met people from Texas and New York that just flew in to smoke hash holes. The last time I was in Africa, I saw Bruno’s star power firsthand as some of the local hitters were simply giddy to see him. Can a machine recreate this kind of culture?

I don’t know. But once you get past the philosophical questions about maintaining the boutique aspect of hash holes, the Jiko+ is admittedly pretty dope. It accommodates various joint and blunt sizes that range from one to three grams. The amount of hash inside of each range from .2 to a full gram. 

“Up until now, crafting these intricate, infused prerolls by hand required labor-intensive processes that lacked scalability, consistency and dependability. We’re proud to have developed the technology and equipment that both brands and consumers will appreciate and enjoy,” says Nohtal Partansky, co-founder and CEO of Sorting Robotics.

Partansky is a former engineer at NASA’s Jet Propulsion Laboratory in Pasadena. While there, he worked on the MOXIE project. That instrument is currently on the surface of Mars producing oxygen from the Martian atmosphere. That kind of hardware is obviously critical for any future exploration of the red planet. 

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FEDERAL CANNABIS ARRESTS DIP 24% IN 2022

Advocates are celebrating federal cannabis arrests dropping 24% in 2022

After frequently noting all the cannabis progress happening around the country and the world in recent years, we were a bit caught off guard by the large jump in cannabis arrests during the first year of the Biden administration. That 2021 jump in arrests was the biggest in a decade, as we noted last year. 

This was despite Biden’s promises to pursue decriminalization, now two and a half years ago. Nevertheless, 6,606 people will be arrested by the DEA and partner agencies in 2021. There were further resounding messages from the community that this was the opposite direction we had expected to see cannabis enforcement take in the Biden Administration. 

The 5,061 people arrested on federal cannabis charges last year represent a 24% drop from the year before. It also nearly erases the jump from 2021 when the decade-highs in arrests represented a 25% jump from the year before. 

NORML noted that while arrests were down, seizures trended in the opposite direction. 

The DEA’s Domestic Cannabis Eradication/Suppression Program Statistical Report noted agents and partner agencies confiscated approximately 5.7 million cultivated cannabis plants last year, 37,000 edibles, and 60,000 concentrates. NORML noted that as in the past, most of this enforcement is happening in California. Just over half of all federal cannabis arrests in 2022 took place in California and 88% of all product seized nationally was in The Golden State. 

“California has always exported the majority of its marijuana crop out of state and the adoption of adult-use legalization in the Golden State has done little to change this fact,” acknowledged California NORML Coordinator Dale Gieringer. “Illegal marijuana cultivation will persist in California so long as there remains a substantial demand from other states and as long as interstate commerce remains prohibited by federal law.”

California had the most plants seized by a mile. Of the 5.7 million law enforcement scooped up around the county, 4.9 million were here. We had 16.6 times as many plants confiscated as runner-up Oklahoma. Kentucky and West Virginia rounded out the top four.  

“The reasons we are still seeing relatively high levels of marijuana eradication and interdiction are simple,” said NORML’s Political Director Morgan Fox. “Despite considerable state-level progress, more than half of all U.S. states continue to ban regulated adult-use cannabis markets. Furthermore, the federal government overtaxes state-licensed cannabis businesses and makes it extremely difficult for them to access basic financial services so that they can better compete with unregulated operators.”

Morgan believes the expansion of state markets and fewer hurdles for operators will do a lot more damage to the underground cannabis economy than any enforcement could ever hope to. 

“Spending billions of taxpayers’ dollars to enforce federal cannabis prohibition, putting law enforcement officers in unnecessary danger, and hampering the implementation and effectiveness of state-regulated markets are clearly not the answers to this issue,” Fox said. “Rather, the federal and state governments should work toward furthering sensible policies that facilitate regulated cannabis markets and work to repair the harms caused by nearly a century of prohibition.”

ZUSHI CONTINUES TO DOMINATE

In a market where truly exceptional cannabis is a rarity, The Ten Co.’s combination of premium quality, remarkable branding and Zushi remains unrivaled.

Our last conversation with The Ten Co. came on the heels of their monumental success in 2021, when they claimed top honors at the inaugural Zalympix event. The competition scene reached new heights after Greenwolf, Los Angeles’ premier heat retailer, stormed out the gates with their top-shelf box contest.

Now, two years later, Zushi has once again emerged victorious. During its initial triumph, some skeptics attributed the win to mere hype. Yet, the myth and allure surrounding Zushi were proven to be well-deserved, evident in the four-hour-long queue that formed at their booth during the recent Zalympix ceremony. However, the mystique surrounding Zushi was even more pronounced two years ago, causing people to fall into various camps of belief. Some staunchly reaffirmed their faith in Zushi after the W, while others criticized the influence of hype. There were also those who may not have personally favored Zushi but acknowledged why it emerged as the winner.

This time, subjectivity was eliminated through blind entries. Zushi had to withstand the scrutiny of over 120 entries just to secure a place in the finals. Once there, it faced fierce competition within the most challenging Zalympix box to date, alongside a plethora of exceptional Z terpenes, as we previously highlighted when reviewing the entries. Undoubtedly, this victory was well-deserved.

We reached out to Staks, the founder of The Ten Co., to inquire if he ever felt concerned about the abundance of exceptional Zkittelz flavors in this year’s competition.

“Absolutely. Z has held the championship title for quite some time now. There were numerous entries that were just as impressive as mine, which was fantastic to witness. It’s about time the industry started emphasizing light green cannabis again,” Staks candidly shared with L.A. Weekly.

Staks acknowledged that the game has significantly evolved since the first Zalympix. He believes that people are actively searching for new and unique offerings that can compete, hence the outstanding quality of this year’s entries. However, until proven otherwise, Zushi remains the reigning king. Staks appreciates the competitive environment within which The Ten Co. operates, considering it beneficial for their business.

Now, the focus is on delivering the hype directly to consumers.

“We are currently directing more attention towards the direct-to-consumer approach,” Staks revealed. “We previously launched but decided to take a step back and now we’re in the process of building up our online delivery capabilities.”

The direct-to-consumer format will enable Zushi to reach consumers as quickly as possible. Given the premium price that people are willing to pay for this product, Staks wants to ensure that the experience is preserved for every individual fortunate enough to acquire one of their bags.

“We have a specified timeframe during which our products can remain on the shelves. If it exceeds this four-week period, or even three weeks, it is promptly removed, making room for a fresh batch. This way, we can maintain stringent quality control,” Staks explained.

While Zushi continues to steal the spotlight, The Ten Co. currently boasts around ten strains in rotation. Additionally, Staks recently cultivated a variety of seeds he acquired from Europe, embarking on a search for the exceptional flavors of his youth, such as Cheese and Sour Diesel. In the coming month, he will undertake a meticulous selection process to identify standout winners worthy of joining their award-winning catalog.

We asked Staks if, when participating in a contest like Zalympix, he meticulously examines every batch or simply puts all his chips down on Zushi.

“I felt compelled to carry on the Zushi legacy for as long as possible. Personally, I believe this strain has so much to offer, and it continues to exceed our expectations,” Staks explained. “We conduct numerous tests with Zushi, and she never fails to impress us. With each batch, we aim for better quality and more pronounced flavors. Our use of live-soil facilities contributes to preserving those unique characteristics. Our plan is to explore different mediums and light spectrums to ascertain what Zushi prefers to express.”

Naturally, we couldn’t overlook the recent Zushi rosin craze. Two-gram jars of their limited release in collaboration with West Coast Alchemy were fetching a staggering $1000 each. This price tag represents the highest ever seen for rosin, yet demand remained strong. The remarkable hype surrounding Zushi flowers seamlessly transferred to their terpene-rich products.

Regarding the price, Staks clarified, “The price point was determined by the market; it had nothing to do with us. The exclusivity and rarity of our collaboration with West Coast Alchemy played a significant role. We never produced these in large quantities; a few batches were exclusively reserved for family and friends.”

Keep a close eye on The Ten Co.’s website for upcoming flower releases and merchandise drops.