Photos courtesy of IC Collective

IC COLLECTIVE STRIKES BACK

The Legendary cultivators are prepping for their first Illinois drop and gave an update on their return to California 

Few things have been more devastating to the California top-shelf cannabis smoker in recent years than the night IC Collective burned down in July of 2021. We caught up with founder Ben Brown as he prepares to enter the Illinois market and return home when possible. 

Backboned by Brown’s links to the Chem Fam, the network of famous OG growers that ran the Chemdog strain found by Greg Krzanowski in Massachusetts over a quarter century ago, IC Collective was famous for having the gas. Over the years, Brown collected a variety of killer flavors he would pair with the Chem and each other. The results would start filling their trophy shelves in 2013 and lead to their famous mantra, “We run on fuel.” 

In a world of dessert weeds and new equatorial concoctions that breeders pray may end up the next cookies or Z, most still associate the most potent marijuana in the world with that petrol or fuel smell that much of IC Collective’s catalog possessed in spades. And even the things that weren’t fuelly smelling were notable representations of whatever they were. I stand by the statement the best Zkittelz I ever saw that wasn’t grown in Mendocino was grown by Brown.

Despite the large volume of cannabis being grown in California, there are only a dozen or so cultivators that can compare to IC Collective. Hence, even with all that other weed, the void they left behind was massive. Especially given how few other people in that dozen actually specialize in fuel. 

But things are looking up. After a massive 1800-seed pheno hunt of gear Brown has been working on or hoarding for a decade, they are ready to send their first product to retailers in over two years. In the end, it looks like there will be about a 26-month gap in production. 

“I think our last delivery was July 2? Or July 1 2021. And then we burned down on the fourth. Two years dude,” Brown told L.A. Weekly. “The only thing I say that at that building was some mom plants.”

Thankfully the 12 strains he was able to rescue were some of his bangers. But not all made it, the Ziablo that was winning a lot of stuff was among the fallen. But Brown pressed on with what he was able to save until he finally got his Illinois rooms going. 

IC Collective got the permit for Illinois a week after the fire in Oakland. Needless to say, the week between was one of the more stressful of Brown’s cannabis career. As the pound price has crashed in California, we asked if he ever considered throwing in the towel in The Golden State, despite the presumption it’ll eventually be the production capital for the global connoisseur class of smokers that buy top-shelf products from people like Brown. 

He emphasized he’s plenty familiar with the challenges of California. But he’s one of the people that grows fire that’s good enough to deal with those headaches. 

“We did the same amount of money every year because we didn’t have the funds to build outright,” Brown said. “So I know that challenges in California, like how expensive it was. Even though we were successful, we really didn’t make any money or be able to progress our situation. So I was constantly trying to get better. Get my situation better in California. So that’s how I got to Illinois.”

When the firefighters let Brown rescue his plants the next day, he was but one of over 400 applicants hoping to cultivate in Illinois. He didn’t know how the next week would play out.

“And so that was like a long shot, and then I had already been trying to get a bigger building in California. And on the 15th, we won the license. So July 15, 2021, 10 days later, we won the license in Illinois, and then later that night, I got approved for my conditional use permit for another town in California,” Brown said. 

Coming Home

That town was West Sacramento. He just needs time and revenue to get back to doing it properly in California. Come early October, he’ll have both.  

“I have the building, I have two licenses for distro and manufacturing. I have building permits. I have half of the equipment. Like it’s a real thing,” Brown said, “It’s just you ask the question like you, you watch this, the 2021 market, and yeah, I’m scared and I think we can do it right.”

Brown said anyone who can make it in California can make it anywhere since they’re basically selling bottled water next to a waterfall and still surviving. 

“But yeah, it’s hella scary to come back to work here,” Brown said. “And before it was just all me, everything I work for I dumped in, and now I have supporters and like if a fear of disappointing other people, you know, or like failing is the ultimate fear for me. So we are slow rolling California, but I mean, I was just on the phone with the municipality the other day telling them that we’re still in the game.”

When asked if he expected to have the gassiest weed in Illinois come September, Brown replied, “1,000%.”

CALIFORNIA GOES TO THAILAND

It’s going down in Thailand’s cannabis scene and you can see plenty of California influence on the marketplace on their new, very open medical marijuana market. 

Earlier this month I visited Thailand to check out what legal medical cannabis looks like six months in. It’s wild. There are now hundreds of dispensaries operating in Bangkok. In some cases, you’ll find a dispensary with a cannabis street cart operating across the street. As Thais wait to see what the final regulations look like, they are doing their best to take advantage of the moment. Currently, you don’t need a doctor’s recommendation to access cannabis. 

And one of the best ways to take advantage of the moment? Proven practices. A number of the first-wave Thai cannabis business people are familiar with California and other American markets. As opposed to attempts to create their own retail theory, the Thais are leaning on the things that have worked in California for the last 25 years. 

One of the funny things is, you’re kind of seeing every kind of dispensary at once. Those who are scared the law might change have a street cart or minimal indoor infrastructure because they are scared it might not last like those in California prior to 2008. The middle of the pack is nicer retail environments with minimal upgrades similar to those years early in The Obama Administration before the landlord letters from the Department of Justice. The final tier of Thai dispensaries is already all the way in. They have LED screens everywhere and primo retail space. As far as they’re concerned. cannabis is completely normalized.

A street cart with a dispensary directly behind it in Bangkok’s Japanese Village. – Photo: Jimi Devine

But the biggest link to California? Commercially viable cuttings. It was very difficult to find authentic Thai genetics. Thailand’s cannabis seemingly isn’t quite ready for full production when it comes to local genetics. We lucked out and had a Thai Stick and a local hybrid that was crossed with some California dessert weed at Phandee in Bangkok, but it was few and far between. The best cannabis we saw was grown by Dr. Dope in Bangkok. Their Double Dawg and Sensi Dawg were the two nicest things we saw grown in Thailand. 

Ron Brandon, the founder of California brand Kingston Royal, emphasized it’s not just American genetics we’re seeing. He thinks the market is emulating stateside practices in every form possible. 

“I think that genetics are obviously a huge thing. You can see that when you walk up to any of these trucks, you walk inside any one of these dispensaries, there’s just a bunch of genetics from American brands bred by American breeders,” Brandon told L.A. Weekly. “I think California is a culture in itself, whatever, it’s the epicenter as far as cannabis goes. So I mean, you’re going to see a huge influence from California in every single aspect. You see the mylar starting to transition out here in the stores as well. California did dispensaries bigger and better than anyone first, right? And you can see that they just took the California model.”

As for the thing that surprised him the most about the scene six-months into legalization?

“It feels just like back home, right?” Brandon replied. “For the most part, but then there’s the Thai way.”

Josh Schmidt is helping Cookies move into Asia. Schmidt and his Thai partners brought two groups together to form Cookies Asia Co. Schmidt has been visiting Thailand since 2005 and eventually married a Thai woman. 

“In 2005, I traveled to Thailand with thoughts of taking a three-week break from cannabis, as laws were so strict. Fast forward to living in Thailand four years and having to consume cannabis in secret,” Schmidt told L.A. Weekly. “I grew plants on my balcony and at my in-laws’ in the Northeast and was worried daily someone might find out and cause problems. I used to go to a Reggae Bar on Khao San and get bags of pressed Lao brick to hold me over. I dreamt of days like today in Thailand, as good cannabis was the one thing I was missing from my daily routine.” 

Schmidt went on to point to Thailand’s rich underground culture pushing the plant along since those days. 

“Similarly to USA, we are seeing a convergence of underground and new players and it’s creating a fresh, vibrant scene very few have experienced before,” Schmidt said.

Schmidt reminds everyone to play it cool when they visit. 

“Being a Californian in Thailand we have to remember that Thailand is still only legal for medical use and we shouldn’t exploit the laws or push any boundaries,” he said. “We have to respect the law in Thailand and learn about “Thainess.” With a uniquely rich history, Thailand is very different from California (or the West for that matter) and we always need to remember where we are and what the Thais have done to keep their heritage and traditions uniquely “Thai.” I have been blessed to be a part of Thailand’s growing cannabis community and am excited for what is to come over the next years!”

We’ll keep an eye on the developing market in Thailand and its impact on the wider cannabis conversation in Asia. 

Courtesy of NASA

Hash Holes Go to Mars With Jiko+

Jimi Devine August 18, 2023 Cannabis

Can tech-backed oversupply ruin clout? We’re about to find out with the new Jiko+ Donut Maker designed by a former NASA engineer.

The creators of the Jiko+ are looking to conquer one of the points in the cannabis supply chain people have not been able to automate up to this point. Sure there have been infused preroll machines, but they were never a true donut, or as we call them now, hash hole. The tech attached to those machines was mostly needles attached to a heating element that would shoot the concentrate into each joint evenly as it removed the needle. A lot of the time the material being used in these infused prerolls, both the flower and hash, was between garbage and subpar.

On many occasions, those infused prerolls were simply an attempt to bump the price of their contents by trying to make them sound nicer. These kinds of preroll entities have existed since the early 2010s because, for every more educated connoisseur that knew they were garbage, there were a few part-time puffers that knew they wanted to get “messed up.” Add to that the fact prerolls have continued to grow their market share as a whole in the years since legalization and it’s easy to see why there are some shady folks that remain commercially viable.  

There is an argument to be made that darkness before the light partially helped rocket hash holes into the stratosphere. We were so used to how bad it had gotten with infused prerolls that when we finally started seeing small batch artisan hash holes after Fidel brought the premise back from Barcelona, it was like a hype lightning storm that came out of nowhere. Overnight, the most expensive prerolls in the state were hand-rolled small-batch prerolls filled with exotic rosins and equally high-end flowers. 

Since hash holes came out the gate so strong, it was easy to see who was skimping on quality. To this point, they’ve remained a daily boutique thing. 

When I asked Fidel what he thought of something like the Jiko+, he simply replied wondering why someone would need to roll 800 hash holes in an hour. What will the top-shelf preroll market turn into?

Or, will the hardware truly even be able to compare to Calirofnia’s best rollers? You could even say the hash hole hype helped breathe this new generation of famous rollers that took off after the pandemic. The Brunos, the CGOs, and others who have conquered the space, are turning into legit cannabis celebrities and influencers around the world. When I was at Hash Hole Island earlier this week up north outside Sacramento, I met people from Texas and New York that just flew in to smoke hash holes. The last time I was in Africa, I saw Bruno’s star power firsthand as some of the local hitters were simply giddy to see him. Can a machine recreate this kind of culture?

I don’t know. But once you get past the philosophical questions about maintaining the boutique aspect of hash holes, the Jiko+ is admittedly pretty dope. It accommodates various joint and blunt sizes that range from one to three grams. The amount of hash inside of each range from .2 to a full gram. 

“Up until now, crafting these intricate, infused prerolls by hand required labor-intensive processes that lacked scalability, consistency and dependability. We’re proud to have developed the technology and equipment that both brands and consumers will appreciate and enjoy,” says Nohtal Partansky, co-founder and CEO of Sorting Robotics.

Partansky is a former engineer at NASA’s Jet Propulsion Laboratory in Pasadena. While there, he worked on the MOXIE project. That instrument is currently on the surface of Mars producing oxygen from the Martian atmosphere. That kind of hardware is obviously critical for any future exploration of the red planet. 

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PUTTING PURPLE ON THE MAP

Purple weed was already a thing when Ken Estes got his hands on Grand Daddy Purple in Mendocino County and brought it back to his grows in the bay area, but that journey south really put the winds in its sails. 

We ran into Estes during our recent travels to cover Spannabis and the wider Barcelona club scene. He noted he had spent much of the last decade dealing with his health — this is what originally forced him to take his foot off the gas back in the mid-2010s. But his impact to this day is undeniable. We’d catch back up in California to talk purple a few weeks later. 

While not as prominent in the era of 40 new exotic flavors a month, GDP, as Grand Daddy Purple would be known to many, still dots menus up and down California. Prior to the rise of dessert weeds following Cookies hitting the scene, GDP was where people went for a combination of flavor and impact. Even Cookies’ most famous sibling Cherry Pie was the Durban F1 used to make cookies paired to GDP. 

But before all that came to be, GDP was the last stop for those looking for high-impact cannabis that wasn’t OG Kush. Some would also argue the purple was a bit more couchlock-heavy than the OG Kush of the time. And while Ken Estes certainly didn’t invent purple weed, he changed the demand level, all while living through the dark ages of cannabis. 

And he was loud. Few pushed the limits like Estes. During an event in 2010, he opened a dispensary 20 yards from the steps of Oakland city hall. When he wasn’t executing his business plans, he was hitting city council meetings, eventually opening one of America’s first chains of dispensaries with his Grand Daddy Purple Collective shops in NorCal. His being so “out there” during that era led to frustrations for both his peers and city officials, but folks certainly had a knack for following Ken into town. 

Estes’s path to cannabis would start after a motorcycle accident at age 18 in the 1970s paralyzed him from the neck down. Prior to the accident, Estes had been playing soccer at an elite level in California. Pele, in town with the New York Cosmos at the time, gave him a call of support from the hospital’s lobby so he wouldn’t have to fight the crowd there to support Estes in the days following his injury. 

Six months into his rehabilitation, he experienced cannabis for the first time with a group of Vietnam veterans who were in the same care facility. This began his lifelong connection to medical cannabis. 

“I was a young kid. I was 18. My first personal experience with weed was pretty strong. But I went back to my room and I slept all night. It was the first night in six months I slept all night,” Estes told L.A. Weekly. 

He recalls how common the idea of marijuana being medicine was. All the nurses and doctors knew. And he certainly knew it was medicine from his first experience. After that first joint, Estes would end up having eyes on the scene for the next 45 years.

“I’m shocked and surprised where this movement went,” Estes said. “I thought we were just in California getting it for patients. When I started, it was the gay world that came from fighting for gay rights to we have people dying in San Francisco of AIDS. Why can’t they use marijuana? And then Brownie Mary got arrested and that changed the game.”

Mary Jane Rathbun was a San Francisco General Hospital volunteer. She eventually became famous for baking hundreds of brownies a day as the AIDS epidemic hit San Francisco hard. Between 1981 and 1992, she was arrested three times for her famous brownies, but her activism helped push Prop 215 across the finish line. Now, Brownie Mary Day is Aug. 25, in San Francisco. 

But we quickly turned back to that first rotation in Vallejo. Since he was still fully paralyzed, the orderly had to hold the joint to his lips for him. But over the next few years, he would work to the point that allowed him to gain some independence. 

“It really took me years of intense exercise, but I was an athlete. It was three years, four years, before I really started being able to transfer onto my bed. I could transfer (to) the floor, put my knees together, leaned forward over my legs to transfer back to my chair,” Estes said of his rehabilitation. 

That moment he was able to transfer on his own signaled to him he would be capable of living on his own. Marijuana was already his lifestyle well before that day. He was still fully paralyzed the first time his friends took him up to Arcata in Humboldt County. 

“I found the Skunk. I found Thai Stick. I found people with Columbian Gold and Panama Red,” Estes said of that first trip at age 19. “I found marijuana so awesome that I wanted the good stuff.”

He’d run into brick weed. The compressed nugs were far from medicine and he knew it. It further motivated him to search for the best options. That first trip north arose from a friend telling him he knew a guy with sensimilla.    

“I said, what is sensimilla?” Estes noted with a laugh. “It’s a seedless weed? And it’s green, lime green? Let’s go there.”

The locals hooked him up, given his medical situation. He scored his first pounds of sensimilla for $100 bucks. That would be about $460 today. 

As for the traditionally tight community up north, especially during the early era of enforcement, “My disability broke me in. People were very compassionate and they understood medicine,” Estes said.

Estes noted his original host in Humboldt understood the benefits of medical cannabis all too well having recently lost his father to cancer at the time. 

“He lost his dad. His dad had cancer. He got help from cannabis. They think it dragged his life another two years, but he swears he was happier. He saw other people who were on pharmaceuticals dying. They were miserable, moaning, and his dad (had) weed on the way out. He really is a compassionate man,” Estes said.

Estes pointed to the statement “all cannabis use is medical.” He said he gets it, to different degrees. But in his case, it wasn’t really up for debate, and the farmers of The Emerald Triangle showed him a lot of love. 

Part of it was because they knew in addition to it being for his own medical use, he was paying top dollar. Some of the brown frown was going for between $30-$50 a pound. Estes wanted nothing to do with it.

“When I got the first Skunk, which was fluffy, I had 24 bags. I sold it for $100 a bag and I would buy that. Next time I bought the Skunk it was $200, the next time it was $400 a pound and after that it was $500 a pound,” Estes said. 

We asked Estes as he watched the pound price creep up, when did he know it was time to become his own supplier and get in on the cultivation side? He laughed and said it was right around the time he saw that first $500 pound. He’s already been collecting seeds in film containers and noting what they were.

In 1977, he would purchase his first hydroponic system. He said it took him about a decade to get to the point where he is comfortable looking back and saying he was dialed in. To help put that into perspective, the biggest movie of the year in 1987 when Estes started growing heat was Beverly Hills Cop 2. 

The first grow went well, but he missed the part about changing the plants’ light cycle to get them to flower. By the time he did, they had been vegging for a couple of months. The plants exploded and he started selling grams for $5 after the harvest. 

“I actually started catching a BART to the 51 bus on Market Street. The 51 bus took me over to Haight Street and Stanyan McDonald’s right there. I’d set up with little tiny bags in there. And I could sell down the street over there for 20 bucks,” Estes said. This was around 1984 and 1985. 

Estes would move his garden outside. That wasn’t a bad thing — in that era, the best outdoor was widely regarded as the best cannabis available, period. He said it took another decade for the best indoor to start beating out the sungrown.

He saw cannabis grown under High-Pressure Sodium lights for the first time when one of his buddies took a light from a baseball field. Eventually, the HPS lights got a bit more normalized, but there was only one place you could buy them at first. Going in and grabbing more than one light was a red flag to anyone casing the store. Estes and others would send friends and family to grab a light each, until they eventually had enough for whatever size room they were trying to put together. 

“If they saw you putting 10 lights in your car, they followed you home. You had a search warrant on your house a week later. So we were all nervous about that,” Estes said.

In the late ‘80s, he moves back indoors and starts building out grow houses. The product would eventually end up in Dennis Peron’s San Francisco dispensary. He would go from a 10-light house to a 100-light operation in Oakland in 1992. 

While it was a big jump doing 10 times as many lights, he was confident in his standard operating procedures. He also had a lot of faith in his nutrients and pest management ability, too.  

When Peron shut down, Estes went on to work a stint at the Oakland Cannabis Buyers Club. Eventually, Estes decided to open up his first dispensary in Concord in 1997. As Estes went from city council to city council attempting to open more shops in places with no ordinances around medical cannabis, he faced a lot of opposition. Some of the very cities that he went to battle with are now booming cannabis commerce hubs. 

But back then, he was attacked by 1990’s and 2000’s NIMBYs, terrified of the thought of cannabis in their town. They would call him things like a street dealer. 

“I said you have never spent one time in my house and at my table having dinner with me. You don’t know who I am at all sir, or ma’am. But I was attacked all the time. That was the way they did it back in those days for sure,” Estes recalled. 

He said San Mateo was the most vicious municipality of all back then. He estimates he probably opened 20 clubs over the years in different cities. 

Estes credits his activism to meeting disabled activist Dan O’Hara. O’Hara rolled his wheelchair across America and the length of the Mississippi River. He was a vocal advocate in Sacramento and Washington D.C., for the disabled. He was even honored by President Jimmy Carter for his efforts, and the Vatican. Estes and O’Hara became friends. 

“So I became very, very active, much more of an open activist. It was not a secret. I wasn’t behind the scenes.”

Estes has witnessed every level of cannabis regulation in California. We asked what it was like seeing things go from Prop 215 to the legal era. He thought it was all going to move a lot faster, given how fast he opened a shop in the wake of Prop 215 passing. 

“Even though I wasn’t granted a license to have my facility, and I’ve always lasted about one year in these towns, it was enough to start the dialogue, to start the process where other people came behind me pushing, getting attorneys. And next thing you know, there are ordinances,” Estes said. 

The conversation would turn toward the purple weed Estes helped turn iconic. Back when he was exposed to purple on his earliest trips to The Emerald Triangle, it didn’t denote some special quality. He’d see the haze Jimi Hendrix made famous in the late 1970s. He said it was good, but it wasn’t great. 

But in the early 2000s, he started to notice some purple strains were bomb. The Purple Erkel was high on the list for quality, but it was a very finicky plant to deal with. Estes argues the Erkel is really just Lavender and everyone changed the name.

“It was finicky, but when you smoked it, it was fire. It had that taste,” Estes noted. 

In 2003, his relationship with purple would change forever. He was showing his friends Charlie and Sarah, they were Blackfoot and Pomo Indians. The Pomo have a deep history in Mendocino. 

The Pomo traditionally lived in what is now the area around Clear Lake, Alexander Valley, and the Russian River watershed. The Pomo spoke seven different dialects while living in small independent communities that relied on hunting, fishing and gathering to meet their needs. 

Estes showed the pair some Big Bud x Erkele from Bodhi. A lot of people thought that was the GDP, but it wasn’t. It did do well though, taking home top honors at an early cup in L.A. at one point. This put the purple, and the affection Estes had for it, on Charlie and Sarah’s radar. 

During a later trip to visit their home on the Eel River, Estes saw some suits as he was pulling up. He provided the pair with cash from a score he had made that day to keep their home. Charlie would go on to tell some other folks in the tribe about what Estes had done. 

Eventually one of the members of the tribe showed Estes what they called Purple Medicine. It was phenomenal. 

“He brought it to me. And I had a bright light shined on them. I was like, oh my god, this is amazing. The color was amazing, purple everywhere. But you could have rolled that pound out of the bag like a bowling ball. It all stuck together,” Estes said. “They had it for 18 years. You could peel buds off the pound like velcro.”

A GDP outdoor crop.

Estes wanted to buy as much as he could, but after a few rounds, the tribe didn’t want to do business with him. They gave him the cut of Purple Medicine so he could run it himself. It became what we know today as Grand Daddy Purple. Estes went all in on his new cut and changed all of his operations to GDP. When he couldn’t produce enough in his 200-light operation, he brought it north for his friends to grow, too. Since he was paying $4,000 a pound, they were more than happy to run it for him. 

“I know what I got. I’ve got this. This is it. This is to me just like the Grand Poobah. It’s like the grand something, Grand Daddy Purple, and then I high-five Charlie,” Estes said, remembering how he came up with the name. 

As he started making the trip more regularly, farmers would wait for him south of Garberville to try and catch him before he spent all his money on someone else’s weed. One time a utility truck flagged him down at night, the pounds were inside the bucket you would use to do maintenance on a telephone pole. 

Estes said the best GDP came from all over. It wasn’t a particularly challenging plant to grow, so a lot of different people in various conditions were able to make the most of it. 

On his way back from up north he would call his friends’ answering machines and just say Grand Daddy Purple and code word that it was on its way south. Eventually, he would open his shop in Oakland’s former Oaksterdam neighborhood. Oakland loved purple. 

“People back then thought purple meant it was overdried or always moist or something. And then there was no purple on any menu,” Estes said. 

In the earliest days of trying to convert Oakland to purple, Estes would hand out nugs to the people in line at his competitor and offer refunds to people who bought eighths if they didn’t like it. 

“Pretty soon, within six months, we got E40 and Keak Da Sneak are smoking it. It was on Weeds. It was in Pineapple Express. Snoop Dogg said on Howard Stern it was his favorite strain. It was just this crazy blow-up thing. I did kind of have the idea it could happen, but I didn’t know it would happen as fast as it did,” Estes said. 

Estes began collecting seeds from the 200 lights. Every run there would be a dozen or so. When he decided it was time to hunt for a male, he had about 60. 

“I backcrossed it to stabilize the genetics. I tried to focus on the traits that I like, the rock-hard buds, the nose, the nice branching, the dark green waxy leaves, so that we came up with Ken’s GDP,” Estes explained. He argued some people liked Ken’s GDP better than the original. In the most technical terms, Ken’s GDP was essentially Grand Daddy Purple Bx1. 

He also took that male and put it in a room with seven of the bomb strains out at the time. Estes said a lot of people won cups with the seeds that came out of the room. He believes a big chunk of what’s commercially viable in the market dates back to that breeding project. 

Estes ended up dealing with a federal case for six years. Nobody wanted to touch him at the time. 

“You have to almost like, stop doing what you’re doing to get them to leave you alone,” Estes said. “I remember being in their office in San Francisco and asking, why do I have this target on my back?” 

One of the things that caused Estes some headaches was his choice to start declaring his cannabis income on his taxes early. He figured if he was paying his taxes, how could they say it was illegal? Well, they certainly took the money no problem. 

“I want all my cases, but it took me six years. I had three federal cases. I got raided in 2005, 2008, and 2009,” Estes noted. 

One of his shops was caught up in the massive San Diego sweep of 2009 that saw 13 stores shut down. People would tell Estes they weren’t growing the Purple anymore because he was too hot and he shouldn’t come around.

But the more cultivation in urban settings got normalized, the less he needed people up north to help, as GDP would prove to be an indoor strain. When you run it outside, it’s 80% leaves and 20% buds; thankfully it’s the exact opposite indoors. While it wouldn’t quench the thirsts of the eventual three-pound-a-light crowd on the hunt for maximum dollars, it was always heat. 

These days Estes is doing his best to keep GDP alive. He recently had it tissue-cultured. While a popular long-term storage method, tissue culture is also a way to clean a plant of diseases. The freshest piece of the meristem is cut before it has a chance to be infected like the rest of the donor plant. Two people are currently running the clean version of GDP. 

“I just want to be the brand ambassador,” Estes closed laughing. 

DIRTY WEED WORDS: COMMERCIAL VIABILITY

Commercial viability may be the phrase that has changed in cannabis the most over the decades for the industry.

During my chat with First Smoke of The Day, which dropped last week, the subject of commercial viability came up. Basically, I said once you got past the lovely people that got screwed by circumstances of licensing or location, there are a lot of people who got eaten up by the times because they wouldn’t change their ways. This received the most positive feedback of anything I said during the hour-and-a-half talk. While I’ve attempted to articulate the idea of people not being able to keep up with the game, it was never with the ethos of how many of the world’s best growers hit me up or tagged me on Instagram over the last week. 

At its core, the attempt to define commercial viability in cannabis has proven a double-edged sword. On the one side, the meaning represents progress in the game. The bar for commercial viability has risen with the progress of the times across every market. This includes recreational and the still massive underground cannabis economy thought to dwarf California’s legal market at least 2 to 1, given the vast swaths of the state without legal access and people everywhere else wanting our weed. The pot has certainly increased in quality on both sides of the market. 

On the other side, not all ships have risen with the tide due to various circumstances. Be it their own stubbornness to not change their ways as advancements in the game had been made, or never actually knowing what the bar was for commercial viability in the first place whenever they jumped ship from whatever industry expecting to carve a piece of the cannabis industry for themselves.

Let us not forget a mere 20 years ago, brick weed stuffed in a tire was commercially viable for American distributors. So imagine you’re a person operating under the protection of 215 in that era. Ninety-nine percent of the domestic marijuana supply is absolute garbage. It’s fair to say you’re a hot cookie at that moment. 

But, as the years rolled on, the bar went up.

Commercial viability got to the point where it didn’t just mean you were talking about the quality or price of the product, but also accessibility and ease of transport. California has a firm grip on illicit domestic cannabis production as the feds’ annual plant eradication counts firmly show. But it’s not the same. In the past, the worst cannabis California has to offer used to get scooped up faster than Olive Garden breadsticks coming out of the oven. 

Now we’ve reached the point where people don’t have to buy California’s worst product anymore. California cultivators aren’t competing with Mexican brick weed anymore. They’re competing with the Oklahomas and the Maines — hell, there are probably even some decent beaster packs from Canada still making it over the border.

A lot of the lost souls in California on the illicit side are those who couldn’t keep up with people growing decent weed in those places where people could drive to pick it up. The best weed in the world is still grown in NorCal, especially on the illicit side of the market. Not being able to grow commercially viable pot in the rec market is one thing, but if you are having trouble on the other side, maybe it’s time to do some soul-searching on your craft. Do those little things you see your neighbors doing that you didn’t want to because you convinced yourself you knew what you were doing. 

The most important thing you can do to survive in this market is to grow the best cannabis possible. People that worry about pinching pennies first are destined to fail. At that point, the quality of the marijuana is the second most important thing to you, and you’ve already lost.

GROWING BELUSHI GOES GLOBAL FOR THIRD SEASON

We talked with Jim Belushi ahead of the third season of Growing Belushi as he looks to take the brand international. 

The third season will also be the biggest run for the series yet with Discovery doubling the order to six episodes after a 30% jump in rating from Season 1 to 2. It makes sense, there are plenty of things to talk about in the cannabis industry at the moment, both foreign and Domestic. Belushi told L.A. Weekly should things go well, they have the footage for a couple more episodes.

Some regulars who will be tagging along and making appearances on this season’s tale of survival and expansion include Dan Aykroyd, cousin Chris and Larry Joe Campbell.

Belushi is excited. 

“We’re on Wednesday night! And we are following Moonshiners. So it’s like, grab your illegal whiskey and grab your legal weed and it’s go for the evening,” Belushi told L.A. Weekly. “Third season, it’s going a little more national and global. I’m really taking it from the little flower to going to see what’s going on in the national picture.”

After the first two seasons at his cannabis farm, Belushi is excited about how far and wide they went for the latest installments of the series. Production saw the team visit 14 states and three countries, including Canada and Albania. 

Belushi really enjoyed his time diving into the Albanian scene. 

“It’s beautiful. They’re building it. It’s incredible what’s going on in that country. It’s gonna be the new resort area for tourism, and tourism is just skyrocketing because the prices are really great. The food is great. It’s a very young crowd there,” Belushi said. “They’re very curious about expanding medical cannabis for export there, and I know the Prime Minister and Albania, and he wanted to pick my brain.” 

Belushi explained part of this season is him letting his ego get the best of him. Hence the call for expansion and international market domination, the latter probably mostly a joke, but rooted in high hopes.

We asked Belushi what it’s like to shoot in this more touring style compared to sharing his personal trials at the farm. 

“Oh, well, there are a lot of personal trials,” Belushi replied. “That’s the whole point, like national expansion isn’t that easy with every state having different compliance, different rules and some are medical states, some are recreational states. So that’s what we can explore a little bit.”

We asked Belushi what going national meant to him. Was it licensing intellectual property? Setting up gardens in other states?

“Lot of it is licensing. But vetting out the growers and the companies,” Belushi explained. “We got a great opportunity and Shelbyville, Illinois, taking over indoor grow that was a charity grow, all the profits go to charity. And we are taking that over and actually kind of doing like a Bar Rescue of like going into this girl upgrading everything and it becomes a Belushi Farms in Illinois. So we’re going to be growing in Illinois. We’re growing in Oregon and we’re licensing other places, other states, and possibly growing in Albania.”

Keep an eye out for new episodes of Growing Belushi starting Wednesday, April 5. 

Belushi’s Farm