PSYCHMD ROLLS OUT KETAMINE NETWORK IN 44 STATES

CANNABIS CRIME WAVES RETURN FOR 2024

The cannabis industry is currently in the midst of a massive crime wave. 

In the nearly three years since thieves used the George Floyd protests as cover to kick off one of the most devastating crime waves the cannabis industry has ever seen, there have been many more. Cannabis businesses continue to be targeted. 

There are various reasons contributing to these waves, but whether it’s the economy, the giant piles of money dispensaries are forced to hoard without bank accounts, or the product that’s easy to move as cannabis continues its national popularity surge, right now is batshit. 

When I’m not writing for L.A. Weekly, I still work at a dispensary. We’ve been hit twice in the last two weeks. We are not alone. We’re hearing reports from San Francisco, Santa Rosa, Sacramento, Benicia and Iselton, and those are just the ones the word has gotten out on. More locally we’ve seen the city’s most prominent LGBT-owned dispensary Green Qween targeted multiple times. Cannabis companies are stuck with the catch-22 of wanting to make more noise about what they see as a lack of protection regardless of tax dollars but don’t want to wave their hands in the air basically saying, “come victimize me because I get no protection.”

And to make it even scarier for the industry, some of these groups are more reminiscent of militias than stick-up kids. Short-style AK-47s you can tuck into your pants have been seen at multiple locations. 

These crews also are beginning to get very good at it. There are believed to be a few roaming the northern part of the state from security camera footage being used to match different groups together. Sometimes they’ve made trips south for weekend-long runs at fresh targets, but for the most part, the largest organized groups seem to frequent north of Salinas up to wine country and then east all the way to the Sierras. 

The owner of The Delta Boyz dispensary in Isleton told us their facility has been hit five times and was among those targeted in the last two weeks. Things have gotten so hot in the small town located between Sacramento and the bay that he wanted to refrain from using his name for his family’s safety.

The crew pulling up.

He compared this recent crime to 2020, but noted there is a big difference. 

“It’s just, it’s not as chaotic. The atmosphere outside is not as chaotic as it was then,” he told L.A. Weekly. “So this is just very organized, dialed in, calculated. It seems this is what they do now. And these crews have been doing it for so long, it seems like they’re getting better and better at it.”

One of the times The Delta Boys got hit it took about 45 seconds for them to take $200,000.

“My dumb ass had all my rosin in one big tote. But that’s how fast they are. They were in and out in 45 seconds,” they said. “Where else are you going to steal like that? You can’t steal from a bank like that. You can’t steal it from a liquor store. You can’t steal it from a warehouse. You got to liquidate any of those. Weed is basically liquid.”

The aftermath.

He further argued he can’t go and shoot somebody as if this was the black market. 

“I have to respect the law because it’s my livelihood. This is everything I’ve ever invested all my money and time into. I can’t blast somebody. There are cameras everywhere. So it’s hard. And they know that. They know, they know we’re not. They know we’re soft targets. They know we can do shit. They know the cops aren’t coming. And it’s just routine now.”

He hopes the state will divert some of the funds it’s using against the black market to defend its legal one. He argues enforcement on black market producers has created a vacuum where they then need to sustain their demand by robbing others. 

DIRTY WEED WORDS: COMMERCIAL VIABILITY

Commercial viability may be the phrase that has changed in cannabis the most over the decades for the industry.

During my chat with First Smoke of The Day, which dropped last week, the subject of commercial viability came up. Basically, I said once you got past the lovely people that got screwed by circumstances of licensing or location, there are a lot of people who got eaten up by the times because they wouldn’t change their ways. This received the most positive feedback of anything I said during the hour-and-a-half talk. While I’ve attempted to articulate the idea of people not being able to keep up with the game, it was never with the ethos of how many of the world’s best growers hit me up or tagged me on Instagram over the last week. 

At its core, the attempt to define commercial viability in cannabis has proven a double-edged sword. On the one side, the meaning represents progress in the game. The bar for commercial viability has risen with the progress of the times across every market. This includes recreational and the still massive underground cannabis economy thought to dwarf California’s legal market at least 2 to 1, given the vast swaths of the state without legal access and people everywhere else wanting our weed. The pot has certainly increased in quality on both sides of the market. 

On the other side, not all ships have risen with the tide due to various circumstances. Be it their own stubbornness to not change their ways as advancements in the game had been made, or never actually knowing what the bar was for commercial viability in the first place whenever they jumped ship from whatever industry expecting to carve a piece of the cannabis industry for themselves.

Let us not forget a mere 20 years ago, brick weed stuffed in a tire was commercially viable for American distributors. So imagine you’re a person operating under the protection of 215 in that era. Ninety-nine percent of the domestic marijuana supply is absolute garbage. It’s fair to say you’re a hot cookie at that moment. 

But, as the years rolled on, the bar went up.

Commercial viability got to the point where it didn’t just mean you were talking about the quality or price of the product, but also accessibility and ease of transport. California has a firm grip on illicit domestic cannabis production as the feds’ annual plant eradication counts firmly show. But it’s not the same. In the past, the worst cannabis California has to offer used to get scooped up faster than Olive Garden breadsticks coming out of the oven. 

Now we’ve reached the point where people don’t have to buy California’s worst product anymore. California cultivators aren’t competing with Mexican brick weed anymore. They’re competing with the Oklahomas and the Maines — hell, there are probably even some decent beaster packs from Canada still making it over the border.

A lot of the lost souls in California on the illicit side are those who couldn’t keep up with people growing decent weed in those places where people could drive to pick it up. The best weed in the world is still grown in NorCal, especially on the illicit side of the market. Not being able to grow commercially viable pot in the rec market is one thing, but if you are having trouble on the other side, maybe it’s time to do some soul-searching on your craft. Do those little things you see your neighbors doing that you didn’t want to because you convinced yourself you knew what you were doing. 

The most important thing you can do to survive in this market is to grow the best cannabis possible. People that worry about pinching pennies first are destined to fail. At that point, the quality of the marijuana is the second most important thing to you, and you’ve already lost.

THE LEGEND OF ZELDA: TEARS OF THE KINGDOM LIVES UP TO THE MASSIVE HYPE

Link’s latest adventures in The Legend of Zelda: Tears of The Kingdom (TOTK) are everything we were waiting for. 

The game has proven a roaring international hit. One common phrase often seen across social media in the past two weeks since the launch is the idea that Breath of The Wild, Zelda’s previous foray on Nintendo’s Switch when the system launched, almost feels like a beta version of what we ended up with in TOTK. How wild is it to call a game that went on to sell 30 million copies since and win a ton of awards a beta test? But it honestly feels kind of accurate with how much TOTK built on the last version of Hyrule we visited six years ago. 

The Legacy of Zelda Enthusiasm 

There are few dates on the video game calendar that get circled with more enthusiasm than a new Zelda game. Since the first one dropped in 1987, its raving fan base has always wondered what would be next for the franchise that often served with Super Mario Brothers as a flagship game that showed off the capabilities of Nintendo’s hardware from generation to generation. Zelda’s creators Shigeru Miyamoto and Takashi Tezuka were a part of both famous franchises. While it doesn’t quite serve that role in the same fashion given Nintendo has now allowed many more developers to publish games for their hardware in the Switch era, Zelda still very much serves as the benchmark for how much fun you can have on the Switch.

Zelda has turned down the cartoon style from 20 years ago. But the current look and feel still have a very anime feel that looks a lot cleaner than Wind Walker released in 2002. But 2006’s Twilight Princess feels much more similar to what the game looks like today. The modern version feels a lot brighter and more fun, like the way the lava pops with bright red and orange bubbles.

Miyamoto explained some of the thought processes they had as Zelda continued to transition into the 3D format in the 2000s. He noted part of the reason they went for the cartoon look was it made it easier to show expression in the characters. He also wanted it to feel like you were playing a cartoon in 3D, they definitely aced that test. 

Breath of The Wild provided a lot of the building blocks for this new sequel on the same generation of hardware six years later. In an interview with Game Informer, Miyamoto noted one of the big jumps as Zelda made the move to the Switch was the nature engine. Exploration has always been a significant backbone of the fun in the play-it-at-your-pace game where you can toss around chickens or make a speed run for the master sword. 

“Adventuring and exploring nature is what makes the game,” Miyamoto told Game Informer when the game launched. “I had to relook at what dungeons look like for us and kind of take it out of the dungeon. We spent five years kind of working on that.” 

Miyamoto admitted he himself likes the open-world aspect of players creating their own adventures across the storyline over the years but understands there are folks out there that like those deep storylines with a lot of backstories. He thinks this modern generation of Zelda games has done a good job balancing the two.

The Tears of The Kingdom Launch

Over the past few weeks, the world has now had a moment to dive into Hyrule. But the months and years leading up to this moment had a bit of mystery to them. Regardless, once the game hit shelves, it was on. 

In just three days, it became the fastest-selling Zelda game of all time. Ten million units moved globally in that first 72 hours, 4 million of them here in North America. That makes it the fastest-selling Nintendo game ever on any system in North America according to Nintendo. A major achievement for the game’s creators. 

“Many players are returning to Hyrule with all its new mysteries and possibilities, and with the record-breaking launch of The Legend of Zelda: Tears of the Kingdom for Nintendo Switch, we can’t wait to see what they’ll create in the game and the stories they’ll share next,” said Devon Pritchard, Nintendo of America’s executive vice president of sales, marketing and communications. “We’re grateful for all of our fans who’ve shown their passion for The Legend of Zelda over the years, and these sales numbers for the latest installment continue to show the strong momentum for both the franchise and Nintendo Switch this year.”

Reviews and Livestreams Pumped The Hype

One of the things that helped the massive launch was just how positive all the reviews were. It’s currently sitting at a 95 on Metacritic, the most noted aggregator of video game reviews by a mile. That score puts it as the 49th greatest game of all time per their review system. While 22 other games in history have scored a 95 on the site, TOTK ranks No. 1 one among those games that have scored a 95 since the website was founded over 20 years ago. 

Zelda’s 1998 edition Orcana of Time is the number one game of all time on Metacritic as the only game ever to score a 99. The last installment on Switch, Breath of The Wild, ranks No. 14 on the all-time list with the Wii U version coming in No. 26. Twilight Princess is No. 39, and The Wind Walker is No. 44. There are a few on the list after TOTK also. The Gamecube Collectors edition from 2003 came in at No. 54. The Game Boy Advance edition of A Link to The Past came in at No. 59 with Majora’s Mask right behind it at No. 60. Twilight Princess is two spots later at No. 62. A 3DS version also made it. With the TOTK’s reviews getting added to this all-time list, basically one in 10 of the top-reviewed video games of all time on Metacritic is a Zelda game, if you count the two versions of Breath of The Wild as one. 

“The fandom behind the Zelda franchise is stronger than ever and to date, Tears of the Kingdom is the best reviewed game of 2023 on Metacritic,” Marc Doyle, Co-Founder of Metacritic told L.A. Weekly. “In fact, it currently ranks in the top 50 games of all time and the number four Zelda game to ever be released.”

We asked Polygon Senior Reporter Nicole Carpenter if she thought the game got scored tougher by critics as a direct sequel. 

“I don’t necessarily think it got scored harder, but Breath of the Wild did have a major impact on the industry so there was an expectation for what Tears of the Kingdom would be. The bar was already set high and people expected Tears of the Kingdom to jump over that bar,” Carpenter told L.A. Weekly, “The game sold 10 million copies in a few days so it’s definitely up there for the biggest game of the year. Beyond that, Tears of the Kingdom will be one of most influential games of the year.”

Another thing the newer generation of Zelda games has had play to its favor is the rise of online streaming. The launch has been a hit. According to TwitchTracker.com, over the last week, people have spent 8 million hours watching other people play the game and the streams averaged about 50,000 people watching at any given time. Things peaked on May 11 when 351,714 users were simultaneously watching TOTK streams. 

50 Hours In

What?! The Great Deku Tree has a stomachache again?! Sign me up. That’s not even a spoiler at this point, it’s presumable Hyrule’s bad guys at any given moment have had an impact on his acid reflux. Those kinds of expectations are one of the things that have made the series great. Each time we go back, the little things we love are done even better.

We are about 50 hours in. I’ve completed the Wind Temple but have predominantly spent most of my time exploring. I’ve hit about 35 Shrines so far in the process of building up hearts for the main storyline. One of the reasons I’ve hit so many shrines early is because of how fun the new gameplay mechanics make them. The massive refreshing of all the minigames makes each one feel very unique.

Those four new core gameplay mechanics are called Fuse, Ultrahand, Ascend and Recall. Fuse lets you attach objects from the world to each other or your hand after you use Ultrahand to move them around. You’ll use a combination of those powers and the world around you all the time to upgrade your weapons, solve puzzles and even build vehicles. 

Ascend adds another vertical element of gameplay in addition to the massive sky map that covers the whole game from above. It allows you to climb through ceilings within reach of the ability and emerge through the floor on the other side. 

Recall allows you to move objects and then recreate that object’s movement through time. Say a rock falls down a waterfall you want to go up, you hit the rock with recall and ride it up the waterfall. There are some wild uses for one when it comes to all the puzzles.  

There also is a ton of wild physics mechanics attached to the main storyline. As you dive further and further in, you’ll get access to an even wider array of tools to combine with the Ultrahand and Fuse abilities.

With all that, and what feels like triple the game compared to Breath of The Wild, I think the only reason TOTK isn’t higher on the all-time list is that it’s a direct sequel. Regardless, it’s one of the best games ever.

NORTHERN NIGHTS BRINGS BEATS AND HEAT TO REDWOODS

We headed north to the redwoods for the latest installment of the original cannabis-friendly music festival, Northern Nights.

The festival’s geography plays a significant role in its place in the history of cannabis progress. The venue, Cook’s Campground, sits in the heart of the Emerald Triangle stretching across the county line separating Mendocino and Humboldt. In addition to all the fine local cannabis, attendees spend their weekend enjoying up-and-coming EDM acts across numerous stages, and floating on the river.   

This past weekend we got the chance to sit down with many of Northern Nights’ co-founders as they celebrated the festival’s 10th anniversary, including Andrew Blap, Peter Huson, Matty “Worldfamous” Roberts and Emily Wilson. 

The festival has long been associated with legal cannabis sales after hosting the state’s first at music festival in the wake of Prop 64’s implementation. Following Northern Nights’ lead, major festivals around the country jumped on board with the idea, including EDC Las Vegas and Dirtybird Campout. In past years, those sales were confined to specific areas — last year even featuring two stageside dispensaries and a main cannabis activation area. This year the entire cannabis footprint was integrated into the heart of the festival, a short walk from the mainstage under the shade of the region’s massive trees.

We asked the Northern Nights team what it was like pushing that further integration this year.

“I think the big thing in working in two counties is first and foremost the context of where you are putting things,” Huson told L.A. Weekly. “When it comes to the history of cannabis events here, it’s the local jurisdiction, you have to start there. Mendocino passed their ordinance and we could bring a couple of dispensaries into Mendo.”

Courtesy of @y.s.a

But there was a lot of separation between those dispensaries. 

“And ultimately, I think the premise of boundaries, aka fencing, has been a big thing in terms of limiting the number of sales,” Huson said of the caged-in areas. “I think the different places that we were putting the dispensaries if you wanted to get them, for example, all the way out to the river, it’s a lot of overhead.” 

A big part for the team was making sure those local sponsors from the cannabis industry felt right. Huson notes there have been a few folks in the space doing these events for a while, but the brands taking part fund the progress to prove what can be done.

Courtesy of @anthonysvendsen

Matty Roberts added pushing boundaries is in line with the general ethos of the festival over the years. 

“We’re booking cutting-edge shit, which makes our lineups very eclectic. We pick all this cool music because we’re kind of in a sweet spot. We’re not a big event. We don’t have a ton of money behind us, so we have to get scrappy and find a lot of new stuff.”

Roberts laughed, noting people look at the old posters from over the decade and act like the performers back in the day were bigger, but they didn’t actually know who a lot of those now big-name acts were when Northern Nights booked them. 

“Now you look back, our lineup from eight years ago looks like a $2 million lineup,” Roberts said. 

Roberts spoke of coming from the Midwest where a stem on your shirt would land you in jail. He’s thrilled to help facilitate a good time for a younger generation that never has to know those horrors. 

Emily Wilson went on to speak that filling the void that Reggae on The River left in the hills is an honor.

“But there is a lot of responsibility as well. That means, we have to do the due diligence in finding new and up-and-coming music, working with local cannabis businesses and producers who have been working in the community a long time and supporting it through these transitions.”

@y.s.a

Wilson argued sometimes that means bringing in both the little guys and the big guys. She said that is a responsibility you can see they take seriously across the festival with not just cannabis but local wineries and breweries, too. 

“Every single facet that we can, and where we’re able, we want to support local and present the best that Northern California has to offer. We’ve got Humboldt Bay Oysters fresh from the docks,” Wilson said. 

One of the things Wilson said she enjoys the most is those people that have stuck with them since year one. Through all the trials and tribulations of being a small independent festival and the learning curve that came with it, they kept coming back, and that meant a lot to her.  

The actual cannabis section itself was really well done. As in years past, it provided a shady reprieve from the Northern California sun that hit 94 degrees Saturday in what felt like 1,000% humidity. One of my favorite parts of the festival was the morning sound bath in the cannabis zone. You would see people tiptoeing around all the people laid out, to get to the ATM for their weed money. Everyone was really respectful, but even then, the visual was hilarious. 

This year’s switch to delivery was a good move. While it took five minutes longer, it allowed for the entire Northern Nights cannabis experience to be more streamlined than had there been fences everywhere to facilitate a temporary retail site. 

The actual weed people were buying was no slouch. Some cannabis activations over the past couple of years have gotten a bit midsy. Sometimes you’d see these brands that can’t even get dispensary shelf space taking a lead at festivals — gross. Thankfully, Northern Nights did not have this problem. I would argue that The Lantz from Ridgeline Farms is the nicest weed for the price I’ve ever seen at any festival. Eighths were only $35! I bought seven over the weekend. 

Hopefully, other festivals trying to get into the cannabis game will take note of how well Northern Nights did it. 

61% OF AMERICANS WANT CANNABIS ON VALENTINE’S DAY

A new survey from Wired Research suggests most American adults will be including cannabis in their Valentine’s Day plans. 

According to the survey, 61% of American adults plan on using cannabis or gifting it to someone this Valentine’s Day. The survey was commissioned by Verano Holdings to see how consumers would treat cannabis around the holiday as it continues to get further normalized nationally. 

Another fascinating takeaway is the number of Americans that will skip booze this holiday season and opt for cannabis. Wired Research put the number at about 19 million. If just half those people bought a top-shelf eighth for the holiday, you’re talking about $60 million dollars in revenue before you even add the taxes. 

While it was close, men were a little bit more likely to include cannabis in their Valentine’s Day plans (66%) than women (57%). This gap is actually closer than the gap between men and women admitting to use in wider society.  In 2016, Columbia University Professor Deborah Hasin noted the rates at which men and women used cannabis had held steady for a long time at 13% of men and 7% of women through the mid 2000s. But in 2007, experts started to see a shift that would see the rate at which men were using rise another 4% while women’s use rates would rise 3%. 

Younger folks were a lot more down with adding cannabis to their holiday plans than seniors were, with 70% of Gen Z and Millennials surveyed saying cannabis very well could end up a part of their holiday plans. But even then, the seniors weren’t that far behind. While the survey was just under 1,000 people, the idea that more than half of the two oldest categories said they’d be including it in their plans was pretty wild. That is probably the number it would be fascinating to see scaled up into a bigger survey the most. 

Another big factor that will separate use rates this holiday? Kids. Parents were found to be more likely to partake in cannabis on the holiday than their childless peers. The survey found 69% of people with kids planned on making cannabis part of the fun, while only 57% of those without offspring said they’d be partaking.

As opposed to just another part of the evening’s fun, many argued they were using it as a tool to inspire romance. 

“The data from the survey show that Americans use cannabis to relax or improve their mood, which can help people be present and more connected, which is crucial to a better love life,” said Dr. Shannon Chavez, a Beverly Hills psychologist and sex therapist. “Valentine’s Day is a great opportunity for couples to try something new together and try a more dynamic and less formulaic approach to intimacy, which cannabis can help inspire.”

Americans are starting to come around on the idea. One in four surveyed believed cannabis would help get them in the mood. While separately, one in four surveyed said they expected to perform better sexually with the help of cannabis. 

CANNABIOTIX TALKS EMERALD CUP PODIUM SPOT

We chatted with the Cannabiotix team about their recent podium finish at The Emerald Cup with French Alps taking third in the hyper-competitive indoor category. 

That third-place finish was also the top spot for a SoCal flower brand in the indoor category with Oakland’s Fig Farms taking first and San Francisco’s Sense taking second. The only other local flower brand in the Top 5 was Maven Genetics. We chatted with them last week.

Cannabiotix’s cofounder Neema Samari explained the company had been a little wary of the cup scene in the past. 

“It was our first time doing The Emerald Cup. In general, I think we’ve been a little cynical about competition for the last four years. So it was good to get back out there and give it a whirl,” Samari told L.A. Weekly. 

He estimated it has been at least five years since they entered any kind of contest. Attitudes started to change when they saw they now had a chance at The Emerald Cup once the indoor category was added.

“And that’s obviously more of a forte for us because of being born and raised in SoCal,” Samari said. “So once we kind of saw that, and then you know, the pandemic cooled off and everything like that, we wanted to challenge ourselves again, I thought it would be a good idea to put our ticket in that.”

Back in 2016, the Cannabiotix team saw the writing on the wall that there was going to be an expiration date on how much fun they were having in the Prop 215 marketplace. Samari said that was the moment they began to transition their cloak-and-dagger craft to the next level with the proper kinds of infrastructure, standard operating procedures, and training.

The lessons they brought into their first legal California facility were learned in Las Vegas. Back in 2015, a bunch of the team headed out to Vegas to set that up. They started to figure out the legal cannabis game. 

“So that was kind of like our firsthand experience where we’re duffel bag boys and all of a sudden we have all this stuff broken down into eighths of branded product,” Amari said. 

Amari was quick to not judge those folks still taking part in the traditional market. He just thinks Cannabiotix has moved on to bigger-picture plays. One of their big hopes with the in-house breeding program is to avoid the homogenization of genetics happening across the industry, 

“We’ve been doing this since 1999. So we have an in-house breeding program that’s obviously built on top of a foundation of having this library of a bunch of different strains, some of them from decades ago, some of them from not that much long ago, newer hybrid and combining all the things in the stable to create new unique flavors that you can buy. And not just in like a medium scale 7,8,9 strains in the lineup, we’re talking about 20 in-house flavors in the cycle now.”

Currently, the Cannabiotix team has about 640 lights of production space. That number will double soon as they prepare to open another 700-light facility. They’re hoping to open the doors and get plants inside there in about six weeks, if all goes to plan. 

They’ll need the flower to keep feeding the beast, as they continue to scale up. Cannabiotix is in 460 dispensaries around the state, but about 280 of them are where most of the product actually pumps through. They’ve done their best to keep the people that have been messing with them the longest stocked. 

“We do want to get around to the rest of the pack,” Samari said. 

Keep an eye out for Cannabiotix flowers all over California.