Photo courtesy of Attorney General’s Office. AG BONTA ANNOUNCES NEW CANNABIS ENFORCEMENT PROGRAM Attorney General Rob Bonta announces new CAPP program to help municipalities deal with illegal commercial cannabis activities. Fresno will be the first city to take part in the Department of Justice’s (DOJ) Cannabis Administrative Prosecutor Program (CAPP). When announcing the program on Tuesday, the…
Photo courtesy of Attorney General’s Office.
AG BONTA ANNOUNCES NEW CANNABIS ENFORCEMENT PROGRAM
Attorney General Rob Bonta announces new CAPP program to help municipalities deal with illegal commercial cannabis activities.
When announcing the program on Tuesday, the DOJ noted CAPP will provide partner cities and counties DOJ legal support to address illegal cannabis activity through administrative enforcement and nuisance abatement. Essentially, the city or county signs on to ramp up local enforcement and then the DOJ provides extra resources. The DOJ will provide educational materials for locals to build out their programs and provide mechanisms for evidence collection in future statewide enforcement operations that have been umbrellaed under the new Effort to Prevent Illicit Cannabis.
As for enforcement actions, CAPP will provide attorneys to act as administrative prosecutors before local hearing bodies when necessary. CAPP also will provide bodies in general to those smaller municipalities that are just too strapped for cash to do anything. This will include assisting in facilitating administrative procedures and assisting with logistical issues through the use of private process servers, contract code compliance officers, and abatement contractors.
“Complex problems require creative and collaborative solutions,” said Attorney General Rob Bonta. “This innovative new program allows my office to better support local governments in our collective efforts to tackle illegal cannabis activities, and we are confident that this new cost-effective program will have dramatic and measurable effects. I thank the City of Fresno for their partnership and look forward to working together through this new approach to hold participants in the illegal cannabis market accountable.”
Bonta’s office noted the cooperative effort with local jurisdictions leverages the administrative enforcement powers of cities and counties. The DOJ also noted this work being done at the local level will supplement the work of the Department of Cannabis Control and the Governor’s Unified Cannabis Enforcement Task Force. The task force is led by the Department of Cannabis Control and the California Department of Fish and Wildlife.
Fresno’s city attorney is excited to be the test case.
“Our partnership is aimed at assisting the local legitimate cannabis industry and help grow Fresno’s tax base,” said Fresno City Attorney Andrew Janz. “It is my hope that this, first-of-a-kind joint venture between the Fresno City Attorney’s and the Office of the Attorney General will be a model for other large cities. For far too long, these underground operations have targeted children and minors without fear of retribution. This inventive new approach will seek to put an end to that.”
The state seems to be revving up for a higher level of enforcement. You could see the numbers start to bump in Q1 when the Unified Cannabis Enforcement Taskforce announced the amount of product they seized jumped from $32 million to $52 million in just a few months. It’s a safe bet the highest numbers will likely be attached to harvest season this year.
In addition to the jump in the amount of product seized, the plant eradication count went way up. Through the first three months of the year, the task force destroyed 43% more plants than the quarter before. The DCC noted that was despite serving 30% fewer search warrants. The bump was a direct result of targeting large-scale operations with the resources they had available.
LA’S NEWEST EQUITY POT SHOP OPENS AFTER 5-YEAR BATTLE
Off The Charts x Cadre had a soft opening in late July, with its official Grand Opening a few weeks ago, but getting to those milestones was a long drawn-out fight.
Founder Madison Shockley III started the fight five years ago. At the time, his partners at Off The Charts only had one other shop. With Shockley finally getting his new spot on E. 61st Street open, the company now has 14 dispensaries dotted around the state. And the menus look solid with names like Fig Farms, Alien Labs, and Connected anchoring the top shelf above a bunch of good deals.
But this tale is more about what Shockley had to go through so he could stock that fire after first learning about the equity program in 2018.
“I had a different location back in 2019 when I applied originally, and then the first-come first-served process was mismanaged, so I actually led the lawsuit against the city of L.A., on account of the first round of social equity permitting,” Shockley told L.A. Weekly.
Shockley and the other plaintiffs would end up settling with the city outside of court. The council would add an additional 100 social equity licenses.
“That’s where I got my license,” Shockley explained. “They also changed the rules around that time, so that you could move locations within your community plan area. So about six months after that I found this location.”
Shockley has spent the last two and half years dealing with all the retail headaches cannabis has to offer Los Angeles entrepreneurs. Especially those who had to deal with the compounding factors of COVID — this was already quite the process anyway.
One of the biggest COVID-related bottlenecks came with contractors just trying to get their plans approved by the city to build out the shop.
“Contractors couldn’t go up there, it was all electronic, so there was a huge backlog with that,” Shockley said.
After he finally got the OK and started construction, he eventually would have to start dealing with the inspections. Shockley argues one electrical inspector alone proved to be a year-long hurdle. He claimed he would just not pass him.
“Every time he came out, he found new things to correct, and all my contractors had to be there every single time just for him not to pass us and give us little things to fix. That alone went on for a year,” Shockley said.
Shockley eventually filed an official complaint over the situation. The city sent over a new inspector who approved the facility on his first visit.
We asked Shockley if it had been frustrating that every hurdle he faced took some kind of lawsuit or complaint to fix. He pointed to the sit-in he had at the Department of Cannabis Regulations (DCR) a few years ago.
“When you talk about difficulty in getting answers, a few years back was a complete nightmare. There was a lot of inaccurate information being passed around by the legal community. A lot of cannabis and social equity advocates were spreading misleading information. There was a lot of confusion on social media.”
Shockley circled back to my question noting he would say all of that has improved since the lawsuit that added the 100 extra permits. He noted specifically, the DCR was in a better place now than when things were really bottoming out for social equity locally.
“It hasn’t just been trying to get answers, it’s been like having to fight to reform the entire department, along the way of trying to get a license.”
You can visit Off The Charts x Cadre at 615 E. 61st St., Los Angeles.
Rebranding, whether it applies to products or individuals, poses a significant challenge within the cannabis industry.
As the California cannabis sector gradually emerges from the turmoil of recent years, those who contributed to its struggles seek to join the soon-thriving market. They endeavor to conceal their involvement in the previous failures.
The detrimental effects of rebranding permeate every aspect of the marketplace, extending beyond the legal domain.
The Ambition of the Shady Players in the Recreational Market
Individuals who exploited the industry until now, leaving behind the chaos we find ourselves in, are observing the end of the dark times as bulk prices creep up. They are now witnessing the resurgence of value as the post-pandemic price crash subsides. Who would have predicted that the cannabis industry, only three years later, would find itself in such a predicament after experiencing its most prosperous sales period? However, sales eventually began to decline, and numbers were down for years until we started our recent climb out of the hole.
But back then, prices continued to plummet, with a market oversupply devastating pound prices. If a product made it to the shelves, one prayed that the dispensary could afford to pay the distributor. You would assume that partnering with major distributors would secure access to the most shelves—a safe bet, right? Nevertheless, we recently witnessed the demise of Herbl, causing a considerable loss of livelihoods. As the company was on the brink of collapse, more aware brands swiftly switched distributors, demanding payment for their products directly from retailers. Unfortunately, it seems that the rest are left empty-handed for now.
I spoke with an entrepreneur who faced the perfect storm caused by the collapse of Herbl. First, he claimed that he was charged an additional $30,000 due to discounts on products that were initially paid on delivery with cash. Furthermore, one of his tenants lost everything in the collapse and hasn’t paid rent for two months, struggling to stay afloat. Lastly, the entrepreneur is unable to obtain the products he needs for his shelves until new distributors pick them up or he figures out how to handle distribution himself. Both options are time-consuming.
It is disheartening to consider that those responsible for inflicting these hardships on so many people may evade accountability. While retailers bear some responsibility for not settling their debts, should we allow those who perpetuated an unsustainable system, which lacks bailouts like the banking industry, to absolve themselves of the sweat, money, and time lost in this ordeal?
Certainly, the blame does not lie with the young individuals manning the booths or attempting to sell the products. They had no say in how far the company would stretch itself before the disaster that unfolded this week. Perhaps only a few individuals bear true responsibility. Understanding each person’s role in that current cannabis tragedy is crucial.
Although Herbl stands out as a recent catastrophe, numerous other companies also mistreated people. Some caused harm inadvertently, while others acted out of misplaced self-belief. However, the most egregious offenders are schemers who are eager to reenter the market, while the other two likely bear some trauma from their actions. We must not allow them to return solely to line their pockets and inflict further damage.
However, the issue extends beyond distributors.
Questionable Retail Operators Sold Shelf Space to Busters
These individuals are the ones who secured shelf space at corporate dispensaries, thereby overshadowing small, high-quality businesses through the payment of slotting fees. It is possible that they initiated the concept of slotting fees completely eroded the notion of customers obtaining the best value for their money from location to location. Many of those who managed to secure such positions were unscrupulous individuals with extensive networks of like-minded opportunists. It was an arduous and lengthy process for smaller retailers to establish themselves, unless they held significant influence or connections.
These people who undermined the initial wave of corporate shops are desperate to regain entry before interstate markets open up. They recognize this as their next prime opportunity to latch onto someone else’s value. We must not permit the worst offenders to jeopardize the national rollout.
City councils played a role in enabling these unscrupulous individuals to thrive while everyone else suffered, lining their own pockets. Consider the immense financial losses incurred by L.A. Equity Program applicants over the years, following the rules set by a city council that was only revealed to be racist through a secret recording. Politicians throughout the state have also contributed to the headaches faced by the cannabis industry. As the market stabilizes and normalizes, it is crucial that these individuals are held accountable indefinitely and prevented from rebranding. Once we forget that they were never on our side to begin with, we may inadvertently allow them to alter the rules.
As for the underground market, the rebranding problem is mostly just people renaming weed. It’s still shady, but less devastating.
Spannabis 2023 once again proved to be a can’t-miss international event, as cannabis access levels continue to rise around the world.
It was fair to say, this year proved Spannabis had exited the pandemic slump in its 19th edition. It certainly felt a lot more crowded than last year, as visitors interacted with the 280 exhibitors, 500 companies and nearly 5,000 cannabis industry professionals at the show. Prior to the pandemic, attendance numbers had been as high as 35,000.
It’s important to note all the things that happen in the orbit of Spannabis. While the main show over the weekend is massive, there are a lot of big annual events taking place throughout the week also drawing tons of attention. A lot of that attention goes to hash. The week of Spannabis is essentially home to the biggest flower and hash contests in the world outside of America. The week also features Spain’s largest business conference, the Barcelona edition of The International Cannabis Business Conference.
As for the contests, they offer a few different formats. The weekend of Spannabis is dotted with awards shows starting on Wednesday with Ego Clash, all the way through to The Secret Session’s Sunday contest announcement. Other contests throughout the week included Masters of Rosin and the Spanish Champions Cup hosted by Spannabis. A win in any of those contests is one of the biggest things you can do in cannabis.
The Ego Clash originally was founded in California and made its way to Spain in the late 2010s. After its founding by Brandon Parker of 3rd Gen Family, one of the most award-winning farms in cannabis, The Ego Clash quickly vaulted itself to the top of the mountain in a world flooded with cannabis events.
This year’s Barcelona Ego Clash may be the most surprising yet. While many big-name Americans would make the trip, Bask Family Farms took home the top prize in flower. BTY Terplandia was the highest-scoring American flower in second, and the stacked trophy shelf over at Growers with Attitude would round out the podium.
Ego Clash Flower Judging
But many consider the hash the star of the show at The Ego Clash. Top honors in the hash category went to Ogre Farms. A Half-American team placed second in this category, too, with The Emerald Cup’s personal-use winner Wooksauce Winery. Dochazed came in third place.
The top prize in rosin went to Have Hash. This was their second time winning The Ego Clash and they would place third later in the week at Masters of Rosin.
Things started to feel a lot more European after The Ego Clash ended on Wednesday. Partly because a lot of Europeans get there on Thursday for Spannabis setup while Americans making the trip tend to spend closer to a week or longer.
A packed Friday at Spannabis.
Friday would prove to be mobbed. One of the things about events like Spannabis that feature seed companies is the best gear goes early. People will take the day off work to get there early in hopes of buying a pack of seeds that holds their Golden Ticket.
This year felt like it featured more American seed drops than ever. Many of them were people we traditionally think of for their quality of production and not breeding. The list of American seed drops includes Los Angeles top-shelf regulars like The Terp Hogz, Wizard Trees, Cali-X, and Doja, on top of the traditional breeders you would expect to see in Spain.
Friday also would feel like the most business-heavy day. Many people were searching out those conversations they needed to have with their industry peers before the weekend was in full gear.
Among the craziest business things we saw was Athena’s mobile tissue culture system. Farmers will be able to do in the middle of a field what they once needed a lab for. It won’t clean your genetics like meristem work in a lab will, but it will certainly make preserving genetics that much more accessible.
Saturday and Sunday felt very similar. They were both packed-to-the-wall celebrations of cannabis. Saturday certainly seemed the most crowded of the three days.
It’s a safe bet as more and more countries continue to reform their marijuana laws, the 20th edition of Spannabis next year will be simply massive.
As 2022 comes to a close, we again look back at one of the most brutal years ever on both sides of the cannabis marketplace in California.
And I assure you, that is no exaggeration. On the recreational side, more and more farms went under or simply chose not to plant a crop this year. And those are the moms and pops feeling it — not those with cash reserves to burn while they wait for more shelf space to open up across the state and beyond its borders in the not-too-distant future.
But those without a permit had plenty to gripe on as well. At one point during the harvest, you could get machine-trimmed pounds for $50 a pop. This stuff would have been worth $1,200 to $1,500 a decade ago. It’s not the heat by any means, but it’s still shocking. The underground market is also prepping the transition of enforcement next year from the CAMP program to rebranded EPIC program. The big difference? Private parcels will face much more scrutiny in 2023 compared to CAMP’s targeting of public lands much of the time. A lot of people really needed a good one this year because of this. Despite the perfect conditions, they faced a flooded bottom-dollar market come harvest.
Things We’re Leaving Behind in 2022
Nepotism-Based Shelf Space
As the cannabis industry continues to do circles around the eye of the storm with people falling off the ship left and right, now is not the time to play favorites for shitty reasons. The main determining factor that should go through your head before you stock an item is whether it’s the best you can do for whatever tax bracket you are trying to serve with the said item. That’s regardless of whether you’re talking discount eighths or the mountaintop, purchase from the same ethos. Screw the free doughnuts; never buy cannabis products because someone brought free doughnuts — you’re going to have a bad time.
Getting Shot Over Big Piles of Money
As we exit 2022, the cannabis banking situation still hasn’t been figured out. It looked like it had a chance a couple of weeks back, but it fell short without the support or at least ambivalence of Senate Minority Leader Mitch McConnell. The industry currently finds itself in two camps at the moment. The first is those that wanted bank accounts yesterday for their own personal safety and that of their staff. The second is those who want it as a bargaining chip to protect social equity in the national legalization debate to come. Both are great takes. Hopefully, it happens soon for the sake of nobody getting murdered over weed money. But given what happened in the Senate, we’re probably not all going to make it alive, so be careful.
Overproduction
There are few things that can devastate the market price of a commodity quite like overproduction. It’s a huge factor on both sides of the marketplace. On the recreational side, it has created a race to the bottom. The “top shelf” just under the true exotics is getting cheaper and cheaper, as people edged each other out 50 cents at a time to get us to this current bummer. On the illicit side, a ton of that oversupply on the recreational side finds its way to the streets. And it doesn’t have a home as it did in the past. That part is thanks to how many places have become less sketchy to grow. Why fly a box in from California when you can drive home from Maine or Oklahoma? Overproduction is the biggest factor in those $50 pounds we mentioned earlier, too.
L.A.’s own Shant “Fidel Hydro” Damirdjian was already a local legend before Fidel’s Hash Holes took it international.
And while the “Hydro” may have been dropped in recent years as the Fidel’s brand took off, the third son to enter the game of one of Los Angeles’ favorite cannabis families continues to build his name. He’s now on the verge of opening a massive new facility expected to be competitive with the state’s finest later this summer.
A hash hole under construction. Courtesy of Fidel’s.
In the months leading up to writing this, we chatted with Damirdjian a lot. We even joined him for his return to Barcelona for Spannabis this past March where he originally got the inspiration for the hash hole. The Hash Holes and Donuts party that closed up Spannabis for many was probably the second biggest ancillary affair of the week after the European edition of Ego Clash.
But to understand how things have taken off, you have to start with Damirdjian returning to L.A. after moving to Beirut at age 12.
Coming Back to L.A.
“When I turned 18 I moved back to L.A. from Lebanon and when I moved back the first thing I did was start working at my brothers’ hydro shop,” Damirdjian told L.A. Weekly.
He was at the bottom of the food chain with no knowledge of growing cannabis. He was in the perfect place to learn, but it wasn’t always easy being in the family business.
“My brothers had two dispensaries. But within a month of me being here, the dispensaries got raided and the growers got raided,” Damirdjian said. “They lost everything and they had to sell the store. So when they sold the store, I stayed.”
Damirdjian smokes a hash hole in Barcelona. Photo: Jimi Devine
His brothers Serge and Aram would recover and eventually help start Cookies Maywood and Gas No Brakes Fashion.
While Damirdjian may not have brought a lot of cannabis cultivation knowledge back from Beirut, retail operations were a different story. The whole time he was in Lebanon he was working at the family grocery store. By 18 he returned with the managerial skill set that wouldn’t be uncommon in an older teenager at a U.S. supermarket. Those skills translated directly to running a hydro shop even if he wasn’t exactly sure what he was selling out the gate.
By the time he jumped up to the management team, he had his head wrapped around it from talking to customers all day to better understand their needs or what they were doing successfully. The store was only 1,000 square feet at the time. He’d help build it to 18 employees and three locations.
“I did that for nine years. That was my footwork in this industry,” Damirdjian said. “I talked to growers day in and day out for nine years and then I mastered that craft. I grew weed in the midst of that. It just led me to be consistently known for the quality of flowers I have.”
Madmen OG and LA Confidential were among the first strains he worked with when he started cultivating in 2010. As his skills grew, he refined his best practices and taught them to others over the years at the shop, eventually taking the nickname Fidel Hydro as a play on it.
Damirdjian points to the first time he left the grow shop to focus on cultivation as one of the moments he knew he was heading in the right direction. Six months after leaving the hydro shop they asked him to come back for a percentage of the shop. He would put in two-and-a-half more years, but in the end, his vision was just too big for the shop.
Fidel’s
A trip back home to Beirut to visit family and friends in 2019 would turn the nickname into the building block for one of the most hyped brands in California at the moment.
“I had a childhood friend of mine who does branding packages for big hotels and restaurants. I was working with him. I wanted to start branding my flower. I want to be known for the flowers I grow,” Damirdjian said.
The pair were talking about his nickname Fidel Hydro. They tossed stuff around but were sure in the end that it had to be one word. It had to be simple. They dropped the hydro and the name stuck.
“My homie drew like 200 different logos by hand. He drew one on a package of Lucky Strike cigarettes and it just stood out to me,” Damirdjian said. “It looked really timeless. Either now or 20 years from now, I’ll still feel the same about it.”
Damirdjian explained that the logo gave him the identity but there was plenty of work to be done. He started doing everything in-house from growing to buying printers so he could package it all up.
“I put all my energy in Fidel’s, everything, every ounce of my time, my finances, my physical being. I put it all in something that just kept growing and growing. It gave me the confidence I needed but it just hit me when I was in the hydro shop. I always knew Fidel’s was what it is supposed to be,” Damirdjian said in regards to that calling he believed was more significant than the shop.
Creating New Flavors
2019 was also the year Damirdjian started breeding. It was the next step after nearly a decade of perfecting his skills. But looking around the game can create doubt. He refused to let it build in himself. The heat would speak for itself. He loves it. He hopes his dedication to those various cultivation practices will help remind folks he’s not just the guy that scaled up the hash hole, as admittedly cool as it is to have the most primo rec preroll in the state.
One of the staples of the breeding is Runtz Mints. It’s an absolute heater.
Hash Holes – Barcelona to L.A.
How does one change the exotic-infused preroll game in California? The concept of a joint with hash in it was far from new in California. We basically started seeding distillate prerolls not long after Damirdjian started cultivating in the early 2010s. They were always boof, maybe even further stacking the chips against the idea of the hash hole.
Damirdjian returned to Barcelona in 2022. Photo: Jimi Devine
Sure, the idea of rolling some heat hash and flowers with friends was cool. But was it commercially viable? Regardless, Damirdjian would find his inspiration on a trip to Barcelona in 2018 with his brother for his first adventure to Spannabis.
At the time, his brother had launched Cookies Maywood a few months prior. Damirdjian started helping with some of Cookies’ first seed drops and in the process heard about Spannabis.
“I felt the need to be there,” Damirdjian emphasized. “I felt the need to go see what the culture is like over there. So I tagged along.”
Damirdjian working to get his seed line into Europe at Spannabis 2022. Photo: Jimi Devine
Damirdjian was a young man there to learn more about the game. There was plenty to take in. He got to help Cookies and 3rd Gen Family with the El Toro in Spain. He helped them package that up and got a first-person view of people entering the world of bulk seed sales with people in Europe. He always felt like the youngest person in the room and just remembered to keep his ears open and to try and learn as much as he could from the international hitters that converge on Barcelona.
During the seed drop, a number of noteworthy characters from the European game come through to see a number of Americans. The American delegation had fire hash. The Spanish culture at the time was more influenced by the California flower market and there were a ton of California-grown flowers.
As Damirdjian watched most Europeans sprinkle their crumbly water hash into joints, he decided to work up some of the American rosin and drop it in the center. Not long after, he would run into Lorenzo from Terps Army in Barcelona and Amsterdam. Lorenzo was doing the same thing.
“I hadn’t met him yet. We met in person over there as this culture was being instilled at that particular time,” Damirdjian said. “I got to give it to my boy Lorenzo. He kept the habit up. He calls them the Terps Donuts.”
Final quality control before packaging. Photo courtesy of Fidel’s
He flew back to America and started rolling more joints loaded with hash. People on Instagram would ask what it was and inquire about the hole in the middle. He would politely emphasize what they were looking at wasn’t a donut, it was a hash hole.
“The word hash hole didn’t even exist. I just didn’t want to call it a donut because I wanted it to be different,” Damirdjian said. “I could call it that. But just to me, it’s the hash in the middle.”
He was also a firm believer that hash holes just sounded cooler than donuts. Some of the early hash hole advertising has joked donuts are for cops.
“Once you started explaining to people what it is, now people call it that. I love it. It’s creating its own culture,” Damirdjian said. “It just wasn’t out there like that. It went from being a smoking habit when I came back from Barcelona to what it is now.”
Damirdjian believes we all have ideas we never really follow through on. But what if he did this? What if he took this thing he started posting as a habit and took it to scale? What if he started hand rolling joints and not packing a cone? All the while using elite flower and hash.
He believed people would mess with it. So far he’s been proven very right. But at first, it was tough to convince people it was feasible to hand roll.
“It didn’t click with people,” Damirdjian said. “And I wanted to sell them for $100.”
Out the gate, Damirdjian’s right-hand man Dabber Dan was the most supportive of the idea. He saw the vision. Dan was amongst the early members of the team when Damirdjian started solidifying it in 2018. Head roller Gio and his cultivation lead Kevin were also onboard early.
Courtesy of Fidel’s
Damirdjian even has his parents helping out. He has so many printers now he’s run out of space and put a printer in their house. He’ll order 50,000 containers and have them label the jars and do QC.
Now there is a flurry of imitation hash holes hitting the market.
“Everyone is doing it their way, you know, and it’s not really about who was first, who did it best, I guess,” Damirdjian said. “To me, it’s about who’s paving the way for the category because that’s what it is. It’s a category now.”
Fidel’s Grown
Damirdjian expects the number of staff to surge to 60 by year’s end as his cultivation operation comes fully online. He’s thankful he didn’t take any of the cultivation deals that came his way over the years as he waited for his moment to enter the legal market on his own terms.
Separately, it’s wild to see someone in his age bracket bootstrap an Adelanto facility solo. It’s the land of corporate dawgs but there is certainly cheap square footage and power for those with the resources.
“There’s no one else, that’s solely me, and I intend on giving out percentages to my team members that are down with me right now. But it’s just me. I just haven’t sold out. I haven’t sold any of it. And people have given me tempting offers. I’ve been guilt-tripped by people that are worth half a billion dollars for not making deals,” Damirdjian laughed.
He always trusted the voice inside and knew where he was heading. That was all he needed. His next vision is a storefront to put all the flower in but right now there is work to be done getting it to the market.
As the flower comes online he also looks forward to further building out his distribution network. He’s already in every Cookies and Stizzy store. The flower is expected to be in high demand when it drops later this summer. One thing that points to this fact is that the value of his products hasn’t changed with the times as many have seen price dips.
“Something has changed. There’s always an adjustment,” Damirdjian said. “That’s what you gotta do. You gotta adjust. I think different, you know? I’m trying to be at the forefront of it.”
Damirdjian’s hash holes are available all over California. Keep an eye out for the flower line later this year.
As July’s end approaches, we’re celebrating the state of electronic dabs and how much easier it is to smoke the world’s best hash than a decade ago.
Here in America, July is the biggest month for hash smokers. That legacy has been built up over the last 12 years of celebrating 7/10. But if you were one of those early revelers, your consumption apparatus options were limited.
Those earliest 7/10 enthusiasts were mostly smoking off quartz because they were too smart to hit the earliest weird electronic nails. We started to see the first electronic dabbers in the early 2010s. People wanted to take advantage of all those people that wanted to smoke hash without a blowtorch. Many of the models back then were from the same factories in Asia and just rebranded for whatever company was buying them in bulk. Those earliest electronic dab rigs were absolute garbage. Everything about them was questionable from the quality of materials to whether the atomizer was even reaching an appropriate temperature.
Dab pens would be refined a bit faster than those old dry e-rigs. But about a decade ago, we started to see the companies that would change everything about the digital dab launch. And with healthy competition in the air ever since, the pace of progress has been fast for digital dabs.
Here are a few of those companies that helped change everything:
Dr. Dabber
Ten years in, Dr. Dabber continues its efforts to innovate. Back in the day, Dr. Dabber had these ridiculous dab pens held together by magnets; we’re glad you guys moved on from that! But they continued to innovate. In 2014, they brought the first thing to market we would consider a reputable electronic rig with the Boost. It was a totally different ballgame compared to that weird stuff from Guangzhou that predated it. That was when Dr. Dabber coined the term e-rig, short for an electronic dab rig. The Boost has been updated for the times and is still a worthy entry onto the list. Other flagship products now include the Switch and XS. A new version of the XS was recently released in collaboration with Wiz Khalifa in honor of the 7/10 holiday. DrDabber.com
Focus V
The Carta from Focus V hit the market hard when it launched. While now there is a lot more parity between the big dogs’ atomizers, when the first Carta dropped, its atomizer felt like a tank compared to the competition at that moment. This built a following with some of the heavier dabbers burning through atomizers that’s lasted until this day — just look at their involvement with Legends of Hash, a top-of-the-food chain event for America’s headiest hash enthusiasts here in Los Angeles. On top of the sturdiness and longtime following, there is no denying the things are absolute clear-your-sinuses rippers. While you can still get an awesome deal on the original Carta on Focus V’s website, they’ve added a lot of bells and whistles over the years, like cool minute LCD screens and aesthetically pleasing light effects. focusv.com
Puffco
Still the biggest name in digital dabs globally, chances are if you’re anywhere in the world and get offered a rip of hash, 99% of the time it’ll be on quartz, in a spliff, or inside a Puffco product. Originally founded in New York City before moving to California, Puffco first blew up on the scene because all the best hash extractors in the world were using the Puffco Plus dab pen when they traveled. A few years later the Peak would drop, essentially becoming the Ipod of digital dabs in the years since. With the release of the Puffco Peak Pro, all the flaws of the original were addressed. Not long after, the still-fresh Pro atomizers would get a massive upgrade with the 3D Chamber. It made major contributing factors to the experience like battery life, flavor, and vapor quality that much better. Dropping just after 7/10 this month, the new XL 3D chamber feels like more of a novelty than a necessity, but boy does it make your eyes water. Puffco.com