LA’S NEWEST EQUITY POT SHOP OPENS AFTER 5-YEAR BATTLE

THE ZALYMPIX GOES NATIONAL

Over the last two years, L.A. Weekly has had a front-row seat to the rise of Zalympix. 

For the uninitiated, the Zalympix is the biggest contest in the world when it comes to recreational boutique pot. The few and far between that can actually hold up with the quality of the streets. It’s hosted by Greenwolf, one of L.A.’s most famous places to buy great pot. L.A. Weekly recently took part in the process to whittle down the 109 entries to 27, for this year’s California edition. 

We caught up with Greenwolf’s founders Brian and Adam to get their take on the Zalympix rocket now going national with East Coast and Michigan editions currently taking place. We started our chat by asking the pair what it had been like watching their event grow to three time zones since kicking things off in early 2021. 

“It’s awesome. I mean, it’s really cool. I just feel like down to everyone involved, the cup runneth over with benefits for everyone. And it’s just really cool to see,” Brian told L.A. Weekly. He very much appreciates how taken seriously the Zalympix are in different places. Especially in Michigan, there is a lot of fire out there they hope to highlight through the competition.

“It’s just humbling to talk to some of these, you know, top-tier people in the space and have them say this competition is the pinnacle. This is the one that really stands out amongst the others these days,” Adam added. 

From the outsider’s perspective, it all seemed pretty rapid for sure. Basically, as soon as the first boxes went out in 2021, people were believers. The quality of entries made it easy, as the top-shelf entries in the box mirrored the quality Greenwolf’s shelves has been famous for.

We asked the pair when they knew they were really on to something with the event as a whole. Adam and Brian debated when they first got the vibes about Zalympix possibly taking off the way it has. While the initial gut feelings are debatable, when 4,000 people showed up last year to celebrate, they knew things were looking up for the future.  

This was also the first time they were ever worried. They’re not party guys per se. They wanted to ensure everything checking in that number of people went smoothly. Adam was standing out front himself grabbing VIPs and handing them wristbands. 

That evening saw Zalympix go from 700 people at the inaugural awards show to 4,000. The Zalympix between the two events featured a digital awards show due to a COVID spike in L.A. But the jump in attendance raises the obvious speculation of just how big the event can go? The likely answer is pretty huge. It’s not unreasonable to think 20,000 people will be attending in the not-too-distant future. One lesson from last time is, they plan to have more delivery 

Right now they are looking to lock down where they will host the Zalympix growing footprint for the upcoming awards show. Some of the possibilities they are tossing around right now could see them hosting up to 6,000 people. One thing they’re sure about is, they want to start the party a lot earlier, so vendors have more time before the 10 p.m. curfew on legal sales.

While expectations are high for the next California edition, many in the cannabis community are excited to see Zalympix branching out from California. The two had initially pondered the idea, but when their Michigan partners at Exotic Matter hit them up, it was on. Everyone believes bringing the Zalympix to Michigan will benefit the state’s best cultivators.  

Adam said it’s been great working with their Michigan partners. They’re getting ready to celebrate the winners of Michigan’s second edition on April 14. 

“We know they’ve had a long medical time frame there. When we got there last year, we just were shocked at how amazing the quality of the product was out there,” Adam said. 

We asked the pair how the flower in places like Michigan and the East Coast stacks up with the competition back home in Los Angeles?

“I’d say, there’s a lot of good stuff in a lot of places. A lot of people are doing things out there. Especially in Michigan, they’ve always been,” Brian said. “I think it’s the second closest in terms of like, Cali quality. There are real breeders out there. They’re really doing their thing out there and they have been, so for me, it shows.”

As for the differences between the trio of Zalympix contests now happening around the country, the main thing is scale. Michigan is the smallest of the three — they have to keep things a bit more low-key and were not able to have vending at the event. Nevertheless, the vibes carried the show. Many called it one of the best events Michigan’s legal market has seen, noting it’s one of the few times all of the state’s hitters have been inside the same room. They’re hoping to push the bar further next year and be the first event in Detroit to do compliant sales. 

Detroit has been a trouble spot for Michigan’s cannabis industry, and with things opening up, it looks like the time is ripe to bring things a bit closer to the population center. Back in the day, events occurred well outside of the city. 

“It’s similar to being in an Adelanto or a San Bernardino. You know, they weren’t here,” Adam explained. ”They were quite the drive from like the city, and so we knew our whole goal was, as with the L.A. Zalympix to keep it in LA, in Michigan, do it in Detroit, not be an hour and a half away from town. And then same with New York, we looked at doing other spots, but you know, we just think it’s imperative to be in Manhattan.”

New York is looking dope. It’s a little different for the Greenwolf team not being there, but they’re thrilled with the lineup for the festivities on April 19. A big contingent of California’s best cannabis minds is heading east to NYC for the holiday anyway, so the timing worked out perfectly for the Greenwolf team. They’re expecting somewhere between 2,500-3,000 people for the show. Brian noted they’re going pretty hard for the next couple of weeks.

What’s the difference between the contest entries? It varies. Last year there was so much Runtz in the Michigan Zalympix, it was no Runtz allowed this year. Brian found that interesting. 

“I’d say there is a lot of Z everywhere but also like more on the East Coast you see more candy, gassy stuff. I definitely know OG over there, and some OG over here (in the entries). But you know a lot surprised me. There were a lot of Exotic Genetix entries and I noticed there were some different breeders with different gear,” Brian said about the entries. 

One thing that’s interesting about Zalympix’s expansion is watching its perceived value from place to place. Obviously, it’s huge here in California. But it seems like a lot of the time it’s reaffirmed many people’s takes on names like Blueprint, Deo, Zushi, and Wizard Trees. In New York, there is this different kind of quest for brands trying to catch lightning in a bottle out the gate with a win. 

And boy are they. Sixty-seven brands came out in an attempt to qualify for the finals in NYC. They were narrowed down to 20. The qualifying idea in New York inspired the team to bring it back to California. The Greenwolf team selected 25 tastemakers to pick out the finalists. 

“I think there’s going to be some very surprised winners in there. Some brands that you know, people may not have ever heard of, including ourselves,” Adam said. 

Tickets for the New York Zalympix are still available. 

AMERICAN CANNABIS INDUSTRY NEARS $30 BILLION VALUE

The latest forecast from the data crunchers at BDSA has the U.S. cannabis industry growing to just south of $30 billion by the end of the year. 

Globally, they project the industry to be worth $36.7 billion in 2023 with roughly 80%, or $29.6 billion, of sales coming from the U.S. state markets. BDSA is expecting the global marketplace to grow about 13% a year through 2027. The U.S. market is expected to be worth $45 billion by that time. 

“Over the next five years, the biggest drivers of cannabis industry growth in the U.S. will be the thriving Midwest and East Coast markets,” said Roy Bingham, co-founder and CEO of BDSA. “New markets, especially adult-use markets like Missouri, New Jersey and New York, will lead growth. Although mature Western markets such as Colorado and California have experienced sales stagnation or decline due to price compression, they will continue to account for a substantial portion of legal sales through 2027.”  

BDSA went on to cover some of the key numbers that will be playing into the growth. This includes the new Missouri market, which is expected to do $1.4 billion in sales this year. BDSA expects New York to do about $631 million this year but jump to $2.5 billion by 2027. New York sales are projected to see an annual compound growth rate of roughly 71%. 

Then there are the markets that haven’t come online yet, even hypothetical ones like Florida play into the number where BDSA is expecting sales to start in 2025 and have a value of $4.3 billion per year by 2027. Minnesota, which legalized adult-use cannabis last month, will begin sales next year and is expected to do $117 million in sales next year and grow to $875 million by 2027. 

The growth of midwestern cannabis markets is going well. Illinois is projected to do $2 billion in sales this year. Michigan has seen sales bump 19% in 2023 and the market is expected to be worth $3.5 Billion by 2027. 

BDSA went on to note that here in California, the numbers are being impacted by the price of the pound crashing and the fact the illicit market still dwarfs the legal one. BDSA argues these are the main reasons California’s legal market saw a decline in sales for the first time in 2022. The report notes that based on the sales in the first quarter of 2023, the California market is expected to decline by 9% this year. 

“California cannabis price compression emerged as a result of ongoing competition from the well-established illicit channel, and an oversupply of cannabis products as cultivation has ramped up in the legal channel since the start of adult-use sales in 2018,” Bingham told L.A. Weekly in an email. “This led to a decline in average retail prices beginning in Q3 2021. BDSA Retail Sales Tracking data show that equivalent average retail prices in California declined 21% between Q3 2021 and Q1 2023. Other mature markets, such as Michigan, have grown in total dollar sales despite price compression, but unit sales growth in California has not been strong enough to counteract price declines.” 

Bingham went on to cover some of the positives that came out of the storm of 2022. 

“While consumers benefited from more affordable cannabis, industry players had to adapt by optimizing operations and focusing on quality and brand reputation,” Bingham said. “The experience highlighted the need for strategic planning and a balanced regulatory framework in the evolving cannabis industry.”

Even with the decline in sales, California is still expected to represent a massive chunk of the U.S. cannabis industry for the foreseeable future. 

GLASS DEALS: ALIEN FLOWER MONKEY GLASS QUARTZ

Los Angeles’ Alien Flower Monkey Glass is crushing it with some of the best deals on American-made quartz deals on the market

We sat down to chat with AFM Glass’s general manager Dimitar Tantchev to hear the ups and downs of the glass game since its founding in 2014 after its owners had already spent years in the scene prior to opening. Over the years, they scaled up production internationally, but are still producing about 20% of their products domestically, most notably, their quartz banger line. 

Quartz bangers are the most time-tested delivery medium of the dab era. In 2008, Hash consumers saw the first skillets for smoking the new hydrocarbon-extracted hash that was a bit more refined than the honey oils that had been going around for years. Titanium nails quickly became the norm in the early 2010s. By 2015, the quartz bucket design of the banger from Quave glass would become the definitive style. Within a few years, different variations were being produced all over the world. 

Lots of other cool quartz smoking mechanisms would come out, the terp slurper among the most successful. But not everyone wants to deal with a marble set every time they want to smoke a little hash. Hell, many don’t even want to heat up a banger with a torch and have switched to electronic dabs with companies like Puffco, Carta, and Ispire, developing their own followings. But many purists still love a quartz banger.

AFM Glass Terp Slurper

Where AFM comes into play is how accessible it’s made domestic bangers. While the price has dipped a bit more in recent years, for most of the 2010s you could expect to pay north of $100 at the bare minimum for good American quartz bangers. AFM has been able to cut that price in half.

Tantchev noted when the AFM was originally founded, one of the goals was to spice up the scientific glass space with a bit more color without going all-in as headie art pieces. When things kicked off originally, the market was still dominated by clear tubes. They found a comfortable position in the business-to-business space hitting mega trade shows, like Champs, where they help retailers from all over America stock their shelves. 

“We kind of produce just really cool, fun, unique and colorful styles,” Tantchev told L.A. Weekly. “We tried to create color combos that kind of just are unique and just create some new styles.”

Between all of the different beakers, tubes, and rigs, Tantchev estimated they were offering just over 50 different styles right now. 

As for why their domestic quartz products come in so far below others? 

“It’s a good question. I think it’s really kind of a supply and demand, and a perceived value. Or maybe not so much both aspects. It depends on who you asked, what is more important? I think there’s definitely the art and like apprenticeship of glassblowing and going out to be far superior quality, not just by being a thicker glass or thinner,” Tantchev said. 

In the end, the deals they are offering come down to the inhouse tech. 

“​​I would say the way to answer your question in the long process of how we’re able to offer the price that we’re offering is, is just by you know, scaling our operation,” Tantchev said. “And we’ve just kind of figured out strategic operations, which were able to save a lot of money and pass that off to our consumers as opposed to taking it into our pockets.”

ROHAN MARLEY TALKS LION ORDER

Nearly a decade ago, Rohan Marley helped his family take its first steps in the cannabis space, now his personal brand is rolling along strong after launching in Michigan. 

Rohan is the middle child of Bob Marley’s nine kids. He and Stephen are the closest in age of the group and were born a month apart in 1972. When it was time for the family to start dabbling in cannabis in the mid-2010s following the first successful legalization initiatives, Rohan took the lead. 

The family founded Marley Naturals in 2014. Marley Naturals was originally a partnership between Privateer Holdings. The brand would have some hiccups as it came to market. The family would buy the rights out in 2019 and take full control. Not too long after, Rohan would get the ball rolling on the cannabis element of Lion Order that recently launched in Michigan after a couple of years of pheno hunting before the flower went into full production. 

We flew out to Detroit to check out Rohan’s new flowers and hear the lessons learned in California. He kicked things off by describing the vibes associated with Lion Order. They are similar to what the phrase means in Rastafarianism and his father’s music.  Particularly, the ideas of strength, courage and righteousness in the face of oppression and adversity. 

In the song his father named Lion Order on his final studio album, Confrontation, he would sing on the themes of standing up for your rights and fighting injustice, as he did frequently throughout his career. 

After a walk through 305 Farms cultivation facility where the Lion Order line is in production, we sat down with Marley. 

“After years of being an entrepreneur and wanting to do things my way, which is things I love, being a part of something that’s more than just cannabis. Being a part of a movement. And that movement is Lion Order and just the philosophy of Rastafari,” Marley told L.A. Weekly. 

His goal going in this time was to create something he’d want to smoke and share with his brothers. Marley’s years in the coffee industry have made picking out the notes in aromas a regular thing. With Lion Order, his plan was to hunt down the flavors of his childhood. 

He remembered the flavors he would come across in college. He didn’t know what indica or sativa was, he just knew he loved herb. He has spent the rest of his life chasing some of those flavors from his youth, just now it’s for the sake of good business as opposed to just his personal enjoyment.  

“For me, it was like a pheno hunt all the time once I left college,” Marley said. 

Marley would get his hands on some cannabis in Miami not long into the pandemic that had him thinking, this is really it? Eventually, Marley was introduced to Heavyweight Heads by fellow University of Miami alumni Mike James. James also played six years in the NFL after his time at The U. 

“And those guys, we spent about two and a half years trying to develop that taste profile I wanted. They would come in and I’d say that ain’t it,” Marley said. “I started to like get into the whole strain and my own thing to like all right, we need to create our own movement. Because I don’t like the herb that’s out there. I want my own herb of what I like to smoke. So those guys from Heavyweight Heads helped me to develop these genetics here. And when they brought the right one, I knew that was the one.”

That was King Clem, the current flagship strain. The King Clem’s nose profile is somewhere in the middle between a sour and an OG. It’s not quite either, but you can detect certain similar notes for sure. The structure is a bit chunkier than either of them too.

King Clem

Marley knew the King Clem was the one before he even lit it. 

“Before you light it, you know they see that people pre-pull it now, when you get all those terpenes and all that flavor. That’s what I love. Then when I spark that and I’m getting that all together, I see that’s the one, so for me, that’s what we create,” Marley said. 

Marley said it didn’t take long for them to create the rest of the line after that because they knew what ingredients would help produce the flavors he liked. Marley notes while he liked the more tropical flavor profiles, he still has the OG gassy thing in the mix. 

We asked Marley what he thought of the argument that it’s hard for a cannabis brand to be elite in the eyes of the biggest whale buyers without the real strain name and lineage on the bag. He pointed to the traceability back to the farm. 

“So if I create my own, like cooking, if I create my own dish and you like my dish, and you’re gonna eat that right? Then you can go there and eat his dish, but this is my dish. This is what I like,” Marley replied. 

The conversation moved on to his early efforts in California. He called Marley Naturals a family movement that was ahead of its time. He argued it was one of the first in the game to ever have to deal with licensing and royalties in the midst of our ongoing prohibition of cannabis.

305 Farms

Marley argued that Marley Naturals went through the ups and downs of any startup. 

“What I learned from that is that when you come onto my herbs, it has to be my way,” Marley said. “The partners learned some things and they’re doing wonderful things with beautiful accessories. We’re developing the herb.”

He went on to subtly emphasize the difference between the two, noting it’s one thing to have something with a licensing component, it’s another thing to have something that’s your own. 

Fans line up for a Lion Order in-store meet and greet.

One of the things we noted was the move to packaging that seemingly would provide longer shelf life with Lion Order compared to Marley Naturals wood-top jars that needed to be shrink-wrapped with a Boveda inside, and it was still a little rough by the time it got to the shop.

Marley explained the packaging was one of the things the family tried on a quest for sustainability that can sometimes make them tricky to work with. 

“What’s tricky is like, to work with us, you have to have ingenuity and be able to create things that are following in the family guidelines. Sustainable movement, you know? So we went into the wood and learn that because, obviously, as a consumable, it takes time to get to you, the consumer,” Marley said. “You have to go to the thing, then the journey, then the travel, and so that shelf life has to be preserved a certain way in order to maintain that freshness.” 

Marley argued it’s not that the herb is not good. It’s just the way to procure it, in a way to give it a shelf life, is one of the things the family has learned in their quest to be as sustainable as possible.

Marley went on to discuss what it’s been like watching legalization from the context of a Rastafari, essentially getting the right to pray legalized. 

“It’s beautiful and we love it because you know, it’s different when you’re driving down the street and the policeman is behind you. You don’t panic if you got the herb. You know that it can be good. Because like, people can create a lot of anxiety over herb. But it’s not really the herb that gives you anxiety, it is the consequences. So when you alleviate that, it’s wonderful. So we’re very happy about the movement, a part of that movement,” Marley said. 

Lion Order is currently popping in Michigan, expect to see it in other states in the not-too-distant future.

LA PREPS FOR THE BIGGEST ZALYMPIX YET

Los Angeles is preparing to crown its latest Zalympix champion after the most competitive version of the contest yet. 

Over the past couple of years, Greenwolf’s Zalympix has firmly taken hold of the title of L.A.’s elite cannabis contest. This was even as it expanded throughout the state with Mainstage in Sacramento and The Outpost in Santa Rosa now taking part in the distribution of the boxes. 

I think one of the things that makes Zalympix so fun is the fact it’s genuinely highlighting the best of the best. It’s a pure representation of the Ethos that Greenwolf has used to fill the shelves at the shops since day one. It’s also refreshing to see a bunch of names in one place that are all crushing it during these dark times in cannabis.

This rendition of Zalympix was the wildest yet. It was simply massive. The initial amount of over 120 entries is considerably larger than all the previous Zalympix boxes combined. The Greenwolf team selected 25 judges to go through the entries and whittle them down to the finalists. 

One of the best parts of that preliminary round finals was the fact they were blind. We didn’t know which weed was which. Past renditions of Zalympix had the product in whatever bag it came in. The haters would point to this as evidence of a popularity contest between the big dogs, even if it never was. So, kudos to Greenwolf. 

The finals box this year was insane. Don’t get me wrong, there were a lot of Z terps. But there was a lot of other cool stuff, too. There was some great OG with the #3, some weird sweet funk notes on the #1, and both #15 and #18 have some fantastic fuel notes. 

After you get through talking elite entries, you can’t forget how awesome the party is, too! Zalympix is easily one of the best cannabis events of the modern era, as many of the world’s best cultivators gather to see who will take the top prize. 

We’ve smoked every Zalympix entry ever. For us, the most dominant Zalympix victory ever was when Blueprint took home the top honors as it beat out a box of monster heat from all over the state. Now a year and a half later, we caught back up with Blueprint’s cofounder Jordan Aguilar. 

“I would say what was cool about Zalympix was just the authenticity that I think leaks through. Who set it up, to the people smoking it saying this is what I enjoyed the most,” Aguilar told L.A. Weekly. “So I thought that was really cool and almost surprised me in a lot of ways. Just because I was like, wow, people are in tune, and I was surprised with how in tune people were, which was a good relief.”

Aguilar also noted he appreciated the transparency. He felt like it was one of the things that made the contest stand out for him. 

Aguilar went on to speak to what the win meant at the moment coming out of 2021 where their launch was already considered the best new company of the year. 

“I think it’s always good to give that moment to kind of smell the roses, because outside of that moment, and just before then, just after, we just get back to the grind,” Aguilar said. 

Spending a lot of time in grow rooms is one of the curses of being elite. Much of the time running into your peers outside your immediate circle can be rare; Zalympix represents one of those nights of the year the various tribes get together to talk heat and debate who has the best weed.  

“To go with the guys who are in the same boat as us. These other growers do the same thing. So it’s for all of us to come out and get to see each other,” Aguilar said. “It’s a we’re all at the watering hole together type of thing.”

Aguilar went on to say how supportive people were all over. He also pointed to the Zalympix win as probably what ended up getting him on the First Smoke of The Day podcast. That was another huge moment for getting the word out about what the Blueprint team is doing up north. 

Greenwolf’s Zalympix Awards show is tomorrow night. We chatted with Brian from Greenwolf about the festivities. Those in search of the heat can expect over 40 vendors with many offering consumer-direct pricing. 

“It’s exciting, it grew again,” Brian told L.A. Weekly. ”Obviously a lot more vendors. I think that the preliminary round and then having it this way and having it be one event really helped, having more time, and more people hear about it getting bigger.”

A lot of times people point to the rec market as garbage, with a few places like Greenwolf doing their best to chase down the real heat floating on top of the mess. We asked how cool it was to carry that reputation with elite consumers.

“There is fire out there a lot of time,” Brian laughed. 

He went on to note there is a big parking lot across the street, but they’re recommending you Uber. Also, people will be on the prowl for the best stuff; if you’re trying to get your hands on some fireball heat, make sure you beat the crowd there. 

Tickets are still available for Saturday.

JUDGING ZALYMPIX 2023 QUALIFYING ROUND

We just wrapped up judging the preliminary round of the biggest Zalympix competition yet. 

The 2023 installment of Greenwolf’s massive contest is bigger than ever in terms of entries this year, not just hype. Greenwolf opened up the competition to over 100 farmers for the next installment. 

That’s a huge jump from the 16 we’d seen in the previous boxes to 109. Obviously, there was going to be a need to switch the format up a pinch given the scale of how big the contest is this year. Greenwolf’s solution? A preliminary round. 

The Greenwolf team assembled a reputable squad to go whittle down the pack. It included past winners, famous growers, and other journalists. Everyone they selected was based on their faith in their palette and opinion on cannabis.

Getting the kit in two boxes.

I received my box on Feb. 8 and had through the 21st to finish the samples. I went into the last day with four left. That worked out to trying just over nine samples a day. I smoked every single entry in a backwood because they are kind of like a cheat code when you’re grading marijuana. If you can taste it through the woods, you know it’s the goods. 

One thing about this contest was the fact it was refreshing to not have to pick a winner. We had to pick 27 things we thought had a shot in the final round. That’s a ton. If I knew something had to be in the box I just gave it all fives. Even if it wasn’t my favorite terps, I just couldn’t deny it a shot at the big show. 

I ended up with 18 out of the 109 in that must-go-in-the-box category. These were fantastic representations of lots of different kinds of weed. There were certainly a ton of dessert terps across the field of entries, but dotted between the Gelatos and Lemon Cherries were both new and old flavors.

There were a ton of OGs. To be expected from a Los Angeles-based contest? Sure. But they were of varying qualities; some leaned on the pure fuel smell while others smelled more like Skywalker or Tahoe cut with a bit more pinene in them. 

Most of the things I scored the highest were rockstar-level gas, which is weed that literally smells like there was some kind of accident at a gas station that needs to be reported. I wasn’t worried about color either when I was scoring. Don’t get me wrong, I wanted the stuff I was picking to be aesthetically pleasing, but a wild nose went a hundred times further in my opinion building than a couple of hints of purple. 

A lot of people entered new gear they thought might be their golden ticket. I’ve regularly checked out the Compound lineup over the last few years as they were testing out new gear. I smelled a lot of notes from last year’s seed drops like Gastropop and Pave. 

Jon Cappetta from High Times was among the others selected to make their way through the entries in search of the 27 he thought worthy.

“Sorting through almost 120 samples in two weeks is a feat for even the most seasoned veterans, but The Zalympix preliminaries were a great preview of the gear we can expect to see making headlines this year. It seems like ‘23 is going to be another year of candy gas, but I’m holding out hope for more unique flavor profiles,” Cappetta told L.A. Weekly. 

We’re going to go deep into Zalympix for 4/20 this year. Keep an eye out.