WE HIT THE MR. GRAY, DEPPE, DARBY, BEN DAVID SKULL IN HUMBOLDT

ZUSHI CONTINUES TO DOMINATE

In a market where truly exceptional cannabis is a rarity, The Ten Co.’s combination of premium quality, remarkable branding and Zushi remains unrivaled.

Our last conversation with The Ten Co. came on the heels of their monumental success in 2021, when they claimed top honors at the inaugural Zalympix event. The competition scene reached new heights after Greenwolf, Los Angeles’ premier heat retailer, stormed out the gates with their top-shelf box contest.

Now, two years later, Zushi has once again emerged victorious. During its initial triumph, some skeptics attributed the win to mere hype. Yet, the myth and allure surrounding Zushi were proven to be well-deserved, evident in the four-hour-long queue that formed at their booth during the recent Zalympix ceremony. However, the mystique surrounding Zushi was even more pronounced two years ago, causing people to fall into various camps of belief. Some staunchly reaffirmed their faith in Zushi after the W, while others criticized the influence of hype. There were also those who may not have personally favored Zushi but acknowledged why it emerged as the winner.

This time, subjectivity was eliminated through blind entries. Zushi had to withstand the scrutiny of over 120 entries just to secure a place in the finals. Once there, it faced fierce competition within the most challenging Zalympix box to date, alongside a plethora of exceptional Z terpenes, as we previously highlighted when reviewing the entries. Undoubtedly, this victory was well-deserved.

We reached out to Staks, the founder of The Ten Co., to inquire if he ever felt concerned about the abundance of exceptional Zkittelz flavors in this year’s competition.

“Absolutely. Z has held the championship title for quite some time now. There were numerous entries that were just as impressive as mine, which was fantastic to witness. It’s about time the industry started emphasizing light green cannabis again,” Staks candidly shared with L.A. Weekly.

Staks acknowledged that the game has significantly evolved since the first Zalympix. He believes that people are actively searching for new and unique offerings that can compete, hence the outstanding quality of this year’s entries. However, until proven otherwise, Zushi remains the reigning king. Staks appreciates the competitive environment within which The Ten Co. operates, considering it beneficial for their business.

Now, the focus is on delivering the hype directly to consumers.

“We are currently directing more attention towards the direct-to-consumer approach,” Staks revealed. “We previously launched but decided to take a step back and now we’re in the process of building up our online delivery capabilities.”

The direct-to-consumer format will enable Zushi to reach consumers as quickly as possible. Given the premium price that people are willing to pay for this product, Staks wants to ensure that the experience is preserved for every individual fortunate enough to acquire one of their bags.

“We have a specified timeframe during which our products can remain on the shelves. If it exceeds this four-week period, or even three weeks, it is promptly removed, making room for a fresh batch. This way, we can maintain stringent quality control,” Staks explained.

While Zushi continues to steal the spotlight, The Ten Co. currently boasts around ten strains in rotation. Additionally, Staks recently cultivated a variety of seeds he acquired from Europe, embarking on a search for the exceptional flavors of his youth, such as Cheese and Sour Diesel. In the coming month, he will undertake a meticulous selection process to identify standout winners worthy of joining their award-winning catalog.

We asked Staks if, when participating in a contest like Zalympix, he meticulously examines every batch or simply puts all his chips down on Zushi.

“I felt compelled to carry on the Zushi legacy for as long as possible. Personally, I believe this strain has so much to offer, and it continues to exceed our expectations,” Staks explained. “We conduct numerous tests with Zushi, and she never fails to impress us. With each batch, we aim for better quality and more pronounced flavors. Our use of live-soil facilities contributes to preserving those unique characteristics. Our plan is to explore different mediums and light spectrums to ascertain what Zushi prefers to express.”

Naturally, we couldn’t overlook the recent Zushi rosin craze. Two-gram jars of their limited release in collaboration with West Coast Alchemy were fetching a staggering $1000 each. This price tag represents the highest ever seen for rosin, yet demand remained strong. The remarkable hype surrounding Zushi flowers seamlessly transferred to their terpene-rich products.

Regarding the price, Staks clarified, “The price point was determined by the market; it had nothing to do with us. The exclusivity and rarity of our collaboration with West Coast Alchemy played a significant role. We never produced these in large quantities; a few batches were exclusively reserved for family and friends.”

Keep a close eye on The Ten Co.’s website for upcoming flower releases and merchandise drops.

THE HEAT CHECK: HALL OF FLOWERS 2023

We hit Hall of Flowers to see who had the heat!

One of our absolute favorite activities here at L.A. Weekly is to see the heat of the moment at major cannabis events. There are few places better to do it than Hall of Flowers as the industry gathers to grade the current product on the market.

As one might expect, the show and tell can get serious quickly. Here are some of our favorite finds from Hall of Flowers.

Fresh Powerzzzup Terps

One of the cool things about running into the Powerzzzup team is getting the chance to check out various renditions of their gear. As we noted in our feature article on Powerzzzup in 2021, lots of different farms across the country run their genetics. On this occasion, we got to see some 2090 Shit grown out veganically by the team at Feeling Frosty Hash. It was savage heat that tastes awesome but has a strong impact.  f.

CAD Nana’s Ultimate Greaze

Carter’s Aromatherapy Design is at it again with one of the heaviest-hitting topicals on the recreational market. Nana’s Ultimate Greaze features 1000 milligrams of THC and 500 milligrams of CBD. This is probably a lot more potent than whatever topical you’re using if you’ve ever felt the urge to up the strength a bit more.

Bruno is Back in America! 

Following his recent adventures to the Canary Islands to judge The Canary Islands Champions Cup, Bruno is back in California rolling some of the best prerolls in the game with some of the best material available. On this occasion, Bruno was rolling up prerolls at the CAM booth for the buyers on hand to try CAM’s wide range of flavors.

Joshwax Seabiscuit A2

While many of the big-name companies reminded us of why you hear their names a lot, Joshwax was someone who had to have their stock go up following Hall of Flowers. It’s not that Joshwax didn’t have good pot before last week, we just found the kushiness of the Seabiscuit to be something really special.

Masonic Seed Co x Fiore

The team at Fiore drops a lot of heat, but the Banana God is being grown in collaboration with Masonic Smoker is right at the top. You can taste all the flavor notes that have seen a lot of hardware added to Banana God’s trophy shelf over the last few months.

Dueling Strains

SF Canna’s new two-packs featuring two eighths is one of our favorite new offerings from anyone at Hall of Flowers. There is a QR Code on the back so you can score your favorites after and help the organizers find their winner.

MEDICAL CANNABIS PRISONER LUKE SCARMAZZO FREE

Luke Scarmazzo was California’s most prominent medical cannabis operator serving federal time and he did so for nearly 15 years until his release on Feb. 3. 

For those many years, Scarmazzo served as the face of the worst-case scenario for state’s medical cannabis operators. He was walking proof that even if you were operating in full compliance with state law, the feds could come to rip you away from your family at any moment. 

There is a fair argument to be made that of the cannabis offenders released in recent years to much-deserved excitement, Scarmazzo was the most connected to the modern industry. Modesto, the home of the nonprofit California Healthcare Collective (CHC) for its year in operation, is now riding its own cannabis wave that hit the shore a bit later than coastal California. We even covered cannabis sales at the Modesto Reservoir during Dirtybird Campout.  

After giving him some room to catch up with family and friends, we caught up with Scarmazzo last weekend. 

The conversation would start with the fact he’d been the main face of California medical cannabis prisoners since the release of Eddy Lepp in 2016. But the two were on very different boats. Scarmazzo operated a nonprofit collective while Eddy grew some legendary “smell it from the highway” big crops. Eddy pushed the limits and many of his peers up north weren’t as surprised when he caught a case even though he was compliant with state law. Scarmazzo on the other hand represented a lot more people doing exactly what he was doing that didn’t want to end up in similar circumstances. As such, he’s had a lot of different people and organizations advocating for his release throughout his whole incarceration. With Eddy it was more of a cult hero support, but I can’t imagine most of those supporting Lepp thought they’d ever go as big as he did. 

So with all that, when did Scarmazzo know this time it was real? The day he was released. 

“I woke up, kind of just did the normal prison routine,” Scarmazzo told L.A. Weekly. “I gotta make coffee, getting ready to work out. And I just kind of go jump on the email to check the day’s emails.”

When he logged in there were significantly more emails in there than usual.

“So I knew something was up,” Scarmazzo said. “So I was like, OK, so I open it up. And the first email I see is from my attorney, and the subject line says, ‘you’re a free man.’ So I just stared at the computer for a few minutes.”

Things got a bit more obvious in 2017 that Scarmazzo was getting targeted for more time over his music career where he’d taken some shots at the feds in his lyrics. In January of that year, Scarmazzo’s co-defendant, Ricardo Montes, had his sentence commuted by President Obama on his way out the door. Scarmazzo, who also applied, wasn’t as lucky. And given the nature of how clemency works he never found out why, but to onlookers, it seemed pretty obvious. 

The pair had worked on their clemency petitions in an informal clemency clinic in the prison library where Scarmazzo and Mission Green founder Weldon Angelos would help guys file their petitions and legal documents for free. Scarmazzo had wrapped his head around legal forms and paperwork over the first five years of his sentence on the hunt to find a way out. He was essentially offering up the skill set he’d built in that time to other prisoners free of charge. 

“So we did this kind of clemency clinic, and then we, when it came to our turn to file, Weldon and I worked on both mine and Ricardo’s clemency petition,” Scarmazzo said. “They’re basically identical petitions. I mean, we were sitting together, and we were charged the same. We were both co-founders of CHC. So it was like, our conduct and all the circumstances of our case were pretty much the same.”

Scarmazzo noted the petitions were identical to the point all he had to do was swap out his name and personal information. 

Scarmazzo would see Montes’ name among those granted clemency, but not his own. That was seemingly the point it felt the most personal. 

“I knew something like this has to be something personal, I mean, this has to be an issue that’s directed directly at me, rather than us because the president obviously granted his and then called his sentence outdated and unjust. And I’m like, well, hello, my sentence is the same. So if you think this is outdated, adjust my findings, too.”

Scarmazzo reiterated he was happy to see Montes walk. The pair had been friends for many years before their ordeal. But he remembers one of the low points of the moment is having to explain the situation to his daughter. 

“I was really happy to see him get out though,” Scarmazzo said. “He’s my brother. I’ve known Ricardo since we were kids. So, but you know, it was bittersweet. Like it was hard to kind of, I guess the hardest part was calling my family and my daughter and just telling them, hey it didn’t come through for us, but it came through for Ricardo. I want everybody to be happy for him.”

He knew regardless of his own circumstances, the moment had to be treated like it was a big win, because it was.

Most of the federal actions that followed what happened to Scarmazzo felt targeted. The last major federal action on a cannabis retailer operating in compliance with state law was 11 years ago during the Oaksterdam raids. Its founder, Richard Lee, bankrolled Proposition 19 in 2010 with legalization, only losing by a few points. The feds got their revenge on him a couple of years later. 

One of the things Scarmazzo is most thankful for is the 29-page opinion the judge wrote when granting a five-year supervised release for the rest of his sentence. The long document articulates the changing of the times and other people will be able to use it as case law in their own quests for freedom. 

The team at the nation’s oldest cannabis law reform group, The National Organization for The Reform of Marijuana Laws, was happy for what Scarmazzo’s freedom meant in the continued wave of cannabis prisoners getting out in recent years.

“I think it definitely sets a fantastic precedent that we’re starting to see federal judges reexamine the sentences that have been handed out by other judges, or sometimes even by themselves,” NORML Political Director Morgan Fox told L.A. Weekly. “When they start to look at changes of both state and federal policy and as well as the length of sentences that had been handed down for violations of federal infractions over the years since national attitudes have been changing.”

Fox noted there’s a lot of people out there that don’t have the connections and resources that might get lost in the shuffle here. 

“And at the same time, there’s also just the opinion of one judge in one particular case,” Fox said. “It’s really going to take a change in federal law in order to start providing relief on a massive scale for not only people at the federal level, but people at the state level.”

California NORML called Scarmazzo the last known federal medical marijuana prisoner, following his release. 

LA PREPS FOR FREE SEED DAY

Since we first sat down with Masonic Smoker back in early 2021, he’s continued his rise on the genetics scene, locals might argue one of their favorite Masonic impacts on the community in those two years is Free Seed Day.

This year, Free Seed Day will take place on April 15 at Masonic’s on Fairfax. 

Now one of the most significant events on the calendar for Angelino cultivators, the event initially got its start as an homage to Free Comic Book Day. Before the pandemic, Masonic had been participating in Free Comic Book Day for a decade. 

“I was hanging out at my store and then Free Comic Book Day is usually on the first Saturday of May, but because of COVID they kind of messed it up,” Masonic told L.A. Weekly. As he sat in his shop dealing with the FOMO of missing out on the rescheduled festivities, the idea popped into his head. “So it all kind of came to fruition there when I was doing FOMO on previous comic book days, I made my own Free Seed Day, and here we are.”

Masonic went a bit more into the development process for that first incarnation of Free Seed Day. He noted he is generally pretty off the cuff. When he saw a solid response to the feelers he was putting out there about the idea he knew he was on to something. 

“Then I also went out of my way to shamelessly ask some of the bigger names in the seed industry to chip in on the day, and as soon as Exotic Mike said he was down with it, everyone else kind of followed suit,” Masonic told L.A. Weekly. 

When asked if getting the big name early helped set the course, Masonic said at the moment it helped a lot. But people were also receptive to his argument people would be helping themselves, breeders, and the community all at once. 

Masonic Smoker (right) with his podcast cohost Comedy Store regular Frank Castillo at The Ego Clash Barcelona last month.

The turnout for year one was solid. Masonic estimates it was between 300 to 400 people, but he notes it’s kind of hard to remember the first one because the second was huge. More than doubling in size, Masonic estimates Free Seed Day 2022 saw 800 to 1,000 people participate. 

With the exponential growth rate, we asked Masonic how many bodies he can realistically move through the shop during the festivities. He plans on having 1,000 bags ready to go. He estimates the value of those bags to be between $300 to $500 each. But don’t worry if you are person No. 1,001. 

“There are probably five breeders hanging around at any given time. So if there’s an overspill of more than those 1,000 that I didn’t keep in mind, well, we don’t necessarily have like a whole bag for them, but there are free seeds there for you. And there’s a bag that we can put them in,” Masonic said with a laugh.

Free Seed Day 2021

While Masonic is trying to avoid having people line up too early this year, he understands the enthusiasm. The early bags for those who waited the longest will undoubtedly have some gems in them. Regardless, there will be plenty of love to go around even if you can’t do the whole urban camping experience.

“The reason for Free Comic Book Day is to kind of breathe a breath of fresh air into whatever storefront that they have, right? So in this case, the comic books that are for free are the seeds from Exotic and Bloom. The way that we pay for them in our case is like we go out of our way for like two weeks and we divvy them up. And we have the storefront to actually facilitate a free seed day,” Masonic noted, hoping folks might grab a T-shirt while they’re at the shop. He’s got something for all tax brackets. 

Photo: Molly Keesling

WOMEN IN CANNABIS REMEMBER BROWNIE MARY 

For this week’s Women in Business issue, we reached out to the ladies of the cannabis industry to see what Mary Jane Rathbun, more famously known as Brownie Mary, means to them. 

While Brownie Mary was most famously an activist providing thousands of brownies for San Francisco’s AIDS community in the 1980s and 1990s, it is important not to disenfranchise the fact she was one of the early female entrepreneurs of the game, too. After decades as a waitress, she started selling brownies in the 1970s to make an extra buck. She would go on to help a lot of people, too, but for the sake of this piece we were celebrating the business side of things. 

These days, Lauren McNaughton is the director of brand marketing for Kiva and Lost Farms. In a past life, she helped build one of the largest infused baked goods companies California will ever see, Korova. McNaughton spent the tail end of the 215 era delivering boxes of cookies and brownies out of her trunk and being the boots on the ground for arguably the most bang-for-the-buck edible company ever in California.

“She was a beacon of compassion, activism and heroism,” McNaughton said of Brownie Mary. “Foundational to Prop 215, Brownie Mary represents the entirety of what built this “industry.” Compassionate care, not for profit. Not to mention the roads she paved for women in the industry. What an incredible influence to help guide us on this ever-changing landscape. And don’t get me started on what she meant to me when the beginning of my cannabis career was literally serving up brownies out of the trunk of my car.”

Cara Cordoni is the host of Dirty Bong Talk. She was also very connected with many of Rathbun’s surviving friends before she made the move to Humboldt from San Francisco. She spent countless hours with Brownie Mary’s peers from the fight for Proposition 215.

“Loudmouth for love, that’s one way I think about Mary Rathburn,” Cordoni said. “I love that she swore like a sailor! And my heart always aches when I think about her losing her only child, and then years later calling all her patients ‘her kids,’ mostly young men dying with AIDS, many of whom had been abandoned by their families. Compassion in action.”

Cordoni noted that as much as we celebrate Brownie Mary and as much as she was respected during her life, her end days sounded sad. 

“The last bit that haunts me, and I’d be curious to find out if it’s true, is that it’s widely understood that she actually died alone. That she ended up in the hospital and her friends didn’t know. I hope that is not factual.” Cordoni said, 

Jeany Zhou, the buyer and assistant manager at Berner’s on Haight, noted the San Francisco and then wider industry adopted her idea of compassion at The Hemp Center and donated cannabis to those who needed it.

Zhou went on to note, “The Brownie Mary Democrat Club is very active in the community and best represents her name; lobbying for safe cannabis access, shaping cannabis regulations, and educating the importance of cannabis and its properties.”

One of the greatest honors she has had since her passing was having the restoration of compassion programs in the age of legalization. The Dennis Peron and Brownie Mary Act was signed by Governor Gavin Newsom in 2019. It created a mechanism for dispensaries to legally give away product to sick people without having to pay a bunch of extra taxes.

The act has now facilitated millions of dollars worth of medicine being distributed to California’s low-income population that need help affording it in the years since it passed. 

THE ZALYMPIX GOES NATIONAL

Over the last two years, L.A. Weekly has had a front-row seat to the rise of Zalympix. 

For the uninitiated, the Zalympix is the biggest contest in the world when it comes to recreational boutique pot. The few and far between that can actually hold up with the quality of the streets. It’s hosted by Greenwolf, one of L.A.’s most famous places to buy great pot. L.A. Weekly recently took part in the process to whittle down the 109 entries to 27, for this year’s California edition. 

We caught up with Greenwolf’s founders Brian and Adam to get their take on the Zalympix rocket now going national with East Coast and Michigan editions currently taking place. We started our chat by asking the pair what it had been like watching their event grow to three time zones since kicking things off in early 2021. 

“It’s awesome. I mean, it’s really cool. I just feel like down to everyone involved, the cup runneth over with benefits for everyone. And it’s just really cool to see,” Brian told L.A. Weekly. He very much appreciates how taken seriously the Zalympix are in different places. Especially in Michigan, there is a lot of fire out there they hope to highlight through the competition.

“It’s just humbling to talk to some of these, you know, top-tier people in the space and have them say this competition is the pinnacle. This is the one that really stands out amongst the others these days,” Adam added. 

From the outsider’s perspective, it all seemed pretty rapid for sure. Basically, as soon as the first boxes went out in 2021, people were believers. The quality of entries made it easy, as the top-shelf entries in the box mirrored the quality Greenwolf’s shelves has been famous for.

We asked the pair when they knew they were really on to something with the event as a whole. Adam and Brian debated when they first got the vibes about Zalympix possibly taking off the way it has. While the initial gut feelings are debatable, when 4,000 people showed up last year to celebrate, they knew things were looking up for the future.  

This was also the first time they were ever worried. They’re not party guys per se. They wanted to ensure everything checking in that number of people went smoothly. Adam was standing out front himself grabbing VIPs and handing them wristbands. 

That evening saw Zalympix go from 700 people at the inaugural awards show to 4,000. The Zalympix between the two events featured a digital awards show due to a COVID spike in L.A. But the jump in attendance raises the obvious speculation of just how big the event can go? The likely answer is pretty huge. It’s not unreasonable to think 20,000 people will be attending in the not-too-distant future. One lesson from last time is, they plan to have more delivery 

Right now they are looking to lock down where they will host the Zalympix growing footprint for the upcoming awards show. Some of the possibilities they are tossing around right now could see them hosting up to 6,000 people. One thing they’re sure about is, they want to start the party a lot earlier, so vendors have more time before the 10 p.m. curfew on legal sales.

While expectations are high for the next California edition, many in the cannabis community are excited to see Zalympix branching out from California. The two had initially pondered the idea, but when their Michigan partners at Exotic Matter hit them up, it was on. Everyone believes bringing the Zalympix to Michigan will benefit the state’s best cultivators.  

Adam said it’s been great working with their Michigan partners. They’re getting ready to celebrate the winners of Michigan’s second edition on April 14. 

“We know they’ve had a long medical time frame there. When we got there last year, we just were shocked at how amazing the quality of the product was out there,” Adam said. 

We asked the pair how the flower in places like Michigan and the East Coast stacks up with the competition back home in Los Angeles?

“I’d say, there’s a lot of good stuff in a lot of places. A lot of people are doing things out there. Especially in Michigan, they’ve always been,” Brian said. “I think it’s the second closest in terms of like, Cali quality. There are real breeders out there. They’re really doing their thing out there and they have been, so for me, it shows.”

As for the differences between the trio of Zalympix contests now happening around the country, the main thing is scale. Michigan is the smallest of the three — they have to keep things a bit more low-key and were not able to have vending at the event. Nevertheless, the vibes carried the show. Many called it one of the best events Michigan’s legal market has seen, noting it’s one of the few times all of the state’s hitters have been inside the same room. They’re hoping to push the bar further next year and be the first event in Detroit to do compliant sales. 

Detroit has been a trouble spot for Michigan’s cannabis industry, and with things opening up, it looks like the time is ripe to bring things a bit closer to the population center. Back in the day, events occurred well outside of the city. 

“It’s similar to being in an Adelanto or a San Bernardino. You know, they weren’t here,” Adam explained. ”They were quite the drive from like the city, and so we knew our whole goal was, as with the L.A. Zalympix to keep it in LA, in Michigan, do it in Detroit, not be an hour and a half away from town. And then same with New York, we looked at doing other spots, but you know, we just think it’s imperative to be in Manhattan.”

New York is looking dope. It’s a little different for the Greenwolf team not being there, but they’re thrilled with the lineup for the festivities on April 19. A big contingent of California’s best cannabis minds is heading east to NYC for the holiday anyway, so the timing worked out perfectly for the Greenwolf team. They’re expecting somewhere between 2,500-3,000 people for the show. Brian noted they’re going pretty hard for the next couple of weeks.

What’s the difference between the contest entries? It varies. Last year there was so much Runtz in the Michigan Zalympix, it was no Runtz allowed this year. Brian found that interesting. 

“I’d say there is a lot of Z everywhere but also like more on the East Coast you see more candy, gassy stuff. I definitely know OG over there, and some OG over here (in the entries). But you know a lot surprised me. There were a lot of Exotic Genetix entries and I noticed there were some different breeders with different gear,” Brian said about the entries. 

One thing that’s interesting about Zalympix’s expansion is watching its perceived value from place to place. Obviously, it’s huge here in California. But it seems like a lot of the time it’s reaffirmed many people’s takes on names like Blueprint, Deo, Zushi, and Wizard Trees. In New York, there is this different kind of quest for brands trying to catch lightning in a bottle out the gate with a win. 

And boy are they. Sixty-seven brands came out in an attempt to qualify for the finals in NYC. They were narrowed down to 20. The qualifying idea in New York inspired the team to bring it back to California. The Greenwolf team selected 25 tastemakers to pick out the finalists. 

“I think there’s going to be some very surprised winners in there. Some brands that you know, people may not have ever heard of, including ourselves,” Adam said. 

Tickets for the New York Zalympix are still available.