NORTHERN NIGHTS MUSIC FESTIVAL LAUNCHES NEW STRAIN Known for regularly pioneering cannabis and festivals, Northern Nights Music Festival is doing it again this year with an official strain for its 10th Anniversary. Being in the heart of The Emerald Triangle in Humboldt County was always going to make the weekend pretty green, but the festival…
NORTHERN NIGHTS MUSIC FESTIVAL LAUNCHES NEW STRAIN
Known for regularly pioneering cannabis and festivals, Northern Nights Music Festival is doing it again this year with an official strain for its 10th Anniversary.
Being in the heart of The Emerald Triangle in Humboldt County was always going to make the weekend pretty green, but the festival has really taken its geography to heart over the years. In 2019, Northern Nights was the first music festival to have legal sales and consumption at the event. Last year they upped it a notch with dispensaries at multiple stages so you could still enjoy the tunes while you waited for your weed.
The festival argues, reasonably, it is continuing that innovation this year by becoming the first festival to create its own strain via a collaboration with Humboldt Seed Company (HSC).
“The new “Northern Nights” strain furthers the commitment of the organizers to revolutionize the ways that cannabis culture can be showcased in a music festival format while supporting local curators,” festival organizers noted when announcing the strain.
According to Northern Nights, it has been a multi-year process collaborating on this strain with HSC. The offering will be available in seed form for locals to grow on their own, and there will be some flower samples going around, too.
“The fusion of world-renowned cannabis and elite dance music is something you can only find at Northern Nights Festival. It’s an honor to provide this exclusive cultivar to our extended family at Northern Nights,” Humboldt Seed Company Product Executive Halle Pennington told L.A. Weekly, “We’ve sifted through thousands of unique strain combinations and shared visions to land on this highly curated genetic that we’re thrilled to share at such an amazing event. When two Humboldt legacies meet magic can definitely happen. We can’t wait to be back on the dance floor with our community and enjoy the Northern Nights!”
Organizers emphasized Northern Nights’ Tree Lounge will be the only place you will be able to consume this very limited batch of Emerald Triangle products. The festival calls the Tree Lounge the event’s cannabis experience, but the whole thing is wildly chiller than some festivals on federal or county lands with law enforcement literally sniffing their way around. There are few music events where you’ll feel more comfortable smoking anywhere, but make sure to be careful in the Redwoods regardless of how wet it has been this year. The Tree Lounge is getting moved to the center of the festival this year.
The idea of selling weed in the heart of cannabis country may sound wild, but it makes a lot of sense. Not only do the brands participating in the festival flip some products, but as times get darker and darker for cannabis, it’s all about who you know. The event can serve as a great networking opportunity for cannabis people taking part that don’t mind a little all-night psychedelic fun between joints.
Another reason it’s a good move? People don’t want to smoke the same weed all the time. Sure there is the “I only smoke my own shit” crowd, but the vast majority of people seem to like trying a diverse array of flavors. That means, just because someone has 20 pounds at home doesn’t necessarily mean they won’t buy an eighth of something they found interesting.
In addition to all the cannabis stuff and cool giant trees, the festival is generally a great time. It will take Cook’s Valley Campground from July 14 to July 16 deep in the Redwoods. The lineup so far includes Big Gigantic, G Jones, Mura Masa, TOKiMONSTA, Dr. Fresch, Bipolar Sunshine, Coco & Breezy, Nala, Elephant Heart, Night Tales, Daily Bread, Mary Droppinz, Random Rab, Forester, Megan Hamilton, EAZYBAKED, Moontricks, Dos, Lapa, and More
Fidel’s x Carrots is proving to be the hottest cannabis industry clothing drop of Q1.
As we’ve covered many times here at L.A. Weekly, Shant “Fidel” Damirdjian is one of the local faces shining during these dark times in the cannabis industry. He had a wild 2022 with his victory over some of the best cultivators in the world at Transbay Challenge IV — the Hash Hole exploded to the most famed ‘preroll” in California if you’re even comfortable calling it that, and he opened up his own cultivation spot in the desert without the help of the corporate oppressor. A great year for anyone in cannabis.
Topping 2022
So how does he top it? He comes out of the gates early in 2023 with a fantastic collaboration with Anwar Carrots. Carrots got into the fashion game in 2007; in 2015, he’d launch the Carrots by Anwar line. Vibrant oranges among other colors with stylized carrots and rabbits are par for the course with the popular menswear line.
The collaboration with Fidel’s started just over a year and a half ago.
“Anwar blessed us with complete creative control the entire project,” Damirdjian told L.A. Weekly. “Dabber Dan and I, my right-hand man, designed every bit of the box. Even the bags the clothing was in. Even the cut and sew on the hoodies.”
They would eventually settle on a 50/50 cotton and bamboo blend made in Los Angeles and find that bright orange they were looking for, after some trial and error over the last 18 months.
The Box
Each box in the limited edition of 500 includes the hoodies and sweatpants set made, screen printed and packaged in LA. There also is a Fidel’s x Carrots T-shirt, headwear, four Croc Jibbets, a commemorative 3D printed carrot with a hash hole, and a half ounce of Fidel’s popular weed.
It’s very fair to argue the cannabis aspects of the box are easily worth more than half its $600 price tag.
Where Fashion Meets Weed
After the entertainment industry, many would argue cannabis and fashion is where Los Angeles has some of its biggest global influence. We asked Damirdjian his take on that sentiment.
“100% it’s something you don’t see done often; if it has, it didn’t catch my attention and I apologize,” Damirdjian replied. “But I feel like fashion and cannabis have so much to do with one another. They are different audiences within the same audience. It’s a great thing to work with another cannabis company and within our community, but to branch out of it to get the attention of people in the clothing industry, it’s amazing.
Damirdjian argues it triggers so much more love crossing his audience and Anwar’s audience he’s built over the years. He appreciates how wowed people from both sides of the fence have been after months of effort trying to get it right to their vision.
Damirdjian is excited about what’s next; don’t expect to see these boxes again.
“This is like one and done. I’m trying to touch as many people that follow my following, Anwar’s following with this,” Damirdjian said. “This cost $600 for the box; it’s not something that everyone can afford. But the true collector is getting so much in the box. I’m not just taking money from the consumer, I’m giving so much more.”
Again, a lot of it comes back to being a unique spirit in a crowded space for Damirdjian.
He knows everyone’s trying to do something different. He considers the Carrots collaboration a sought-after project for anyone, and when he got the chance, he was not letting it slip through his fingers.
“It took so much time, finances and we did it with so much cadence, but it opened up a lot of doors for me now. I can already see it this early on. I can’t wait till more people consume it,” Damirdjian said,
As cannabis goes international, so will the standards we use to determine its quality like the Sun+Earth certifications that just recently entered the Canadian market.
Sun+Earth is a nonprofit that was created in 2019. The space has seen many for-profit certification programs get pushed in the wake of not being able to actually call your cannabis organic. Why Not? Schedule I narcotics are not eligible for the National Organic Program by the U.S. Department of Agriculture. States also have started pushing their own organic programs like OCal here in California.
While many of those other programs have fallen off, Sun+Earth grew to California, Michigan, Oregon and Washington before this new move into British Columbia with Sea Dog Farm. They note the program was founded by those with a shared commitment to regenerative organic agriculture, farmer and farmworker protections, and community engagement. Currently, there are more than 70 Sun+Earth Certified cannabis farms and manufacturers.
“We chose to pursue Sun+Earth certification because we believe it is essential to use both organic and regenerative practices in our stewardship of the land, and while we grow for our community,” said Sea Dog Farm co-owner Katy Connelly. “The Sun+Earth seal will help our customers identify products that were grown using methods that help to sequester carbon and build healthy soil and don’t use fossil fuels or petroleum-based chemical fertilizers,” continued Connelly. “As more consumers become aware of the devastating impact indoor cannabis has on our planet, we hope they will choose ethical and sustainable products.”
The cannabis that has made it through the program is free of any toxic pesticides or chemical fertilizers. They note the standards of the program are more rigorous than what you would find in the USDA program or Canada. But it’s not just about clean weed by any means. The cannabis certified also must be sun-grown and cultivated on farms that strengthen habitats and build living soil. Sun+Earth argues the high bar for their standards encourages positive things like the planting of cannabis alongside food crops, and the strategic use of cover crops, composting, and reduced soil tillage.
While cannabis is legal in Canada for adult use, it is yet to be allowed inclusion in the country’s organic food program. This opened up this move for Sun+Roots.
“Sun+Earth strives to certify farms wherever cannabis can be grown under the sun, in the earth, and without toxic chemical inputs,” said Sun+Earth Certified director Andrew Black. “Sea Dog Farm is the first Sun+Earth Certified cannabis farm in Canada, but hopefully not the last,” continued Black. “Sun+Earth aims to point the cannabis industry—across borders—in a cleaner, healthier, and more ethical direction, and provide needed support for struggling small-scale farmers in our regenerative organic community.”
The certification is expected to give Sea Dog Farms an edge, as it’s finally allowed access to retail storefronts to sell its products. Up until last year, permitted cannabis cultivation operations in British Columbia were banned from selling their products directly to retailers. Last summer, the BC Liquor Distribution Branch which regulates the distribution and sale of cannabis for the province started its new Direct Delivery Program, allowing small growers to sell directly to independently licensed retail outlets.
The American Society of Regional Anesthesia (ASRA) and Pain Medicine is calling for cannabis screenings prior to surgery.
The new guidelines come as a result of two years of work at ASRA Pain Medicine. The guidelines noted the idea initially came from cannabis and perioperative medicine special interest groups within the society in November 2020. The group is one of the largest medical societies dedicated to anesthesiology in the world, with 5,000 members in 66 countries.
A smaller working group broke it down into numerous questions to answer, the first of which was if all surgical and procedural patients requiring anesthesia be screened for cannabinoids preoperatively, and if so, what information should be obtained?
The most fundamental part of their answer is a big yes because everything in a patient’s medical and recreational substance history should be taken into account, the guideline authors noted.
“Before surgery, anesthesiologists should ask patients if they use cannabis — whether medicinally or recreationally — and be prepared to possibly change the anesthesia plan or delay the procedure in certain situations,” said Samer Narouze, M.D., Ph.D., senior author and ASRA Pain Medicine president.
Narouze went on to point out that while some people use cannabis therapeutically, studies have shown regular users may have more pain and nausea after surgery, not less, and may need more medications, including opioids, to manage the discomfort. And they’re not fearmongering, they just want the patient and anesthesiologist to be as informed as possible.
“We hope the guidelines will serve as a road map to help better care for patients who use cannabis and need surgery,” Narouze said.
The authors note it wasn’t just the weed they were worried about, but the potential for pesticides, heavy metals, and carcinogens. There are concerns about those adulterants impacting the perioperative effectiveness of the anesthesia.
The authors later broke it down to four main factors to consider on whether someone should stop using cannabis before surgery — it was medical, the dosing and frequency of use, CBD ratios, and how it’s administered.
“A recent consensus-based guideline recommended reducing cannabinoid use 7 days prior to surgery (to less than 1.5 g/day of smoked cannabis, 300 mg/day of CBD oil, 20 mg/day of THC oil) while cautioning not to attempt any tapering strategies within 6 days of elective surgery and not to attempt tapering a day prior to surgery,” the guidelines noted.
The guidelines also noted one of the places the ASRA Pain Medicine will be looking at the relationship between cannabis and anesthesia the most often will be in pregnant women. In 2019, 5.4% of pregnant women reported using marijuana during their pregnancy. The guidelines said a history of occasional or recreational use of marijuana likely does not pose a risk with neuraxial anesthesia for labor analgesia or cesarean delivery.
The authors did note if you were to go into labor within a couple of hours of consuming cannabis there may be increased potential for cardiovascular, anesthetic, and vasopressor interactions.
Purple weed was already a thing when Ken Estes got his hands on Grand Daddy Purple in Mendocino County and brought it back to his grows in the bay area, but that journey south really put the winds in its sails.
We ran into Estes during our recent travels to cover Spannabis and the wider Barcelona club scene. He noted he had spent much of the last decade dealing with his health — this is what originally forced him to take his foot off the gas back in the mid-2010s. But his impact to this day is undeniable. We’d catch back up in California to talk purple a few weeks later.
While not as prominent in the era of 40 new exotic flavors a month, GDP, as Grand Daddy Purple would be known to many, still dots menus up and down California. Prior to the rise of dessert weeds following Cookies hitting the scene, GDP was where people went for a combination of flavor and impact. Even Cookies’ most famous sibling Cherry Pie was the Durban F1 used to make cookies paired to GDP.
But before all that came to be, GDP was the last stop for those looking for high-impact cannabis that wasn’t OG Kush. Some would also argue the purple was a bit more couchlock-heavy than the OG Kush of the time. And while Ken Estes certainly didn’t invent purple weed, he changed the demand level, all while living through the dark ages of cannabis.
And he was loud. Few pushed the limits like Estes. During an event in 2010, he opened a dispensary 20 yards from the steps of Oakland city hall. When he wasn’t executing his business plans, he was hitting city council meetings, eventually opening one of America’s first chains of dispensaries with his Grand Daddy Purple Collective shops in NorCal. His being so “out there” during that era led to frustrations for both his peers and city officials, but folks certainly had a knack for following Ken into town.
Estes’s path to cannabis would start after a motorcycle accident at age 18 in the 1970s paralyzed him from the neck down. Prior to the accident, Estes had been playing soccer at an elite level in California. Pele, in town with the New York Cosmos at the time, gave him a call of support from the hospital’s lobby so he wouldn’t have to fight the crowd there to support Estes in the days following his injury.
Six months into his rehabilitation, he experienced cannabis for the first time with a group of Vietnam veterans who were in the same care facility. This began his lifelong connection to medical cannabis.
“I was a young kid. I was 18. My first personal experience with weed was pretty strong. But I went back to my room and I slept all night. It was the first night in six months I slept all night,” Estes told L.A. Weekly.
He recalls how common the idea of marijuana being medicine was. All the nurses and doctors knew. And he certainly knew it was medicine from his first experience. After that first joint, Estes would end up having eyes on the scene for the next 45 years.
“I’m shocked and surprised where this movement went,” Estes said. “I thought we were just in California getting it for patients. When I started, it was the gay world that came from fighting for gay rights to we have people dying in San Francisco of AIDS. Why can’t they use marijuana? And then Brownie Mary got arrested and that changed the game.”
Mary Jane Rathbun was a San Francisco General Hospital volunteer. She eventually became famous for baking hundreds of brownies a day as the AIDS epidemic hit San Francisco hard. Between 1981 and 1992, she was arrested three times for her famous brownies, but her activism helped push Prop 215 across the finish line. Now, Brownie Mary Day is Aug. 25, in San Francisco.
But we quickly turned back to that first rotation in Vallejo. Since he was still fully paralyzed, the orderly had to hold the joint to his lips for him. But over the next few years, he would work to the point that allowed him to gain some independence.
“It really took me years of intense exercise, but I was an athlete. It was three years, four years, before I really started being able to transfer onto my bed. I could transfer (to) the floor, put my knees together, leaned forward over my legs to transfer back to my chair,” Estes said of his rehabilitation.
That moment he was able to transfer on his own signaled to him he would be capable of living on his own. Marijuana was already his lifestyle well before that day. He was still fully paralyzed the first time his friends took him up to Arcata in Humboldt County.
“I found the Skunk. I found Thai Stick. I found people with Columbian Gold and Panama Red,” Estes said of that first trip at age 19. “I found marijuana so awesome that I wanted the good stuff.”
He’d run into brick weed. The compressed nugs were far from medicine and he knew it. It further motivated him to search for the best options. That first trip north arose from a friend telling him he knew a guy with sensimilla.
“I said, what is sensimilla?” Estes noted with a laugh. “It’s a seedless weed? And it’s green, lime green? Let’s go there.”
The locals hooked him up, given his medical situation. He scored his first pounds of sensimilla for $100 bucks. That would be about $460 today.
As for the traditionally tight community up north, especially during the early era of enforcement, “My disability broke me in. People were very compassionate and they understood medicine,” Estes said.
Estes noted his original host in Humboldt understood the benefits of medical cannabis all too well having recently lost his father to cancer at the time.
“He lost his dad. His dad had cancer. He got help from cannabis. They think it dragged his life another two years, but he swears he was happier. He saw other people who were on pharmaceuticals dying. They were miserable, moaning, and his dad (had) weed on the way out. He really is a compassionate man,” Estes said.
Estes pointed to the statement “all cannabis use is medical.” He said he gets it, to different degrees. But in his case, it wasn’t really up for debate, and the farmers of The Emerald Triangle showed him a lot of love.
Part of it was because they knew in addition to it being for his own medical use, he was paying top dollar. Some of the brown frown was going for between $30-$50 a pound. Estes wanted nothing to do with it.
“When I got the first Skunk, which was fluffy, I had 24 bags. I sold it for $100 a bag and I would buy that. Next time I bought the Skunk it was $200, the next time it was $400 a pound and after that it was $500 a pound,” Estes said.
We asked Estes as he watched the pound price creep up, when did he know it was time to become his own supplier and get in on the cultivation side? He laughed and said it was right around the time he saw that first $500 pound. He’s already been collecting seeds in film containers and noting what they were.
In 1977, he would purchase his first hydroponic system. He said it took him about a decade to get to the point where he is comfortable looking back and saying he was dialed in. To help put that into perspective, the biggest movie of the year in 1987 when Estes started growing heat was Beverly Hills Cop 2.
The first grow went well, but he missed the part about changing the plants’ light cycle to get them to flower. By the time he did, they had been vegging for a couple of months. The plants exploded and he started selling grams for $5 after the harvest.
“I actually started catching a BART to the 51 bus on Market Street. The 51 bus took me over to Haight Street and Stanyan McDonald’s right there. I’d set up with little tiny bags in there. And I could sell down the street over there for 20 bucks,” Estes said. This was around 1984 and 1985.
Estes would move his garden outside. That wasn’t a bad thing — in that era, the best outdoor was widely regarded as the best cannabis available, period. He said it took another decade for the best indoor to start beating out the sungrown.
He saw cannabis grown under High-Pressure Sodium lights for the first time when one of his buddies took a light from a baseball field. Eventually, the HPS lights got a bit more normalized, but there was only one place you could buy them at first. Going in and grabbing more than one light was a red flag to anyone casing the store. Estes and others would send friends and family to grab a light each, until they eventually had enough for whatever size room they were trying to put together.
“If they saw you putting 10 lights in your car, they followed you home. You had a search warrant on your house a week later. So we were all nervous about that,” Estes said.
In the late ‘80s, he moves back indoors and starts building out grow houses. The product would eventually end up in Dennis Peron’s San Francisco dispensary. He would go from a 10-light house to a 100-light operation in Oakland in 1992.
While it was a big jump doing 10 times as many lights, he was confident in his standard operating procedures. He also had a lot of faith in his nutrients and pest management ability, too.
When Peron shut down, Estes went on to work a stint at the Oakland Cannabis Buyers Club. Eventually, Estes decided to open up his first dispensary in Concord in 1997. As Estes went from city council to city council attempting to open more shops in places with no ordinances around medical cannabis, he faced a lot of opposition. Some of the very cities that he went to battle with are now booming cannabis commerce hubs.
But back then, he was attacked by 1990’s and 2000’s NIMBYs, terrified of the thought of cannabis in their town. They would call him things like a street dealer.
“I said you have never spent one time in my house and at my table having dinner with me. You don’t know who I am at all sir, or ma’am. But I was attacked all the time. That was the way they did it back in those days for sure,” Estes recalled.
He said San Mateo was the most vicious municipality of all back then. He estimates he probably opened 20 clubs over the years in different cities.
Estes credits his activism to meeting disabled activist Dan O’Hara. O’Hara rolled his wheelchair across America and the length of the Mississippi River. He was a vocal advocate in Sacramento and Washington D.C., for the disabled. He was even honored by President Jimmy Carter for his efforts, and the Vatican. Estes and O’Hara became friends.
“So I became very, very active, much more of an open activist. It was not a secret. I wasn’t behind the scenes.”
Estes has witnessed every level of cannabis regulation in California. We asked what it was like seeing things go from Prop 215 to the legal era. He thought it was all going to move a lot faster, given how fast he opened a shop in the wake of Prop 215 passing.
“Even though I wasn’t granted a license to have my facility, and I’ve always lasted about one year in these towns, it was enough to start the dialogue, to start the process where other people came behind me pushing, getting attorneys. And next thing you know, there are ordinances,” Estes said.
The conversation would turn toward the purple weed Estes helped turn iconic. Back when he was exposed to purple on his earliest trips to The Emerald Triangle, it didn’t denote some special quality. He’d see the haze Jimi Hendrix made famous in the late 1970s. He said it was good, but it wasn’t great.
But in the early 2000s, he started to notice some purple strains were bomb. The Purple Erkel was high on the list for quality, but it was a very finicky plant to deal with. Estes argues the Erkel is really just Lavender and everyone changed the name.
“It was finicky, but when you smoked it, it was fire. It had that taste,” Estes noted.
In 2003, his relationship with purple would change forever. He was showing his friends Charlie and Sarah, they were Blackfoot and Pomo Indians. The Pomo have a deep history in Mendocino.
The Pomo traditionally lived in what is now the area around Clear Lake, Alexander Valley, and the Russian River watershed. The Pomo spoke seven different dialects while living in small independent communities that relied on hunting, fishing and gathering to meet their needs.
Estes showed the pair some Big Bud x Erkele from Bodhi. A lot of people thought that was the GDP, but it wasn’t. It did do well though, taking home top honors at an early cup in L.A. at one point. This put the purple, and the affection Estes had for it, on Charlie and Sarah’s radar.
During a later trip to visit their home on the Eel River, Estes saw some suits as he was pulling up. He provided the pair with cash from a score he had made that day to keep their home. Charlie would go on to tell some other folks in the tribe about what Estes had done.
Eventually one of the members of the tribe showed Estes what they called Purple Medicine. It was phenomenal.
“He brought it to me. And I had a bright light shined on them. I was like, oh my god, this is amazing. The color was amazing, purple everywhere. But you could have rolled that pound out of the bag like a bowling ball. It all stuck together,” Estes said. “They had it for 18 years. You could peel buds off the pound like velcro.”
A GDP outdoor crop.
Estes wanted to buy as much as he could, but after a few rounds, the tribe didn’t want to do business with him. They gave him the cut of Purple Medicine so he could run it himself. It became what we know today as Grand Daddy Purple. Estes went all in on his new cut and changed all of his operations to GDP. When he couldn’t produce enough in his 200-light operation, he brought it north for his friends to grow, too. Since he was paying $4,000 a pound, they were more than happy to run it for him.
“I know what I got. I’ve got this. This is it. This is to me just like the Grand Poobah. It’s like the grand something, Grand Daddy Purple, and then I high-five Charlie,” Estes said, remembering how he came up with the name.
As he started making the trip more regularly, farmers would wait for him south of Garberville to try and catch him before he spent all his money on someone else’s weed. One time a utility truck flagged him down at night, the pounds were inside the bucket you would use to do maintenance on a telephone pole.
Estes said the best GDP came from all over. It wasn’t a particularly challenging plant to grow, so a lot of different people in various conditions were able to make the most of it.
On his way back from up north he would call his friends’ answering machines and just say Grand Daddy Purple and code word that it was on its way south. Eventually, he would open his shop in Oakland’s former Oaksterdam neighborhood. Oakland loved purple.
“People back then thought purple meant it was overdried or always moist or something. And then there was no purple on any menu,” Estes said.
In the earliest days of trying to convert Oakland to purple, Estes would hand out nugs to the people in line at his competitor and offer refunds to people who bought eighths if they didn’t like it.
“Pretty soon, within six months, we got E40 and Keak Da Sneak are smoking it. It was on Weeds. It was in Pineapple Express. Snoop Dogg said on Howard Stern it was his favorite strain. It was just this crazy blow-up thing. I did kind of have the idea it could happen, but I didn’t know it would happen as fast as it did,” Estes said.
Estes began collecting seeds from the 200 lights. Every run there would be a dozen or so. When he decided it was time to hunt for a male, he had about 60.
“I backcrossed it to stabilize the genetics. I tried to focus on the traits that I like, the rock-hard buds, the nose, the nice branching, the dark green waxy leaves, so that we came up with Ken’s GDP,” Estes explained. He argued some people liked Ken’s GDP better than the original. In the most technical terms, Ken’s GDP was essentially Grand Daddy Purple Bx1.
He also took that male and put it in a room with seven of the bomb strains out at the time. Estes said a lot of people won cups with the seeds that came out of the room. He believes a big chunk of what’s commercially viable in the market dates back to that breeding project.
Estes ended up dealing with a federal case for six years. Nobody wanted to touch him at the time.
“You have to almost like, stop doing what you’re doing to get them to leave you alone,” Estes said. “I remember being in their office in San Francisco and asking, why do I have this target on my back?”
One of the things that caused Estes some headaches was his choice to start declaring his cannabis income on his taxes early. He figured if he was paying his taxes, how could they say it was illegal? Well, they certainly took the money no problem.
“I want all my cases, but it took me six years. I had three federal cases. I got raided in 2005, 2008, and 2009,” Estes noted.
One of his shops was caught up in the massive San Diego sweep of 2009 that saw 13 stores shut down. People would tell Estes they weren’t growing the Purple anymore because he was too hot and he shouldn’t come around.
But the more cultivation in urban settings got normalized, the less he needed people up north to help, as GDP would prove to be an indoor strain. When you run it outside, it’s 80% leaves and 20% buds; thankfully it’s the exact opposite indoors. While it wouldn’t quench the thirsts of the eventual three-pound-a-light crowd on the hunt for maximum dollars, it was always heat.
These days Estes is doing his best to keep GDP alive. He recently had it tissue-cultured. While a popular long-term storage method, tissue culture is also a way to clean a plant of diseases. The freshest piece of the meristem is cut before it has a chance to be infected like the rest of the donor plant. Two people are currently running the clean version of GDP.
“I just want to be the brand ambassador,” Estes closed laughing.
L.A.’s own Shant “Fidel Hydro” Damirdjian was already a local legend before Fidel’s Hash Holes took it international.
And while the “Hydro” may have been dropped in recent years as the Fidel’s brand took off, the third son to enter the game of one of Los Angeles’ favorite cannabis families continues to build his name. He’s now on the verge of opening a massive new facility expected to be competitive with the state’s finest later this summer.
A hash hole under construction. Courtesy of Fidel’s.
In the months leading up to writing this, we chatted with Damirdjian a lot. We even joined him for his return to Barcelona for Spannabis this past March where he originally got the inspiration for the hash hole. The Hash Holes and Donuts party that closed up Spannabis for many was probably the second biggest ancillary affair of the week after the European edition of Ego Clash.
But to understand how things have taken off, you have to start with Damirdjian returning to L.A. after moving to Beirut at age 12.
Coming Back to L.A.
“When I turned 18 I moved back to L.A. from Lebanon and when I moved back the first thing I did was start working at my brothers’ hydro shop,” Damirdjian told L.A. Weekly.
He was at the bottom of the food chain with no knowledge of growing cannabis. He was in the perfect place to learn, but it wasn’t always easy being in the family business.
“My brothers had two dispensaries. But within a month of me being here, the dispensaries got raided and the growers got raided,” Damirdjian said. “They lost everything and they had to sell the store. So when they sold the store, I stayed.”
Damirdjian smokes a hash hole in Barcelona. Photo: Jimi Devine
His brothers Serge and Aram would recover and eventually help start Cookies Maywood and Gas No Brakes Fashion.
While Damirdjian may not have brought a lot of cannabis cultivation knowledge back from Beirut, retail operations were a different story. The whole time he was in Lebanon he was working at the family grocery store. By 18 he returned with the managerial skill set that wouldn’t be uncommon in an older teenager at a U.S. supermarket. Those skills translated directly to running a hydro shop even if he wasn’t exactly sure what he was selling out the gate.
By the time he jumped up to the management team, he had his head wrapped around it from talking to customers all day to better understand their needs or what they were doing successfully. The store was only 1,000 square feet at the time. He’d help build it to 18 employees and three locations.
“I did that for nine years. That was my footwork in this industry,” Damirdjian said. “I talked to growers day in and day out for nine years and then I mastered that craft. I grew weed in the midst of that. It just led me to be consistently known for the quality of flowers I have.”
Madmen OG and LA Confidential were among the first strains he worked with when he started cultivating in 2010. As his skills grew, he refined his best practices and taught them to others over the years at the shop, eventually taking the nickname Fidel Hydro as a play on it.
Damirdjian points to the first time he left the grow shop to focus on cultivation as one of the moments he knew he was heading in the right direction. Six months after leaving the hydro shop they asked him to come back for a percentage of the shop. He would put in two-and-a-half more years, but in the end, his vision was just too big for the shop.
Fidel’s
A trip back home to Beirut to visit family and friends in 2019 would turn the nickname into the building block for one of the most hyped brands in California at the moment.
“I had a childhood friend of mine who does branding packages for big hotels and restaurants. I was working with him. I wanted to start branding my flower. I want to be known for the flowers I grow,” Damirdjian said.
The pair were talking about his nickname Fidel Hydro. They tossed stuff around but were sure in the end that it had to be one word. It had to be simple. They dropped the hydro and the name stuck.
“My homie drew like 200 different logos by hand. He drew one on a package of Lucky Strike cigarettes and it just stood out to me,” Damirdjian said. “It looked really timeless. Either now or 20 years from now, I’ll still feel the same about it.”
Damirdjian explained that the logo gave him the identity but there was plenty of work to be done. He started doing everything in-house from growing to buying printers so he could package it all up.
“I put all my energy in Fidel’s, everything, every ounce of my time, my finances, my physical being. I put it all in something that just kept growing and growing. It gave me the confidence I needed but it just hit me when I was in the hydro shop. I always knew Fidel’s was what it is supposed to be,” Damirdjian said in regards to that calling he believed was more significant than the shop.
Creating New Flavors
2019 was also the year Damirdjian started breeding. It was the next step after nearly a decade of perfecting his skills. But looking around the game can create doubt. He refused to let it build in himself. The heat would speak for itself. He loves it. He hopes his dedication to those various cultivation practices will help remind folks he’s not just the guy that scaled up the hash hole, as admittedly cool as it is to have the most primo rec preroll in the state.
One of the staples of the breeding is Runtz Mints. It’s an absolute heater.
Hash Holes – Barcelona to L.A.
How does one change the exotic-infused preroll game in California? The concept of a joint with hash in it was far from new in California. We basically started seeding distillate prerolls not long after Damirdjian started cultivating in the early 2010s. They were always boof, maybe even further stacking the chips against the idea of the hash hole.
Damirdjian returned to Barcelona in 2022. Photo: Jimi Devine
Sure, the idea of rolling some heat hash and flowers with friends was cool. But was it commercially viable? Regardless, Damirdjian would find his inspiration on a trip to Barcelona in 2018 with his brother for his first adventure to Spannabis.
At the time, his brother had launched Cookies Maywood a few months prior. Damirdjian started helping with some of Cookies’ first seed drops and in the process heard about Spannabis.
“I felt the need to be there,” Damirdjian emphasized. “I felt the need to go see what the culture is like over there. So I tagged along.”
Damirdjian working to get his seed line into Europe at Spannabis 2022. Photo: Jimi Devine
Damirdjian was a young man there to learn more about the game. There was plenty to take in. He got to help Cookies and 3rd Gen Family with the El Toro in Spain. He helped them package that up and got a first-person view of people entering the world of bulk seed sales with people in Europe. He always felt like the youngest person in the room and just remembered to keep his ears open and to try and learn as much as he could from the international hitters that converge on Barcelona.
During the seed drop, a number of noteworthy characters from the European game come through to see a number of Americans. The American delegation had fire hash. The Spanish culture at the time was more influenced by the California flower market and there were a ton of California-grown flowers.
As Damirdjian watched most Europeans sprinkle their crumbly water hash into joints, he decided to work up some of the American rosin and drop it in the center. Not long after, he would run into Lorenzo from Terps Army in Barcelona and Amsterdam. Lorenzo was doing the same thing.
“I hadn’t met him yet. We met in person over there as this culture was being instilled at that particular time,” Damirdjian said. “I got to give it to my boy Lorenzo. He kept the habit up. He calls them the Terps Donuts.”
Final quality control before packaging. Photo courtesy of Fidel’s
He flew back to America and started rolling more joints loaded with hash. People on Instagram would ask what it was and inquire about the hole in the middle. He would politely emphasize what they were looking at wasn’t a donut, it was a hash hole.
“The word hash hole didn’t even exist. I just didn’t want to call it a donut because I wanted it to be different,” Damirdjian said. “I could call it that. But just to me, it’s the hash in the middle.”
He was also a firm believer that hash holes just sounded cooler than donuts. Some of the early hash hole advertising has joked donuts are for cops.
“Once you started explaining to people what it is, now people call it that. I love it. It’s creating its own culture,” Damirdjian said. “It just wasn’t out there like that. It went from being a smoking habit when I came back from Barcelona to what it is now.”
Damirdjian believes we all have ideas we never really follow through on. But what if he did this? What if he took this thing he started posting as a habit and took it to scale? What if he started hand rolling joints and not packing a cone? All the while using elite flower and hash.
He believed people would mess with it. So far he’s been proven very right. But at first, it was tough to convince people it was feasible to hand roll.
“It didn’t click with people,” Damirdjian said. “And I wanted to sell them for $100.”
Out the gate, Damirdjian’s right-hand man Dabber Dan was the most supportive of the idea. He saw the vision. Dan was amongst the early members of the team when Damirdjian started solidifying it in 2018. Head roller Gio and his cultivation lead Kevin were also onboard early.
Courtesy of Fidel’s
Damirdjian even has his parents helping out. He has so many printers now he’s run out of space and put a printer in their house. He’ll order 50,000 containers and have them label the jars and do QC.
Now there is a flurry of imitation hash holes hitting the market.
“Everyone is doing it their way, you know, and it’s not really about who was first, who did it best, I guess,” Damirdjian said. “To me, it’s about who’s paving the way for the category because that’s what it is. It’s a category now.”
Fidel’s Grown
Damirdjian expects the number of staff to surge to 60 by year’s end as his cultivation operation comes fully online. He’s thankful he didn’t take any of the cultivation deals that came his way over the years as he waited for his moment to enter the legal market on his own terms.
Separately, it’s wild to see someone in his age bracket bootstrap an Adelanto facility solo. It’s the land of corporate dawgs but there is certainly cheap square footage and power for those with the resources.
“There’s no one else, that’s solely me, and I intend on giving out percentages to my team members that are down with me right now. But it’s just me. I just haven’t sold out. I haven’t sold any of it. And people have given me tempting offers. I’ve been guilt-tripped by people that are worth half a billion dollars for not making deals,” Damirdjian laughed.
He always trusted the voice inside and knew where he was heading. That was all he needed. His next vision is a storefront to put all the flower in but right now there is work to be done getting it to the market.
As the flower comes online he also looks forward to further building out his distribution network. He’s already in every Cookies and Stizzy store. The flower is expected to be in high demand when it drops later this summer. One thing that points to this fact is that the value of his products hasn’t changed with the times as many have seen price dips.
“Something has changed. There’s always an adjustment,” Damirdjian said. “That’s what you gotta do. You gotta adjust. I think different, you know? I’m trying to be at the forefront of it.”
Damirdjian’s hash holes are available all over California. Keep an eye out for the flower line later this year.
The Canary Islands continue to make their mark on the cannabis industry with the volcanic island chain now home to hundreds of dispensaries.
One of the fastest-growing cannabis contests on the planet also calls the islands home.
Tenerife, where we spent our adventure, popped a lot more than our last visit. It seemed like the social clubs were starting to permeate more into the tourist-heavy parts of the area. Weed Island was the best view we’ve ever seen somewhere you can buy weed. As you sit down to rollup on the balcony at the shop, you are greeted by a stunning seascape.
Canary Champions Cup Flower Entries
Canary Social Club Culture
All the clubs come in various formats. They range from nightclub-style venues that can hold hundreds of people to more traditional Dutch-style coffee shops. These facilities continue to get nicer and nicer. This is because of how safe people feel spending cash to make their shop look nice. One club owner told me they spent six figures over the last few months ahead of its Grand Opening on 4/20.
California shops are currently facing some of their darkest days ever, Tenerife is another story. One club owner told us he’d never heard of a social club closing down because sales were bad. You’d think Tenerife might be hitting capacity for how many clubs the ecosystem can support, but each one we walked into was packed. Part of the reason for everyone’s success is the fact these tourists need somewhere to burn.
A rosin pressing demo at one of the after parties.
Why do they need somewhere to smoke? Because the rules on the island are so strict about cannabis possession and consumption. It’s technically against the law to bring it with you outside of the club and the police are hardcore. I was out raging with some locals last week and walking behind a bar on the boardwalk on one of the island’s popular beaches last week when five cops rolled on me. It was the most intense search I’ve experienced since I came back from Canada in ‘08 and declared my bong at the Vermont border. They went through my pockets and backpack, asking me questions. As they talked to me, they opened every bag I had in my backpack and asked me why I had a bunch of empties. I told them souvenirs. Eventually, they pulled out one of the TrapLoc bags I had with Grove Bags; once they saw my picture on the bag, there was a shocking attitude change from the cops. They thanked me for smoking all my cannabis inside clubs and not taking it outside.
And boy, did I. I smoked a ton of cannabis as I celebrated my first 4/20 there. The whole thing is an extra joke since the date starts with days in Europe and reads 20/4/2023. But everyone was certainly willing to pretend that 4/20 was a thing there.
Judging Flower at The Canary Champions Cup
One of my main responsibilities for the week was judging flowers at the sophomore installment of The Canary Islands Champions Cup. There ended up being over 50 samples of flower across the indoor and outdoor categories. The top flower in the contest mostly stood well above the competition. Big Bang Creations took third prize in indoor with Monkey Berries. RTZ was the first runner-up with Zowah. Fresh Farm’s topped the podium with their White Gold.
The Hash is Awesome
Finally, it’s really important to note how advanced the hash culture on the island,. There is a solid argument to be made that the quality of the concentrates there are better than what you’ll see in most U.S. states for sure. Hash culture has always been a thing there given it’s proximity to Morrocco, but the latest tech has made its way to the island with avengance. Hanami Gardens, who won the cup, could hold his own against any hash makers in the world without a doubt. His rosin was explosive terps when you open the jar and he even chopped up some piatella, U.S. headie boys favorite new solventless trend!
We’ll have more coverage from my travels in the weeks ahead.