Photo courtesy of Off The Charts

LA’S NEWEST EQUITY POT SHOP OPENS AFTER 5-YEAR BATTLE

Off The Charts x Cadre had a soft opening in late July, with its official Grand Opening a few weeks ago, but getting to those milestones was a long drawn-out fight.

Founder Madison Shockley III started the fight five years ago. At the time, his partners at Off The Charts only had one other shop. With Shockley finally getting his new spot on E. 61st Street open, the company now has 14 dispensaries dotted around the state. And the menus look solid with names like Fig Farms, Alien Labs, and Connected anchoring the top shelf above a bunch of good deals.

But this tale is more about what Shockley had to go through so he could stock that fire after first learning about the equity program in 2018.

“I had a different location back in 2019 when I applied originally, and then the first-come first-served process was mismanaged, so I actually led the lawsuit against the city of L.A., on account of the first round of social equity permitting,” Shockley told L.A. Weekly.

Shockley and the other plaintiffs would end up settling with the city outside of court. The council would add an additional 100 social equity licenses.

“That’s where I got my license,” Shockley explained. “They also changed the rules around that time, so that you could move locations within your community plan area. So about six months after that I found this location.”

Shockley has spent the last two and half years dealing with all the retail headaches cannabis has to offer Los Angeles entrepreneurs. Especially those who had to deal with the compounding factors of COVID — this was already quite the process anyway.

One of the biggest COVID-related bottlenecks came with contractors just trying to get their plans approved by the city to build out the shop.

“Contractors couldn’t go up there, it was all electronic, so there was a huge backlog with that,” Shockley said.

After he finally got the OK and started construction, he eventually would have to start dealing with the inspections. Shockley argues one electrical inspector alone proved to be a year-long hurdle. He claimed he would just not pass him.

“Every time he came out, he found new things to correct, and all my contractors had to be there every single time just for him not to pass us and give us little things to fix. That alone went on for a year,” Shockley said.

Shockley eventually filed an official complaint over the situation. The city sent over a new inspector who approved the facility on his first visit.

We asked Shockley if it had been frustrating that every hurdle he faced took some kind of lawsuit or complaint to fix. He pointed to the sit-in he had at the Department of Cannabis Regulations (DCR) a few years ago.

“When you talk about difficulty in getting answers, a few years back was a complete nightmare. There was a lot of inaccurate information being passed around by the legal community. A lot of cannabis and social equity advocates were spreading misleading information. There was a lot of confusion on social media.”

Shockley circled back to my question noting he would say all of that has improved since the lawsuit that added the 100 extra permits. He noted specifically, the DCR was in a better place now than when things were really bottoming out for social equity locally.

“It hasn’t just been trying to get answers, it’s been like having to fight to reform the entire department, along the way of trying to get a license.”

You can visit Off The Charts x Cadre at 615 E. 61st St., Los Angeles.

VIBES AND THE LAST PRISONER PROJECT DROP RELEASE PAPERS

Vibes and The Last Prisoner Project are releasing a new line of papers advocating for the release of cannabis prisoners. 

Founded by Cookies co-founder and rapper Berner, Vibes has carved a place for itself in the higher-end rolling paper scene traditionally dominated by Raw’s unbleached papers and Elements. Regardless of how difficult it is to truly claim a chunk of the rolling paper market, Vibes was able to pull it off. A variety of sizes and offerings you just don’t see from the competition also helped put the company on the map. 

Vibes will now turn that energy to aid the Last Prisoner Project(LPP). At the end of July, Vibes and LPP launched Release Papers in collaboration with the creatives at Mother. The papers now serve as the heart of an advocacy campaign looking to push the continued release of cannabis prisoners. 

“So many people are still locked up with lengthy sentences related to cannabis. While at the same time, so many states have made up their mind that cannabis should be legal, and those states are where those people are still serving time, which makes absolutely no sense,” Berner said when announcing the effort. “Campaigns like this are part of who I am, we have to speak up, stand next to and support causes like Last Prisoner Project. I’ve helped raise awareness for Richard Delisi, Corvain Cooper and soon, Robert Deals. There are so many more people to fight for, and I need your help to fight for their freedom.” 

The collaborators went on to note 72% of Americans support cannabis pardons for the numerous folks serving time for nonviolent cannabis offenses.

The general ethos of the campaign is to use RELEASE PAPERS as an educational tool that will also get the public to engage in advocating for those still behind bars. The papers will include the name of one of the four prisoners featured in the pack. They are:

• Edwin Rubis, currently serving a 40-year sentence in Talladega, Alabama, for a victimless offense
• Hector McGurk, serving a life sentence in Victorville, California, without the possibility of parole for a nonviolent marijuana offense
• Moe Taher, sentenced to 25 years in prison in Welch, West Virginia, for selling cannabis
• Ricardo Ashmeade, serving a 22-year sentence in Pollock, Louisiana, for a victimless offense. Despite a reclassification of a California conviction from a felony to a misdemeanor, the federal courts have refused to resentence him.

The collaborators noted inside the pack people will find a QR code directing them to release-papers.com. The site gives supporters the opportunity to sign the Cannabis Clemency Now petition urging President Biden to release federal cannabis prisoners. Site visitors also will be able to participate in the letter-writing program supporting the featured inmates. 

I work at a dispensary that used to organize letter-writing campaigns for Eddy Lepp, one of California’s most famous medical cannabis prisoners. He always notes how thankful he was when mail call came and it showed how much people cared about his fight. It’s not unreasonable to think the same could be said for the four prisoners featured in this campaign. 

“Vibes Release Papers are helping illuminate the injustice our constituents continue

to face, even as more states legalize cannabis. President Biden has the power to right

history and free Edwin, Hector, Moe and Ricardo with the stroke of a pen, says

Stephanie Shepard, LPP board member and director of advocacy. “We are grateful to

have Vibes join our fight, as we keep advocating until everyone still incarcerated for

cannabis is fully free.”

A portion of the profits also will go back to the Last Prisoner Project to support its efforts in calling on President Biden to grant clemency to the tens of thousands of individuals currently incarcerated due to federal cannabis-related convictions.

THE FIDEL’S X CARROTS DROP WINS EARLY 2023

Fidel’s x Carrots is proving to be the hottest cannabis industry clothing drop of Q1.

As we’ve covered many times here at L.A. Weekly, Shant “Fidel” Damirdjian is one of the local faces shining during these dark times in the cannabis industry. He had a wild 2022 with his victory over some of the best cultivators in the world at Transbay Challenge IV — the Hash Hole exploded to the most famed ‘preroll” in California if you’re even comfortable calling it that, and he opened up his own cultivation spot in the desert without the help of the corporate oppressor. A great year for anyone in cannabis.

Topping 2022

So how does he top it? He comes out of the gates early in 2023 with a fantastic collaboration with Anwar Carrots. Carrots got into the fashion game in 2007; in 2015, he’d launch the Carrots by Anwar line. Vibrant oranges among other colors with stylized carrots and rabbits are par for the course with the popular menswear line.

The collaboration with Fidel’s started just over a year and a half ago. 

“Anwar blessed us with complete creative control the entire project,” Damirdjian told L.A. Weekly. “Dabber Dan and I, my right-hand man, designed every bit of the box. Even the bags the clothing was in. Even the cut and sew on the hoodies.”

They would eventually settle on a 50/50 cotton and bamboo blend made in Los Angeles and find that bright orange they were looking for, after some trial and error over the last 18 months.

The Box

Each box in the limited edition of 500 includes the hoodies and sweatpants set made, screen printed and packaged in LA. There also is a Fidel’s x Carrots T-shirt, headwear, four Croc Jibbets, a commemorative 3D printed carrot with a hash hole, and a half ounce of Fidel’s popular weed.

It’s very fair to argue the cannabis aspects of the box are easily worth more than half its $600 price tag. 

Where Fashion Meets Weed

After the entertainment industry, many would argue cannabis and fashion is where Los Angeles has some of its biggest global influence. We asked Damirdjian his take on that sentiment.

“100% it’s something you don’t see done often; if it has, it didn’t catch my attention and I apologize,” Damirdjian replied. “But I feel like fashion and cannabis have so much to do with one another. They are different audiences within the same audience. It’s a great thing to work with another cannabis company and within our community, but to branch out of it to get the attention of people in the clothing industry, it’s amazing.

Damirdjian argues it triggers so much more love crossing his audience and Anwar’s audience he’s built over the years. He appreciates how wowed people from both sides of the fence have been after months of effort trying to get it right to their vision.

Damirdjian is excited about what’s next; don’t expect to see these boxes again. 

“This is like one and done. I’m trying to touch as many people that follow my following, Anwar’s following with this,” Damirdjian said. “This cost $600 for the box; it’s not something that everyone can afford. But the true collector is getting so much in the box. I’m not just taking money from the consumer, I’m giving so much more.”

Again, a lot of it comes back to being a unique spirit in a crowded space for Damirdjian. 

He knows everyone’s trying to do something different. He considers the Carrots collaboration a sought-after project for anyone, and when he got the chance, he was not letting it slip through his fingers. 

“It took so much time, finances and we did it with so much cadence, but it opened up a lot of doors for me now. I can already see it this early on. I can’t wait till more people consume it,” Damirdjian said, 

AMERICAN CANNABIS INDUSTRY NEARS $30 BILLION VALUE

The latest forecast from the data crunchers at BDSA has the U.S. cannabis industry growing to just south of $30 billion by the end of the year. 

Globally, they project the industry to be worth $36.7 billion in 2023 with roughly 80%, or $29.6 billion, of sales coming from the U.S. state markets. BDSA is expecting the global marketplace to grow about 13% a year through 2027. The U.S. market is expected to be worth $45 billion by that time. 

“Over the next five years, the biggest drivers of cannabis industry growth in the U.S. will be the thriving Midwest and East Coast markets,” said Roy Bingham, co-founder and CEO of BDSA. “New markets, especially adult-use markets like Missouri, New Jersey and New York, will lead growth. Although mature Western markets such as Colorado and California have experienced sales stagnation or decline due to price compression, they will continue to account for a substantial portion of legal sales through 2027.”  

BDSA went on to cover some of the key numbers that will be playing into the growth. This includes the new Missouri market, which is expected to do $1.4 billion in sales this year. BDSA expects New York to do about $631 million this year but jump to $2.5 billion by 2027. New York sales are projected to see an annual compound growth rate of roughly 71%. 

Then there are the markets that haven’t come online yet, even hypothetical ones like Florida play into the number where BDSA is expecting sales to start in 2025 and have a value of $4.3 billion per year by 2027. Minnesota, which legalized adult-use cannabis last month, will begin sales next year and is expected to do $117 million in sales next year and grow to $875 million by 2027. 

The growth of midwestern cannabis markets is going well. Illinois is projected to do $2 billion in sales this year. Michigan has seen sales bump 19% in 2023 and the market is expected to be worth $3.5 Billion by 2027. 

BDSA went on to note that here in California, the numbers are being impacted by the price of the pound crashing and the fact the illicit market still dwarfs the legal one. BDSA argues these are the main reasons California’s legal market saw a decline in sales for the first time in 2022. The report notes that based on the sales in the first quarter of 2023, the California market is expected to decline by 9% this year. 

“California cannabis price compression emerged as a result of ongoing competition from the well-established illicit channel, and an oversupply of cannabis products as cultivation has ramped up in the legal channel since the start of adult-use sales in 2018,” Bingham told L.A. Weekly in an email. “This led to a decline in average retail prices beginning in Q3 2021. BDSA Retail Sales Tracking data show that equivalent average retail prices in California declined 21% between Q3 2021 and Q1 2023. Other mature markets, such as Michigan, have grown in total dollar sales despite price compression, but unit sales growth in California has not been strong enough to counteract price declines.” 

Bingham went on to cover some of the positives that came out of the storm of 2022. 

“While consumers benefited from more affordable cannabis, industry players had to adapt by optimizing operations and focusing on quality and brand reputation,” Bingham said. “The experience highlighted the need for strategic planning and a balanced regulatory framework in the evolving cannabis industry.”

Even with the decline in sales, California is still expected to represent a massive chunk of the U.S. cannabis industry for the foreseeable future. 

ERYKAH BADU DROPS THAT BADU CANNABIS LINE

In a cannabis industry where much of the time the people of note entering from other walks of life to start their brands have been men, Erykah Badu is about to be one of the most celebrated females ever to enter the space she’s been in since 2020. 

From an outsider’s perspective on the chessboard, it seemed the moves she was making in the build-up to the March 8 launch of her That Badu line at Cookies made a lot of sense. She went with better genetics than some of her peers entering the space and was working with a solid retail partner. We’ve always found that one of the most giant red flags recently is when a celebrity brand launch coincides with the launch of whatever mechanism that’s getting you the weed. Badu went the opposite direction in working with an established retailer. 

That Badu is a cross between Lemonchello and Jet Fuel Gelato. It will be available in eighths and pre-rolls for its International Women’s Day launch on March 8. Expect more offerings from the line in time for Mother’s Day.

Badu’s first cannabis line, Apple Trees, launched in February 2020. Unfortunately, the world closed a few weeks later so the launch got lost in the news that was focused on some of the biggest sales weeks in the history of California cannabis as people feared dispensaries would close. 

But the cannabis world is a lot chiller at this moment with the exception of what small farmers are going through and crime waves. And getting the launch in a month and a half before 4/20 to avoid the noise was a good play, too. 

Our chat with Badu started with the fact she is a busy lady, a multi-platinum recording artist with plenty of things on her plate. What made her want to enter the cannabis space in addition to the wellness work she’d already been involved with for a long time?

“I’ve always been an advocate and interested in cannabinoids,” Badu told L.A. Weekly. “My first band is called The Cannabinoids. We are all on the electronic drum machines, nine of us, and we just improv.”

The conversation quickly moved to her work as a doula she started over 20 years ago and how much that actually intertwined with her new cannabis endeavor over the years. Doulas can assist new families in the build-up, during and after the birthing process, or help families with the transitions that come with death and provide emotional support. 

“I became a doula in 2001 and as a birth and death doula; many of my mothers and patients use cannabis in many different ways,” Badu explained. 

And more personally than those she supports through her doula work, cannabis has long been a part of Badu’s early morning ritual as she works to find alignment for the day or whatever message she needs to hear in that moment.

“It brings clarity, and the aroma is also part of the ritual. The smoking is also a part of the ritual, the breathing, inhaling and blowing and exhaling,” Badu said. “All these things have been very instrumental in my creativity as an artist, as a very busy entrepreneur, and as a mother who has to work in a very masculine world. It helps me not forget who I am and that I am also important.”

Badu is currently a resident of Texas. She is sitting in hopes of the chains moving on legalization in the near future. If people used football metaphors more to try and legalize it, they probably would; nevertheless, Badu is working on a CBD permit. As proven by many in the past, she thinks getting her infrastructure in place with CBD stuff and making the move to recreational when Texas goes legal is the move. Certainly, a fair take. 

Texas isn’t the first place that comes to mind when people think of cannabis reform, but it was a long slow process in many places. Texas is now in the midst of that process — it’s just one of those places that started a bit later. Given this, we asked Badu how private she feels like she has to ever had to be about her own use.

“Exactly. That’s why we can have conversations about it, but we have to be very careful with those types of things,” Badu replied. “So now that it’s being introduced, as a prospective license, we can have more conversations and I will be at the forefront of the legalization. I will use my voice for this. And I’m specifically interested in cannabinoids and women.”

Badu noted, while everything in the product line kind of caters to or comes from a feminine perspective, it’s definitely high-end product meant for whoever wants to smoke heat. But you’ll see plenty of feminine notes, like the packaging mimicking the oriental ceramides Badu has become fond of over the years. 

“I was thinking, what kind of vessel will this be in? What kind of packaging, what colors, with flowers?” Badu said. “I first thought of porcelain and the Oriental and Persian vases and tea sets, and those types of things.”

Badu noted she’s also excited about the mushroom tea she’s working on. We asked what it’s like to be diving into the psychedelic space and if it ever felt like psychedelics had been demonized in communities of color. 

“Maybe demonized is a heavy word, I would say for sure misunderstood,” Badu said.

Badu argues when something is misunderstood, it’s often abused and mishandled. Her new mushroom teas will be called That Badu technologies. The first is meant to be a coffee substitute for during the day and the second is the psychedelic one, which she noted can be used in ritual work of any kind.

Keep an eye out for That Badu to expand across California in 2023.

BRUNO ROLLS TO THE CANARY ISLANDS

Bruno Van Holland, one of California’s premier joint rollers, took his act on the road to judge the Canary Champions Cup.

As the world exited the pandemic, one of the aspects of the cannabis industry that exploded the fastest was the hand-rolled joint scene. And in addition to the material going into them, the rollers themselves have become the stars of the show. Their ability and access to high-end flowers turned them into more natural likable influencers than the many trying to force it. 

Bruno Got in Early

Van Holland is one of a few at the top of the pack. He got in the mix early, and his signature outfits and upbeat attitude quickly made him a staple on the event circuit. At many of the state’s most fantastic weed parties, you’ll find Van Holland posted in a bright corner rolling up cannons. 

Given how things have gone for Van Holland, it was no surprise the Canary Champions Cup selected him to judge the pre-rolls.

“My first takeaway is how friendly everybody was,” Van Holland told LA Weekly. “The cannabis community over there is as inviting to us as foreigners – like it was, it was just a welcoming, like the way that they treated us. It felt like an honor just to be there. They treated us great. The first thing that comes to mind is just how well we were welcomed.”

Van Holland added the atmosphere those people are able to create at the social clubs he experienced was really special. 

“The vibe there was amazing, the fact that we can go inside of a social club and play pool, smoke and by and by, and all in the same place. It was much different than what I’m used to here,” he added. 

What Bruno Witnessed

Van Holland went on to note he appreciated the flower selection. There were many more sativas than he was expecting. He loved the fruit notes found in a lot of them. Given it was his first time hitting cannabis clubs outside America, he was excited to see those California strains that have a spot in his heart. 

As for the contest, Bruno liked what he saw. 

“In my category, I was impressed with the way that their joints were rolled,” Van Holland said of the entries. “Seeing back rolls is something that I’m not used to seeing here in California. And that hash wrap, I’ve never seen a hash wrap entered into a pre-roll contest before – that was impressive.”

Van Holland added he gets to see the best pre-rolls in the world in California. They are tough to beat. But the ones he saw abroad had their own unique style, which is tough to compare.

Comparing Tenerife to California

Van Holland went on to explain the differences between the sesh scene in California and the clubs in Tenerife. 

“I found that people were talking a lot more at these ones. Everybody was kind of sitting around and talking more than the event that I was at today in California,” he said.

Another big difference was the spliffs they smoke.

“So they chain-smoke like crazy, and every couple of minutes, they’re lighting up a new spliff. I thought that the scene there was so much cooler. I thought the way that they had the social club setup was so much cooler than the way that we have the dispensary setup in California,” Van Holland said. 

The event organizers were excited to have Van Holland in the mix. 

“We were lucky enough to have Bruno in town, the black gloves and friendly smile are iconic. What a wonderful human, always kind and always rolling up just at the right time! He’s a certified hero,” Lawrence from The Canary Champions Cup told L.A. Weekly.