BANGKOK DISPENSARIES ARE OPENING UP SHOP QUICK Over the last few months, L.A. Weekly has spent more time in Bangkok, Thailand covering the developing cannabis scene than anyone. Thailand took the international cannabis scene by storm last June when it announced it would be decriminalizing cannabis after having first made a move to legalize medical…
BANGKOK DISPENSARIES ARE OPENING UP SHOP QUICK
Over the last few months, L.A. Weekly has spent more time in Bangkok, Thailand covering the developing cannabis scene than anyone.
Thailand took the international cannabis scene by storm last June when it announced it would be decriminalizing cannabis after having first made a move to legalize medical cannabis in 2018. Thais were initially suspect of decrim, but once they saw the government start letting people out of prison for cannabis offenses, they knew it was about to be on.
And boy was it. In the months since it’s now estimated that Bangkok has opened north of 700 to 800 dispensaries with another opening every few days. The first budtender that helped us on our second trip at the 24-hour Thai Terps lounge told us he was preparing to open up his own shop in the next few weeks.
The common number tossed around on how much it costs to start a full retail storefront at the moment is about 500,000 Thai Baht. That’s the equivalent of just over $15,000 USD. This has led to a surge of cannabis access in Thailand that is more reminiscent of Oklahoma than California. It was a lot easier to get a permit out the gate in Oklahoma before they started to tighten things up than it ever was in California. Remember the METRC protests!! Thai influencers are now protesting the fact shops are writing ID numbers down, imagine what they would think of full track and trace.
On our first trip to Thailand just before The Emerald Cup, our biggest mistake was not visiting Sokhumweed. While we were there in November, JJ-NYC of Top Dawg Seeds invited me to come to rage with him and Arjan from Green House Seed Co. That originally put it on my radar.
When we arrived at the shop unannounced, its founder Beer spotted us quickly. The dude just loves weed. He took us over to view a spread of portraits from the Cookies opening a week prior that he’d got printed fast enough to have Berner sign one before leaving after the big launch in Bangkok. That’s how much Beer loves weed.
“I opened a day early in June,” Beer told L.A. Weekly with a laugh. “What were they going to do? Throw me in prison for 12 hours?”
Beer was part of the legislative effort to push cannabis reform in Thailand, so with his eye on the ball, he got things rolling on Sokhumweed a couple of months prior to opening.
“So after witnessing this policy develop over the last seven years, I got the keys to the shop about three days before we opened,” Beer said before noting the shop is working with about 15 farms at the moment, many run by Beer’s longtime friends he’s excited to support.
Sukhomweed’s founder Beer.
Another thing Thailand has in common with Oklahoma is the fact most of the best weed ever seen there is from California. Not all of it, but the vast majority.
This had led to this weird situation where people don’t believe the heat is grown in Thailand. I was carrying around some absolutely gas Double Dawg, some of the best fuel/petrol aromas I’ve ever seen outside the U.S. When I showed it to Thais, they tried to convince me it was the fresh stuff from California. So to an extent, the weed in Thailand got good so fast that they don’t even believe it.
But it’s also fair for folks to question things a bit. Sure, the best stuff coming from California is absolutely balls-to-the-wall heat, but it’s few and far between. Most of the California stuff is product from mid-2022 that people had trouble moving in the flooded U.S. market. And a lot of that year-old stuff is in fact better than some of the Thai product being grown without any real standard operating procedures known for producing heat here in the U.S.
But regardless, the demand is there for the local product. Most coming into Sokhumweed are looking for Thai-grown cannabis. For those wondering what local strains to keep an eye out for, Beer argues the Freaky Buddha is one the best hybridizations of a Thai landrace at the moment.
Beer made the Freaky Buddha from a Thai landrace and Freakshow. Freakshow is famous for its unique look. While the nine seeds of Freaky Buddah he popped had a lot of males, he’s thankful he found a winner.
Another similarity between the United States and Thailand? The government weed sucks. On our second visit, we stopped by a facility growing medical cannabis for the government. It was probably a pinch nicer than the things that have come out of the University of Mississippi, but it could not compare to the other indoor operations we saw in Bangkok.
Here is the documentary on our first trip to Bangkok in November.
Missouri’s first weekend of legal cannabis sales is in the books.
The nearly 200 dispensaries dotting the state netted $12.6 million in sales in the first three days of adult-use sales. There is an argument to be made that number may have been higher had the permit release timing been a little clearer; even operators didn’t realize they would be allowed to commence sales Friday.
John Mueller is the CEO of Missouri’s largest operator Greenlight, a multi-state operator that has 15 retail permits in Missouri. Mueller, a Missouri native, told L.A. Weekly that Greenlight had its fair share of action over the weekend, with sales doubling overnight once adult-use kicked in.
Mueller notes the tail end of last week was a bit of a gray zone.
“Then what happened is, on Thursday, the state said they would start issuing out the licenses and you didn’t have to wait. We thought they would have all licenses at open at whatever time on the sixth,” Mueller explained.
They would get the permit at 8:30 a.m. Friday morning and be open in an hour and a half. But unlike the big lines we’re used to seeing outside dispensaries on opening day, at first it was a quest by consumers to confirm the news on shops opening earlier than expected. Mueller says the phone continues to ring off the hook in that regard.
Even with the traditional first sale not the spectacle it’s been in other states, dispensaries did great. Mueller noted some places saw up to four times the amount of usual foot traffic depending on where.
Mueller said there is plenty to be happy about besides the numbers. He feels dispensary operators got a lot to work with in the regulations.
“Thrilled with the performance, but there is a whole lot of stuff. You know we got drive-through here authorized, express pick-up windows in the lobbies and then also making sure that that patient wasn’t relegated to a bad status.”
Greenlight has separated the adult-use and medical lines at the dispensaries to make sure none of the state’s 200,000 medical cannabis patients feel left behind in the transition over to adult-use sales.
Mueller doesn’t feel like things have been overly restrictive on operators, apart from the normal childproofing packaging and things like that.
“We carry about 300 products per store, so we’re a pretty wide selection and we’ve got a pretty robust cultivation and manufacturing side of this equation,” Mueller said.
He noted the dispensaries currently operating are able to acquire flower from 28 different cultivators in the state. He thinks there are about 50 different manufacturers in the state that are all cranking out products too.
While that number may sound small to Californians, it’s still a decent number of producers on day one. We asked Mueller if it was enough for a real level of competition similar to the fight for shelf space we’re seeing on the west coast.
He was quick to argue, sure. Currently, Greenlight’s discount eighths are running $25, with the top shelf clocking in at $45.
There weren’t a lot of surprises for Greenlight during the transition. The company was able to lean on its past experiences transitioning from a medical market to adult-use in Nevada. Greenlight also has operations across the southeast and midwest in Arkansas, West Virginia, Illinois and South Dakota.
EMERALD CUP PICKS CALIFORNIA’S FINEST CANNABIS FOR 2023
The Emerald Cup was back for 2023 last weekend and repeat champions weren’t in short supply.
This year would see the Emerald Cup’s award show move to the Bay Area for the first time after a long stint in wine country before the pandemic and last year’s show at The Montalbán in Hollywood. While nowhere in the state worth having the cup could be considered neutral territory given how many competitors dot the state from north to south, the Bay is one of the better spots to have it because it’s essentially halfway between L.A. and Arcata — most of the state’s cannabis enthusiasts and businesses lie between that two points, too. The venue at Richmond’s Craneway Pavilion was undoubtedly the most gorgeous the cup has seen since it left the redwoods in the early 2010s for bigger venues closer to population centers.
But the most beautiful sights to behold on the water’s edge were the glass cases filled with this year’s entries. As the judges, contestants and special guests entered the venue, they were greeted by the cases. The flower entries were the most packed, as people wedged in tight to get pics of all the pretty buds for the social media adventures.
As the award show kicked off, it was like the final countdown to the big categories at the end began. After making its way through some of the more niche photography and product categories, it was on to the social justice awards. In one of the coolest moments of the night, Luke Scarmazzo came on stage to accept The Social Justice Award on behalf of his good friend Weldon Angelos.
Angelos was released in 2016. He was originally sentenced to serve 55 years over a cannabis conviction with a mandatory minimum sentence but only served 13 years. After his release, Angelos began advocating for others who remained in the circumstances he was able to escape, eventually founding The Weldon Project. One of the people Weldon has helped get out of prison was his close friend Scarmazzo.
As he took the stage, Scarmazzo noted he was celebrating 100 days since being released from prison after serving 15 years over medical cannabis. The news received one of the loudest ovations of the night.
Other awards would include The Pioneer Award going to Amber Senter for her work on Social Equity and The Willie Nelson Lifetime Achievement Award going to Mila Jansen for her contribution to the world of hashish over the last 50 years as an entrepreneur, smuggler, and inventor.
From there we started into the big dog categories of flower and hash. This year’s theme was champions still crushing it. The rest of the evening would feature a carousel of repeat winners or those returning to the podium after a year or two off.
One of the biggest returns was Ridgeline Farms. After being the only mixed-light cultivator to qualify for the Zalympix finals, the LANTZ hype rolled on this weekend with Ridgeline taking top honors.
Founder Jason Gellman shared the experience with L.A. Weekly.
“With all the competition going on these days, The Emerald Cup to me is still the most prestigious and authentic. The judging is taken seriously by a talented group hand-picked for their dedication to the plant,” Gellman said. “As our small cannabis communities have taken a giant hit from the challenges of the industry, it’s as important as ever to stay relevant. I take lots of pride in growing the best herb possible, so when I submit my entries I always feel they have a chance to win.”
After the near-perfect farming conditions up north for most of the last year before monsoon season hit, it was expected Southern Humboldt would be very competitive. Most of the years that a NorCal farmer didn’t win the cup it had something to do with mother nature. Gellman was proud to see what the county did this year.
“This year, Humboldt County showed up big. Winning is huge, but it’s more about us representing our community as a whole than just one of us,” Gellman said. “Ridgeline took home multiple awards including first in mixed light with my new strain LANTZ, but what we were the most proud of is winning the Breeders cup.”
Gellman had been working on creating this strain for over four years.
“Lots of time, energy, money, fails and finally one giant win,” Gellman said. “I knew LANTZ was the one, but this just solidifies it. The cup was a giant success this year and was great to see so many real heads in the game. Overall, it was a great day in the bay”
Rebel Grown took home top honors in the Full Sun. After regularly gracing the top 10 and top 20 over the years, this time they were able to take first place with their Double OG Chem.
In indoor, Fig Farms would became the only indoor farm to ever win The Emerald Cup twice after now winning both the past two renditions of the contest. The Blue Face that won the indoor category was also the first-ever indoor flower to win The Emerald Cup’s prestigious best-in-show award.
“The love we received at the Emerald Cup has elevated to a new level,” Keith Healy of Fig Farms told L.A. Weekly, “Two years at the top spot for indoor flower, and this year going a step further by receiving Best in Show. Fig Farms’s Blue Face is the first indoor flower to receive the Best in Show award, which has been given exclusively to Sungrown flower until now. I am so proud of our team, and truly honored in a way that cannot be put into words.”
As is tradition, with this list we present a holiday-size helping of the heat we’ve found in the past couple of months following the harvest and trips to scope out the marketplaces in Vegas, abroad in the Canary Islands and Thailand.
The 12 Strains of Christmas also is our most extensive flower list of the year. It’s always a pleasure to highlight some killers so they have one more thing to share with their families during whatever holiday they might enjoy together.
Here are the strains you should leave out for Santa in 2023.
Red Pop S1 #37 (Riddles) – Royal Key Organics
As with many strains from breeders that offer as extensive a catalog as Exotic Genetix, it can take a couple of years to get the full wind in their sales. Red Pop has had a fantastic 2022. Its offspring, Red Runtz, is entering its own hype wave, but the Red Pop is still elite and 2022 was the first year many had the chance to try it. One of our favorite phenos of anything Red Pop belongs to Royal Key Organics in Humboldt County. In particular, their Red Pop S1 #37 they named Riddles. It smells like buttery popcorn with cherry Kool-Aid sprinkled on top.
Zkittelz – Alien Labs
The Alien Labs rendition of Zkittlez is tied with IC Collective for the best Z terps we’ve ever seen grown outside of Mendocino County. We got our first peek at it during Las Vegas Heat Quest on MJ Biz Con Eve. As people approached us with their versions of Z throughout the week, nothing else came close. Back home here in California, few can produce Z terps at this level commercially.
Flowers of Zion – Fidels
Courtesy of Fidels
On the heels of his self-made docuseries and summer win at the Transbay Challenge I threw in L.A. for his KMZ, Flowers of Zion is the next one to keep an eye on from Fidel. The Flowers of Zion brings together Garlic Cocktail with Symbiotic Genetics’s timeless classic Mimosa. With his cultivation site operational, expect to see even more of Fidels Flower throughout the state.
Seed Junky and Fidel Buds took top honors at Ego Clash a couple of weeks ago on the eve of The Emerald Cup’s Harvest Ball, thanks to some ultra-elite hash from Simply Adam that topped the uber-competitive contest where many of the world’s best hash makers score each other. The Banana God is a pairing of Wilson and Banana OG. The version that won Ego Clash was a Banana God F2 that was done by @ibean_poppin2much and then grown by Simpleeadam.
Cap Junky – Capulator x Seed Junky
Courtesy of Capulator
A collaboration between two Los Angeles heavyweights, Capulator and Seed Junkie’s CapJunky was certainly a favorite for us in 2022. It’s among the gassiest offerings from both breeders and is an absolute ripper. It has limited availability in town, but you can score some at Peace of Green at 1155 East Pico Blvd., in DTLA.
Stardawg x Gelato 41 – Doja Pak
Ever since we first covered the original RS11 drop in LA a couple of years back, it feels like you’d need one of those NASA cameras that tracks the rockets after launch to keep pace with what they’ve been up to. While strains named after art supplies and animals are dope, we think the Stardawg x Gelato 41 was a pinch underrated during the hype storm this year and wanted to give it some extra love.
Blackberry Gary – Serge Cannabis x Powerzzzup
Courtesy of Serge Cannabis
Arguably the biggest strain to drop in California this fall, Blackberry Gary has lived up to the hype. The rare collaboration from Powerzzzup is an absolute killer. Most of the Cereal Milk and Gary Crosses out there are from reversals, but Serge was able to work with the real gear and get the Powerzzzup team’s blessings on the final product. It carries on the flavor and impact tradition of the Gary Payton line.
DEO – 580
Courtesy of DEO
580 is the most underrated strain from Deep East Oakland Farms. Everyone is tripping balls. I’m not saying it’s RS or Zoap, but saying it’s not special is batshit crazy to me. It tastes so much different from the rest of their pack. Now I love me some dessert weed, but the smell of nail polish is one of my favorite things. The freshest batches of 580 have it in abundance. It smashes into your sinuses when you open a bag.
Red Bullz x Fishscale – High Rhythm Farm
The Santa Cruz-hunted version of the Compound Genetics heater was certainly on the podium for us at The Emerald Cup Harvest Ball. Few things came close in the quality of the terpene or look. The impact was great, too, when we got the chance to try it. We highly recommend keeping an eye out for this one.
Prism OZ – Cipher Genetics
Courtesy of Cipher Genetics
An offering from the newest company on The 12 Strains of Christmas, Cipher Genetics is the latest project from Compound Genetics founder Chris Lynch. Our favorite offering from the launch drop is looking to be the Prism OZ. While we haven’t seen the finished product yet, we’re very excited for the recipe of SFV OG x ( Zkittelz x (Zkittelz x Gelato 41)). We’re convinced it’ll be a heater, much like a lot of Lynch’s past classics.
OZ Kush BX1 – 3rd Gen Family
Courtesy of 3rd Gen Family
Numerous companies in the cannabis space got their start with a pack of 3rd Gen Family’s Dying Breed Seeds, and one of the strains that launched the most or helped take things to a new level was OZ Kush. It brought together the Eddy OG and Zkittelz and the first packs sold five years ago. As I look at their current lineup, if I’m a cannabis company desperate for an epic house flavor to help me stay afloat in the darkest times ever for the marketplace, I’m buying as many packs of OZ Kush Bx1 seeds as I can and finding myself a little bit of hope.
Double Dawg – Dr. Dope Bangkok
On our recent adventure to Thailand alongside High Times and High Rise TV, we went to a ton of spots and looked at a bunch of Thai weed. With the exception of the 100 Hands at Phandee in Japan Village in Bangkok, none of it could compare to what Dr. Dope was doing. I would say thanks to Dr. Dope’s Double Dawg, the best weed I’ve seen grown in Thailand is better than the best weed I saw grown in Las Vegas during MJ Bizcon last month.
L.A.’s own Shant “Fidel Hydro” Damirdjian was already a local legend before Fidel’s Hash Holes took it international.
And while the “Hydro” may have been dropped in recent years as the Fidel’s brand took off, the third son to enter the game of one of Los Angeles’ favorite cannabis families continues to build his name. He’s now on the verge of opening a massive new facility expected to be competitive with the state’s finest later this summer.
A hash hole under construction. Courtesy of Fidel’s.
In the months leading up to writing this, we chatted with Damirdjian a lot. We even joined him for his return to Barcelona for Spannabis this past March where he originally got the inspiration for the hash hole. The Hash Holes and Donuts party that closed up Spannabis for many was probably the second biggest ancillary affair of the week after the European edition of Ego Clash.
But to understand how things have taken off, you have to start with Damirdjian returning to L.A. after moving to Beirut at age 12.
Coming Back to L.A.
“When I turned 18 I moved back to L.A. from Lebanon and when I moved back the first thing I did was start working at my brothers’ hydro shop,” Damirdjian told L.A. Weekly.
He was at the bottom of the food chain with no knowledge of growing cannabis. He was in the perfect place to learn, but it wasn’t always easy being in the family business.
“My brothers had two dispensaries. But within a month of me being here, the dispensaries got raided and the growers got raided,” Damirdjian said. “They lost everything and they had to sell the store. So when they sold the store, I stayed.”
Damirdjian smokes a hash hole in Barcelona. Photo: Jimi Devine
His brothers Serge and Aram would recover and eventually help start Cookies Maywood and Gas No Brakes Fashion.
While Damirdjian may not have brought a lot of cannabis cultivation knowledge back from Beirut, retail operations were a different story. The whole time he was in Lebanon he was working at the family grocery store. By 18 he returned with the managerial skill set that wouldn’t be uncommon in an older teenager at a U.S. supermarket. Those skills translated directly to running a hydro shop even if he wasn’t exactly sure what he was selling out the gate.
By the time he jumped up to the management team, he had his head wrapped around it from talking to customers all day to better understand their needs or what they were doing successfully. The store was only 1,000 square feet at the time. He’d help build it to 18 employees and three locations.
“I did that for nine years. That was my footwork in this industry,” Damirdjian said. “I talked to growers day in and day out for nine years and then I mastered that craft. I grew weed in the midst of that. It just led me to be consistently known for the quality of flowers I have.”
Madmen OG and LA Confidential were among the first strains he worked with when he started cultivating in 2010. As his skills grew, he refined his best practices and taught them to others over the years at the shop, eventually taking the nickname Fidel Hydro as a play on it.
Damirdjian points to the first time he left the grow shop to focus on cultivation as one of the moments he knew he was heading in the right direction. Six months after leaving the hydro shop they asked him to come back for a percentage of the shop. He would put in two-and-a-half more years, but in the end, his vision was just too big for the shop.
Fidel’s
A trip back home to Beirut to visit family and friends in 2019 would turn the nickname into the building block for one of the most hyped brands in California at the moment.
“I had a childhood friend of mine who does branding packages for big hotels and restaurants. I was working with him. I wanted to start branding my flower. I want to be known for the flowers I grow,” Damirdjian said.
The pair were talking about his nickname Fidel Hydro. They tossed stuff around but were sure in the end that it had to be one word. It had to be simple. They dropped the hydro and the name stuck.
“My homie drew like 200 different logos by hand. He drew one on a package of Lucky Strike cigarettes and it just stood out to me,” Damirdjian said. “It looked really timeless. Either now or 20 years from now, I’ll still feel the same about it.”
Damirdjian explained that the logo gave him the identity but there was plenty of work to be done. He started doing everything in-house from growing to buying printers so he could package it all up.
“I put all my energy in Fidel’s, everything, every ounce of my time, my finances, my physical being. I put it all in something that just kept growing and growing. It gave me the confidence I needed but it just hit me when I was in the hydro shop. I always knew Fidel’s was what it is supposed to be,” Damirdjian said in regards to that calling he believed was more significant than the shop.
Creating New Flavors
2019 was also the year Damirdjian started breeding. It was the next step after nearly a decade of perfecting his skills. But looking around the game can create doubt. He refused to let it build in himself. The heat would speak for itself. He loves it. He hopes his dedication to those various cultivation practices will help remind folks he’s not just the guy that scaled up the hash hole, as admittedly cool as it is to have the most primo rec preroll in the state.
One of the staples of the breeding is Runtz Mints. It’s an absolute heater.
Hash Holes – Barcelona to L.A.
How does one change the exotic-infused preroll game in California? The concept of a joint with hash in it was far from new in California. We basically started seeding distillate prerolls not long after Damirdjian started cultivating in the early 2010s. They were always boof, maybe even further stacking the chips against the idea of the hash hole.
Damirdjian returned to Barcelona in 2022. Photo: Jimi Devine
Sure, the idea of rolling some heat hash and flowers with friends was cool. But was it commercially viable? Regardless, Damirdjian would find his inspiration on a trip to Barcelona in 2018 with his brother for his first adventure to Spannabis.
At the time, his brother had launched Cookies Maywood a few months prior. Damirdjian started helping with some of Cookies’ first seed drops and in the process heard about Spannabis.
“I felt the need to be there,” Damirdjian emphasized. “I felt the need to go see what the culture is like over there. So I tagged along.”
Damirdjian working to get his seed line into Europe at Spannabis 2022. Photo: Jimi Devine
Damirdjian was a young man there to learn more about the game. There was plenty to take in. He got to help Cookies and 3rd Gen Family with the El Toro in Spain. He helped them package that up and got a first-person view of people entering the world of bulk seed sales with people in Europe. He always felt like the youngest person in the room and just remembered to keep his ears open and to try and learn as much as he could from the international hitters that converge on Barcelona.
During the seed drop, a number of noteworthy characters from the European game come through to see a number of Americans. The American delegation had fire hash. The Spanish culture at the time was more influenced by the California flower market and there were a ton of California-grown flowers.
As Damirdjian watched most Europeans sprinkle their crumbly water hash into joints, he decided to work up some of the American rosin and drop it in the center. Not long after, he would run into Lorenzo from Terps Army in Barcelona and Amsterdam. Lorenzo was doing the same thing.
“I hadn’t met him yet. We met in person over there as this culture was being instilled at that particular time,” Damirdjian said. “I got to give it to my boy Lorenzo. He kept the habit up. He calls them the Terps Donuts.”
Final quality control before packaging. Photo courtesy of Fidel’s
He flew back to America and started rolling more joints loaded with hash. People on Instagram would ask what it was and inquire about the hole in the middle. He would politely emphasize what they were looking at wasn’t a donut, it was a hash hole.
“The word hash hole didn’t even exist. I just didn’t want to call it a donut because I wanted it to be different,” Damirdjian said. “I could call it that. But just to me, it’s the hash in the middle.”
He was also a firm believer that hash holes just sounded cooler than donuts. Some of the early hash hole advertising has joked donuts are for cops.
“Once you started explaining to people what it is, now people call it that. I love it. It’s creating its own culture,” Damirdjian said. “It just wasn’t out there like that. It went from being a smoking habit when I came back from Barcelona to what it is now.”
Damirdjian believes we all have ideas we never really follow through on. But what if he did this? What if he took this thing he started posting as a habit and took it to scale? What if he started hand rolling joints and not packing a cone? All the while using elite flower and hash.
He believed people would mess with it. So far he’s been proven very right. But at first, it was tough to convince people it was feasible to hand roll.
“It didn’t click with people,” Damirdjian said. “And I wanted to sell them for $100.”
Out the gate, Damirdjian’s right-hand man Dabber Dan was the most supportive of the idea. He saw the vision. Dan was amongst the early members of the team when Damirdjian started solidifying it in 2018. Head roller Gio and his cultivation lead Kevin were also onboard early.
Courtesy of Fidel’s
Damirdjian even has his parents helping out. He has so many printers now he’s run out of space and put a printer in their house. He’ll order 50,000 containers and have them label the jars and do QC.
Now there is a flurry of imitation hash holes hitting the market.
“Everyone is doing it their way, you know, and it’s not really about who was first, who did it best, I guess,” Damirdjian said. “To me, it’s about who’s paving the way for the category because that’s what it is. It’s a category now.”
Fidel’s Grown
Damirdjian expects the number of staff to surge to 60 by year’s end as his cultivation operation comes fully online. He’s thankful he didn’t take any of the cultivation deals that came his way over the years as he waited for his moment to enter the legal market on his own terms.
Separately, it’s wild to see someone in his age bracket bootstrap an Adelanto facility solo. It’s the land of corporate dawgs but there is certainly cheap square footage and power for those with the resources.
“There’s no one else, that’s solely me, and I intend on giving out percentages to my team members that are down with me right now. But it’s just me. I just haven’t sold out. I haven’t sold any of it. And people have given me tempting offers. I’ve been guilt-tripped by people that are worth half a billion dollars for not making deals,” Damirdjian laughed.
He always trusted the voice inside and knew where he was heading. That was all he needed. His next vision is a storefront to put all the flower in but right now there is work to be done getting it to the market.
As the flower comes online he also looks forward to further building out his distribution network. He’s already in every Cookies and Stizzy store. The flower is expected to be in high demand when it drops later this summer. One thing that points to this fact is that the value of his products hasn’t changed with the times as many have seen price dips.
“Something has changed. There’s always an adjustment,” Damirdjian said. “That’s what you gotta do. You gotta adjust. I think different, you know? I’m trying to be at the forefront of it.”
Damirdjian’s hash holes are available all over California. Keep an eye out for the flower line later this year.
This week we’re excited about what’s to come for the cannabis industry in 2024.
Last week we covered the fact that life is less than perfect in cannabis while highlighting some of the things we believed caused a lot of our headaches in 2023. This week, the opposite. We’re highlighting the things we think are going to help everyone turn it around.
Finally Fixing LA’s Equity Program
Here in Los Angeles, one of the biggest calls to action from the cannabis industry for the new mayor’s office continues to be the repair of the L.A. Social Equity Program. It was awesome to see 100 Social Equity Individual Applicants were randomly selected to apply for retail cannabis licenses last month, but the couple hundred people who invested their lives into putting their ducks in a row for the program are going to demand more. And while the new mayor’s office is separate from the scandals of the fall, they may have to pay the bill if a class action lawsuit ends up developing from the then-racist city council having original control over the program that drained so many coffers.
Standardized Testing?
It originally looked like we would have standardized lab testing this year. It seems a little hazy at the moment, but we wanted to put it on here to push the idea. Currently, cannabis labs have no fixed standard operating procedures. A lot of the time they’re just following the instructions for whatever hardware they bought. Then adjust the standard operating procedure to their liking. That’s where you see the variations in testing numbers from lab to lab. The idea of people shopping around their cannabis at labs to get the best numbers possible is a real thing. This is more so an issue with potency and terpene testing as opposed to heavy metals and pesticides.
Wider Access in America
It’s critical that California cultivators get access to more shelf space soon. While the state continues to drag a bit, the idea of stocking shelves all over the world with cannabis grown in California is appealing to people. The first shelves will probably be domestic, and step one is having as many states with legal access to cannabis as possible for when that day comes. And it’s not that far out. Some regulators figure it will be a few more years. Whenever it is, it’ll certainly make people’s lives a lot easier. We don’t think it will happen this year, but we’ll be talking about the mechanics of it by December a lot.
The Pace of Change is Fast
I know it’s going to take some time for the other stuff I mentioned, but it’s easy to see how fast things are moving for cannabis all over the world. It’s like a snowball with a rocket sled behind it pushing it even faster as it grows and grows rolling down the mountain. Now is everyone hoping to get sucked up by the snowball a saint? Doubtful. But the bigger the snowball gets, the more opportunities there will be for nice people to take part. Plenty of people entering the cannabis space now aren’t haters, they were just scared to go to jail back in the day.
DEATH ROW CANNABIS LAUNCH SHOWS SNOOP DOGG BRINGING IN THE EXPERTS
We sat down with the team at Death Row Cannabis last Friday as the world learned about the iconic Los Angeles record label and brand’s move into the cannabis space.
Last February, word got out Snoop Dogg had acquired Death Row Records. At the time, Snoop Dogg was excited to take the reins of the brand he had started his career with and the rest of us were curious to see the types of things he’d do with it. Any rough patches the brand’s identity had been through over the past 30 years were essentially cleaned up with the purchase, given Snoop Dogg’s distance from everything and general mainstream likability. Remember the Super Bowl blunt?! What a guy.
After pulling the Death Row catalog from underpaying music streaming services and streamlining the rest of the company, a few months after the purchase the iconic label started eyeballing the cannabis industry. That culminated with last Friday’s release of their first flower drop. We sat down to chat with two of the people running point for Snoop Dogg on the project, his longtime sound engineer and cannabis inspector Shaggy and AK.
AK will be bringing a lot of heat to the table. Six years ago he came down to California on the hunt for funding something up in Washington. A year later he’d make the move seeing the obvious opportunity for people that speak flame in California’s emerging legal industry. He’d even end up taking part in the Wizard Trees pheno hunt where the RS-11 and Studio 54 phenos were selected, arguably the most influential hunt of the last few years. He kept the #3 for himself, swearing to this day it’s the best one. AK still owns a fertilizer company with Scott from Wizard Trees.
Death Row Cannabis Was Years in the Making
AK would go on to become VP of cultivation for TRP. Founded in 2019, the company has quickly amassed a footprint of 14 states growing for companies like Cookies and Dr. Greenthumb. But even before TRP was founded a few years ago or the Death Row Records purchase, AK had been working on a deal with Snoop Dogg. Arguably the most mainstream cannabis consumer in America next to his literal pals Willie Nelson and Martha Stewart, the latter now with her own CBD company.
“I ended up working for TRP, I’ve been within the last year and a half, about three or four months ago Shaggy reached out to me and said, yo Dogg hit me up, asking if you’d still be interested in doing something with us,” AK told L.A. Weekly explaining how the deal finally came to fruition.
As they started pondering the possibilities, Shaggy quickly realized the lack of red tape at Death Row Records compared to doing another “celebrity line” with the boss. And while last Friday’s launch was certainly intertwined with its new owner heavily in the cannabis news cycle, they still did a good job pushing the Death Row identity to the forefront.
The launch packaging for Death Row Cannabis.
AK had his foot on the gas over the last three months in the buildup. From designing the brand’s identity and packaging to promo to selecting the weed, he had it all covered. While they did look at a lot of cannabis, much of it was grown at their distribution partner’s facility.
“There’s a grow here at the distro, as well, and that’s where three out of the four strains that we’re gonna drop were grown around here by us using my nutrient line,” AK said. “I personally wasn’t involved in growing it, but we literally run the same program. The guys that built that garden and I have done consultations together. And I’m here all the time, so I’m not hands-on but I’m hands-on, if that makes sense.”
AK also emphasized the brand won’t be exclusive to the $60 price point. A big part of the plan is making sure the brand is accessible to all.
“Even if we have more affordable price points we’re still not going to put boof in those bags,” AK emphasized. “I can go get fire ass deps that rival indoor, like fakers (The stuff nice enough to tell east coast people it’s indoor) and then price them correctly instead of just trying to hit people as fakers and gouge them on it.”
The four flower stains for launch will be Tropicanna Cookies, SFV OG, LA Runtz, and Strawberry Gary. TRP-affiliated shops will be the first to get them in San Diego, Brentwood and San Bernardino. They’re shooting to get the number of stores up to 50 to 100 in the first quarter, but are much more focused on making sure the consumer understands they’re getting heat and it has some real grassroots people behind it.
Snoop Dogg’s Specialist
Shaggy, who is leading the effort for Snoop Dogg’s team, has been working with him as a recording engineer since he was 19, he’s 33 now. Over those years, he started helping Snoop Dogg source his flower and taking the responsibilities that come with it, specifically, making sure it’s proper. If someone showed up to the studio with something that wasn’t up to standard, it was up to Shaggy to be the heartbreaker.
“And so that just rolled over when he started doing some cannabis initiatives. He put me and Tiffany in charge of, you know, getting some of his cannabis initiatives up and going. I know a lot of people like AK,” Shaggy explained to L.A. Weekly.
We asked Shaggy when Snoop Dogg knew it was time to pull the trigger on something like Death Row Cannabis given the plethora of pot opportunities that must have been piling up at his door over the years.
Shaggy argues Death Row Cannabis made sense, and the brand has been going through a lot since the purchase. Now we know that most of that time some kind of cannabis discussions were happening in the background, but since February, Death Row has started to revive its merch line with spins on old concert T-shirts and into NFT-embedded albums.
“With the cannabis market, it just made sense, because like AK said, right now a lot of the celebrity brands come out and they hit the really high price point and they don’t offer the value for what you’re paying for,” Shaggy explained. “Like the best price point is like that 30 to 40 range, you know, maybe like $45 because, like this top tier stuff is just too expensive and it’s not always operating to value you know, I’ve been very disappointed you know.”
Shaggy admitted to getting out into the rec market a bit more over the last year as things came together. He regularly left with $65 dollars worth of disappointment as he sees it. His experiences with growers over the years have convinced him that good weed doesn’t have to be really expensive and cheap weed doesn’t have to be bad.
“There’s weed that’s not as expensive, that’s really really good. And basically with us, we want to kind of help stimulate the culture, a little bit of a miseducated culture, and kind of give them good flower at a good price showing that this is possible,” Shaggy said.
