BRUNO ROLLS TO THE CANARY ISLANDS Bruno Van Holland, one of California’s premier joint rollers, took his act on the road to judge the Canary Champions Cup. As the world exited the pandemic, one of the aspects of the cannabis industry that exploded the fastest was the hand-rolled joint scene. And in addition to the…
BRUNO ROLLS TO THE CANARY ISLANDS
Bruno Van Holland, one of California’s premier joint rollers, took his act on the road to judge the Canary Champions Cup.
As the world exited the pandemic, one of the aspects of the cannabis industry that exploded the fastest was the hand-rolled joint scene. And in addition to the material going into them, the rollers themselves have become the stars of the show. Their ability and access to high-end flowers turned them into more natural likable influencers than the many trying to force it.
Bruno Got in Early
Van Holland is one of a few at the top of the pack. He got in the mix early, and his signature outfits and upbeat attitude quickly made him a staple on the event circuit. At many of the state’s most fantastic weed parties, you’ll find Van Holland posted in a bright corner rolling up cannons.
Given how things have gone for Van Holland, it was no surprise the Canary Champions Cup selected him to judge the pre-rolls.
“My first takeaway is how friendly everybody was,” Van Holland told LA Weekly. “The cannabis community over there is as inviting to us as foreigners – like it was, it was just a welcoming, like the way that they treated us. It felt like an honor just to be there. They treated us great. The first thing that comes to mind is just how well we were welcomed.”
Van Holland added the atmosphere those people are able to create at the social clubs he experienced was really special.
“The vibe there was amazing, the fact that we can go inside of a social club and play pool, smoke and by and by, and all in the same place. It was much different than what I’m used to here,” he added.
What Bruno Witnessed
Van Holland went on to note he appreciated the flower selection. There were many more sativas than he was expecting. He loved the fruit notes found in a lot of them. Given it was his first time hitting cannabis clubs outside America, he was excited to see those California strains that have a spot in his heart.
As for the contest, Bruno liked what he saw.
“In my category, I was impressed with the way that their joints were rolled,” Van Holland said of the entries. “Seeing back rolls is something that I’m not used to seeing here in California. And that hash wrap, I’ve never seen a hash wrap entered into a pre-roll contest before – that was impressive.”
Van Holland added he gets to see the best pre-rolls in the world in California. They are tough to beat. But the ones he saw abroad had their own unique style, which is tough to compare.
Comparing Tenerife to California
Van Holland went on to explain the differences between the sesh scene in California and the clubs in Tenerife.
“I found that people were talking a lot more at these ones. Everybody was kind of sitting around and talking more than the event that I was at today in California,” he said.
Another big difference was the spliffs they smoke.
“So they chain-smoke like crazy, and every couple of minutes, they’re lighting up a new spliff. I thought that the scene there was so much cooler. I thought the way that they had the social club setup was so much cooler than the way that we have the dispensary setup in California,” Van Holland said.
The event organizers were excited to have Van Holland in the mix.
“We were lucky enough to have Bruno in town, the black gloves and friendly smile are iconic. What a wonderful human, always kind and always rolling up just at the right time! He’s a certified hero,” Lawrence from The Canary Champions Cup told L.A. Weekly.
THE LEGEND OF ZELDA: TEARS OF THE KINGDOM LIVES UP TO THE MASSIVE HYPE
Link’s latest adventures in The Legend of Zelda: Tears of The Kingdom (TOTK) are everything we were waiting for.
The game has proven a roaring international hit. One common phrase often seen across social media in the past two weeks since the launch is the idea that Breath of The Wild, Zelda’s previous foray on Nintendo’s Switch when the system launched, almost feels like a beta version of what we ended up with in TOTK. How wild is it to call a game that went on to sell 30 million copies since and win a ton of awards a beta test? But it honestly feels kind of accurate with how much TOTK built on the last version of Hyrule we visited six years ago.
The Legacy of Zelda Enthusiasm
There are few dates on the video game calendar that get circled with more enthusiasm than a new Zelda game. Since the first one dropped in 1987, its raving fan base has always wondered what would be next for the franchise that often served with Super Mario Brothers as a flagship game that showed off the capabilities of Nintendo’s hardware from generation to generation. Zelda’s creators Shigeru Miyamoto and Takashi Tezuka were a part of both famous franchises. While it doesn’t quite serve that role in the same fashion given Nintendo has now allowed many more developers to publish games for their hardware in the Switch era, Zelda still very much serves as the benchmark for how much fun you can have on the Switch.
Zelda has turned down the cartoon style from 20 years ago. But the current look and feel still have a very anime feel that looks a lot cleaner than Wind Walker released in 2002. But 2006’s Twilight Princess feels much more similar to what the game looks like today. The modern version feels a lot brighter and more fun, like the way the lava pops with bright red and orange bubbles.
Miyamoto explained some of the thought processes they had as Zelda continued to transition into the 3D format in the 2000s. He noted part of the reason they went for the cartoon look was it made it easier to show expression in the characters. He also wanted it to feel like you were playing a cartoon in 3D, they definitely aced that test.
Breath of The Wild provided a lot of the building blocks for this new sequel on the same generation of hardware six years later. In an interview with Game Informer, Miyamoto noted one of the big jumps as Zelda made the move to the Switch was the nature engine. Exploration has always been a significant backbone of the fun in the play-it-at-your-pace game where you can toss around chickens or make a speed run for the master sword.
“Adventuring and exploring nature is what makes the game,” Miyamoto told Game Informer when the game launched. “I had to relook at what dungeons look like for us and kind of take it out of the dungeon. We spent five years kind of working on that.”
Miyamoto admitted he himself likes the open-world aspect of players creating their own adventures across the storyline over the years but understands there are folks out there that like those deep storylines with a lot of backstories. He thinks this modern generation of Zelda games has done a good job balancing the two.
The Tears of The Kingdom Launch
Over the past few weeks, the world has now had a moment to dive into Hyrule. But the months and years leading up to this moment had a bit of mystery to them. Regardless, once the game hit shelves, it was on.
In just three days, it became the fastest-selling Zelda game of all time. Ten million units moved globally in that first 72 hours, 4 million of them here in North America. That makes it the fastest-selling Nintendo game ever on any system in North America according to Nintendo. A major achievement for the game’s creators.
“Many players are returning to Hyrule with all its new mysteries and possibilities, and with the record-breaking launch of The Legend of Zelda: Tears of the Kingdom for Nintendo Switch, we can’t wait to see what they’ll create in the game and the stories they’ll share next,” said Devon Pritchard, Nintendo of America’s executive vice president of sales, marketing and communications. “We’re grateful for all of our fans who’ve shown their passion for The Legend of Zelda over the years, and these sales numbers for the latest installment continue to show the strong momentum for both the franchise and Nintendo Switch this year.”
Reviews and Livestreams Pumped The Hype
One of the things that helped the massive launch was just how positive all the reviews were. It’s currently sitting at a 95 on Metacritic, the most noted aggregator of video game reviews by a mile. That score puts it as the 49th greatest game of all time per their review system. While 22 other games in history have scored a 95 on the site, TOTK ranks No. 1 one among those games that have scored a 95 since the website was founded over 20 years ago.
Zelda’s 1998 edition Orcana of Time is the number one game of all time on Metacritic as the only game ever to score a 99. The last installment on Switch, Breath of The Wild, ranks No. 14 on the all-time list with the Wii U version coming in No. 26. Twilight Princess is No. 39, and The Wind Walker is No. 44. There are a few on the list after TOTK also. The Gamecube Collectors edition from 2003 came in at No. 54. The Game Boy Advance edition of A Link to The Past came in at No. 59 with Majora’s Mask right behind it at No. 60. Twilight Princess is two spots later at No. 62. A 3DS version also made it. With the TOTK’s reviews getting added to this all-time list, basically one in 10 of the top-reviewed video games of all time on Metacritic is a Zelda game, if you count the two versions of Breath of The Wild as one.
“The fandom behind the Zelda franchise is stronger than ever and to date, Tears of the Kingdom is the best reviewed game of 2023 on Metacritic,” Marc Doyle, Co-Founder of Metacritic told L.A. Weekly. “In fact, it currently ranks in the top 50 games of all time and the number four Zelda game to ever be released.”
We asked Polygon Senior Reporter Nicole Carpenter if she thought the game got scored tougher by critics as a direct sequel.
“I don’t necessarily think it got scored harder, but Breath of the Wild did have a major impact on the industry so there was an expectation for what Tears of the Kingdom would be. The bar was already set high and people expected Tears of the Kingdom to jump over that bar,” Carpenter told L.A. Weekly, “The game sold 10 million copies in a few days so it’s definitely up there for the biggest game of the year. Beyond that, Tears of the Kingdom will be one of most influential games of the year.”
Another thing the newer generation of Zelda games has had play to its favor is the rise of online streaming. The launch has been a hit. According to TwitchTracker.com, over the last week, people have spent 8 million hours watching other people play the game and the streams averaged about 50,000 people watching at any given time. Things peaked on May 11 when 351,714 users were simultaneously watching TOTK streams.
50 Hours In
What?! The Great Deku Tree has a stomachache again?! Sign me up. That’s not even a spoiler at this point, it’s presumable Hyrule’s bad guys at any given moment have had an impact on his acid reflux. Those kinds of expectations are one of the things that have made the series great. Each time we go back, the little things we love are done even better.
We are about 50 hours in. I’ve completed the Wind Temple but have predominantly spent most of my time exploring. I’ve hit about 35 Shrines so far in the process of building up hearts for the main storyline. One of the reasons I’ve hit so many shrines early is because of how fun the new gameplay mechanics make them. The massive refreshing of all the minigames makes each one feel very unique.
Those four new core gameplay mechanics are called Fuse, Ultrahand, Ascend and Recall. Fuse lets you attach objects from the world to each other or your hand after you use Ultrahand to move them around. You’ll use a combination of those powers and the world around you all the time to upgrade your weapons, solve puzzles and even build vehicles.
Ascend adds another vertical element of gameplay in addition to the massive sky map that covers the whole game from above. It allows you to climb through ceilings within reach of the ability and emerge through the floor on the other side.
Recall allows you to move objects and then recreate that object’s movement through time. Say a rock falls down a waterfall you want to go up, you hit the rock with recall and ride it up the waterfall. There are some wild uses for one when it comes to all the puzzles.
There also is a ton of wild physics mechanics attached to the main storyline. As you dive further and further in, you’ll get access to an even wider array of tools to combine with the Ultrahand and Fuse abilities.
With all that, and what feels like triple the game compared to Breath of The Wild, I think the only reason TOTK isn’t higher on the all-time list is that it’s a direct sequel. Regardless, it’s one of the best games ever.
As cannabis goes international, so will the standards we use to determine its quality like the Sun+Earth certifications that just recently entered the Canadian market.
Sun+Earth is a nonprofit that was created in 2019. The space has seen many for-profit certification programs get pushed in the wake of not being able to actually call your cannabis organic. Why Not? Schedule I narcotics are not eligible for the National Organic Program by the U.S. Department of Agriculture. States also have started pushing their own organic programs like OCal here in California.
While many of those other programs have fallen off, Sun+Earth grew to California, Michigan, Oregon and Washington before this new move into British Columbia with Sea Dog Farm. They note the program was founded by those with a shared commitment to regenerative organic agriculture, farmer and farmworker protections, and community engagement. Currently, there are more than 70 Sun+Earth Certified cannabis farms and manufacturers.
“We chose to pursue Sun+Earth certification because we believe it is essential to use both organic and regenerative practices in our stewardship of the land, and while we grow for our community,” said Sea Dog Farm co-owner Katy Connelly. “The Sun+Earth seal will help our customers identify products that were grown using methods that help to sequester carbon and build healthy soil and don’t use fossil fuels or petroleum-based chemical fertilizers,” continued Connelly. “As more consumers become aware of the devastating impact indoor cannabis has on our planet, we hope they will choose ethical and sustainable products.”
The cannabis that has made it through the program is free of any toxic pesticides or chemical fertilizers. They note the standards of the program are more rigorous than what you would find in the USDA program or Canada. But it’s not just about clean weed by any means. The cannabis certified also must be sun-grown and cultivated on farms that strengthen habitats and build living soil. Sun+Earth argues the high bar for their standards encourages positive things like the planting of cannabis alongside food crops, and the strategic use of cover crops, composting, and reduced soil tillage.
While cannabis is legal in Canada for adult use, it is yet to be allowed inclusion in the country’s organic food program. This opened up this move for Sun+Roots.
“Sun+Earth strives to certify farms wherever cannabis can be grown under the sun, in the earth, and without toxic chemical inputs,” said Sun+Earth Certified director Andrew Black. “Sea Dog Farm is the first Sun+Earth Certified cannabis farm in Canada, but hopefully not the last,” continued Black. “Sun+Earth aims to point the cannabis industry—across borders—in a cleaner, healthier, and more ethical direction, and provide needed support for struggling small-scale farmers in our regenerative organic community.”
The certification is expected to give Sea Dog Farms an edge, as it’s finally allowed access to retail storefronts to sell its products. Up until last year, permitted cannabis cultivation operations in British Columbia were banned from selling their products directly to retailers. Last summer, the BC Liquor Distribution Branch which regulates the distribution and sale of cannabis for the province started its new Direct Delivery Program, allowing small growers to sell directly to independently licensed retail outlets.
A new survey from Wired Research suggests most American adults will be including cannabis in their Valentine’s Day plans.
According to the survey, 61% of American adults plan on using cannabis or gifting it to someone this Valentine’s Day. The survey was commissioned by Verano Holdings to see how consumers would treat cannabis around the holiday as it continues to get further normalized nationally.
Another fascinating takeaway is the number of Americans that will skip booze this holiday season and opt for cannabis. Wired Research put the number at about 19 million. If just half those people bought a top-shelf eighth for the holiday, you’re talking about $60 million dollars in revenue before you even add the taxes.
While it was close, men were a little bit more likely to include cannabis in their Valentine’s Day plans (66%) than women (57%). This gap is actually closer than the gap between men and women admitting to use in wider society. In 2016, Columbia University Professor Deborah Hasin noted the rates at which men and women used cannabis had held steady for a long time at 13% of men and 7% of women through the mid 2000s. But in 2007, experts started to see a shift that would see the rate at which men were using rise another 4% while women’s use rates would rise 3%.
Younger folks were a lot more down with adding cannabis to their holiday plans than seniors were, with 70% of Gen Z and Millennials surveyed saying cannabis very well could end up a part of their holiday plans. But even then, the seniors weren’t that far behind. While the survey was just under 1,000 people, the idea that more than half of the two oldest categories said they’d be including it in their plans was pretty wild. That is probably the number it would be fascinating to see scaled up into a bigger survey the most.
Another big factor that will separate use rates this holiday? Kids. Parents were found to be more likely to partake in cannabis on the holiday than their childless peers. The survey found 69% of people with kids planned on making cannabis part of the fun, while only 57% of those without offspring said they’d be partaking.
As opposed to just another part of the evening’s fun, many argued they were using it as a tool to inspire romance.
“The data from the survey show that Americans use cannabis to relax or improve their mood, which can help people be present and more connected, which is crucial to a better love life,” said Dr. Shannon Chavez, a Beverly Hills psychologist and sex therapist. “Valentine’s Day is a great opportunity for couples to try something new together and try a more dynamic and less formulaic approach to intimacy, which cannabis can help inspire.”
Americans are starting to come around on the idea. One in four surveyed believed cannabis would help get them in the mood. While separately, one in four surveyed said they expected to perform better sexually with the help of cannabis.
Spannabis 2023 once again proved to be a can’t-miss international event, as cannabis access levels continue to rise around the world.
It was fair to say, this year proved Spannabis had exited the pandemic slump in its 19th edition. It certainly felt a lot more crowded than last year, as visitors interacted with the 280 exhibitors, 500 companies and nearly 5,000 cannabis industry professionals at the show. Prior to the pandemic, attendance numbers had been as high as 35,000.
It’s important to note all the things that happen in the orbit of Spannabis. While the main show over the weekend is massive, there are a lot of big annual events taking place throughout the week also drawing tons of attention. A lot of that attention goes to hash. The week of Spannabis is essentially home to the biggest flower and hash contests in the world outside of America. The week also features Spain’s largest business conference, the Barcelona edition of The International Cannabis Business Conference.
As for the contests, they offer a few different formats. The weekend of Spannabis is dotted with awards shows starting on Wednesday with Ego Clash, all the way through to The Secret Session’s Sunday contest announcement. Other contests throughout the week included Masters of Rosin and the Spanish Champions Cup hosted by Spannabis. A win in any of those contests is one of the biggest things you can do in cannabis.
The Ego Clash originally was founded in California and made its way to Spain in the late 2010s. After its founding by Brandon Parker of 3rd Gen Family, one of the most award-winning farms in cannabis, The Ego Clash quickly vaulted itself to the top of the mountain in a world flooded with cannabis events.
This year’s Barcelona Ego Clash may be the most surprising yet. While many big-name Americans would make the trip, Bask Family Farms took home the top prize in flower. BTY Terplandia was the highest-scoring American flower in second, and the stacked trophy shelf over at Growers with Attitude would round out the podium.
Ego Clash Flower Judging
But many consider the hash the star of the show at The Ego Clash. Top honors in the hash category went to Ogre Farms. A Half-American team placed second in this category, too, with The Emerald Cup’s personal-use winner Wooksauce Winery. Dochazed came in third place.
The top prize in rosin went to Have Hash. This was their second time winning The Ego Clash and they would place third later in the week at Masters of Rosin.
Things started to feel a lot more European after The Ego Clash ended on Wednesday. Partly because a lot of Europeans get there on Thursday for Spannabis setup while Americans making the trip tend to spend closer to a week or longer.
A packed Friday at Spannabis.
Friday would prove to be mobbed. One of the things about events like Spannabis that feature seed companies is the best gear goes early. People will take the day off work to get there early in hopes of buying a pack of seeds that holds their Golden Ticket.
This year felt like it featured more American seed drops than ever. Many of them were people we traditionally think of for their quality of production and not breeding. The list of American seed drops includes Los Angeles top-shelf regulars like The Terp Hogz, Wizard Trees, Cali-X, and Doja, on top of the traditional breeders you would expect to see in Spain.
Friday also would feel like the most business-heavy day. Many people were searching out those conversations they needed to have with their industry peers before the weekend was in full gear.
Among the craziest business things we saw was Athena’s mobile tissue culture system. Farmers will be able to do in the middle of a field what they once needed a lab for. It won’t clean your genetics like meristem work in a lab will, but it will certainly make preserving genetics that much more accessible.
Saturday and Sunday felt very similar. They were both packed-to-the-wall celebrations of cannabis. Saturday certainly seemed the most crowded of the three days.
It’s a safe bet as more and more countries continue to reform their marijuana laws, the 20th edition of Spannabis next year will be simply massive.
CURE ACT WOULD OPEN FED JOBS TO FORMER POT SMOKERS
The House Oversight and Accountability Committee moved forward with a bill that would expand federal employment opportunities for people who used cannabis at some point in their lives.
The Cannabis Users’ Restoration of Eligibility Act passed the committee in a 30-14 vote. It would allow federal agencies to consider applicants with a prior history of cannabis use when they are making employment and security clearance decisions.
NORML, the nation’s oldest cannabis reform organization, praised the move by Congress.
“Applicants for federal employment and security clearances should not be unfairly disqualified solely for their past cannabis use,” NORML’s Political Director Morgan Fox said. “While it is disappointing that the committee did not see fit to stop federal agencies from discriminating against those responsible adults and patients who are current consumers of cannabis, this legislation will nonetheless open up new opportunities to millions of Americans, increase the talent pool available to federal employers, and ultimately make our country safer.”
Fox went on to note many agencies are already reducing the impact cannabis use has on their hiring processes.
“The Office of Personnel Management has similarly recommended that all federal agencies limit the window of time during which one’s past cannabis use is considered for denial of employment,” Fox said. “And a growing number of states are taking steps to protect the employment rights of responsible cannabis consumers and increase the opportunities available to them. Congress should do the same, and this overwhelming bipartisan vote today shows that lawmakers on both sides of the aisle are moving in the right direction.”
After the FBI loosened its policy on marijuana smokers in the summer of 2021, it famously said that smoking marijuana more than 24 times would disqualify potential candidates. As Marijuana Moment noted at the time, there was no explanation of how the FBI got to that number. Use prior to someone’s 18th birthday would not disqualify them, so you had to have broken the law 24 times as an adult.
The concept of opening the door for more people with a history of cannabis use is nothing new, but a decade ago in the months after Colorado and Washington kicked off our grand legalization experiment, it was a little “too soon” for some lawmakers. Then FBI Director James Comey joked to Congress that the amount of people who smoke weed these days is making the hiring process a bit trickier for the nation’s chief law enforcement agency,
“I have to hire a great workforce to compete with those cyber criminals and some of those kids want to smoke weed on the way to the interview,” Comey said at the time according to The Wall Street Journal.
While still a senator, Jeff Sessions got mad at Comey claiming his words could be construed as something supportive of cannabis use. Comey clapped back that was certainly not the case, but his hiring reality, and he was determined to not lose his sense of humor regardless of how serious a job it is to run the FBI.
Gallup noted in 2021 nearly half of all Americans have smoked marijuana at some point in their lives. It seems like preventing half the population from getting a government job is absolutely madness. As more and more states move forward with legalization, it will become even more unsustainable to prevent our best and brightest from serving their country in some capacity because they smoked a little bit of cannabis.
Hopefully, the CURE Act will continue on its path through Congress and onto the president’s desk, to give these people a shot at doing whatever they see fit in service to the rest of us.
California’s quarterly cannabis tax revenue dipped $95 million from Q4 2021 compared to Q4 2022.
On Wednesday, The California Department of Tax and Fee Administration (CDTFA) reported cannabis revenue today for the fourth quarter of 2022 totaling $221.6 million; these numbers are always adjusted when the next quarter comes out. So we’ll have the final number in a few months, but regardless, the $108 million in excise tax collected and $113.6 million in sales tax revenue from cannabis businesses will be a monster dip from 2021.
When the final numbers for the last quarter of 2021 were released in 2022, the number climbed from $308 million to $316.59 million. That figure includes $160.64 million in excise tax, $39.99 million in cultivation tax, and $115.96 million in sales tax.
The $95 million in lost taxes represents a 30% dip in cannabis revenue for Q4 2022 compared to the same quarter a year prior. This revenue loss also is up from the $82 million loss in comparison of Q3 2021 to Q3 2022.
The quarter-to-quarter dip wasn’t as bad, but still pretty brutal. The numbers for Q3 2022 were revised to $251.3 million. This represents a $30 million dip in Q4. The revenue dip from Q4 2021 compared to Q3 2021 was $25 million. The dip in revenue this year was roughly 20% larger than in 2022.
Some would be quick to point to a halt in the cultivation tax for the loss, but lawmakers only expected to lose $150 million on that over three years. Sure they lowballed it, but there have to be other places the tax dip is coming from too.
We asked Kyle Greenhalgh of Heritage Mendocino if he felt like the dip in taxes was from brands going under.
“I think in general, people got broke in California and weren’t spending as much in the stores as they used to,” Greenhalgh told L.A. Weekly, “I know we still see the same amount of door swings, but a quarter of the spending of what it used to be. People were buying their needs, not their wants. So I think a bunch of dispensaries went to a value-driven model, but I see spending and higher quality bouncing back.”
Greenhalgh watched the shop’s average spend go from $100 to $20 really fast. He thinks people had to choose from buying gas at the gas station, or cannabis, and gas to get to work won that battle.
“This in turn made it very hard for most big corporations and brands to make a profit, and the exit started to happen. I’m seeing a lot of success and movement now for more of the smaller and craft brands though,” Greenhalgh noted.
“Overall, the dip in licensed cannabis tax revenues appears to be driven mostly by a small reduction of sales tax compared to the big hits to excise tax and the removal of the cultivation tax last year,” Katz told L.A. Weekly.
He notes the tax dip spread across the supply chain and unfortunately did not provide the level of direct relief for which cultivators had hoped for.
“Big picture I’d say that reduced sales are still primarily due to the high taxes levied on licensed products,” Katz argued. “As inflation has forced people to spend more and more on even the most basic of necessities, it becomes harder and harder for them to justify spending two or three times as much for licensed cannabis products. At the same time, there’s a significant amount of unregulated and untaxed cannabis retail throughout the state, offering product that looks ‘legal’ but costs a fraction of the price.”
Katz closed by noting, as long as the taxes remain high, most consumers who have less money in their pockets will be incentivized by their bottom lines to shop outside of the licensed market.
With annual surpluses coming to an end in 2022, the state will look to figure out how to replace that $95 Million.
Photo: Maria Oswalt